My Instructor Resource Center : Log in or request access
Principles of Marketing, CourseSmart eTextbook, 11/E
ISBN-10: 0131863487
ISBN-13: 9780131863484
Publisher: Prentice Hall
Copyright: 2006
Format: On-line Supplement; 768 pp
Published: 05/20/2005
Status: Instock
CourseSmart Textbooks Online is an exciting new choice for students looking to save money. As an alternative to purchasing the print textbook, students can subscribe to the same content online and save up to 50% off the suggested list price of the print text. With a CourseSmart etextbook, students can search the text, make notes online, print out reading assignments that incorporate lecture notes, and bookmark important passages for later review. For more information, or to subscribe to the CourseSmart eTextbook, visit www.coursesmart.com.
This product is an alternate version of:
Kotler & Armstrong,
Principles of Marketing, 11/E
This product accompanies:
Kotler & Armstrong,
Principles of Marketing, 11/E
- CourseSmart eTextbook offer study advantages no print textbook can match. With an Internet-enhanced CourseSmart eTextbook, students can search the entire text for key concepts, navigate easily to a page number, reading assignment, or chapter, or bookmark important pages, sections, or chapters for quick review at a later date. With a CourseSmart eTextbook, students enjoy these key features:
- Digital Textbook Delivery that saves students as much as 50% off the print edition suggested list price.
- Internet-based Service making textbook content available anytime, anywhere there is a web connection.
- Easy Navigation that makes finding pages and completing assignments easy and efficient.
- Search, Bookmark, & Note Taking Tools that save study time and reduce frustration by making critical information immediately accessible. Organizing study notes has never been easier!.
- Ability to print pages on the fly to lighten up the backpack while making critical content available for offline study and review.
- Now students have a new choice in how they purchase and access required or recommended course textbooks. CourseSmart Textbooks Online - Where the web meets textbooks for student savings!
I. DEFINING MARKETING AND THE MARKETING PROCESS.
1. Marketing: Managing Profitable Customer Relationships.
2. Company and Marketing Strategy: Partnering to Build Customer Relationships.
II. UNDERSTANDING THE MARKETPLACE AND CONSUMERS.
3. The Marketing Environment.
4. Managing Marketing Information.
5. Consumer Markets and Consumer Buyer Behavior.
6. Business Markets and Business Buyer Behavior.
III. DESIGNING A CUSTOMER-DRIVEN STRATEGY AND MARKETING MIX.
7. Segmentation, Targeting, and Positioning: Building the Right Relationships with the Right Customers.
8. Product, Services, and Branding Strategies.
9. New-Product Development and Life-Cycle Strategies.
10. Pricing Considerations and Approaches.
11. Pricing Strategies.
12. Distribution Channels and Logistics Management.
13. Retailing and Wholesaling.
14. Integrated Marketing Communication Strategy.
15. Advertising, Sales Promotion, and Public Relations.
16. Personal Selling and Direct Marketing.
IV. EXTENDING MARKETING.
17. Creating Competitive Advantage.
18. Marketing in the Digital Age.
19. The Global Marketplace.
20. Marketing Ethics and Social Responsibility.
APPENDIXES.
Forecasting Market Demand.
Marketing Plan.
Marketing Math.
Careers in Marketing (on-line only).
Glossary, Author Index, Company Index, Subject Index.
Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.
