Business

For undergraduate and graduate courses in Business Communication.

 

Concise but thorough, this popular business communication text is packed with practical advice to help students improve their writing and speaking skills.

 

Shorter than most other business communications texts, Writing & Speaking at Work, 4e draws from the author’s years of experience as a college instructor and consultant in business and government. It delivers practical insight and instruction that will equip students with the tools to be effective communicators no matter where their careers may take them. Instead of detailing the various communications theories, it focuses on the two critical communication needs of business people: writing and speaking.

 

For undergraduate and graduate courses in Business Communication.

 

Concise but thorough, this popular business communication text is packed with practical advice to help students improve their writing and speaking skills.

 

Shorter than most other business communications texts, Writing & Speaking at Work, 4e draws from the author’s years of experience as a college instructor and consultant in business and government. It delivers practical insight and instruction that will equip students with the tools to be effective communicators no matter where their careers may take them. Instead of detailing the various communications theories, it focuses on the two critical communication needs of business people: writing and speaking.

 

How do you help students see immediate improvements in their writing and speaking skills? How do you equip them with tools to improve communication skills in their academic careers as well as professional practice? How do you bring relevant examples of good communication into your class?

 

Focused Coverage: Focusing on the “how to” rather than getting bogged down in theory, Writing & Speaking at Work, 4e enables students to hit the ground running toward better communication. It equips them with skills they can immediately put into action. Bailey’s sole goal is to help students dramatically improve their ability to write and speak—giving them to confidence to communicate in any setting.

• Chapter 2 is a good example, as well as pages 73-74

 

Real-World Examples and Exercises: The book is packed with relevant examples—many of which come from Bailey’s own students and clients. It also challenges students to put their new skills into action with practical exercises that emulate real business practice.

• p. 158-9

 

Easy to Follow: Writing & Speaking at Work, 4e leads by example, giving students clear steps to follow. For example, Chapter 15 “Developing a Clear Structure” walks students step by step through the entire presentation process, offering detailed instruction on how to create an introduction that clearly sets up the body of the presentation, how to work through the middle and handle questions, as well as how to wrap it up and pull it all together. This thorough coverage helps students to be much less nervous. Appendixes also offer quick-reference templates and examples.

• p. 149-165

 

 

 

OTHER POINTS OF DISTINCTION

 

How do you engage your students in the topics of this course? How do you reach a broad range of students and majors?

 

Conversational Writing Style: A seasoned instructor and consultant, Bailey adopts an accessible tone and conversational writing style—as if he is talking to students in his own classroom. Coupled with myriad real-life examples, this straightforward approach makes the book a lively read that appeals to any college student, from freshman business majors to executive MBAs. Students from various backgrounds can easily relate to the numerous examples Bailey takes from his own students’ work.

 

How do you keep your course up to date with the most current ways business leaders and their companies communicate today?

 

Technically Savvy: Writing & Speaking at Work, 4e includes thorough coverage of communication issues emerging from changing technology—ensuring students remain effective and professional in their communications no matter what the mode.

 

Computer Presentations: Chapter 17, “Giving a Presentation Using a Computer” is devoted to the ins and outs of effective computer presentations. The author helps readers through every stage, from determining equipment needs to presentation design and delivery. There is also an appendix to help students improve their computer techniques.

• Ch. 17, p. 185-197, also Appendix A

 

Web Emphasis: Two chapters are devoted to the intricacies of online communication—which is rife with possible pitfalls. Chapter 9, “Making the Most of Email” (p. 100-106) provides tips for creating effective and professional emails. Chapter 10, “Writing for the Web” (p. 107-113)helps students understand how viewers look at Web pages, as well as how to make good design choices, create user-friendly home pages, design efficient content pages, and more.

 

What are the main topics you cover in your course?

 

Comprehensive Coverage: Though streamlined to include information that will help readers immediately begin to improve their writing and speaking skills, the fourth edition includes solid and complete coverage that can help students communicate with confidence in any situation.

 

What types of writing tips are helpful in making your students actively involved in improving their writing skills?

 

Thorough Writing Tips: Writing topics range from identifying good writing (Ch. 1) and developing personal style (Ch. 7), to effective page layout (Ch. 4) and maximizing email (Ch. 9) and Web communication (Ch. 10). It also covers grammar rules (Ch. 7), debunks myths, offers tools for résumés and cover letters (Ch. 11), as well as provides tips for documenting sources (Ch. 12). Sample papers and formats for memos and letters are included as appendices. (Appendices C & D)

 

What types of speaking skills do you cover to help your students improve on this important form of communication?

 

Solid Speaking Skills: Coverage on speaking skills is equally robust. The book offers valuable insight into proven delivery techniques (Ch. 14), effective structure, visual aids, computer presentations (Ch. 17), annotated presentations (Ch. 19), and even overcoming nervousness (Ch. 18).

 

 

This text is available for personalization in the PHCBR custom database program.  Select only the chapters you require or supplement with recommended case studies all under one cover.  CLICK HERE to go directly to the PHCBR book-build site or visit our product page for additional information at pearsoncustom.com/business.

 

 

How do you incorporate the most recent business practices and technology into your course?

 

Current Coverage: Completely revised and updated, the fourth edition includes new examples, revised exercises, and thorough coverage of communication issues emerging from changing technology. The chapter on transparencies has been deleted.

 

How do you help your students avoid common pitfalls in speaking and writing? Would it help for them to have a quick-reference to refer to?

 

New Appendix: Helping students avoid potential stumbling blocks, this practical appendix spotlights commonly confused words. Appendix E

Part I Writing 

CHAPTER 1 What Is Good Writing?  

CHAPTER 2 Developing a Good Style  

CHAPTER 3 Using Examples and Comparisons  

CHAPTER 4 Making Your Page Look Inviting  

CHAPTER 5 Making Your Main Point Easy to Find  

CHAPTER 6 Illustrating Your Ideas  

CHAPTER 7 Getting Beyond Periods and Commas  

CHAPTER 8 Learning Commonsense Rules  

CHAPTER 9 Making the Most of E-mail  

CHAPTER 10 Writing for the Web  

CHAPTER 11 Preparing a Resume and Cover Letter  

CHAPTER 12 Documenting Your Sources  

 

Part II Speaking  139

CHAPTER 13 What Is Business Speaking?  

CHAPTER 14 Using Good Techniques of Delivery  

CHAPTER 15 Developing a Clear Structure  

CHAPTER 16 Designing Visual Aids  

CHAPTER 17 Giving a Presentation Using a Computer  

CHAPTER 18 Rehearsing, Setting Up the Room, and Overcoming
Nervousness

CHAPTER 19 Preparing an Annotated Presentation  

 

APPENDIX A Final Project: Learning Computer Techniques  

APPENDIX B Final Project: Creating Reports  

APPENDIX C Formats for Letters and Memos

APPENDIX D Sample Papers  

APPENDIX E Commonly Confused Words  

 

Index  

Business Communication  [BRIEF TEXTS]   (Business Communications)
Managerial Communication  [COMPREHENSIVE TEXTS]   (Business Communications)

Instructor's Manual with Test Bank (online only), 4/E
Bailey
©2008 | Prentice Hall | Paper | Instock
ISBN-10: 0131881337 | ISBN-13: 9780131881334
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Mastering Business Communication: Perils of Pauline Version 1.1
Active Learning Technologies
©2002 | Prentice Hall | CD-ROM Only | Instock
ISBN-10: 0130096512 | ISBN-13: 9780130096517
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  Bailey
  ©2008 | Prentice Hall | On-line Supplement; 256 pp | Instock
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