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Casino Management: A Strategic Approach
Kathryn Hashimoto, Ph.D., East Carolina University

ISBN-10: 0131926721
ISBN-13:  9780131926721

Publisher:  Prentice Hall
Copyright:  2008
Format:  Cloth; 432 pp
Published:  12/28/2007
Status: Instock


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Description

For courses in Casino Management, Casino Marketing, or Intro to Gaming.

 

Unlike other casino books, this textbook examines the casino industry using a business paradigm. It emphasizes both external environmental influences and internal points of control, leaving readers with a more strategic look at how casinos operate and factors that influence their success. The text starts with a discussion of the microenvironment of casinos and ends with marketing topics such as product, price, place and promotions.  Nine vignettes appear throughout and capture current issues such as crisis planning and security. Throughout the text, special emphasis is placed on strategic market planning and the connection between entertainment and industry.


Features

For courses in Casino Management, Casino Marketing, or Intro to Gaming. Unlike other casino books, this textbook examines the casino industry using a business paradigm. It emphasizes both external environmental influences and internal points of control, leaving readers with a more strategic look at how casinos operate and factors that influence their success. The text starts with a discussion of the microenvironment of casinos and ends with marketing topics such as product, price, place and promotions.  Nine vignettes appear throughout and capture current issues such as crisis planning and security. Throughout the text, special emphasis is placed on strategic market planning and the connection between entertainment and industry.

 

Hallmark Features

 

Brings the casino industry into the business paradigm–and offers a more strategic look at the casino segment of the hospitality industry.

·        Offers sound coverage of strategic market planning and fundamental business theory.

·        Builds on lessons learned in other hospitality courses and applies them directly to the casino industry.

 

Examines the external and internal factors impacting casino management–and the casino industry.

·        Presents external factors influencing the casino industry such as economics, politics, social issues, consumer behavior and competition.

·        Analyzes the internal controls that casinos use to modify or enhance the impacts: product, price, place, and promotions.

 

Offers separate chapters on economic and social issues–in Chapters 2 and 3.

·        Offers distinct chapters on economic and social issues to allow a more balanced discussion of the positives and negatives that casinos bring to a region.

 

Shows why casinos need to understand politics–in Chapter 5.

·        Supplies casino managers with the basic understanding of how governments think when forming casino laws.

·        Focuses on how and why governments do what they do, not just specific legislations and laws.  

 

Includes unique chapters on place and promotion–in Chapters 13 and 14.

·        Explores the impact geographic location, transportation, public relations, sales promotions, advertising and personal selling has on casino success.

 

Captures current issues impacting the industry–through nine real-world vignettes.

·        Uses vignettes to explore issues such as crisis management, the global market, the impact on Native Americans, security, and advertising.


Table of Contents

Table of Contents

 

PART ONE: INTRODUCTION

1.      Introduction

 

PART TWO: EXTERNAL ENVIRONMENTS

2.      Economic Environments

3.      Social Environments

4.      Culture and Technology

5.      Casino Management and Politics

6.      Legal Environment

 

PART THREE: EXTERNAL ENVIRONEMNTAL INFLUENCES

7.      Consumer Behavior

8.      Competition

 

PART FOUR: INTERNAL CONTROL

9.    Product: Games & Statistics

10.  Product: Organization

11.  Pricing: Revenue Control

12.  Pricing: Comps and Credit

13.  Place

14.  Promotions

 

PART FIVE: FUTURE

15. Future of Gamin



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Companion Website for Casino Management: A Strategic Approach
Hashimoto
©2008  |  Prentice Hall  |  Website  |  Live
ISBN-10: 013192673X  |  ISBN-13: 9780131926738
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Instructor's Manual with PowerPoints (Download only) for Casino Management: A Strategic Approach
Hashimoto
©2008  |  Prentice Hall  |  On-line Supplement; 128 pp  |  Live
ISBN-10: 0131926756  |  ISBN-13: 9780131926752

Show Downloadable Files
 | More Info

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Companion Website for Casino Management: A Strategic Approach
Hashimoto
©2008  |  Prentice Hall  |  Website  |  Live
ISBN-10: 013192673X  |  ISBN-13: 9780131926738
More Info

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Websites and online courses

Companion Website for Casino Management: A Strategic Approach
Hashimoto
©2008  |  Prentice Hall  |  Website  |  Live
ISBN-10: 013192673X  |  ISBN-13: 9780131926738
More Info


Websites and Online Courses

Companion Website for Casino Management: A Strategic Approach
Hashimoto
©2008  |  Prentice Hall  |  Website  |  Live
ISBN-10: 013192673X  |  ISBN-13: 9780131926738
More Info

Print this content

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