Art

For introductory courses in Color and Color Theory in Art Design and in the studio curriculum.

 

Addressed to artists and art students of all media, this text provides an informative but non-dogmatic introduction to the many different approaches, including historical and scientific, to understanding color.

• NEW-44 new illustrations–From rock art of the ancient Bushmen of Namibia to twenty-first century computer-generated art.
  • Enhances students' awareness of the complexities of color use through the ages.
• NEW-Topics dealing with color and computers.
  • Technologies dealing with light mixtures, such as the RGB (red, green, blue) of color monitors, are together in the chapter on Color, Light, and Computers.
  • The need for a browser-safe color palette is explained within a new section on website design, and new images of digital art have been added.

  • Updates to the areas of digital printing and color management, with personal statements from graphic designers as to how they are working within the newest parameters of color technology.

  • • Allows students to see the practical applications of color in the computer age, necessary in today's business climate.

• Visual demonstrations of the effects of color–Using relevant artworks, enlarged details, color charts, diagrams, and abstract examples.
  • Shows students color use in all media to reflect the variety of color applications.
• Scientific information–On the emotional and physiological effects of different hues.
  • Gives students new material about the effects of color on our psyche and perceptions.
• Material on virtual reality and video installations.
  • Demonstrates to students the new media applications of color.
• Chapter-opening quotations–Quotes from historical and contemporary artists.
• • Enables students to understand how artists have used color in their work.
• Material on the spatial effects of color.
  • Provides students with further discussion of this important visual effect.
• Comprehensive coverage of the basics of color use in all media.
  • Gives students the foundation they need to explore color in their own work.
• Practical considerations–Such as ways that graphic designers use and specify printers' inks.
  • Enables students to see applications in real-life professions.
• Real artists' point of view–Direct quotes from working artists about the realities of color use.
  • Allows students to thoroughly see color from the artist's perspective.
• Variety in color applications–Including historic and contemporary paintings, photographs, crafts, advertisements, cartoons, commercial design, computer art, video, architecture, landscape design, sculpture, and clothing.
  • Provides students with many examples of color use in virtually all fields of creative activity.
• Art by women and multicultural art–Included throughout the text.
  • Gives students better perspective on the influence of gender and culture on the use of color in art.
• Highlighted technical terms–Carefully defines technical terms in the text and in a glossary.
  • Provides students with an easily-accessed reference for better understanding of the concepts presented.
• “Color Problems”–Suggests experiments with principles of color use plus tips on art supplies and color-acrylic painting.
  • Gives instructors support in forming their curriculum.

NEW-44 new illustrations—From rock art of the ancient Bushmen of Namibia to twenty-first century computer-generated art.

• Enhances students' awareness of the complexities of color use through the ages.

NEW-Topics dealing with color and computers.

• Technologies dealing with light mixtures, such as the RGB (red, green, blue) of color monitors, are together in the chapter on Color, Light, and Computers.
• The need for a browser-safe color palette is explained within a new section on website design, and new images of digital art have been added.

• Updates to the areas of digital printing and color management, with personal statements from graphic designers as to how they are working within the newest parameters of color technology.

• • Allows students to see the practical applications of color in the computer age, necessary in today's business climate.

Preface 7

 

New to the Fifth Edition 7

 

Acknowledgments 8

 

Photo Credits 9

 

1 Why Study Color? 11

 

2 Color Basics 14

The Physics of Light 14

Light Colors 15

Pigment Colors 16

Saturation,Hue,Value 19

 

3 Perceiving Colors 23

The Human Eye 23

Seeing Colors 24

Nonvisual Color Perception 36

 

4 Psychological Effects of Color 37

Warm and Cool Colors 37

Physiological Effects 39

Color Symbolism 40

Personal Color Preferences 42

Emotional Effects 44

Local and Expressive Color 46

 

5 Compositional Effects of Color 49

Spatial Effects 49

Balance and Proportion 55

Emphasis 59

Unity 60

 

6 Theories of Color Relationships 62

Early Theories 62

Leonardo daVinci 62

Newton 63

Harris 64

Goethe 64

Runge 67

Chevreul 68

Rood 68

Munsell 69

Ostwald 69

 

7 Color, Light, and Computers 73

Transmitting Color Electronically 74

Choosing and Using Color on the Monitor 75

Digital Art 79

Color in Website Design 81

Dynamic Imagery and Virtual Reality 85

Laser Art,Holography, and Multi-Media 88

 

8 Inks, Dyes, Pigments and Print 91

Dye and Pigment Sources 91

Lighting 93

The Munsell Notation System 93

The C. I. E. System 94

Mixing Oils and Acrylics 95

Ceramic Glazes 100

Colored Glass 101

Color Printing 102

Digital Printing 107

Color Management 111

Color Photography 114

Fiber Dyes 116

Fading of Subtractive Colors 199

 

9 Color Combinations and Interactions 121

Color Schemes 121

Color Interactions 133

 

10 Color in Fine Art 148

Non-Western Traditions 149

Historical Western Approaches 151

Twentieth-Century Western Approaches 160

 

11 Color in Applied Design 173

Color Trends 173

Color Psychology 175

Graphic Design 176

Interior Design 180

Architecture 183

Landscape Design 185

Crafts 188

 

Color Problems 190

 

Glossary 194

 

Notes 197

 

Index 199

 

11

Color  (Art)

• 
  Color, 6/E
  Zelanski & Fisher
  ©2010 | Prentice Hall | Paper; 200 pp | Instock
  ISBN-10: 0205635601 | ISBN-13: 9780205635603
  Brief Description | Buy from myPearsonStore

  

  For introductory courses in Color and Color Theory in Art Design and in the studio curriculum.

   

   The sixth edition of Color is an invaluable introduction to the art and the science of color and its uses. It provides a solid and thorough foundation in the aesthetic and practical basics of this all-pervasive subject, with many quotations from artists past and present on the subtleties of their techniques. The material on new technologies has been reorganized abd updated so that pigment mixtures are now explored before light mixtures.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, browse our available packages below, or contact your Pearson Higher Education representative to create your own package.

Package ISBN-10: 0132353946 | ISBN-13: 9780132353946
©2007 | Instock (Additional assembly time required) | Suggested retail price: $118.67 | Buy from myPearsonStore
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