Economics

The Target Market is for the 1 semester principles of microeconomics course.

One of the all time best-sellers, this text is widely used because of its careful, streamlined, and intuitive chapter organization.

Case & Fair, present a very precise and simplified microeconomic model first, before introducing all the exceptions and subtleties of a more complex economic world.  Only after this simplified model is developed, do the authors give a thorough treatment of market imperfections, externalities, public finance, and international economics.  (A detailed summary of this approach can be found on the page directly following the inside front cover).

One of the all time best-sellers, this text is widely used because of its careful, streamlined, and intuitive chapter organization.

"Are you tired of books that sacrifice clarity by introducing some of the complexities of economic theory too early?"

Case & Fair, present a very precise and simplified microeconomic model first, before introducing all the exceptions and subtleties of a more complex economic world.  Only after this simplified model is developed, do the authors give a thorough treatment of market imperfections, externalities, public finance, and international economics.  (A detailed summary of this approach can be found on page xx of the preface.)

Other Points of Distinction

"Do you think that newspaper and magazine articles can be an effective tool for motivating the concepts taught in principles of economics?  Is it ever challenging to find a recent article that tie into the week's lecture? 

With Case & Fair you and your students have three carefully integrated, and easy to use, sources for gathering and integrating the news into lecture or homework:

• In Text News Analysis - The authors have taken real news articles from The Wall Street Journal, The New York Times, The Economist, and others, and have strategically integrated them into their text, in a feature called News Analysis.  In this new edition, the authors have also added homework problems for News Analysis articles at the end of the chapter. (Example: P. 71 Mad Cow Disease Cuts Demand for Cattle, with Problem 12 on P. 75)
• Online Weekly News Updates - In addition to the news articles in the text, the Case & Fair also brings you two new articles each week, one for Microeconomics and one for Macroeconomics.  Each update includes a direct link to the original web source, a summary, and a set of critical thinking questions that can be assigned or used to open classroom discussion.  (Articles are available via MyEconLab.com)
• Online Chapter by Chapter News Archive - We know that the week's news isn't always relevant to the chapter you are on in class.  That's why we keep an extensive archive of all Weekly News Updates, and organize them by chapter.  Before your lecture, simply check the chapter by chapter archive to see if there is something interesting to bring in class that is both timely and relevant to the concepts that are being covered.  (Articles are available via MyEconLab.com) 

 "Professor, are any one of these: end of chapter questions, test bank materials, or on-line homework software important to you?"

Now, names you trust in Economics, Case & Fair, have a brand new edition that continues its history of excellence in economic content and applications with a brand new focus on assessment.

• MyEconLab--this on-line, self graded homework, tutorial, and testing software is now available with Case/Fair's Economics 8e.  Make your life easier by creating on-line homework for your students, as well as, save time with the guided solutions and eText offered in the tutorial and homework sections of the software.  The software and text are fully integrated.  In addition, The FULL eTEXT for Case and Fair's Economics 8e is available in MyEconLab for $60!
• Updated and Expanded End of Chapter Material--the end of chapter material has been expanded and updated so you can deliver the best questions for your students to learn the material in the class. See the end of any chapter.
• Case & Fair's TWO YEAR TEST BANK--use Case & Fair's TWO YEAR TEST BANK so you can make new quizzes and tests in year 1 and year 2 of using the Case and Fair text.  This strategy cuts down on shared tests between students. The test banks have been completely revised and updated with new questions.  Test bank #1 has all computer gradable questions for you to assign in year 1, Test Bank #2 has all computer gradable questions for you to assign in year 2, and Test Bank #3 has open ended, fill-in, and essay questions so you can use odd questions in year one and even questions in year 2.

"I often hear that assessing students in this course is one of professors' greatest challenges, would you agree?"

"Professor, are any one of these: end of chapter questions, test bank materials, or on-line homework software important to you?"

Now, names you trust in Economics, Case & Fair, have a brand new edition that continues its history of excellence in economic content and applications with a brand new focus on assessment.

• MyEconLab--this on-line, self graded homework, tutorial, and testing software is now available with Case/Fair's Microeconomics 8e.  Make your life easier by creating on-line homework for your students, as well as, save time with the guided solutions and eText offered in the tutorial and homework sections of the software.  The software and text are fully integrated.  In addition, The FULL eTEXT for Case and Fair's Microeconomics 8e is available in MyEconLab for $60!
• Updated and Expanded End of Chapter Material--the end of chapter material has been expanded and updated so you can deliver the best questions for your students to learn the material in the class.  See the end of any Chapter
• Case & Fair's TWO YEAR TEST BANK--use Case & Fair's TWO YEAR TEST BANK so you can make new quizzes and tests in year 1 and year 2 of using the case and Fair text.  This strategy cuts down on shared tests between students. The test banks have been completely revised and updated with new questions.  Test bank #1 has all computer gradable questions for you to assign in year 1, Test Bank #2 has all computer gradable questions for you to assign in year 2, and Test Bank #3 has open ended, fill-in, and essay questions so you can use odd questions in year one and even questions in year 2.

Professor, how do you cover Elasticity?

Case/Fair 8e has a new Chapter: The material on elasticity in the previous Chapter 4 has been expanded into a new Chapter 5: Elasticity.

• More and more Microeconomics instructors are looking for more Elasticity coverage, so Case/Fair beefed up that coverage to support the needs of the marketplace.

 "Professor, are you interested in offering or covering more on the topic of Game Theory?" 

Case & Fair boasts brand new Game Theory Coverage in Chapter 14.

• Game Theory is a fun topic to cover that helps students understand the relationship between economic theory and the world around them

 "Professor, do you like to use examples from the newspaper to drive economic concepts home with your students?"

Case & Fair have revised over 80% of their "News Analysis" boxes to reflect the most current news articles.

• Currency is critical to an economics course, as well as, stong applications.  Case & Fair has revised their top notch "News Analysis" feature to reflect the most current news examples to illustrate the economic concepts in their book.

I. INTRODUCTION TO ECONOMICS.

1. The Scope and Method of Economics.

2. The Economic Problem: Scarcity and Choice.

3. Demand, Supply, and Market Equilibrium.

4. Demand and Supply Applications .

5. Elasticity

II. FOUNDATIONS OF MICROECONOMICS: CONSUMERS AND FIRMS.

6. Household Behavior and Consumer Choice

7. The Production Process: The Behavior of Profit-Maximizing Firms.

8. Short-Run Costs and Output Decisions.

9. Long-Run Costs and Output Decisions.

10. Input Demand: The Labor and Land Markets.

11. Input Demand: The Capital Market and the Investment Decision.

12. General Equilibrium and the Efficiency of Perfect Competition

III. MARKET IMPERFECTIONS AND THE ROLE OF GOVERNMENT.

13. Monopoly and Antitrust Policy.

14. Monopolistic Competition and Oligopoly.

15. Externalities, Public Goods, Imperfect Information, and Social Choice.

16. Income Distribution and Poverty.

17. Public Finance: The Economics of Taxation.

IV. THE WORLD ECONOMY.

18. International Trade, Comparative Advantage, and Protectionism.

19. Globalization.

20. Economic Growth in Developing and Transitional Economies

• 
  Principles of Microeconomics, 9/E
  Case, Fair & Oster
  ©2009 | Prentice Hall | Paper; 496 pp | Instock
  ISBN-10: 013605885X | ISBN-13: 9780136058854
  Brief Description

  

  For the 1 semester principles of microeconomics course.
  
  Reviewers tell us that Case/Fair is one of the all-time bestselling POE texts because they trust it to be clear, thorough and complete.  This well-respected author team is joined for the 9^th edition by a new co-author, Sharon Oster.  Sharon’s research and teaching experience brings new coverage of modern topics and an applied approach to economic theory, as demonstrated in the new Economics in Practice feature.

For Principles of Microeconomics

MyEconLab CourseCompass with E-Book 1-semester Student Access Kit (standalone)
Addison-Wesley
©2010 | Prentice Hall | Access Code Card | Instock
ISBN-10: 0321578708 | ISBN-13: 9780321578709
Buy from myPearsonStore

MyEconLab E-College with E-Book Student Access Kit (Standalone)
Pearson Education
©2009 | Prentice Hall | Access Code Card | Estimated Availability : 12/01/2008
ISBN-10: 0321621530 | ISBN-13: 9780321621535

MyEconLab Plus with E-Book Student Access Kit (Standalone)
Pearson Education
©2009 | Prentice Hall | Access Code Card | Estimated Availability : 12/01/2008
ISBN-10: 0321621522 | ISBN-13: 9780321621528

MyEconLab WebCT with E-Book Student Access Kit (Standalone)
Pearson Education
©2009 | Prentice Hall | Access Code Card | Estimated Availability : 12/01/2008
ISBN-10: 0321621514 | ISBN-13: 9780321621511

MyEconLab with E-Book 1-semester Student Access Kit (Standalone)
Addison-Wesley
©2010 | Prentice Hall | Access Code Card | Instock
ISBN-10: 0321588037 | ISBN-13: 9780321588036

Prentice Hall Guide to Economist.com
Economist.com
©2002 | Prentice Hall | Paper | Instock
ISBN-10: 0130668346 | ISBN-13: 9780130668349

This title is a member of the The MyEconLab Series Series, which also contains the titles below . You can also visit the MyEconLab Series Series page.

• 
  Economics, 3/E
  Hubbard & O'Brien
  ©2010 | Prentice Hall | Cloth; 1176 pp | Estimated Availability : 12/01/2009
  ISBN-10: 013602176X | ISBN-13: 9780136021766
  Brief Description

  

  For the two-semester Principles of Economics courses at 4-year & 2-year colleges and universities.

   

  Still Keeping it Real and More Accessible Than Ever!

  Hubbard & O'Brien keeps it real in the third edition with updated examples, data, and end-of-chapter problems, providing the most up-to-date discussion on the recession/financial crisis and the monetary and fiscal policy response.

   

  Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples.

  The #1 question students of economics ask themselves is:  "Why am I here, and will I ever use this?"  Hubbard/O'Brien answer this question by demonstrating that real businesses use economics to make real decisions daily.  This is motivating to all students, whether they are business majors or not.  All students can relate to businesses they encounter in their everyday lives.  Whether they open an art studio, do social work, trade on Wall Street, work for the government, or bartend at the local pub, students will benefit from understanding the economic forces behind their work.

• 
  Economics of Money, Banking and Financial Markets plus MyEconLab in CourseCompass plus eBook Student Access Kit, Alternate Edition, The
  Mishkin
  ©2007 | Prentice Hall | Cloth Package | Instock
  ISBN-10: 0321456475 | ISBN-13: 9780321456472
  Brief Description | Buy from myPearsonStore

  

  If your course begins before 8/1/06, you can use Mishkin's Seventh Edition Update by clicking here. Starting in August 2006, the Alternate Edition will be available, and will come packaged with an access kit for the new easy-to-use format of MyEconLab, which requires no set-up by the professor and offers students book-specific practice, online homework, access to the eBook, and learning resources. (For that ISBN, click here.) Professors who wish to use advanced course management should order the ISBN above to receive the book packaged with MyEconLab in CourseCompass.
  
  

  Economics of Money, Banking, and Financial Markets heralded a dramatic shift in the teaching of the money and banking course in its first edition, and today it is still setting the standard. By applying an analytical framework to the patient, stepped-out development of models, Frederic Mishkin draws students into a deeper understanding of modern monetary theory, banking, and policy. His landmark combination of common sense applications with current, real-world events provides authoritative, comprehensive coverage in an informal tone students appreciate. Mishkin’s previous post as Executive Vice President and Director of Research at the Federal Reserve Bank of New York lends an insiders-view that helps to demystify this key institution for students.
  
  

  This Alternate Edition of The Economics of Money, Banking, and Financial Markets is the ideal choice for courses with limited emphasis on monetary theory—due to a prerequisite course in intermediate macroeconomics or a business school focus.

• 
  Economics of Money, Banking and Financial Markets plus MyEconLab in CourseCompass plus eBook Student Access Kit, The, 8/E
  Mishkin
  ©2007 | Prentice Hall | Cloth Package | Instock
  ISBN-10: 0321451236 | ISBN-13: 9780321451231
  Brief Description | Buy from myPearsonStore

  

  If your course begins before 8/1/06, click here. Starting in August 2006, this text will come packaged with an access kit for the new easy-to-use format of MyEconLab, which requires no set-up by the professor and offers students book-specific practice, online homework, access to the eBook, and learning resources. (For that ISBN, click here.) Professors who wish to use advanced course management should order the ISBN above to receive the book packaged with MyEconLab in CourseCompass.
  
  

  Economics of Money, Banking, and Financial Markets heralded a dramatic shift in the teaching of the money and banking course in its first edition, and today it is still setting the standard. By applying an analytical framework to the patient, stepped-out development of models, Frederic Mishkin draws students into a deeper understanding of modern monetary theory, banking, and policy. His landmark combination of common sense applications with current, real-world events provides authoritative, comprehensive coverage in an informal tone students appreciate. Mishkin’s previous post as Executive Vice President and Director of Research at the Federal Reserve Bank of New York lends an insiders-view that helps to demystify this key institution for students.

• 
  Economics of Money, Banking and Financial Markets plus MyEconLab plus eBook 1-semester Student Access Kit, Alternate Edition, The
  Mishkin
  ©2007 | Prentice Hall | Cloth Package | Instock
  ISBN-10: 0321427807 | ISBN-13: 9780321427809
  Brief Description | Buy from myPearsonStore

  

  Economics of Money, Banking, and Financial Markets heralded a dramatic shift in the teaching of the money and banking course in its first edition, and today it is still setting the standard. By applying an analytical framework to the patient, stepped-out development of models, Frederic Mishkin draws students into a deeper understanding of modern monetary theory, banking, and policy. His landmark combination of common sense applications with current, real-world events provides authoritative, comprehensive coverage in an informal tone students appreciate. Mishkin’s previous post as Executive Vice President and Director of Research at the Federal Reserve Bank of New York lends an insiders-view that helps to demystify this key institution for students.
  
  

  This Alternate Edition of The Economics of Money, Banking, and Financial Markets is the ideal choice for courses with limited emphasis on monetary theory—due to a prerequisite course in intermediate macroeconomics or a business school focus.

   

  This text comes packaged with an access kit for the new easy-to-use format of MyEconLab, which requires no set-up by the professor. With this, students can access practice problems for each chapter in the book, graphing questions, learning resources, and live tutoring. Professors who plan to use advanced course management online should order the book with MyEconLab in CourseCompass. View ‘Alternate Versions’ of this book on the web catalog page, or contact your local representative for details.

• 
  Economics of Money, Banking and Financial Markets plus MyEconLab plus eBook 1-semester Student Access Kit, The, 8/E
  Mishkin
  ©2007 | Prentice Hall | Cloth Package | Instock
  ISBN-10: 0321415051 | ISBN-13: 9780321415059
  Brief Description | Buy from myPearsonStore

  

  The Economics of Money, Banking, and Financial Markets heralded a dramatic shift in the teaching of the money and banking course in its first edition, and today it is still setting the standard. By applying an analytical framework to the patient, stepped-out development of models, Frederic Mishkin draws students into a deeper understanding of modern monetary theory, banking, and policy. His landmark combination of common sense applications with current, real-world events provides authoritative, comprehensive coverage in an informal tone students appreciate. Mishkin’s previous post as Executive Vice President and Director of Research at the Federal Reserve Bank of New York lends an insiders-view that helps to demystify this key institution for students.

   

  This text comes packaged with an access kit for the new easy-to-use format of MyEconLab, which requires no set-up by the professor. With this, students can access practice problems for each chapter in the book, graphing questions, learning resources, and live tutoring. Professors who plan to use advanced course management online should order the book with MyEconLab in CourseCompass. View ‘Alternate Versions’ of this book on the web catalog page, or contact your Pearson representative for details.

• 
  Economics plus MyEconLab in CourseCompass plus eBook Student Access Kit, 8/E
  Parkin
  ©2008 | Prentice Hall | Cloth Package | Instock
  ISBN-10: 0321487052 | ISBN-13: 9780321487056
  Brief Description | Buy from myPearsonStore

  

  The leading economists today started out as students taking the Principles course. Parkin writes in a way that reaches out to all students, encouraging them to think like economists from the first week of class. Economics provides a serious, analytical approach to the discipline by introducing the main ideas and then developing those ideas with the latest research, policy, and data. The result is that students learn to apply economics the way real economists do, by evaluating the decisions in their personal, academic, and professional lives.
  
  The Eighth Edition takes a new approach to modern macroeconomic theory with an earlier integration of international topics that gives an accurate picture of how theory is used to guide and evaluate macroeconomic policy. The microeconomics chapters include the latest research, and incorporate a unifying theme related to the tension between self- and social-interest.
  
  Starting in this edition, MyEconLab now includes all of Parkin’s end-of-chapter problems so that assignments can be automatically graded online. MyEconLab in CourseCompass™ provides additional optional customization and communication tools. Instructors who teach distance-learning courses or very large lecture sections find the CourseCompass™ format useful because they can upload course documents and assignments, customize the order of chapters, and use communication features such as Digital Dropbox and Discussion Board.
  
  View a demo of MyEconLab. For more information about MyEconLab in CourseCompass™, or to request an Instructor Access Code, visit MyEconLab.
  

• 
  Economics plus MyEconLab in CourseCompass plus eBook Student Access Kit
  Leeds, von Allmen & Schiming
  ©2006 | Prentice Hall | Cloth Package | Instock
  ISBN-10: 032145653X | ISBN-13: 9780321456533
  Brief Description | Buy from myPearsonStore

  

  If your course begins before 8/1/06, click here. Starting in August 2006, this text will come packaged with an access kit for the new easy-to-use format of MyEconLab, which requires no set-up by the professor and offers students book-specific practice, online homework, access to the eBook, and learning resources. (For that ISBN, click here.) Professors who wish to use advanced course management should order the ISBN above to receive the book packaged with MyEconLab in CourseCompass.

   

  Economics offers a novel approach to the principles of economics course based on three pedagogical principles:

  • Ongoing assessment is an essential component of the learning process;
  • Students understand concepts better when they are presented in the context of engaging stories;
  • Students remember more when they connect concepts to what they see or read in the news and what they experience in their every day life.

  Quality assessment permeates every component of Economics, the first textbook to offer a class-tested test bank. MyEconLab’s innovative online homework and tutorial system, with its innovative computer-grade graphing exercises, is tightly linked to the text.

• 
  Economics plus MyEconLab plus e-Book 2-Semester Student Access Kit
  Leeds, von Allmen & Schiming
  ©2006 | Prentice Hall | Cloth Package | Instock
  ISBN-10: 0321461673 | ISBN-13: 9780321461674
  Brief Description

  

  This text comes packaged with an access kit for the new easy-to-use format of MyEconLab, which requires no set-up by the professor. With this, students can access practice problems for each chapter in the book, graphing questions, learning resources, and live tutoring. Professors who plan to use advanced course management online should order the book with MyEconLab in CourseCompass. View ‘Alternate Versions’ of this book on the web catalog page, or contact your local representative for details.

  
  

  Economics offers a novel approach to the principles of economics course based on three pedagogical principles:
  

  • Ongoing assessment is an essential component of the learning process;
  • Students understand concepts better when they are presented in the context of engaging stories;
  • Students remember more when they connect concepts to what they see or read in the news and what they experience in their every day life.

  Quality assessment permeates every component of Economics, the first textbook to offer a class-tested test bank. MyEconLab’s innovative online homework and tutorial system, with its innovative computer-grade graphing exercises, is tightly linked to the text.

• 
  Economics plus MyEconLab plus eBook 2-semester Student Access Kit, 8/E
  Parkin
  ©2008 | Prentice Hall | Cloth Package; 888 pp | Instock
  ISBN-10: 0321423003 | ISBN-13: 9780321423009
  Brief Description | Buy from myPearsonStore

  

  The leading economists today started out as students taking the Principles course. Parkin writes in a way that reaches out to all students, encouraging them to think like economists from the first week of class. Economics provides a serious, analytical approach to the discipline by introducing the main ideas and then developing those ideas with the latest research, policy, and data. The result is that students learn to apply economics the way real economists do, by evaluating the decisions in their personal, academic, and professional lives.
  
  The Eighth Edition takes a new approach to modern macroeconomic theory with an earlier integration of international topics that gives an accurate picture of how theory is used to guide and evaluate macroeconomic policy. The microeconomics chapters include the latest research, and incorporate a unifying theme related to the tension between self- and social-interest.
  
  Starting in this edition, MyEconLab now includes all of Parkin’s end-of-chapter problems so that assignments can be automatically graded online.
  

• 
  Economics Today plus MyEconLab in CourseCompass plus eBook Student Access Kit, 14/E
  Miller
  ©2008 | Prentice Hall | Cloth Package; 924 pp | Instock
  ISBN-10: 0321481321 | ISBN-13: 9780321481320
  Brief Description | Buy from myPearsonStore

  

  Students learn best when they see a concept applied in the context of examples they understand. That is why Economics Today is so successful in classrooms where students hail from a wide variety of majors, backgrounds, and ages. An abundance of relentlessly current, news-worthy examples motivate every chapter and reflect the interests of today’s diverse student population. In this new edition, Miller has responded to the way students use their textbook as a study tool by incorporating new pedagogy to help students study effectively and by giving them more opportunities to practice.
  
  MyEconLab now includes a subset of Miller’s end-of-chapter problems so that assignments can be automatically graded online. MyEconLab in CourseCompass™ provides additional optional customization and communication tools. Instructors who teach distance-learning courses or very large lecture sections find the CourseCompass™ format useful because they can upload course documents and assignments, customize the order of chapters, and use communication features such as Digital Dropbox and Discussion Board.
  
  View a demo of MyEconLab. For more information about MyEconLab in CourseCompass™, or to request an Instructor Access Code, visit MyEconLab.
  

• 
  Economics Today plus MyEconLab plus eBook 2-semester Student Access Kit, 14/E
  Miller
  ©2008 | Prentice Hall | Cloth Package; 924 pp | Out of Stock
  ISBN-10: 0321422341 | ISBN-13: 9780321422347
  Brief Description

  

  Students learn best when they see a concept applied in the context of examples they understand. That is why Economics Today is so successful in classrooms where students hail from a wide variety of majors, backgrounds, and ages. An abundance of relentlessly current, news-worthy examples motivate every chapter and reflect the interests of today’s diverse student population. In this new edition, Miller has responded to the way students use their textbook as a study tool by incorporating new pedagogy to help students study effectively and by giving them more opportunities to practice. 

• 
  Economics Today: The Macro View plus MyEconLab in CourseCompass plus eBook Student Access Kit, 14/E
  Miller
  ©2008 | Prentice Hall | Paper Package | Instock
  ISBN-10: 0321483022 | ISBN-13: 9780321483027
  Brief Description | Buy from myPearsonStore

  

  Students learn best when they see a concept applied in the context of examples they understand. That is why Economics Today: The Macro View is so successful in classrooms where students hail from a wide variety of majors, backgrounds, and ages. An abundance of relentlessly current, news-worthy examples motivate every chapter and reflect the interests of today’s diverse student population. In this new edition, Miller has responded to the way students use their textbook as a study tool by incorporating new pedagogy to help students study effectively and by giving them more opportunities to practice.
  
  MyEconLab now includes a subset of Miller’s end-of-chapter problems so that assignments can be automatically graded online. MyEconLab in CourseCompass™ provides additional optional customization and communication tools. Instructors who teach distance-learning courses or very large lecture sections find the CourseCompass™ format useful because they can upload course documents and assignments, customize the order of chapters, and use communication features such as Digital Dropbox and Discussion Board.
  
  View a demo of MyEconLab. For more information about MyEconLab in CourseCompass™, or to request an Instructor Access Code, visit MyEconLab.
  

• 
  Economics Today: The Macro View plus MyEconLab plus eBook 1-semester Student Access Kit, 14/E
  Miller
  ©2008 | Prentice Hall | Paper Package; 604 pp | Instock
  ISBN-10: 0321421442 | ISBN-13: 9780321421449
  Brief Description

  

  Students learn best when they see a concept applied in the context of examples they understand. That is why Economics Today: The Macro View is so successful in classrooms where students hail from a wide variety of majors, backgrounds, and ages. An abundance of relentlessly current, news-worthy examples motivate every chapter and reflect the interests of today’s diverse student population. In this new edition, Miller has responded to the way students use their textbook as a study tool by incorporating new pedagogy to help students study effectively and by giving them more opportunities to practice. 

• 
  Economics Today: The Micro View plus MyEconLab in CourseCompass plus eBook Student Access Kit, 13/E
  Miller
  ©2007 | Prentice Hall | Paper Package | Instock
  ISBN-10: 0321450922 | ISBN-13: 9780321450920
  Brief Description

  

  If your course begins before 8/1/06, click here. Starting in August 2006, this text will come packaged with an access kit for the new easy-to-use format of MyEconLab, which requires no set-up by the professor and offers students book-specific practice, online homework, access to the eBook, and learning resources. (For that ISBN, click here.) Professors who wish to use advanced course management should order the ISBN above to receive the book packaged with MyEconLab in CourseCompass.
  
  

  Roger Miller believes that students learn best when they are motivated, and that motivation comes when they connect an idea to their day-to-day lives. That is why every chapter of Economics Today is packed with thought-provoking applications that give immediate, common-sense reinforcement to economic concepts. From international to local, corporate to consumer, policy to personal, these examples spark lively discussion both in and out of the classroom. The result is that students gain a natural understanding of economic theory and analysis, and they learn to use economic reasoning in their everyday decisions.

• 
  Economics Today: The Micro View plus MyEconLab in CourseCompass plus eBook Student Access Kit, 14/E
  Miller
  ©2008 | Prentice Hall | Paper Package; 604 pp | Instock
  ISBN-10: 0321484223 | ISBN-13: 9780321484222
  Brief Description | Buy from myPearsonStore

  

  Students learn best when they see a concept applied in the context of examples they understand. That is why Economics Today: The Micro View is so successful in classrooms where students hail from a wide variety of majors, backgrounds, and ages. An abundance of relentlessly current, news-worthy examples motivate every chapter and reflect the interests of today’s diverse student population. In this new edition, Miller has responded to the way students use their textbook as a study tool by incorporating new pedagogy to help students study effectively and by giving them more opportunities to practice.
  
  MyEconLab now includes a subset of Miller’s end-of-chapter problems so that assignments can be automatically graded online. MyEconLab in CourseCompass™ provides additional optional customization and communication tools. Instructors who teach distance-learning courses or very large lecture sections find the CourseCompass™ format useful because they can upload course documents and assignments, customize the order of chapters, and use communication features such as Digital Dropbox and Discussion Board.
  
  View a demo of MyEconLab. For more information about MyEconLab in CourseCompass™, or to request an Instructor Access Code, visit MyEconLab.
  

• 
  Economics Today: The Micro View plus MyEconLab plus eBook 1-semester Student Access Kit, 14/E
  Miller
  ©2008 | Prentice Hall | Paper Package; 604 pp | Instock
  ISBN-10: 0321425065 | ISBN-13: 9780321425065
  Brief Description | Buy from myPearsonStore

  

  Students learn best when they see a concept applied in the context of examples they understand. That is why Economics Today: The Micro View is so successful in classrooms where students hail from a wide variety of majors, backgrounds, and ages. An abundance of relentlessly current, news-worthy examples motivate every chapter and reflect the interests of today’s diverse student population. In this new edition, Miller has responded to the way students use their textbook as a study tool by incorporating new pedagogy to help students study effectively and by giving them more opportunities to practice. 

• 
  Economics, Updated Edition, 2/E
  Hubbard & O'Brien
  ©2009 | Prentice Hall | Cloth; 1168 pp | Instock
  ISBN-10: 0136092055 | ISBN-13: 9780136092056
  Brief Description | Buy from myPearsonStore

  

  For the two-semester Principles of Economics courses at 4-year & 2-year colleges and universities.
  
  

  Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples.   

   

  The updated edition offers insights into the exciting economic topics that are in the news and affecting all of us today—like the election, the housing market, the impact of the current oil situation, current challenges to airlines, debates over trade policy, and consequences of the “amazing shrinking dollar.”
  

• 
  Economics: Principles, Applications, and Tools, 5/E
  O'Sullivan, Sheffrin & Perez
  ©2007 | Prentice Hall | Paper; 768 pp | Instock
  ISBN-10: 013223565X | ISBN-13: 9780132235655
  Brief Description | Buy from myPearsonStore

  

  O’Sullivan/Sheffrin/Perez 5e uses questions to drive student interest, then applications to illustrate concepts, and then tools to practice economic concepts.

   

  Students come into their first Economics course thinking they will better understand the economy around them; the choices our government, international governments, businesses, and individuals make.  Unfortunately, many don’t get answers to those questions when they complete the course.

   

  O/S/P uses chapter opening questions, applications that explain and tie to those questions throughout the chapter, and chapter ending tools to help students actively internalize economics.

• 
  Economics: Private Markets and Public Choice plus MyEconLab plus eBook 2-semester Student Access Kit, 7/E
  Ekelund, Ressler & Tollison
  ©2006 | Prentice Hall | Cloth Package; 797 pp | Instock
  ISBN-10: 032145779X | ISBN-13: 9780321457790
  Brief Description | Buy from myPearsonStore

  

  This text comes packaged with an access kit for the new easy-to-use format of MyEconLab, which requires no set-up by the professor. With this, students can access practice problems for each chapter in the book, graphing questions, learning resources, and live tutoring. Professors who plan to use advanced course management online should order the book with MyEconLab in CourseCompass. View ‘Alternate Versions’ of this book on the web catalog page, or contact your local representative for details.
  
  

  Maximizing happiness means more than maximizing wealth, and yet many students assume economists only care about "the bottom line." Economics: Private Markets and Public Choice emphasizes that economics is, at its base, about our society's well-being and our individual happiness in all forms, not just profit. The authors teach students to apply economic concepts not only to key policy decisions like taxes, inflation, and free trade, but also to personal decisions such as household finance, marriage, and career choices.
  
  

  The Seventh Edition is enhanced by MyEconLab, the online homework system featuring automatically graded graphing problems and proven tutorial tools. Access to MyEconLab comes with every new textbook at no additional cost to the student.

• 
  Essentials of Economics, 2/E
  Hubbard & O'Brien
  ©2009 | Prentice Hall | Paper; 720 pp | Instock
  ISBN-10: 0136086233 | ISBN-13: 9780136086239
  Brief Description

  

  For Survey of Economics courses at 4-year & 2-year colleges and universities
  
  Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples.  
  
  

• 
  Essentials of Economics
  Hubbard & O'Brien
  ©2007 | Prentice Hall | Paper; 656 pp | Instock
  ISBN-10: 0132309246 | ISBN-13: 9780132309240
  Brief Description | Buy from myPearsonStore

  

  Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples.   

  The #1 question students of economics ask themselves is: "Why am I here, and will I ever use this"?  Hubbard & O'Brien answer this question by demonstrating that real businesses use economics to make real decisions daily.  This is motivating to all students, whether they are business majors or not.  All students can relate to businesses they encounter in their everyday lives.   Whether they open an art studio, do social work, trade on Wall Street, work for the government, or bartend at the local pub, students will benefit from understanding the economic forces behind their work. 

• 
  Foundations of Economics plus MyEconLab plus eBook 2-semester Student Access Kit, 3/E
  Bade & Parkin
  ©2007 | Prentice Hall | Cloth Package | Out of Stock
  ISBN-10: 0321397886 | ISBN-13: 9780321397881
  Brief Description

  

  Research shows the best way to learn is to put concepts to work with repeated practice. For this reason, frequent, quality practice is the cornerstone of the tightly-knit Foundations of Economics learning system, building student success in economics by doing economics.
  
  

  First, student attention is focused on what to study through a Checklist of clearly defined core concepts in each chapter. Section by section, Checkpoints demonstrate how to study by stepping through a Practice Problem and then engaging students with a parallel Exercise. In addition, the Third Edition addresses why we study economics through a new feature, Reality Check. With Foundations of Economics, students are taught to view economics as a skill to be honed rather than a collection of topics to be memorized.

   

  This text comes packaged with an access kit for the new easy-to-use format of MyEconLab, which requires no set-up by the professor. With this, students can access practice problems for each chapter in the book, graphing questions, learning resources, and live tutoring. Professors who plan to use advanced course management online should order the book with MyEconLab in CourseCompass. View ‘Alternate Versions’ of this book on the web catalog page, or contact your local representative for details.

• 
  Macroeconomics, 2/E
  Hubbard & O'Brien
  ©2008 | Prentice Hall | Paper; 704 pp | Instock
  ISBN-10: 0132356694 | ISBN-13: 9780132356695
  Brief Description

  

  Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples.   

   

  The #1 question students of economics ask themselves is: "Why am I here, and will I ever use this"?  Hubbard & O'Brien answer this question by demonstrating that real businesses use economics to make real decisions daily.  This is motivating to all students, whether they are business majors or not.  All students can relate to businesses they encounter in their everyday lives.   Whether they open an art studio, do social work, trade on Wall Street, work for the government, or bartend at the local pub, students will benefit from understanding the economic forces behind their work.

• 
  Macroeconomics, 3/E
  Hubbard & O'Brien
  ©2010 | Prentice Hall | Paper; 720 pp | Estimated Availability : 11/01/2009
  ISBN-10: 0136021824 | ISBN-13: 9780136021827
  Brief Description

  

  For the one-semester Principles of Macroeconomics courses at 4-year & 2-year colleges and universities.

   

  Still Keeping it Real and More Accessible Than Ever!

  Hubbard & O'Brien keeps it real in the third edition with updated examples, data, and end-of-chapter problems, providing the most up-to-date discussion on the recession/financial crisis and the monetary and fiscal policy response.

   

  Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples.

  The #1 question students of economics ask themselves is:  "Why am I here, and will I ever use this?"  Hubbard/O'Brien answer this question by demonstrating that real businesses use economics to make real decisions daily.  This is motivating to all students, whether they are business majors or not.  All students can relate to businesses they encounter in their everyday lives.  Whether they open an art studio, do social work, trade on Wall Street, work for the government, or bartend at the local pub, students will benefit from understanding the economic forces behind their work.

• 
  Macroeconomics plus MyEconLab in CourseCompass plus eText Student Access Kit, 8/E
  Parkin
  ©2008 | Prentice Hall | Cloth | Instock
  ISBN-10: 0321468864 | ISBN-13: 9780321468864
  Brief Description | Buy from myPearsonStore

  

  The leading economists today started out as students taking the Principles course. Parkin writes in a way that reaches out to all students, encouraging them to think like economists from the first week of class. Macroeconomics provides a serious, analytical approach to the discipline by introducing the main ideas and then developing those ideas with the latest research, policy, and data. The result is that students learn to apply economics the way real economists do, by evaluating the decisions in their personal, academic, and professional lives.
  
  The Eighth Edition takes a new approach to modern macroeconomic theory with an earlier integration of international topics that gives an accurate picture of how theory is used to guide and evaluate macroeconomic policy. The microeconomics chapters include the latest research, and incorporate a unifying theme related to the tension between self- and social-interest.
  
  Starting in this edition, MyEconLab now includes all of Parkin’s end-of-chapter problems so that assignments can be automatically graded online. MyEconLab in CourseCompass™ provides additional optional customization and communication tools. Instructors who teach distance-learning courses or very large lecture sections find the CourseCompass™ format useful because they can upload course documents and assignments, customize the order of chapters, and use communication features such as Digital Dropbox and Discussion Board.
  
  View a demo of MyEconLab. For more information about MyEconLab in CourseCompass™, or to request an Instructor Access Code, visit MyEconLab.

• 
  Macroeconomics plus MyEconLab plus eBook 1-semester Student Access Kit, 6/E
  Abel, Bernanke & Croushore
  ©2008 | Prentice Hall | Cloth Package; 672 pp | Out of Stock
  ISBN-10: 0321451406 | ISBN-13: 9780321451408
  Brief Description

  

  Abel, Bernanke, and Croushore present macroeconomic theory in a way that prepares students to analyze real macroeconomic data used by policy makers and researchers. With a balanced treatment of both classical and Keynesian economics, the comprehensive coverage makes it easy for instructors to align chapters to fit their own syllabi.
  
  Students in this course often struggle to see how the macroeconomic models compare to one another, and fit into the big picture. This text uses a unified approach based on a single economics model that provides students with a clear understanding of macroeconomics and its classical and Keynesian assumptions.
  
  The Sixth Edition includes the latest work in monetary policy and research, offers worked examples to students learning the IS-LM model, and features MyEconLab, the online homework and tutorial program with automatically graded problem sets.
  
  View a demo of MyEconLab. For more information about MyEconLab, or to request an Instructor Access Code, visit MyEconLab.
  

• 
  Macroeconomics with MyEconLab plus eBook 1-semester Student Access Kit, 8/E
  Parkin
  ©2008 | Prentice Hall | Paper Package; 496 pp | Out of Print
  ISBN-10: 0321416570 | ISBN-13: 9780321416575
  Brief Description

  

  The leading economists today started out as students taking the Principles course. Parkin writes in a way that reaches out to all students, encouraging them to think like economists from the first week of class. Macroeconomics provides a serious, analytical approach to the discipline by introducing the main ideas and then developing those ideas with the latest research, policy, and data. The result is that students learn to apply economics the way real economists do, by evaluating the decisions in their personal, academic, and professional lives.
  
  The Eighth Edition takes a new approach to modern macroeconomic theory with an earlier integration of international topics that gives an accurate picture of how theory is used to guide and evaluate macroeconomic policy. The microeconomics chapters include the latest research, and incorporate a unifying theme related to the tension between self- and social-interest.
  
  Starting in this edition, MyEconLab now includes all of Parkin’s end-of-chapter problems so that assignments can be automatically graded online.

• 
  Macroeconomics, Updated Edition, 2/E
  Hubbard & O'Brien
  ©2009 | Prentice Hall | Paper; 720 pp | Instock
  ISBN-10: 013609208X | ISBN-13: 9780136092087
  Brief Description | Buy from myPearsonStore

  

  For the one semester Principles of Macroeconomics courses at 4-year & 2-year colleges and universities.
  
  

  Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples.   

  
  

  The updated edition offers insights into the exciting economic topics that are in the news and affecting all of us today—like the election, the housing market, the impact of the current oil situation, current challenges to airlines, debates over trade policy, and consequences of the “amazing shrinking dollar.”

  
  

  
  

• 
  Macroeconomics: Principles, Applications, and Tools, 5/E
  O'Sullivan, Sheffrin & Perez
  ©2007 | Prentice Hall | Cloth; 448 pp | Instock
  ISBN-10: 013232928X | ISBN-13: 9780132329286
  Brief Description | Buy from myPearsonStore

  

  O’Sullivan/Sheffrin/Perez 5e uses questions to drive student interest, then applications to illustrate concepts, and then tools to practice economic concepts.

   

  Students come into their first Economics course thinking they will better understand the economy around them; the choices our government, international governments, businesses, and individuals make.  Unfortunately, many don’t get answers to those questions when they complete the course.

   

  O/S/P uses chapter opening questions, applications that explain and tie to those questions throughout the chapter, and chapter ending tools to help students actively internalize economics.

• 
  Macroeconomics: Private Markets and Public Choice plus MyEconLab plus eBook 1-semester Student Access Kit, 7/E
  Ekelund, Ressler & Tollison
  ©2006 | Prentice Hall | Paper Package; 498 pp | Instock
  ISBN-10: 0321459687 | ISBN-13: 9780321459688
  Brief Description | Buy from myPearsonStore

  

  This text comes packaged with an access kit for the new easy-to-use format of MyEconLab, which requires no set-up by the professor. With this, students can access practice problems for each chapter in the book, graphing questions, learning resources, and live tutoring. Professors who plan to use advanced course management online should order the book with MyEconLab in CourseCompass. View ‘Alternate Versions’ of this book on the web catalog page, or contact your local representative for details.
  
  

  Macroeconomics: Private Markets and Public Choice emphasizes that economics is, at its base, about our society's well-being and our individual happiness in all forms, not just profit. The authors teach students to apply economic concepts not only to key policy decisions like taxes, inflation, and free trade, but also to personal decisions such as household finance, marriage, and career choices.
  
  

  The Seventh Edition is enhanced by MyEconLab, the online homework system featuring automatically graded graphing problems and proven tutorial tools. Access to MyEconLab comes with every new textbook at no additional cost to the student.

• 
  Microeconomics, 3/E
  Hubbard & O'Brien
  ©2010 | Prentice Hall | Paper; 720 pp | Estimated Availability : 11/01/2009
  ISBN-10: 0136021972 | ISBN-13: 9780136021971
  Brief Description

  

  For the one-semester Principles of Microeconomics courses at 4-year & 2-year colleges and universities.

   

  Still Keeping it Real and More Accessible Than Ever!

  Hubbard & O'Brien keeps it real in the third edition with updated examples, data, and end-of-chapter problems, providing the most up-to-date discussion on the recession/financial crisis and the monetary and fiscal policy response.

   

  Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples.

  The #1 question students of economics ask themselves is:  "Why am I here, and will I ever use this?"  Hubbard/O'Brien answer this question by demonstrating that real businesses use economics to make real decisions daily.  This is motivating to all students, whether they are business majors or not.  All students can relate to businesses they encounter in their everyday lives.  Whether they open an art studio, do social work, trade on Wall Street, work for the government, or bartend at the local pub, students will benefit from understanding the economic forces behind their work.

• 
  Microeconomics, 2/E
  Hubbard & O'Brien
  ©2008 | Prentice Hall | Paper; 704 pp | Instock
  ISBN-10: 0138132771 | ISBN-13: 9780138132774
  Brief Description | Buy from myPearsonStore

  

  Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples.   

   

  The #1 question students of economics ask themselves is: "Why am I here, and will I ever use this"?  Hubbard & O'Brien answer this question by demonstrating that real businesses use economics to make real decisions daily.  This is motivating to all students, whether they are business majors or not.  All students can relate to businesses they encounter in their everyday lives.   Whether they open an art studio, do social work, trade on Wall Street, work for the government, or bartend at the local pub, students will benefit from understanding the economic forces behind their work.

• 
  Microeconomics, 7/E
  Pindyck & Rubinfeld
  ©2009 | Prentice Hall | Cloth; 768 pp | Instock
  ISBN-10: 0132080230 | ISBN-13: 9780132080231
  Brief Description | Buy from myPearsonStore

  

  For undergraduate and graduate economics majors who are enrolled in an Intermediate Microeconomics course.

   

  A book that provides a treatment of microeconomic theory that stresses the relevance and application to managerial and public policy decision making.

• 
  Microeconomics plus MyEconLab in CourseCompass plus eBook Student Access Kit
  Leeds, von Allmen & Schiming
  ©2007 | Prentice Hall | Paper Package | Out of Stock
  ISBN-10: 0321451279 | ISBN-13: 9780321451279
  Brief Description

  

  If your course begins before 8/1/06, click here. Starting in August 2006, this text will come packaged with an access kit for the new easy-to-use format of MyEconLab,which requires no set-up by the professor and offers students book-specific practice, online homework, access to the eBook, and learning resources. (For that ISBN, click here.) Professors who wish to use advanced course management should order the ISBN above to receive the book packaged with MyEconLab in CourseCompass.
  
  

  Microeconomics offers a novel approach to the principles of economics course based on three pedagogical principles:

  • Ongoing assessment is an essential component of the learning process;
  • Students understand concepts better when they are presented in the context of engaging stories;
  • Students remember more when they connect concepts to what they see or read in the news and what they experience in their every day life.

  Quality assessment permeates every component of Microeconomics, the first textbook to offer a class-tested test bank. MyEconLab’s innovative online homework and tutorial system, with its innovative computer-grade graphing exercises, is tightly linked to the text.

• 
  Microeconomics plus MyEconLab in CourseCompass plus eText Student Access Kit, 8/E
  Parkin
  ©2008 | Prentice Hall | Paper Package | Instock
  ISBN-10: 032149122X | ISBN-13: 9780321491220
  Brief Description | Buy from myPearsonStore

  

  The leading economists today started out as students taking the Principles course. Parkin writes in a way that reaches out to all students, encouraging them to think like economists from the first week of class. Microeconomics provides a serious, analytical approach to the discipline by introducing the main ideas and then developing those ideas with the latest research, policy, and data. The result is that students learn to apply economics the way real economists do, by evaluating the decisions in their personal, academic, and professional lives.
  
  The Eighth Edition takes a new approach to modern macroeconomic theory with an earlier integration of international topics that gives an accurate picture of how theory is used to guide and evaluate macroeconomic policy. The microeconomics chapters include the latest research, and incorporate a unifying theme related to the tension between self- and social-interest.
  
  Starting in this edition, MyEconLab now includes all of Parkin’s end-of-chapter problems so that assignments can be automatically graded online. MyEconLab in CourseCompass™ provides additional optional customization and communication tools. Instructors who teach distance-learning courses or very large lecture sections find the CourseCompass™ format useful because they can upload course documents and assignments, customize the order of chapters, and use communication features such as Digital Dropbox and Discussion Board.
  
  View a demo of MyEconLab. For more information about MyEconLab in CourseCompass™, or to request an Instructor Access Code, visit MyEconLab.

• 
  Microeconomics with MyEconLab plus eBook 1-semester Student Access Kit, 8/E
  Parkin
  ©2008 | Prentice Hall | Paper Package; 552 pp | Instock
  ISBN-10: 0321416600 | ISBN-13: 9780321416605
  Brief Description | Buy from myPearsonStore

  

  The leading economists today started out as students taking the Principles course. Parkin writes in a way that reaches out to all students, encouraging them to think like economists from the first week of class. Microeconomics provides a serious, analytical approach to the discipline by introducing the main ideas and then developing those ideas with the latest research, policy, and data. The result is that students learn to apply economics the way real economists do, by evaluating the decisions in their personal, academic, and professional lives.
  
  The Eighth Edition takes a new approach to modern macroeconomic theory with an earlier integration of international topics that gives an accurate picture of how theory is used to guide and evaluate macroeconomic policy. The microeconomics chapters include the latest research, and incorporate a unifying theme related to the tension between self- and social-interest.
  
  Starting in this edition, MyEconLab now includes all of Parkin’s end-of-chapter problems so that assignments can be automatically graded online.

• 
  Microeconomics: Principles, Applications, and Tools, 5/E
  O'Sullivan, Sheffrin & Perez
  ©2007 | Prentice Hall | Cloth; 480 pp | Instock
  ISBN-10: 0131572830 | ISBN-13: 9780131572836
  Brief Description | Buy from myPearsonStore

  

  O’Sullivan/Sheffrin/Perez 5e uses questions to drive student interest, then applications to illustrate concepts, and then tools to practice economic concepts.

   

  Students come into their first Economics course thinking they will better understand the economy around them; the choices our government, international governments, businesses, and individuals make.  Unfortunately, many don’t get answers to those questions when they complete the course.

   

  O/S/P uses chapter opening questions, applications that explain and tie to those questions throughout the chapter, and chapter ending tools to help students actively internalize economics.

• 
  Microeconomics: Private Markets and Public Choice plus MyEconLab in CourseCompass plus eBook Student Access Kit, 7/E
  Ekelund, Ressler & Tollison
  ©2006 | Prentice Hall | Paper Package | Instock
  ISBN-10: 0321454685 | ISBN-13: 9780321454683
  Brief Description | Buy from myPearsonStore

  

  If your course begins before 8/1/06, click here. Starting in August 2006, this text will come packaged with an access kit for the new easy-to-use format of MyEconLab, which requires no set-up by the professor and offers students book-specific practice, online homework, access to the eBook, and learning resources. (For that ISBN, click here.) Professors who wish to use advanced course management should order the ISBN above to receive the book packaged with MyEconLab in CourseCompass.
  
  

  Microeconomics: Private Markets and Public Choice emphasizes that economics is, at its base, about our society's well-being and our individual happiness in all forms, not just profit. The authors teach students to apply economic concepts not only to key policy decisions like taxes, inflation, and free trade, but also to personal decisions such as household finance, marriage, and career choices.
  
  

  The Seventh Edition is enhanced by MyEconLab, the online homework system featuring automatically graded graphing problems and proven tutorial tools. Access to MyEconLab comes with every new textbook at no additional cost to the student.

• 
  Microeconomics: Private Markets and Public Choice plus MyEconLab plus eBook 1-semester Student Access Kit, 7/E
  Ekelund, Ressler & Tollison
  ©2006 | Prentice Hall | Paper Package; 512 pp | Instock
  ISBN-10: 0321451139 | ISBN-13: 9780321451132
  Brief Description | Buy from myPearsonStore

  

  This text comes packaged with an access kit for the new easy-to-use format of MyEconLab, which requires no set-up by the professor. With this, students can access practice problems for each chapter in the book, graphing questions, learning resources, and live tutoring. Professors who plan to use advanced course management online should order the book with MyEconLab in CourseCompass. View ‘Alternate Versions’ of this book on the web catalog page, or contact your local representative for details.
  
  

  Microeconomics: Private Markets and Public Choice emphasizes that economics is, at its base, about our society's well-being and our individual happiness in all forms, not just profit. The authors teach students to apply economic concepts not only to key policy decisions like taxes, inflation, and free trade, but also to personal decisions such as household finance, marriage, and career choices.
  
  

  The Seventh Edition is enhanced by MyEconLab, the online homework system featuring automatically graded graphing problems and proven tutorial tools. Access to MyEconLab comes with every new textbook at no additional cost to the student.

• 
  Principles of Economics, 8/E
  Case & Fair
  ©2007 | Prentice Hall | Cloth; 896 pp | Out of Print
  ISBN-10: 0132289148 | ISBN-13: 9780132289146
  Brief Description

  

  Target Market: for the 2 semester principles of economics course.

   

  One of the all time best-sellers, this text is widely used because of its careful, streamlined, and intuitive chapter organization.

   

  Microeconomics Organization

   

  Case & Fair, present a very precise and simplified microeconomic model first, before introducing all the exceptions and subtleties of a more complex economic world.  Only after this simplified model is developed, do the authors give a throrough treatment of market imperfections, externalities, public finance, and international economics.  (A detailed summary of this approach can be found in the preface).

   

  Macroeconomics Organization

   

  The Keynesian Cross is an integral part of this text.  Case & Fair believe strongly, that a text should use the Keynsian Cross carefully and systematically, to build up to the AD/AS model.  One of the great benefits of this appoach, is that students won't mistakenly apply what they learned about simple demand and supply to aggregate demand & supply.  (A detailed summary of this approach can be found in the preface)

• 
  Principles of Macroeconomics, 8/E
  Case & Fair
  ©2007 | Prentice Hall | Paper; 560 pp | Instock
  ISBN-10: 0132226456 | ISBN-13: 9780132226455
  Brief Description | Buy from myPearsonStore

  

  Target Market: for the 1 semester principles of macroeconomics course.

   

  One of the all time best-sellers, this text is widely used because of its careful, streamlined, and intuitive chapter organization.

   

  The Keynesian Cross is an integral part of this text.  Case & Fair believe strongly, that a text should use the Keynesian Cross carefully and systematically, to build up to the AD/AS model.  One of the great benefits of this approach, is that students won't mistakenly apply what they learned about simple demand and supply to aggregate demand & supply.  (A detailed summary of this approach can be found on the page directly following the inside front cover).

   

• 
  Principles of Microeconomics, 8/E
  Case & Fair
  ©2007 | Prentice Hall | Paper; 528 pp | Instock
  ISBN-10: 0131994859 | ISBN-13: 9780131994850
  Brief Description | Buy from myPearsonStore

  

  The Target Market is for the 1 semester principles of microeconomics course.

   

  One of the all time best-sellers, this text is widely used because of its careful, streamlined, and intuitive chapter organization.

   

  Case & Fair, present a very precise and simplified microeconomic model first, before introducing all the exceptions and subtleties of a more complex economic world.  Only after this simplified model is developed, do the authors give a thorough treatment of market imperfections, externalities, public finance, and international economics.  (A detailed summary of this approach can be found on the page directly following the inside front cover).

   

• 
  Principles of Money, Banking, and Financial Markets plus MyEconLab Student Access Kit, 11/E
  Ritter, Silber & Udell
  ©2004 | Prentice Hall | Cloth Bound with PIN | Instock
  ISBN-10: 0321205251 | ISBN-13: 9780321205254
  Brief Description

  

  This classic textbook incorporates the most current research and data while taking stock of sweeping changes in the international financial landscape produced by financial innovation, deregulation, and geopolitical considerations. Well-known for its casual, conversational style, this text makes sophisticated concepts accessible.

• 
  Survey of Economics: Principles, Applications, and Tools, 4/E
  O'Sullivan, Sheffrin & Perez
  ©2010 | Prentice Hall | Paper; 456 pp | Instock
  ISBN-10: 0136093809 | ISBN-13: 9780136093800
  Brief Description | Buy from myPearsonStore

  

  For one semester Principles of Economics courses.
  
  Questions that drive interest, applications that illustrate concepts, and the tools to test and solidify comprehension.
   
  Students come into their first Economics course thinking they will gain a better understanding of the economy around them. Unfortunately, they often leave with many unanswered questions. To ensure students actively internalize economics, O'Sullivan/Sheffrin/Perez use chapter-opening questions to spark interest on important economic concepts, applications that vividly illustrate those concepts, and chapter-ending tools that test and solidify understanding.
  
  

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, browse our available packages below, or contact your Pearson Higher Education representative to create your own package.

Package ISBN-10: 0132398362 | ISBN-13: 9780132398367
©2007 | Instock | Suggested retail price: $154.33 | Buy from myPearsonStore
This package contains:

Package ISBN-10: 0138136378 | ISBN-13: 9780138136376
©2008 | Not Yet Published | Suggested retail price: $141.33 | Buy from myPearsonStore
This package contains:

Package ISBN-10: 0132397382 | ISBN-13: 9780132397384
©2007 | Instock | Suggested retail price: $154.33 | Buy from myPearsonStore
This package contains:

Package ISBN-10: 0135149916 | ISBN-13: 9780135149911
©2007 | Instock (Additional assembly time required) | Suggested retail price: $147.67 | Buy from myPearsonStore
This package contains:

Package ISBN-10: 0138156859 | ISBN-13: 9780138156855
©2007 | Not Yet Published | Suggested retail price: $154.27 | Buy from myPearsonStore
This package contains:

Package ISBN-10: 0136025439 | ISBN-13: 9780136025436
©2008 | Instock | Suggested retail price: $174.33 | Buy from myPearsonStore
This package contains: