Economics

This product is an alternate version of:
O'Sullivan, Sheffrin & Perez,  Economics: Principles and Applications and Tools with MyEconLab and EBook 2-Sem Student Access Package, 5/E

This product accompanies:
O'Sullivan, Sheffrin & Perez,  Economics: Principles and Applications and Tools with MyEconLab and EBook 2-Sem Student Access Package, 5/E

O’Sullivan/Sheffrin/Perez 5e uses questions to drive student interest, then applications to illustrate concepts, and then tools to practice economic concepts.

Students come into their first Economics course thinking they will better understand the economy around them; the choices our government, international governments, businesses, and individuals make.  Unfortunately, many don’t get answers to those questions when they complete the course.

O/S/P uses chapter opening questions, applications that explain and tie to those questions throughout the chapter, and chapter ending tools to help students actively internalize economics.

How do you and how does your current text tie together the concepts in economics to the real world events to which they relate?

Questions that open every chapter have an associated “application” in the chapter as well as an associated end-of-chapter question.

Brand new Chapter Opening questions (p. 66) lead off every chapter and are paired with  in-chapter applications (p. 85-89) that answer those questions and bring the economic concepts to life for students. Exercises that test the student’s understanding of the question, concepts, and application appear in the end-of-chapter materials. p. 95

Does your current text correspond to the online homework system?

Every end-of-chapter question is replicated in MyEconLab.

All of the end-of-chapter text questions are replicated in MyEconLab with the same numbers to make creating homework easier for instructors, and remediation easier for students.

Other Points of distinction:

How do you string together the economic principles so they form a rationale of thought for your students?

• A focus on the 5 key principles of economics shows students the logic of economic reasoning and demystifies the tools of economics. They are first presented in Chapter 2, and then the authors return to these 5 principles repeatedly throughout the text where appropriate to remind students of the underlying logic behind newly presented concepts.

1) The Principle of Opportunity Cost

2) The Marginal Principle (comparing marginal benefits and marginal costs)

3) The Principle of Diminishing Returns

4) The Principle of Voluntary Exchange

5) The Real-Nominal Principle (distinguishing real from nominal magnitudes).

Do you or would you like to incorporate economic experiments in your course? 

Economic experiments–actively involve the student in role-playing as consumers, producers, and policy makers.

• Stimulates student interest and are easy for professors to use and implement in a classroom of any size. See Chapter 4, Supply, Demand and Market Equilibrium after the e-o-c material, p. 96

Do you think your current text is too cluttered with boxes and colors that take students’ focus off of the important material? 

Streamlined Design with no boxes—the new edition of O/S/P has no boxed features that draw students’ attention away from the core concepts.

All boxes have been changed and material has been moved to an “application” that flows in the body of the chapter material so it will not distract students and so they will not skip the material.

How do you use your text’s end-of-chapter material? 

End-Of-Chapter material has been expanded and reorganized

The end-of-chapter material in 5e has been expanded and reorganized around the major sections of the chapter and its applications so the students can better organize his/her study plan.

This text is available for personalization in the PHCBR custom database program.  Select only the chapters you require or supplement with recommended case studies all under one cover.  CLICK HERE to go directly to the PHCBR book-build site or visit our product page for additional information at pearsoncustom.com/business.

How do you and how does your current text tie together the concepts in economics to the real world events to which they relate?

Questions that open every chapter have an associated “application” in the chapter as well as an associated end-of-chapter question.

Brand new Chapter Opening questions (p. 66) lead off every chapter and are paired with  in-chapter applications (p. 85-89) that answer those questions and bring the economic concepts to life for students. Exercises that test the student’s understanding of the question, concepts, and application appear in the end-of-chapter materials. p. 95

Does your current text correspond to the online homework system?

Every end-of-chapter question is replicated in MyEconLab.

All of the end-of-chapter text questions are replicated in MyEconLab with the same numbers to make creating homework easier for instructors, and remediation easier for students.

Do you think your current text is too cluttered with boxes and colors that take students’ focus off of the important material? 

Streamlined Design with no boxes–the new edition of O/S/P has no boxed features that draw students’ attention away from the core concepts.

All boxes have been changed and material has been moved to an “application” that flows in the body of the chapter material so it will not distract students and so they will not skip the material.

How do you use your text’s end-of-chapter material? 

End-Of-Chapter material has been expanded and reorganized

The e-o-c material in 5e has been expanded and reorganized around the major sections of the chapter and its applications so the students can better organize his/her study plan.

Microeconomics Content Changes (please refer to the chapter-by-chapter changes tool on the doc.lib for very detailed info).

When do you prefer to cover Market Efficiency?

O/S/P 5e now covers Market efficiency before consumer choice as per reviewer requests.

This swapping of chapter order will help students better understand the Consumer Choice chapter since they will have covered Market Efficiency first.

Do you cover indifference curves?

The 5^th edition moved its coverage of indifference curves to an appendix and uses utility to teach consumer choice in the body of the chapter.

This is the way it used to be covered in the 3^rd ed of O’Sullivan/Sheffrin and customers requested this change.

Do you like to incorporate interesting applications that students can relate to?

There are tons of cool applications that students will dig into…

There are 26 new applications on topics such as outsourcing (Chapter 3, p. 50), the connection between catalytic converters and jewelry (Chapter 4, p. 90), why bumper crops are bad for farmers (Chapter 20, p. 431), the cost of import restrictions (Chapter 21, p. 462), the cost of producing the iPod (Chapter 23, p. 518), competition between national brands and store brands (Chapter 26. p. 579), genetic testing and insurance (Chapter 29, p. 649), the external benefits from LoJack (Chapter 30, p. 667), the external cost of young drivers (Chapter 31, p. 689), the tradeoffs from immigration (Chapter 32, p. 705), and the effect of competition on trucker wages (Chapter 33, p. 726).

Macroeconomics Content Changes--please refer to the chapter-by-chapter changes tool on the doc.lib for very detailed info.

The 5^th edition has completely updated graphs and applications…

We have updated examples, graphs, and tables with the latest data available.  There are 20 new Applications, including how to use value added to measure the true size of Wal-Mart (Chapter 5, p. 110), young discouraged workers in Japan (Chapter 6, p. 119), how increases in growth rates affect child labor in developing countries (Chapter 8, p. 159), the implications of an aging populations forSocial Security, Medicare, and Medicaid (Chapter 10, p. 210), and inflation targeting (Chapter 17, p. 366).

Single Volume Edition Content Changes--please refer to the chapter-by-chapter changes for Microeconomics and Macroeconomic tools on the doc.lib for very detailed info.

The Macroeconomics Chapters in the Single Volume edition have been moved BEFORE the Microeconomics Chapters

This change better reflects the way the 2 semester sequence is often taught, and helps students get excited about economics earlier due to the high-relevancy of MACROECONOMIC material.

PART 1: Introduction and Key Principles

Ch 1: Introduction: What is Economics?

Appendix: Using Graphs & Percentages

Ch 2: Key Principles of Economics

Ch 3: Exchange and Markets

Ch 4: Demand, Supply, and Market Equilibrium

Part 2: The Basic Concepts in Macroeconomics

Ch 5: Measuring a Nation’s Production and Income

Ch 6: Unemployment and Inflation

Ch 7: The Economy at Full Employment

Ch 8: Why Do Economies Grow?

Appendix: A Model of Capital Deepening

Ch 9: AD/AS

Ch 10: Fiscal Policy

Ch 11: The Income Expenditure Model

Appendix: Formulas for Equilibrium Income & the Multiplier

Ch 12: Investment and Financial Markets

Part 5: Money, Banking, and Monetary Policy

Ch 13: Money and the Banking System

Appendix:  Formula for Deposit Creation

Ch 14: The Federal Reserve and Monetary Policy  

Part 6: Inflation, Unemployment, and Economic Policy

Ch 15: Modern Macroeconomics:  From the Short Run to the Long Run.

Ch 16: The Dynamics of Inflation and Unemployment

Ch 17:Macroeconomic Policy Debates

Part 7: The International Economy

Ch 18: International Trade and Public Policy

Ch 19: The World of International Finance

Part 8: A Closer Look at Demand and Supply

Ch 20: Elasticity: A Measure of Responsiveness

Ch 21: Market Efficiency and Government Intervention

Ch 22: Consumer Choice with Utility Theory

Appendix: Consumer Choice with Indifference Curves

Ch 23: Production Technology and Cost

Ch 24: Perfect Competition: Short Run and Long Run

Ch 25: Monopoly and Price Discrimination

Ch 26: Market Entry and Monopolistic Competition

Ch 27: Oligopoly and Strategic Behavior

Ch 28: Controlling Market Power: Antitrust and Regulation

Ch 29: Imperfect Information and Disappearing Markets

Ch 30: Public Goods, Taxes, and Public Choice

Ch 31: External Costs and Environmental Policy

Part 11: The Labor Market and Income Distribution

Ch 32: The Labor Market, Income, and Poverty

Arthur O'Sullivan is a professor of economics at Lewis and Clark College in Portland, Oregon. After receiving his B.S. in economics at the University of Oregon, he spent two years in the Peace Corps, working with city planners in the Philippines. He received his Ph.D. in economics from Princeton University in 1981 and has taught at the University of California, Davis, and Oregon State University, winning several teaching awards at both schools. He recently accepted an endowed professorship at Lewis and Clark College, where he teaches microeconomics and urban economics. He is the author of the best-selling textbook, Urban Economics, currently in its sixth edition.

Professor O'Sullivan's research explores economic issues concerning urban land use, environmental protection, and public policy. His articles have appeared in many economics journals, including the Journal of Urban Economics, Journal of Environmental Economics and Management, National Tax Journal, Journal of Public Economics, and Journal of Law and Economics.

Professor O'Sullivan lives with his family in Lake Oswego, Oregon. For recreation, he enjoys hiking, boogie-boarding, paragliding, and squash.

Steven M. Sheffrin is dean of the division of social sciences and professor of economics at the University of California, Davis. He has been a visiting professor at Princeton University, Oxford University, and the London School of Economics and has served as a financial economist with the Office of Tax Analysis of the United States Department of Treasury. He has been on the faculty of the University of California, Davis, since 1976 and has served as the chairman of the department of economics. He received his B.A. from Wesleyan University and his Ph.D. in economics from the Massachusetts Institute of Technology.

Professor Sheffrin is the author of 10 other books and monographs and over 100 articles in the fields of macroeconomics, public finance, and international economics. His most recent books include Rational Expectations (second edition) and Property Taxes and Tax Revolts: The Legacy of Proposition 13 (with Arthur O'Sullivan and Terri Sexton).

Professor Sheffrin has taught macroeconomics at all levels, from large introduction to principles classes (enrollments of 400) to graduate classes for doctoral students. He is the recipient of the Thomas Mayer Distinguished Teaching Award in economics.

He lives with his wife Anjali (also an economist) in Davis, California, and has two daughters who have studied economics. In addition to a passion for current affairs and travel, he plays a tough game of tennis.

Stephen Perez is chair of the economics department at California State University, Sacramento. After receiving his B.A. in economics at the University of California, San Diego, he received his Ph.D. in economics from the University of California, Davis, in 1994. He taught economics at Virginia Commonwealth University and Washington State University before coming to California State University, Sacramento, in 2001. He teaches macroeconomics at all levels as well as econometrics, sports economics, labor economics, and mathematics for economists.
            Professor Perez's research explores most macroeconomic topics. In particular, he is interested in evaluating the ability of econometric techniques to discover the truth, issues of causality in macroeconomics, and sports economics. His articles have appeared in many economics journals, including the Journal of Monetary Economics, Econometrics Journal, Economics Letters, Journal of Economic Methodology, Public Finance and Management, Journal of Economics and Business, Oxford Bulletin of Economics and Statistics, Journal of Money, Credit, and Banking, Applied Economics, and Journal of Macroeconomics.

This title is a member of the The MyEconLab Series Series, which also contains the titles below . You can also visit the MyEconLab Series Series page.

• 
  Economics, 3/E
  Hubbard & O'Brien
  ©2010 | Prentice Hall | Cloth; 1176 pp | Instock
  ISBN-10: 013602176X | ISBN-13: 9780136021766
  Suggested retail price: $194.00  Buy from myPearsonStoreNet price: $145.50  (What's this?)Brief Description

  

  For the two-semester Principles of Economics courses at 4-year & 2-year colleges and universities.

   

  Still Keeping it Real and More Accessible Than Ever!

  Hubbard & O'Brien keeps it real in the third edition with updated examples, data, and end-of-chapter problems, providing the most up-to-date discussion on the recession/financial crisis and the monetary and fiscal policy response.

   

  Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples.

  The #1 question students of economics ask themselves is:  "Why am I here, and will I ever use this?"  Hubbard/O'Brien answer this question by demonstrating that real businesses use economics to make real decisions daily.  This is motivating to all students, whether they are business majors or not.  All students can relate to businesses they encounter in their everyday lives.  Whether they open an art studio, do social work, trade on Wall Street, work for the government, or bartend at the local pub, students will benefit from understanding the economic forces behind their work.

• 
  Economics of Money, Banking and Financial Markets plus MyEconLab plus eBook 1-semester Student Access Kit, Alternate Edition, The
  Mishkin
  ©2007 | Prentice Hall | Cloth Package | Instock
  ISBN-10: 0321427807 | ISBN-13: 9780321427809
  Suggested retail price: $173.33  Buy from myPearsonStoreNet price: $130.00  (What's this?)Brief Description

  

  Economics of Money, Banking, and Financial Markets heralded a dramatic shift in the teaching of the money and banking course in its first edition, and today it is still setting the standard. By applying an analytical framework to the patient, stepped-out development of models, Frederic Mishkin draws students into a deeper understanding of modern monetary theory, banking, and policy. His landmark combination of common sense applications with current, real-world events provides authoritative, comprehensive coverage in an informal tone students appreciate. Mishkin’s previous post as Executive Vice President and Director of Research at the Federal Reserve Bank of New York lends an insiders-view that helps to demystify this key institution for students.
  
  

  This Alternate Edition of The Economics of Money, Banking, and Financial Markets is the ideal choice for courses with limited emphasis on monetary theory—due to a prerequisite course in intermediate macroeconomics or a business school focus.

   

  This text comes packaged with an access kit for the new easy-to-use format of MyEconLab, which requires no set-up by the professor. With this, students can access practice problems for each chapter in the book, graphing questions, learning resources, and live tutoring. Professors who plan to use advanced course management online should order the book with MyEconLab in CourseCompass. View ‘Alternate Versions’ of this book on the web catalog page, or contact your local representative for details.

• 
  Economics of Money, Banking and Financial Markets plus MyEconLab plus eBook 1-semester Student Access Kit, The, 8/E
  Mishkin
  ©2007 | Prentice Hall | Cloth Package | Instock
  ISBN-10: 0321415051 | ISBN-13: 9780321415059
  Suggested retail price: $173.33  Buy from myPearsonStoreNet price: $130.00  (What's this?)Brief Description

  

  The Economics of Money, Banking, and Financial Markets heralded a dramatic shift in the teaching of the money and banking course in its first edition, and today it is still setting the standard. By applying an analytical framework to the patient, stepped-out development of models, Frederic Mishkin draws students into a deeper understanding of modern monetary theory, banking, and policy. His landmark combination of common sense applications with current, real-world events provides authoritative, comprehensive coverage in an informal tone students appreciate. Mishkin’s previous post as Executive Vice President and Director of Research at the Federal Reserve Bank of New York lends an insiders-view that helps to demystify this key institution for students.

   

  This text comes packaged with an access kit for the new easy-to-use format of MyEconLab, which requires no set-up by the professor. With this, students can access practice problems for each chapter in the book, graphing questions, learning resources, and live tutoring. Professors who plan to use advanced course management online should order the book with MyEconLab in CourseCompass. View ‘Alternate Versions’ of this book on the web catalog page, or contact your Pearson representative for details.

• 
  Economics plus MyEconLab plus e-Book 2-Semester Student Access Kit
  Leeds, von Allmen & Schiming
  ©2006 | Prentice Hall | Cloth Package | Out of Print
  ISBN-10: 0321461673 | ISBN-13: 9780321461674
  Suggested retail price: $198.67  Net price: $149.00  (What's this?)Brief Description

  

  This text comes packaged with an access kit for the new easy-to-use format of MyEconLab, which requires no set-up by the professor. With this, students can access practice problems for each chapter in the book, graphing questions, learning resources, and live tutoring. Professors who plan to use advanced course management online should order the book with MyEconLab in CourseCompass. View ‘Alternate Versions’ of this book on the web catalog page, or contact your local representative for details.

  
  

  Economics offers a novel approach to the principles of economics course based on three pedagogical principles:
  

  • Ongoing assessment is an essential component of the learning process;
  • Students understand concepts better when they are presented in the context of engaging stories;
  • Students remember more when they connect concepts to what they see or read in the news and what they experience in their every day life.

  Quality assessment permeates every component of Economics, the first textbook to offer a class-tested test bank. MyEconLab’s innovative online homework and tutorial system, with its innovative computer-grade graphing exercises, is tightly linked to the text.

• 
  Economics plus MyEconLab plus eBook 2-semester Student Access Kit, 8/E
  Parkin
  ©2008 | Prentice Hall | Cloth Package; 888 pp | Instock
  ISBN-10: 0321423003 | ISBN-13: 9780321423009
  Suggested retail price: $200.67  Buy from myPearsonStoreNet price: $150.50  (What's this?)Brief Description

  

  The leading economists today started out as students taking the Principles course. Parkin writes in a way that reaches out to all students, encouraging them to think like economists from the first week of class. Economics provides a serious, analytical approach to the discipline by introducing the main ideas and then developing those ideas with the latest research, policy, and data. The result is that students learn to apply economics the way real economists do, by evaluating the decisions in their personal, academic, and professional lives.
  
  The Eighth Edition takes a new approach to modern macroeconomic theory with an earlier integration of international topics that gives an accurate picture of how theory is used to guide and evaluate macroeconomic policy. The microeconomics chapters include the latest research, and incorporate a unifying theme related to the tension between self- and social-interest.
  
  Starting in this edition, MyEconLab now includes all of Parkin’s end-of-chapter problems so that assignments can be automatically graded online.
  

• 
  Economics Today plus MyEconLab plus eBook 2-semester Student Access Kit, 14/E
  Miller
  ©2008 | Prentice Hall | Cloth Package; 924 pp | Instock
  ISBN-10: 0321422341 | ISBN-13: 9780321422347
  Suggested retail price: $198.67  Net price: $149.00  (What's this?)Brief Description

  

  Students learn best when they see a concept applied in the context of examples they understand. That is why Economics Today is so successful in classrooms where students hail from a wide variety of majors, backgrounds, and ages. An abundance of relentlessly current, news-worthy examples motivate every chapter and reflect the interests of today’s diverse student population. In this new edition, Miller has responded to the way students use their textbook as a study tool by incorporating new pedagogy to help students study effectively and by giving them more opportunities to practice. 

• 
  Economics Today: The Macro View plus MyEconLab in CourseCompass plus eBook Student Access Kit, 14/E
  Miller
  ©2008 | Prentice Hall | Paper Package | Instock
  ISBN-10: 0321483022 | ISBN-13: 9780321483027
  Suggested retail price: $154.33  Buy from myPearsonStoreNet price: $115.75  (What's this?)Brief Description

  

  Students learn best when they see a concept applied in the context of examples they understand. That is why Economics Today: The Macro View is so successful in classrooms where students hail from a wide variety of majors, backgrounds, and ages. An abundance of relentlessly current, news-worthy examples motivate every chapter and reflect the interests of today’s diverse student population. In this new edition, Miller has responded to the way students use their textbook as a study tool by incorporating new pedagogy to help students study effectively and by giving them more opportunities to practice.
  
  MyEconLab now includes a subset of Miller’s end-of-chapter problems so that assignments can be automatically graded online. MyEconLab in CourseCompass™ provides additional optional customization and communication tools. Instructors who teach distance-learning courses or very large lecture sections find the CourseCompass™ format useful because they can upload course documents and assignments, customize the order of chapters, and use communication features such as Digital Dropbox and Discussion Board.
  
  View a demo of MyEconLab. For more information about MyEconLab in CourseCompass™, or to request an Instructor Access Code, visit MyEconLab.
  

• 
  Economics Today: The Macro View plus MyEconLab plus eBook 1-semester Student Access Kit, 14/E
  Miller
  ©2008 | Prentice Hall | Paper Package; 604 pp | Instock
  ISBN-10: 0321421442 | ISBN-13: 9780321421449
  Suggested retail price: $154.33  Net price: $115.75  (What's this?)Brief Description

  

  Students learn best when they see a concept applied in the context of examples they understand. That is why Economics Today: The Macro View is so successful in classrooms where students hail from a wide variety of majors, backgrounds, and ages. An abundance of relentlessly current, news-worthy examples motivate every chapter and reflect the interests of today’s diverse student population. In this new edition, Miller has responded to the way students use their textbook as a study tool by incorporating new pedagogy to help students study effectively and by giving them more opportunities to practice. 

• 
  Economics Today: The Micro View plus MyEconLab plus eBook 1-semester Student Access Kit, 14/E
  Miller
  ©2008 | Prentice Hall | Paper Package; 604 pp | Instock
  ISBN-10: 0321425065 | ISBN-13: 9780321425065
  Suggested retail price: $154.33  Buy from myPearsonStoreNet price: $115.75  (What's this?)Brief Description

  

  Students learn best when they see a concept applied in the context of examples they understand. That is why Economics Today: The Micro View is so successful in classrooms where students hail from a wide variety of majors, backgrounds, and ages. An abundance of relentlessly current, news-worthy examples motivate every chapter and reflect the interests of today’s diverse student population. In this new edition, Miller has responded to the way students use their textbook as a study tool by incorporating new pedagogy to help students study effectively and by giving them more opportunities to practice. 

• 
  Economics, Updated Edition, 2/E
  Hubbard & O'Brien
  ©2009 | Prentice Hall | Cloth; 1168 pp | Instock
  ISBN-10: 0136092055 | ISBN-13: 9780136092056
  Suggested retail price: $194.00  Buy from myPearsonStoreNet price: $145.50  (What's this?)Brief Description

  

  For the two-semester Principles of Economics courses at 4-year & 2-year colleges and universities.
  
  

  Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples.   

   

  The updated edition offers insights into the exciting economic topics that are in the news and affecting all of us today—like the election, the housing market, the impact of the current oil situation, current challenges to airlines, debates over trade policy, and consequences of the “amazing shrinking dollar.”
  

• 
  Economics: Principles, Applications, and Tools, 5/E
  O'Sullivan, Sheffrin & Perez
  ©2007 | Prentice Hall | Paper; 768 pp | Instock
  ISBN-10: 013223565X | ISBN-13: 9780132235655
  Suggested retail price: $194.00  Buy from myPearsonStoreNet price: $145.50  (What's this?)Brief Description

  

  O’Sullivan/Sheffrin/Perez 5e uses questions to drive student interest, then applications to illustrate concepts, and then tools to practice economic concepts.

   

  Students come into their first Economics course thinking they will better understand the economy around them; the choices our government, international governments, businesses, and individuals make.  Unfortunately, many don’t get answers to those questions when they complete the course.

   

  O/S/P uses chapter opening questions, applications that explain and tie to those questions throughout the chapter, and chapter ending tools to help students actively internalize economics.

• 
  Economics: Private Markets and Public Choice plus MyEconLab plus eBook 2-semester Student Access Kit, 7/E
  Ekelund, Ressler & Tollison
  ©2006 | Prentice Hall | Cloth Package; 797 pp | Instock
  ISBN-10: 032145779X | ISBN-13: 9780321457790
  Suggested retail price: $198.67  Buy from myPearsonStoreNet price: $149.00  (What's this?)Brief Description

  

  This text comes packaged with an access kit for the new easy-to-use format of MyEconLab, which requires no set-up by the professor. With this, students can access practice problems for each chapter in the book, graphing questions, learning resources, and live tutoring. Professors who plan to use advanced course management online should order the book with MyEconLab in CourseCompass. View ‘Alternate Versions’ of this book on the web catalog page, or contact your local representative for details.
  
  

  Maximizing happiness means more than maximizing wealth, and yet many students assume economists only care about "the bottom line." Economics: Private Markets and Public Choice emphasizes that economics is, at its base, about our society's well-being and our individual happiness in all forms, not just profit. The authors teach students to apply economic concepts not only to key policy decisions like taxes, inflation, and free trade, but also to personal decisions such as household finance, marriage, and career choices.
  
  

  The Seventh Edition is enhanced by MyEconLab, the online homework system featuring automatically graded graphing problems and proven tutorial tools. Access to MyEconLab comes with every new textbook at no additional cost to the student.

• 
  Essentials of Economics
  Hubbard & O'Brien
  ©2007 | Prentice Hall | Paper; 656 pp | Instock
  ISBN-10: 0132309246 | ISBN-13: 9780132309240
  Suggested retail price: $147.67  Buy from myPearsonStoreNet price: $110.75  (What's this?)Brief Description

  

  Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples.   

  The #1 question students of economics ask themselves is: "Why am I here, and will I ever use this"?  Hubbard & O'Brien answer this question by demonstrating that real businesses use economics to make real decisions daily.  This is motivating to all students, whether they are business majors or not.  All students can relate to businesses they encounter in their everyday lives.   Whether they open an art studio, do social work, trade on Wall Street, work for the government, or bartend at the local pub, students will benefit from understanding the economic forces behind their work. 

• 
  Essentials of Economics, 2/E
  Hubbard & O'Brien
  ©2009 | Prentice Hall | Paper; 720 pp | Instock
  ISBN-10: 0136086233 | ISBN-13: 9780136086239
  Suggested retail price: $147.67  Net price: $110.75  (What's this?)Brief Description

  

  For Survey of Economics courses at 4-year & 2-year colleges and universities
  
  Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples.  
  
  

• 
  Foundations of Economics plus MyEconLab plus eBook 2-semester Student Access Kit, 3/E
  Bade & Parkin
  ©2007 | Prentice Hall | Cloth Package | Instock
  ISBN-10: 0321397886 | ISBN-13: 9780321397881
  Suggested retail price: $198.67  Net price: $149.00  (What's this?)Brief Description

  

  Research shows the best way to learn is to put concepts to work with repeated practice. For this reason, frequent, quality practice is the cornerstone of the tightly-knit Foundations of Economics learning system, building student success in economics by doing economics.
  
  

  First, student attention is focused on what to study through a Checklist of clearly defined core concepts in each chapter. Section by section, Checkpoints demonstrate how to study by stepping through a Practice Problem and then engaging students with a parallel Exercise. In addition, the Third Edition addresses why we study economics through a new feature, Reality Check. With Foundations of Economics, students are taught to view economics as a skill to be honed rather than a collection of topics to be memorized.

   

  This text comes packaged with an access kit for the new easy-to-use format of MyEconLab, which requires no set-up by the professor. With this, students can access practice problems for each chapter in the book, graphing questions, learning resources, and live tutoring. Professors who plan to use advanced course management online should order the book with MyEconLab in CourseCompass. View ‘Alternate Versions’ of this book on the web catalog page, or contact your local representative for details.

• 
  Macroeconomics, 2/E
  Hubbard & O'Brien
  ©2008 | Prentice Hall | Paper; 704 pp | Out of Stock
  ISBN-10: 0132356694 | ISBN-13: 9780132356695
  Suggested retail price: $147.67  Net price: $110.75  (What's this?)Brief Description

  

  Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples.   

   

  The #1 question students of economics ask themselves is: "Why am I here, and will I ever use this"?  Hubbard & O'Brien answer this question by demonstrating that real businesses use economics to make real decisions daily.  This is motivating to all students, whether they are business majors or not.  All students can relate to businesses they encounter in their everyday lives.   Whether they open an art studio, do social work, trade on Wall Street, work for the government, or bartend at the local pub, students will benefit from understanding the economic forces behind their work.

• 
  Macroeconomics, 3/E
  Hubbard & O'Brien
  ©2010 | Prentice Hall | Paper; 720 pp | Instock
  ISBN-10: 0136021824 | ISBN-13: 9780136021827
  Suggested retail price: $147.67  Buy from myPearsonStoreNet price: $110.75  (What's this?)Brief Description

  

  For the one-semester Principles of Macroeconomics courses at 4-year & 2-year colleges and universities.

   

  Still Keeping it Real and More Accessible Than Ever!

  Hubbard & O'Brien keeps it real in the third edition with updated examples, data, and end-of-chapter problems, providing the most up-to-date discussion on the recession/financial crisis and the monetary and fiscal policy response.

   

  Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples.

  The #1 question students of economics ask themselves is:  "Why am I here, and will I ever use this?"  Hubbard/O'Brien answer this question by demonstrating that real businesses use economics to make real decisions daily.  This is motivating to all students, whether they are business majors or not.  All students can relate to businesses they encounter in their everyday lives.  Whether they open an art studio, do social work, trade on Wall Street, work for the government, or bartend at the local pub, students will benefit from understanding the economic forces behind their work.

• 
  Macroeconomics, 7/E
  Abel, Bernanke & Croushore
  ©2011 | Prentice Hall | Cloth; 672 pp | Instock
  ISBN-10: 0136114520 | ISBN-13: 9780136114529
  Suggested retail price: $173.33  Buy from myPearsonStoreNet price: $130.00  (What's this?)Brief Description

  

  Abel, Bernanke, and Croushore present macroeconomic theory in a way that prepares students to analyze real macroeconomic data used by policy makers and researchers. With a balanced treatment of both classical and Keynesian economics, the comprehensive coverage makes it easy for instructors to align chapters to fit their own syllabi.
  
  Students in this course often struggle to see how the macroeconomic models compare to one another, and fit into the big picture. This text uses a unified approach based on a single economics model that provides students with a clear understanding of macroeconomics and its classical and Keynesian assumptions.
  
  

• 
  Macroeconomics plus MyEconLab plus eBook 1-semester Student Access Kit, 6/E
  Abel, Bernanke & Croushore
  ©2008 | Prentice Hall | Cloth Package; 672 pp | Out of Print
  ISBN-10: 0321451406 | ISBN-13: 9780321451408
  Suggested retail price: $180.00  Net price: $135.00  (What's this?)Brief Description

  

  Abel, Bernanke, and Croushore present macroeconomic theory in a way that prepares students to analyze real macroeconomic data used by policy makers and researchers. With a balanced treatment of both classical and Keynesian economics, the comprehensive coverage makes it easy for instructors to align chapters to fit their own syllabi.
  
  Students in this course often struggle to see how the macroeconomic models compare to one another, and fit into the big picture. This text uses a unified approach based on a single economics model that provides students with a clear understanding of macroeconomics and its classical and Keynesian assumptions.
  
  The Sixth Edition includes the latest work in monetary policy and research, offers worked examples to students learning the IS-LM model, and features MyEconLab, the online homework and tutorial program with automatically graded problem sets.
  
  View a demo of MyEconLab. For more information about MyEconLab, or to request an Instructor Access Code, visit MyEconLab.
  

• 
  Macroeconomics with MyEconLab plus eBook 1-semester Student Access Kit, 8/E
  Parkin
  ©2008 | Prentice Hall | Paper Package; 496 pp | Out of Print
  ISBN-10: 0321416570 | ISBN-13: 9780321416575
  Suggested retail price: $146.00  Net price: $109.50  (What's this?)Brief Description

  

  The leading economists today started out as students taking the Principles course. Parkin writes in a way that reaches out to all students, encouraging them to think like economists from the first week of class. Macroeconomics provides a serious, analytical approach to the discipline by introducing the main ideas and then developing those ideas with the latest research, policy, and data. The result is that students learn to apply economics the way real economists do, by evaluating the decisions in their personal, academic, and professional lives.
  
  The Eighth Edition takes a new approach to modern macroeconomic theory with an earlier integration of international topics that gives an accurate picture of how theory is used to guide and evaluate macroeconomic policy. The microeconomics chapters include the latest research, and incorporate a unifying theme related to the tension between self- and social-interest.
  
  Starting in this edition, MyEconLab now includes all of Parkin’s end-of-chapter problems so that assignments can be automatically graded online.

• 
  Macroeconomics, Updated Edition, 2/E
  Hubbard & O'Brien
  ©2009 | Prentice Hall | Paper; 720 pp | Instock
  ISBN-10: 013609208X | ISBN-13: 9780136092087
  Suggested retail price: $147.67  Buy from myPearsonStoreNet price: $110.75  (What's this?)Brief Description

  

  For the one semester Principles of Macroeconomics courses at 4-year & 2-year colleges and universities.
  
  

  Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples.   

  
  

  The updated edition offers insights into the exciting economic topics that are in the news and affecting all of us today—like the election, the housing market, the impact of the current oil situation, current challenges to airlines, debates over trade policy, and consequences of the “amazing shrinking dollar.”

  
  

  
  

• 
  Macroeconomics: Principles, Applications, and Tools, 5/E
  O'Sullivan, Sheffrin & Perez
  ©2007 | Prentice Hall | Cloth; 448 pp | Instock
  ISBN-10: 013232928X | ISBN-13: 9780132329286
  Suggested retail price: $147.67  Buy from myPearsonStoreNet price: $110.75  (What's this?)Brief Description

  

  O’Sullivan/Sheffrin/Perez 5e uses questions to drive student interest, then applications to illustrate concepts, and then tools to practice economic concepts.

   

  Students come into their first Economics course thinking they will better understand the economy around them; the choices our government, international governments, businesses, and individuals make.  Unfortunately, many don’t get answers to those questions when they complete the course.

   

  O/S/P uses chapter opening questions, applications that explain and tie to those questions throughout the chapter, and chapter ending tools to help students actively internalize economics.

• 
  Macroeconomics: Private Markets and Public Choice plus MyEconLab plus eBook 1-semester Student Access Kit, 7/E
  Ekelund, Ressler & Tollison
  ©2006 | Prentice Hall | Paper Package; 498 pp | Instock
  ISBN-10: 0321459687 | ISBN-13: 9780321459688
  Suggested retail price: $154.33  Buy from myPearsonStoreNet price: $115.75  (What's this?)Brief Description

  

  This text comes packaged with an access kit for the new easy-to-use format of MyEconLab, which requires no set-up by the professor. With this, students can access practice problems for each chapter in the book, graphing questions, learning resources, and live tutoring. Professors who plan to use advanced course management online should order the book with MyEconLab in CourseCompass. View ‘Alternate Versions’ of this book on the web catalog page, or contact your local representative for details.
  
  

  Macroeconomics: Private Markets and Public Choice emphasizes that economics is, at its base, about our society's well-being and our individual happiness in all forms, not just profit. The authors teach students to apply economic concepts not only to key policy decisions like taxes, inflation, and free trade, but also to personal decisions such as household finance, marriage, and career choices.
  
  

  The Seventh Edition is enhanced by MyEconLab, the online homework system featuring automatically graded graphing problems and proven tutorial tools. Access to MyEconLab comes with every new textbook at no additional cost to the student.

• 
  Microeconomics, 2/E
  Hubbard & O'Brien
  ©2008 | Prentice Hall | Paper; 704 pp | Instock
  ISBN-10: 0138132771 | ISBN-13: 9780138132774
  Suggested retail price: $147.67  Buy from myPearsonStoreNet price: $110.75  (What's this?)Brief Description

  

  Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples.   

   

  The #1 question students of economics ask themselves is: "Why am I here, and will I ever use this"?  Hubbard & O'Brien answer this question by demonstrating that real businesses use economics to make real decisions daily.  This is motivating to all students, whether they are business majors or not.  All students can relate to businesses they encounter in their everyday lives.   Whether they open an art studio, do social work, trade on Wall Street, work for the government, or bartend at the local pub, students will benefit from understanding the economic forces behind their work.

• 
  Microeconomics, 3/E
  Hubbard & O'Brien
  ©2010 | Prentice Hall | Paper; 720 pp | Instock
  ISBN-10: 0136021972 | ISBN-13: 9780136021971
  Suggested retail price: $147.67  Buy from myPearsonStoreNet price: $110.75  (What's this?)Brief Description

  

  For the one-semester Principles of Microeconomics courses at 4-year & 2-year colleges and universities.

   

  Still Keeping it Real and More Accessible Than Ever!

  Hubbard & O'Brien keeps it real in the third edition with updated examples, data, and end-of-chapter problems, providing the most up-to-date discussion on the recession/financial crisis and the monetary and fiscal policy response.

   

  Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples.

  The #1 question students of economics ask themselves is:  "Why am I here, and will I ever use this?"  Hubbard/O'Brien answer this question by demonstrating that real businesses use economics to make real decisions daily.  This is motivating to all students, whether they are business majors or not.  All students can relate to businesses they encounter in their everyday lives.  Whether they open an art studio, do social work, trade on Wall Street, work for the government, or bartend at the local pub, students will benefit from understanding the economic forces behind their work.

• 
  Microeconomics, 7/E
  Pindyck & Rubinfeld
  ©2009 | Prentice Hall | Cloth; 768 pp | Instock
  ISBN-10: 0132080230 | ISBN-13: 9780132080231
  Suggested retail price: $173.33  Buy from myPearsonStoreNet price: $130.00  (What's this?)Brief Description

  

  For undergraduate and graduate economics majors who are enrolled in an Intermediate Microeconomics course.

   

  A book that provides a treatment of microeconomic theory that stresses the relevance and application to managerial and public policy decision making.

• 
  Microeconomics with MyEconLab plus eBook 1-semester Student Access Kit, 8/E
  Parkin
  ©2008 | Prentice Hall | Paper Package; 552 pp | Instock
  ISBN-10: 0321416600 | ISBN-13: 9780321416605
  Suggested retail price: $154.33  Buy from myPearsonStoreNet price: $115.75  (What's this?)Brief Description

  

  The leading economists today started out as students taking the Principles course. Parkin writes in a way that reaches out to all students, encouraging them to think like economists from the first week of class. Microeconomics provides a serious, analytical approach to the discipline by introducing the main ideas and then developing those ideas with the latest research, policy, and data. The result is that students learn to apply economics the way real economists do, by evaluating the decisions in their personal, academic, and professional lives.
  
  The Eighth Edition takes a new approach to modern macroeconomic theory with an earlier integration of international topics that gives an accurate picture of how theory is used to guide and evaluate macroeconomic policy. The microeconomics chapters include the latest research, and incorporate a unifying theme related to the tension between self- and social-interest.
  
  Starting in this edition, MyEconLab now includes all of Parkin’s end-of-chapter problems so that assignments can be automatically graded online.

• 
  Microeconomics: Principles, Applications, and Tools, 5/E
  O'Sullivan, Sheffrin & Perez
  ©2007 | Prentice Hall | Cloth; 480 pp | Instock
  ISBN-10: 0131572830 | ISBN-13: 9780131572836
  Suggested retail price: $147.67  Buy from myPearsonStoreNet price: $110.75  (What's this?)Brief Description

  

  O’Sullivan/Sheffrin/Perez 5e uses questions to drive student interest, then applications to illustrate concepts, and then tools to practice economic concepts.

   

  Students come into their first Economics course thinking they will better understand the economy around them; the choices our government, international governments, businesses, and individuals make.  Unfortunately, many don’t get answers to those questions when they complete the course.

   

  O/S/P uses chapter opening questions, applications that explain and tie to those questions throughout the chapter, and chapter ending tools to help students actively internalize economics.

• 
  Microeconomics: Private Markets and Public Choice plus MyEconLab plus eBook 1-semester Student Access Kit, 7/E
  Ekelund, Ressler & Tollison
  ©2006 | Prentice Hall | Paper Package; 512 pp | Instock
  ISBN-10: 0321451139 | ISBN-13: 9780321451132
  Suggested retail price: $154.33  Buy from myPearsonStoreNet price: $115.75  (What's this?)Brief Description

  

  This text comes packaged with an access kit for the new easy-to-use format of MyEconLab, which requires no set-up by the professor. With this, students can access practice problems for each chapter in the book, graphing questions, learning resources, and live tutoring. Professors who plan to use advanced course management online should order the book with MyEconLab in CourseCompass. View ‘Alternate Versions’ of this book on the web catalog page, or contact your local representative for details.
  
  

  Microeconomics: Private Markets and Public Choice emphasizes that economics is, at its base, about our society's well-being and our individual happiness in all forms, not just profit. The authors teach students to apply economic concepts not only to key policy decisions like taxes, inflation, and free trade, but also to personal decisions such as household finance, marriage, and career choices.
  
  

  The Seventh Edition is enhanced by MyEconLab, the online homework system featuring automatically graded graphing problems and proven tutorial tools. Access to MyEconLab comes with every new textbook at no additional cost to the student.

• 
  Principles of Economics, 8/E
  Case & Fair
  ©2007 | Prentice Hall | Cloth; 896 pp | Out of Print
  ISBN-10: 0132289148 | ISBN-13: 9780132289146
  Suggested retail price: $182.00  Net price: $136.50  (What's this?)Brief Description

  

  Target Market: for the 2 semester principles of economics course.

   

  One of the all time best-sellers, this text is widely used because of its careful, streamlined, and intuitive chapter organization.

   

  Microeconomics Organization

   

  Case & Fair, present a very precise and simplified microeconomic model first, before introducing all the exceptions and subtleties of a more complex economic world.  Only after this simplified model is developed, do the authors give a throrough treatment of market imperfections, externalities, public finance, and international economics.  (A detailed summary of this approach can be found in the preface).

   

  Macroeconomics Organization

   

  The Keynesian Cross is an integral part of this text.  Case & Fair believe strongly, that a text should use the Keynsian Cross carefully and systematically, to build up to the AD/AS model.  One of the great benefits of this appoach, is that students won't mistakenly apply what they learned about simple demand and supply to aggregate demand & supply.  (A detailed summary of this approach can be found in the preface)

• 
  Principles of Macroeconomics, 8/E
  Case & Fair
  ©2007 | Prentice Hall | Paper; 560 pp | Instock
  ISBN-10: 0132226456 | ISBN-13: 9780132226455
  Suggested retail price: $147.67  Buy from myPearsonStoreNet price: $110.75  (What's this?)Brief Description

  

  Target Market: for the 1 semester principles of macroeconomics course.

   

  One of the all time best-sellers, this text is widely used because of its careful, streamlined, and intuitive chapter organization.

   

  The Keynesian Cross is an integral part of this text.  Case & Fair believe strongly, that a text should use the Keynesian Cross carefully and systematically, to build up to the AD/AS model.  One of the great benefits of this approach, is that students won't mistakenly apply what they learned about simple demand and supply to aggregate demand & supply.  (A detailed summary of this approach can be found on the page directly following the inside front cover).

   

• 
  Principles of Money, Banking, and Financial Markets plus MyEconLab Student Access Kit, 11/E
  Ritter, Silber & Udell
  ©2004 | Prentice Hall | Cloth Bound with PIN | Instock
  ISBN-10: 0321205251 | ISBN-13: 9780321205254
  Suggested retail price: $180.00  Net price: $135.00  (What's this?)Brief Description

  

  This classic textbook incorporates the most current research and data while taking stock of sweeping changes in the international financial landscape produced by financial innovation, deregulation, and geopolitical considerations. Well-known for its casual, conversational style, this text makes sophisticated concepts accessible.

• 
  Survey of Economics: Principles, Applications, and Tools, 4/E
  O'Sullivan, Sheffrin & Perez
  ©2010 | Prentice Hall | Paper; 456 pp | Instock
  ISBN-10: 0136093809 | ISBN-13: 9780136093800
  Suggested retail price: $147.67  Buy from myPearsonStoreNet price: $110.75  (What's this?)Brief Description

  

  For one semester Principles of Economics courses.
  
  Questions that drive interest, applications that illustrate concepts, and the tools to test and solidify comprehension.
   
  Students come into their first Economics course thinking they will gain a better understanding of the economy around them. Unfortunately, they often leave with many unanswered questions. To ensure students actively internalize economics, O'Sullivan/Sheffrin/Perez use chapter-opening questions to spark interest on important economic concepts, applications that vividly illustrate those concepts, and chapter-ending tools that test and solidify understanding.
  
  

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, browse our available packages below, or contact your Pearson Higher Education representative to create your own package.

Package ISBN-10: 0138003866 | ISBN-13: 9780138003869
©2009 | Instock
Suggested retail price: $266.00  Buy from myPearsonStore
Net price: $199.50  (What's this?)
This package contains:

Package ISBN-10: 0131596004 | ISBN-13: 9780131596009
©2007 | Instock
Suggested retail price: $207.33  Buy from myPearsonStore
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This package contains:

Package ISBN-10: 0136078168 | ISBN-13: 9780136078166
©2007 | Not Yet Published
Suggested retail price: $194.93  
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This package contains:

Package ISBN-10: 0135070066 | ISBN-13: 9780135070062
©2007 | Not Yet Published
Suggested retail price: $193.33  
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This package contains:

Package ISBN-10: 0131596012 | ISBN-13: 9780131596016
©2007 | Instock (Additional assembly time required)
Suggested retail price: $207.33  Buy from myPearsonStore
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This package contains:

Package ISBN-10: 0137133766 | ISBN-13: 9780137133765
©2007 | Instock
Suggested retail price: $214.00  Buy from myPearsonStore
Net price: $160.50  (What's this?)
This package contains:

Package ISBN-10: 0131596039 | ISBN-13: 9780131596030
©2007 | Instock (Additional assembly time required)
Suggested retail price: $207.33  Buy from myPearsonStore
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This package contains: