Business

For undergraduate and graduate courses in Electronic Commerce.

Electronic Commerce 2008, the #1 best seller in the business school market, offers a comprehensive managerial approach to electronic commerce.  This new edition emphasizes the impact that social computing is having on the business world and global economy.

&>For undergraduate and graduate courses in Electronic Commerce.

Electronic Commerce 2008, the #1 best seller in the business school market, offers a comprehensive managerial approach to electronic commerce.  This new edition emphasizes the impact that social computing has on the business world and global economy.

What kind of approach do you take when teaching an E-Commerce course? 

Electronic commerce can be approached from two major aspects: technological and managerial.  This text emphasizes a managerial perspective. However, the authors recognize the importance of technology and have decided to incorporate several features:

• The essentials of security in Chapter 11; Pg. XX.

• Infrastructure and system development in Chapter 19; Pg. XX.

• Detailed technology material are included in the files, appendices, and tutorials on the book’s Web site; Pg. XX.

How important is it that the textbook you adopt reflects the most recent and progressive nature of EC in today’s corporate world?

In order to show the most recent capabilities of E-Commerce in the real world, the authors have provided multiple features throughout the text.

• Extensive, vivid examples of large corporations, small businesses, and government and not-for-profit agencies from all over the world show students the cost, justification, and the innovative ways real corporations are using EC in their operations; Pg. XX.
• Topics such as networking, e-learning, e-government, e-strategy, web based supply chain systems, collaborative commerce, mobile commerce, and EC economics are presented from a theoretical point of view as well as from the application side; Pg. XX.
• Throughout the text, theoretical foundations are presented ranging from consumer behavior to the economics theory of competition. Website resources, exercises, and extensive references supplement the theoretical presentations to enhance each concept; Pg. XX.

Other Points of Distinction

What learning aids do you find most beneficial to students when trying to help them understand course material?

The text offers a number of helpful tools to  aid your students:

·    Opening Vignettes. Each chapter opens with a real-world example that illustrates the importance of EC to modern corporations; Pg. XX.

·    EC Application Cases. In-chapter cases highlight real-world problems encountered by organizations as they develop and implement EC. Questions follow each case to help direct student attention to the implications of the case material; Pg. XX.

·    Managerial Issues. At the end of every chapter, we explore some of the special concerns managers face as they adapt to doing business in cyberspace; Pg. XX.

·    End-of-Chapter Exercises. Questions for Discussion promote class discussion and develop critical-thinking skills, Internet Exercises require students to surf the Internet, and hands-on exercises send students to interesting Web sites to conduct research, investigate an application, download demos, or learn about state-of-the-art technology. The Team Assignment and Role Playing exercises are challenging group projects designed to foster teamwork; Pg. XX.

·    Real-World Cases. Each chapter ends with a real-world case, which is presented in somewhat more depth than the in-chapter EC Application Cases. Questions follow each case relating the case to the topics covered in the chapter; Pg. XX.

This text is available for personalization in the PHCBR custom database program.  Select only the chapters you require or supplement with recommended case studies all under one cover.  CLICK HERE to go directly to the PHCBR book-build site or visit our product page for additional information at pearsoncustom.com/business.

What are some important changes you would like to see in the new edition of E-Commerce?

·        New! Chapter 18: Social Networks and Industry Disruptors in the Web 2.0 Environment - A new chapter on social networks and industry disruptors (Chapter 18) covers the most cutting edge technologies and includes case studies of some of the industry players and leaders; Pg. XX.

Chapters with Major Changes

o    1. Overview of Electronic Commerce -  includes social networks, new business models, and other leading-edge topics; Pg. XX.

o    4. Consumer Behavior, Market Research, and Advertisement - includes new coverage of advertising models and strategies; Pg. XX.

o    7. E-Supply Chains, Collaborative Commerce, and Corporate Portals -  includes the addition of several challenging innovations demonstrated in new cases; Pg. XX.

o    11. E-Commerce Security - has been completely rewritten moving from a generic view of security to an e-commerce orientation; Pg. XX.

o    13. Order Fulfillment, E-CRM, and Other Support Services - includes the addition of major innovations in e-supply chains and e-supply chain strategies; Pg. XX.

o    14. E-Commerce Strategy and Global EC - has significantly upgraded the concepts of business planning, e-strategy, and business models. For more on business models and business planning see the new Appendices B and C on the book’s Web site; Pg. XX.

o    17. Legal, Ethical, and Societal Impacts of EC - has been completely rewritten to include the legal issues of social networks and other innovative Web sites. The privacy issues have been expanded with an e-commerce orientation; Pg. XX.

Other Points of Distinction

·        New Co-Authors. We welcome Judy McKay (Swinburne University, Australia) and Peter Marshall (Tasmania University, Australia) who bring expertise in several e-business areas. They are co-authors of Strategic Management of e-Business published by John Wiley & Sons in 2004.

·        Chapters with Less Significant Changes. All data in the chapters were updated. About 25 percent of all cases have been replaced. About 20 percent of all end-of-chapter material has bee updated and/or expanded. Managerial issues and research topics were updated as are figures and tables. Duplications were eliminated and explanations of exhibits have been made more understandable. New topics were added in many of the sections to reflect the Web 2.0 revolution.

·        New Online Appendices. Two appendices were added on the book’s Web site:

o       Appendix B    Structure and Components of E-Commerce Business Models

o       Appendix C    E-Business Planning and Analysis Framework

·        Online Files. The online files were updated and reorganized. Many new files have been added.

Electronic Commerce: A Managerial Perspective 2008

Part 1: Introduction to E-Commerce and E-Marketplaces

Chapter 1         Overview of Electronic Commerce

Chapter 2         E-Marketplaces: Structures, Mechanisms, Economics, and Impacts

Part 2: Internet Consumer Retailing

Chapter 3         Retailing in Electronic Commerce: Products and Services

Chapter 4         Consumer Behavior, Market Research, and Advertisement

Part 3: Business-to-Business E-Commerce

Chapter 5         B2B E-Commerce: Selling and Buying in Private E-Markets

Chapter 6         B2B Exchanges, Directories, and Other Support Services

Chapter 7         E-Supply Chains, Collaborative Commerce, and Corporate Portals

Part 4: Other EC Models and Applications

Chapter 8         Innovative EC Systems: E-Government to E-Learning to C2C

Chapter 9         Mobile Computing and Commerce and Pervasive Computing

Part 5: EC Support Services

Chapter 10       Dynamic Trading: E-Auctions, Bartering, and Negotiations

Chapter 11       E-Commerce Security

Chapter 12       Electronic Payment Systems

Chapter 13       Order Fulfillment, eCRM, and Other Support Services

Part 6: EC Strategy and Implementation

Chapter 14 E-Commerce Strategy and Global EC

Chapter 15 Economics and Justification of Electronic Commerce

Chapter 16 Launching a Successful Online Business and EC Projects

Chapter 17 Legal, Ethical, and Compliance Issues in EC

Chapter 18 Social Networks and Industry Disruptors in the Web 2.0 Environment

Online Part 7  Application Development

Chapter 19 Building E-Commerce Applications and Infrastructure

Online Appendices

A         Current EC Research

B          Structure and Components of E-Commerce Business Model

C         E-Business Planning and Analysis Framework

Technical Appendices

A         Infrastructure for Electronic Commerce

B          Web Page Design and Creation

C         Software (Intelligent) Agents

Online Tutorials

T1 E-Business Plan

T2 Supply Chain Management

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