Business

For the Principles of Marketing course.

Real People, Real Choices: Solomon/Marshall/Stuart is the only book on the markets that allows students to learn marketing by studying the choice of real marketers.

Q. How do you excite your students about marketing?

Q. How do you help your students connect marketing theory with the decisions real marketers make everyday?

Real People, Real Choices vignettes

• Each chapter opens with a vignette that highlights a real marketer and asks the students to consider a dilemma that marketer faces and presents three options they may choose (ex. pg. 500 Eskimo Joes or pg. 201 Reebok).  There are videos that also highlight these companies.
• The vignette is weaved throughout the chapter with the Real People, Other Voices (ex. pg 506 and pg 217) which features students and professors from across the country discussing which of the three options highlighted in the opening vignette they would choose and why.
• At the end of the chapter, the marketer from the opener is revisited in How It Worked Out (ex. pg 530 and pg 228), which talks about which option the marketer choose and what happened as a result of this choice.

NEW! End-of-chapter mini-cases: All of the chapter-ending mini-cases have been updated for this edition.  These mini-cases highlight real firms facing marketing challenges.  Questions are included at the end allowing students to put themselves in the shoes of the marketers at the company (ex. pg. 171 Facebook.com)

Measuring Value: Marketing Metrics- these boxes throughout the book provide students with real life examples about how companies are measuring the value of their marketing-the return on investment (ex. pg 291 Brand Equity)

Other Key Points of Differentiation

Q. How do you help your students complete a marketing plan?

• Easy-to-follow Marketing Plan Template- chapter 2 includes a pull-out template to help student complete a marketing plan, as well as giving them references to where they will find pertinent material in the book.

• In the Chapter 2 opening vignette, Qode, a division of NeoMedia technologies is profiled.  They allow consumers to link to web pages via their cell phones.  In Appendix A (pg 537), there is an interview with the vice president for business development in which he answers key questions about marketing planning.

Q. How do you cover new topics in marketing?

NEW! Solomon 5e includes expanded coverage on topics such as:

• Emphasis on customer-generated value (chap. 1, 13)
• Reorganized coverage of marketing communication materials to show the growing importance of buzz marketing (chap. 12,13,14)
• Focus on the importance of environmental sustainability as a source of competitive advantage (chap 1, 3)
• Expanded discussion of the role of design and aesthetics as a factor in new product development (chap 8)
• More emphasis on the use of marketing metrics and introduction of the ROMI (return on market investment) concept (every chapter)
• Inclusion of cutting edge topics such as: neuromarketing (chap 4); agent-based modeling (chap 4); prediction markets (chap 4); behavioral targeting (chap 5); mass class (chap 5); clickstream analysis (chap 5); crowdsourcing (chap 7); the “emo” subculture (chap 7); the “long tail” perspective on market segmentation and demand (chap 7); outsourcing and insourcing (chap 15); the “new dominant logic for marketing” perspective on the role of service (chap 10); consumer addiction, consumed consumers, and anticonsumption (chap 1); and fast fashion (chap 16)

This text is available for personalization in the PHCBR custom database program.  Select only the chapters you require or supplement with recommended case studies all under one cover.  CLICK HERE to go directly to the PHCBR book-build site or visit our product page for additional information at pearsoncustom.com/business.

Q. How do you cover new topics in marketing?

NEW! Solomon 5e includes expanded coverage on topics such as:

• Emphasis on customer-generated value (chap. 1, 13)
• Reorganized coverage of marketing communication materials to show the growing importance of buzz marketing (chap. 12,13,14)
• Focus on the importance of environmental sustainability as a source of competitive advantage (chap 1, 3)
• Expanded discussion of the role of design and aesthetics as a factor in new product development (chap 8)
• More emphasis on the use of marketing metrics and introduction of the ROMI (return on market investment) concept (every chapter)
• Inclusion of cutting edge topics such as: neuromarketing (chap 4); agent-based modeling (chap 4); prediction markets (chap 4); behavioral targeting (chap 5); mass class (chap 5); clickstream analysis (chap 5); crowdsourcing (chap 7); the “emo” subculture (chap 7); the “long tail” perspective on market segmentation and demand (chap 7); outsourcing and insourcing (chap 15); the “new dominant logic for marketing” perspective on the role of service (chap 10); consumer addiction, consumed consumers, and anticonsumption (chap 1); and fast fashion (chap 16)

Q. How do you excite your students about marketing?

Q. How do you help your students connect marketing theory with the decisions real marketers make everyday?

NEW! End-of-chapter mini-cases: All of the chapter-ending mini-cases have been updated for this edition.  These mini-cases highlight real firms facing marketing challenges.  Questions are included at the end allowing students to put themselves in the shoes of the marketers at the company (ex. pg. 171 Facebook.com)

Part 1:  MAKING MARKETING VALUE DECISIONS

Chapter 1:  Welcome to the World of Marketing:  Creating and Delivering Value

Chapter 2:  Strategic Market Planning:  Painting the Big Picture

Chapter 3: Thriving in the Marketing Environment:  The World is Flat

Part 2:  UNDERSTANDING CONSUMERS’ VALUE NEEDS

Chapter 4:  Marketing Research: Gathering, Analyzing and Using Information

Chapter 5:  Consumer Behavior:  How and Why People Buy

Chapter 6:  Business-to-Business Markets:  How and Why Organizations Buy

Chapter 7:  Sharpening the Focus:  Target Marketing Strategies and Customer Relationship Management

Part 3:  CREATING THE VALUE PROPOSITION

Chapter 8:  Creating the Product

Chapter 9:  Managing the Product

Chapter 10: Services and Other Intangibles:  Marketing the Product That Isn’t There

Chapter 11:  Pricing the Product

Part 4:  COMMUNICATING THE VALUE PROPOSITION

Chapter 12:  Catching the Buzz: Promotional Strategy and Integrated Marketing Communication

Chapter 13:  Advertising, Sales Promotion, and Public Relations

Chapter 14:  Personal Selling, Sales Management and Direct Marketing  

Part 5:  DELIVERING THE VALUE PROPOSITION

Chapter 15:  Delivering Value Through Supply Chain Management: Channels of Distribution and Logistics 

Chapter 16:  Retailing:  Bricks and Clicks

Appendix A:  Qode In Action: Implementing a Marketing Plan 

Appendix B:  Sample Marketing Plan: The S&S Smoothie Company

Appendix C:  Marketing Math

Notes; Glossary; Credits; Index

Principles of Marketing - Two-Year/Vo-Tech  (Marketing)
Principles of Marketing - Two-Year and Four-Year  (Marketing)

• 
  Marketing: Real People, Real Choices, 6/E
  Solomon, Marshall & Stuart
  ©2009 | Prentice Hall | Paper; 640 pp | Instock
  ISBN-10: 0136054218 | ISBN-13: 9780136054214
  Brief Description | Buy from myPearsonStore

  

  For undergraduate Principles of Marketing courses.
  
  Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.
  
  The new edition is updated to reflect new marketing strategies companies are using to reach today’s increasingly savvy consumers.
  
  

To use the smartcodes showcased in Chapter 2 of Marketing: Real People, Real Choices, 5/E, please follow these instructions:

1. Download qode. From your cell phone, text "qode" to 47633 (4qode), or go to get.qode.com on your mobile browser and follow the instructions to download the software. If you cannot download the software, you will be directed to a mobile Web page. Bookmark that page.
2. Open your downloaded qode software, select qode® reader, and click on the smartcode with your mobile camera. Or select qode® window and enter the text or keyword below the smartcode into the entry box.
3. If you can't download the qode software onto your mobile phone, open the bookmarked qode® window (get.qode.com) from your mobile browser. Then, enter the text or keyword below the smartcode (or a UPC number or other keyword) into the entry box.

OneKey Blackboard, Student Access Kit, Marketing: Real People, Real Choices, 5/E
Solomon
©2007 | Prentice Hall | Access Code Card | Instock
ISBN-10: 0132299321 | ISBN-13: 9780132299329
Buy from myPearsonStore

OneKey CourseCompass, Marketing: Real People, Real Choices, 5/E
Solomon
©2007 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0132299291 | ISBN-13: 9780132299299
URL:  http://www.coursecompass.com

Availability: Now! | Student Access Type: Access Code Required
Request Content       Take a Tour

OneKey WebCT, Marketing: Real People, Real Choices, 5/E
Solomon
©2007 | Prentice Hall | Electronic Book | Instock
ISBN-10: 0132299283 | ISBN-13: 9780132299282
URL:  http://webct4demo.pearsoncmg.com/SCRIPT/0132299283_Solomon/scripts/student/serve_home

Availability: Now! | Version: 4.1X | Student Access Type: Access Code Required
Request Content       View Demo

OneKey BlackBoard, Marketing: Real People, Real Choices, 5/E
Solomon
©2007 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0132299275 | ISBN-13: 9780132299275
URL:  http://bb6demo.pearsoncmg.com/webapps/portal/frameset.jsp?tab=courses&url=/bin/common/course.pl?course_id=_741_1

Availability: Now! | Version: 6.2.3 | Student Access Type: Access Code Required
Request Content       View Demo

Companion Website - Solomon, 5/E
Solomon
©2007 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0132299240 | ISBN-13: 9780132299244

Companion Website - Solomon, 5/E
Solomon
©2007 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0132299240 | ISBN-13: 9780132299244

Instructor's Manual, 5/E
Solomon
©2007 | Prentice Hall | Paper; 466 pp | Instock
ISBN-10: 0132299216 | ISBN-13: 9780132299213
  View Downloadable Files

Instructor's Resource Center on CD, 5/E
Solomon
©2007 | Prentice Hall | CD-ROM Only | Instock
ISBN-10: 0132299259 | ISBN-13: 9780132299251
  View Downloadable Files

OneKey BlackBoard, Marketing: Real People, Real Choices, 5/E
Solomon
©2007 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0132299275 | ISBN-13: 9780132299275
URL:  http://bb6demo.pearsoncmg.com/webapps/portal/frameset.jsp?tab=courses&url=/bin/common/course.pl?course_id=_741_1

Availability: Now! | Version: 6.2.3 | Student Access Type: Access Code Required
Request Content       View Demo

OneKey CourseCompass, Marketing: Real People, Real Choices, 5/E
Solomon
©2007 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0132299291 | ISBN-13: 9780132299299
URL:  http://www.coursecompass.com

Availability: Now! | Student Access Type: Access Code Required
Request Content       Take a Tour

OneKey WebCT, Marketing: Real People, Real Choices, 5/E
Solomon
©2007 | Prentice Hall | Electronic Book | Instock
ISBN-10: 0132299283 | ISBN-13: 9780132299282
URL:  http://webct4demo.pearsoncmg.com/SCRIPT/0132299283_Solomon/scripts/student/serve_home

Availability: Now! | Version: 4.1X | Student Access Type: Access Code Required
Request Content       View Demo

Test Item File, 5/E
Solomon
©2007 | Prentice Hall | Paper; 600 pp | Instock
ISBN-10: 0132299224 | ISBN-13: 9780132299220
  View Downloadable Files

Videos on VHS, 5/E
Solomon
©2007 | Prentice Hall | Video | Instock
ISBN-10: 0132299267 | ISBN-13: 9780132299268

Companion Website - Solomon, 5/E
Solomon
©2007 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0132299240 | ISBN-13: 9780132299244

Marketing: Real People, Real Choices, Vango Audible Study Guide, Individual Chapters, 5/E
Solomon, Marshall & Stuart
©2007 | Prentice Hall | VangoNote; 624 pp | Instock
ISBN-10: 0132324660 | ISBN-13: 9780132324663
URL:  http://www.vangonotes.com

Marketing: Real People, Real Choices, VangoNotes Audio Study Guide, 5/e, 5/E
Solomon, Marshall & Stuart
©2007 | Prentice Hall | VangoNote; 624 pp | Instock
ISBN-10: 0132299364 | ISBN-13: 9780132299367
URL:  http://www.vangonotes.com

OneKey BlackBoard, Marketing: Real People, Real Choices, 5/E
Solomon
©2007 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0132299275 | ISBN-13: 9780132299275
URL:  http://bb6demo.pearsoncmg.com/webapps/portal/frameset.jsp?tab=courses&url=/bin/common/course.pl?course_id=_741_1

Availability: Now! | Version: 6.2.3 | Student Access Type: Access Code Required
Request Content       View Demo

OneKey Blackboard, Student Access Kit, Marketing: Real People, Real Choices, 5/E
Solomon
©2007 | Prentice Hall | Access Code Card | Instock
ISBN-10: 0132299321 | ISBN-13: 9780132299329
Buy from myPearsonStore

OneKey CourseCompass, Marketing: Real People, Real Choices, 5/E
Solomon
©2007 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0132299291 | ISBN-13: 9780132299299
URL:  http://www.coursecompass.com

Availability: Now! | Student Access Type: Access Code Required
Request Content       Take a Tour

OneKey WebCT, Marketing: Real People, Real Choices, 5/E
Solomon
©2007 | Prentice Hall | Electronic Book | Instock
ISBN-10: 0132299283 | ISBN-13: 9780132299282
URL:  http://webct4demo.pearsoncmg.com/SCRIPT/0132299283_Solomon/scripts/student/serve_home

Availability: Now! | Version: 4.1X | Student Access Type: Access Code Required
Request Content       View Demo

Videos on DVD for Marketing: Real People, Real Choices, 5/E
Solomon
©2007 | Prentice Hall | DVD | Instock
ISBN-10: 0132299348 | ISBN-13: 9780132299343

OneKey Blackboard, Student Access Kit, Marketing: Real People, Real Choices, 5/E
Solomon
©2007 | Prentice Hall | Access Code Card | Instock
ISBN-10: 0132299321 | ISBN-13: 9780132299329
Buy from myPearsonStore

OneKey CourseCompass, Marketing: Real People, Real Choices, 5/E
Solomon
©2007 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0132299291 | ISBN-13: 9780132299299
URL:  http://www.coursecompass.com

Availability: Now! | Student Access Type: Access Code Required
Request Content       Take a Tour

OneKey WebCT, Marketing: Real People, Real Choices, 5/E
Solomon
©2007 | Prentice Hall | Electronic Book | Instock
ISBN-10: 0132299283 | ISBN-13: 9780132299282
URL:  http://webct4demo.pearsoncmg.com/SCRIPT/0132299283_Solomon/scripts/student/serve_home

Availability: Now! | Version: 4.1X | Student Access Type: Access Code Required
Request Content       View Demo

OneKey BlackBoard, Marketing: Real People, Real Choices, 5/E
Solomon
©2007 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0132299275 | ISBN-13: 9780132299275
URL:  http://bb6demo.pearsoncmg.com/webapps/portal/frameset.jsp?tab=courses&url=/bin/common/course.pl?course_id=_741_1

Availability: Now! | Version: 6.2.3 | Student Access Type: Access Code Required
Request Content       View Demo

Companion Website - Solomon, 5/E
Solomon
©2007 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0132299240 | ISBN-13: 9780132299244

Give your students a choice! PearsonChoices products are designed to give your students more value and flexibility by letting them choose from a variety of text and media formats to best match their learning style and their budget.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, see the Packages Tab.

• 
  Marketing: Real People, Real Choices, CourseSmart eTextbook, 5/E
  Solomon, Marshall & Stuart
  ©2007 | Prentice Hall | On-line Supplement; 640 pp | Instock
  ISBN-10: 0132299410 | ISBN-13: 9780132299411
  URL:  http://www.coursesmart.com
  Brief Description | Buy from myPearsonStore

  

  CourseSmart Textbooks Online is an exciting new choice for students looking to save money. As an alternative to purchasing the print textbook, students can subscribe to the same content online and save up to 50% off the suggested list price of the print text. With a CourseSmart etextbook, students can search the text, make notes online, print out reading assignments that incorporate lecture notes, and bookmark important passages for later review. For more information, or to subscribe to the CourseSmart eTextbook, visit www.coursesmart.com.

   

• 
  Marketing: Real People, Real Choices, eTextbook, 5/E
  Solomon, Marshall & Stuart
  ©2008 | Prentice Hall | Vital Source; 640 pp | Instock
  ISBN-10: 0136096255 | ISBN-13: 9780136096252
  

• 
  Pearson Custom Business Resources
  Pearson Custom Publishing
  ©2009 | Prentice Hall | On-line Supplement | Instock
  ISBN-10: 0136096557 | ISBN-13: 9780136096559
  Brief Description

  

  PEARSON CUSTOM BUSINESS RESOURCES

   

  Build your own CASEBOOK or TEXT in 3 easy steps!

   

  CLICK HERE to get started.

   

  In a field as broad as Business and Economics, it’s difficult to find content that’s a perfect fit.  Pearson Custom Business Resources (PCBR) — with access to the top case providers and hundreds of text and trade chapters — allows instructors like you to create the ideal resource for their students, one that completely matches the topics they want to teach.

   

  Perfectly suited for Principles of Management, Principles of Marketing, Accounting, Economics, and countless others, PCBR enables you to pull together the right case studies, articles, text or trade chapters for a book that matches your approach.  We offer the widest range of popular cases from leading providers Harvard, Ivey, Darden, and many more.

   

  Preview our extensive library online — over 20,000 case studies, articles, and text chapters - and build your perfect course text quick and easy. 

   

  We're so confident in our ability to deliver a solution that works best for you and your students, we'll send you a FREE review copy before you make your adoption decision so you can judge for yourself.

   

  NEW ADDITIONS:

  • 3,000 cases from provider ecch
  • Dozens of new editions from the Prentice Hall business list
  • Updated Case Navigator with the latest suggested cases to your text or course

   

  Help your students; help yourself.  Create a resource that delivers the best possible value — all of the content they need to succeed, and no wasted material or unnecessary expense.

   

  Have questions?  Email us at customlibrary@pearson.com.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, browse our available packages below, or contact your Pearson Higher Education representative to create your own package.

Package ISBN-10: 0131597116 | ISBN-13: 9780131597112
©2007 | Instock | Suggested retail price: $169.33 | Buy from myPearsonStore
This package contains:

Package ISBN-10: 0132360888 | ISBN-13: 9780132360883
©2007 | Instock | Suggested retail price: $169.33 | Buy from myPearsonStore
This package contains:

Package ISBN-10: 0138151679 | ISBN-13: 9780138151676
©2009 | Instock (Additional assembly time required) | Suggested retail price: $173.00 | Buy from myPearsonStore
This package contains:

Package ISBN-10: 0132419033 | ISBN-13: 9780132419031
©2007 | Instock (Additional assembly time required) | Suggested retail price: $169.33 | Buy from myPearsonStore
This package contains:

Package ISBN-10: 0135139457 | ISBN-13: 9780135139455
©2007 | Out of Stock | Suggested retail price: $146.40 | Buy from myPearsonStore
This package contains:

Package ISBN-10: 0136094562 | ISBN-13: 9780136094562
©2007 | Instock (Additional assembly time required) | Suggested retail price: $169.33 | Buy from myPearsonStore
This package contains:

Package ISBN-10: 0136008135 | ISBN-13: 9780136008132
©2007 | Instock | Suggested retail price: $169.33 | Buy from myPearsonStore
This package contains:

Package ISBN-10: 0132420511 | ISBN-13: 9780132420518
©2008 | Instock | Suggested retail price: $162.67 | Buy from myPearsonStore
This package contains:

Package ISBN-10: 0135128242 | ISBN-13: 9780135128244
©2007 | Instock | Suggested retail price: $169.33 | Buy from myPearsonStore
This package contains:

Package ISBN-10: 0138157677 | ISBN-13: 9780138157678
©2007 | Instock (Additional assembly time required) | Suggested retail price: $186.00 | Buy from myPearsonStore
This package contains:

Package ISBN-10: 013503079X | ISBN-13: 9780135030790
©2008 | Instock (Additional assembly time required) | Suggested retail price: $169.33 | Buy from myPearsonStore
This package contains:

Package ISBN-10: 0137140703 | ISBN-13: 9780137140701
©2008 | Not Yet Published | Suggested retail price: $153.73
This package contains:

Package ISBN-10: 0132359731 | ISBN-13: 9780132359733
©2008 | Not Yet Published | Suggested retail price: $197.47
This package contains: