Business

For the Principles of Marketing course.

The comprehensive, classic principles text organized around an innovative customer-value and customer-relationship framework.

<>For the Principles of Marketing course

The comprehensive, classic principles text organized around an innovative customer-value and customer-relationship framework.

How do you integrate customer value and customer relationships into your course?

Innovative customer-value and customer-relationships framework captures the essence of today’s marketing. Today’s marketers must be good at creating customer value and managing customer relationships.  Kotler/Armstrong presents an innovative customer value framework that is introduced at the start of Chapter 1 in a five-step marketing process model, which details how marketing creates customer value and captures value in return.  The framework is carefully explained in the first two chapters, providing students with a solid foundation.  The framework is then integrated throughout the remainder of the text. Five value themes are found throughout the text:

• Creating value for customers in order to capture value from customers in return.
• Building and managing strong, value-creating brands.
• Managing return on marketing to recapture value.

o       New Appendix 2: Marketing by the Numbers, This new comprehensive appendix introduces students to the marketing financial analysis that helps to guide, assess and support marketing decisions in this age of marketing accountability. page A-11 - A-26

• Harnessing new marketing technologies.
• Marketing in a socially responsible way around the globe.
  • Chapters 1 & 2 explain the themes, and then they are integrated throughout the text

OTHER POINTS OF DISTINCTION

How do get your students interested in marketing? What kinds of resources do you use to bring examples into your course?

Real value through real marketing examples. Kotler and Armstrong are known for telling the stories that reveal the drama of modern marketing, using contemporary examples such as NASCAR, BestBuy, Nike, Harrah’s, Dunkin’ Donuts, Lexus, Apple Computer, the NBA, and more. These examples make research much easier for an instructor, as all current examples are already integrated into the book.

• NASCAR, p. 2-3
• BestBuy, p. 24
• Dunkin' Donuts Video Case, p. 31
• Lexus, p. 14
• Apple Computer, p. 141, 253-254

Did you know that Philip Kotler was recently ranked as the fourth "Most Influential Business Writer/Management Guru" of the 21st century?"

The recently published article conducted by The Financial Times polled over 1,000 chief executives in 25 countries around the world and ranked people who had the most influence in business theory and practice in the past year (2005). To view the complete ranking as a .pdf document, please visit:

http://news.ft.com/cms/88762712-576c-11da-b7ea-00000e25118c.pdf

This text is available for personalization in the PHCBR custom database program.  Select only the chapters you require or supplement with recommended case studies all under one cover.  CLICK HERE to go directly to the PHCBR book-build site or visit our product page for additional information at pearsoncustom.com/business.

How do you integrate customer value and customer relationships into your course?

Extended emphasis on the innovative customer-value and customer-relationships framework. Five value themes are now found throughout the text:

• Creating value for customers in order to capture value from customers in return.
• Building and managing strong, value-creating brands.
• Managing return on marketing to recapture value.

o       New Appendix 2: Marketing by the Numbers: This new comprehensive appendix introduces students to the marketing financial analysis that helps to guide, assess and support marketing decisions in this age of marketing accountability.  p. A-11 - A-26

• Harnessing new marketing technologies.
• Marketing in a socially responsible way around the globe.
  • Chapters 1 & 2 introduce and explain these themes thoroughly, other chapters integrate these themes throughout.

How do get your students interested in marketing? What kinds of resources do you use to bring examples into your course?

Real value through updated and new real marketing examples. Kotler and Armstrong are known for telling the stories that reveal the drama of modern marketing, using contemporary examples such as NASCAR, BestBuy, Nike, Harrah’s, Dunkin’ Donuts, Lexus, Apple Computer, the NBA, and more. These examples make research much easier for an instructor, as all current examples are already integrated into the book.

• NASCAR, p. 2-3
• BestBuy, p. 24
• Dunkin' Donuts Video Case, p. 31
• Lexus, p. 14
• Apple Computer, p. 141, 253-254

How do you integrate the recent trends and changes in Integrated Marketing Communications?

Restructured Integrated Marketing Communications chapters reflect sweeping shifts in how today’s marketers communicate value to customers.

Newly revised Chapter 14–Communicating Customer Value–addresses today’s shifting integrated marketing communications model.  It tells how marketers are now adding a host of new-age media–everything from interactive TV and the Internet to iPods and cellphones–to reach targeted customers with more personalized messages. 

• Page 306-423

Advertising and public relations are now combined in Chapter 15, which includes important new discussions on “Madison & Vine” (the merging of advertising and entertainment to break through the clutter), return on advertising, and other important topics. 

• p. 424-440

A restructured Chapter 16 now combines personal selling and sales promotion. 

• Page 450-477

New Chapter 17–Direct and Online Marketing–provides focused new coverage of direct marketing and its fastest-growing arm, marketing on the Internet.  The new chapter includes a section on new digital direct marketing technologies (p. 491-493), such as mobile phone marketing, podcasts and vodcasts, and interactive TV.  

• Page 478-513

Other Changes

The Return on Marketing section in Chapter 2 has also been revised, along with additional return on advertising and return on selling discussions in later chapters.

• p. 34-61

Chapter 5 (Consumer Behavior) provides a new discussion on “online social networks” that tells how marketers are tapping digital online networks such as YouTube, MySpace, and others to build stronger relationships between their brands and customers.

• p. 135

Chapter 9 contains a new section on managing new-product development, covering new customer-driven, team-based, holistic new-product development approaches.

• p. 265-269 

Revised pricing discussions in Chapter 10–Pricing: Understanding and Capturing Customer Value. The chapter now focuses on customer-value-based pricing–on understanding and capturing customer value as the basis for setting and adjusting prices.  The revised chapter includes new discussions of “good-value” and “value-added” pricing strategies, dynamic pricing, and competitive pricing considerations. 

• Customer-Value based pricing, p. 287
• Good value and value added pricing, p. 289
• Comptetitive pricing strategies, p. 301

New and expanded material on a wide range of other topics: including managing customer relationships and CRM, brand strategy and positioning, SWOT analysis, data mining and data networks, ethnographic consumer research, marketing and diversity, generational marketing, buzz marketing, services marketing, supplier satisfaction and partnering, environmental sustainability, cause-related marketing, socially responsible marketing, global marketing strategies, and much, much more.

Part 1–Defining Marketing and the Marketing Process    2

1.         Marketing:  Managing Profitable Customer Relationships    2

Principles of Marketing - Two-Year/Vo-Tech  [CORE TEXTS]   (Marketing)
Principles of Marketing - Two-Year and Four-Year  [CORE TEXTS]   (Marketing)

• 
  Principles of Marketing, 11/E
  Kotler & Armstrong
  ©2006 | Prentice Hall | Cloth; 768 pp | Instock
  ISBN-10: 0131469185 | ISBN-13: 9780131469181
  Brief Description | Buy from myPearsonStore

  

  For the Principles of Marketing course.

  The comprehensive, classic principles text that in its new edition incorporates a customer value framework to tie together marketing concepts for students.

• 
  Principles of Marketing, 13/E
  Kotler & Armstrong
  ©2010 | Prentice Hall | Cloth; 744 pp | Instock
  ISBN-10: 0136079415 | ISBN-13: 9780136079415
  Brief Description | Buy from myPearsonStore

  

  For undergraduate Principles of Marketing courses
  
  Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers.
  
  Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty.
  
  The thirteenth edition of Kotler/Armstrong has been fully updated and redesigned to make the book easier to use. Chapters also now contain opening vignettes and accompanying outlines to help students study.
  
  

As a team, Philip Kotler and Gary Armstrong provide a blend of skills uniquely suited to writing an introductory marketing text.  Professor Kotler is one of the world’s leading authorities on marketing.  Professor Armstrong is an award-winning teacher of undergraduate business students.  Together they make the complex world of marketing practical, approachable, and enjoyable.

Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University.  He received his master’s degree at the University of Chicago and his Ph.D. at M.I.T., both in economics.  Dr. Kotler is author of Marketing Management (PrenticeHall), now in its twelfth edition and the world’s most widely used marketing text book in graduate schools of business worldwide.  He has authored dozens of other successful books and has written more than 100 articles in leading journals.  He is the only three-time winner of the coveted Alpha Kappa Psi award for the best annual article in the Journal of Marketing. 

Professor Kotler was named the first recipient of two major awards:  the Distinguished Marketing Educator of the Year Award given by the American Marketing Association and the Philip Kotler Award for Excellence in Health Care Marketing presented by the Academy for Health Care Services Marketing.  His numerous other major honors include the Sales and Marketing Executives International Marketing Educator of the Year Award; The European Association of Marketing Consultants and Trainers Marketing Excellence Award; the Charles Coolidge Parlin Marketing Research Award; and the Paul D. Converse Award, given by the American Marketing Association to honor “outstanding contributions to science in marketing.  In a recent Financial Times poll of 1,000 senior executives across the world, Professor Kotler was ranked as the fourth “most influential business writer/guru” of the twenty-first century.

Dr. Kotler has served as chairman of the College on Marketing of the Institute of Management Sciences, a director of the American Marketing Association, and a trustee of the Marketing Science Institute.  He has consulted with many major U.S. and international companies in the areas of marketing strategy and planning, marketing organization, and international marketing.  He has traveled extensively throughout Europe, Asia, and South America, advising companies and governments about global marketing practices and opportunities.

Gary Armstrong is Crist W. Blackwell Distinguished Professor of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill.  He holds undergraduate and masters degrees in business from Wayne State University in Detroit, and he received his Ph.D. in marketing from Northwestern University.  Dr. Armstrong has contributed numerous articles to leading business journals.  As a consultant and researcher, he has worked with many companies on marketing research, sales management, and marketing strategy. 

But Professor Armstrong’s first love is teaching.  His Blackwell Distinguished Professorship is the only permanent endowed professorship for distinguished undergraduate teaching at the University of North Carolina at Chapel Hill.  He has been very active in the teaching and administration of Kenan-Flagler’s undergraduate program.  His administrative posts have included Chair of Marketing, Associate Director of the Undergraduate Business Program, Director of the Business Honors Program, and many others.  He works closely with business student groups and has received several campuswide and Business School teaching awards.  He is the only repeat recipient of school’s highly regarded Award for Excellence in Undergraduate Teaching, which he has received three times.  Professor Armstrong recently received the UNC Board of Governors Award for Excellence in Teaching, the highest teaching honor bestowed by the sixteen-campus University of North Carolina system.

OneKey Blackboard, Student Access Kit, Principles of Marketing, 12/E
Kotler
©2008 | Prentice Hall | Access Code Card | Instock
ISBN-10: 0132390159 | ISBN-13: 9780132390156
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OneKey CourseCompass, Student Access Kit, Principles of Marketing, 12/E
Kotler
©2008 | Prentice Hall | Access Code Card; 1 pp | Instock
ISBN-10: 0132390108 | ISBN-13: 9780132390101
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OneKey WebCT, Student Access Kit, Principles of Marketing 12e, 12/E
Kotler
©2008 | Prentice Hall | Access Code Card | Instock
ISBN-10: 0132390167 | ISBN-13: 9780132390163
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OneKey CourseCompass, Principles of Marketing, 12/E
Kotler
©2008 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0132390094 | ISBN-13: 9780132390095
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OneKey WebCT, Principles of Marketing, 12/E
Kotler
©2008 | Prentice Hall | Electronic Book | Instock
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OneKey Blackboard, Principles of Marketing, 12/E
Kotler
©2008 | Prentice Hall | On-line Supplement | Instock
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Companion Website - Kotler, 12/E
Kotler
©2008 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0132390086 | ISBN-13: 9780132390088
URL:  http://www.prenhall.com/kotler

Companion Website - Kotler, 12/E
Kotler
©2008 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0132390086 | ISBN-13: 9780132390088
URL:  http://www.prenhall.com/kotler

Instructor's Manual with Video Guide, 12/E
Kotler
©2008 | Prentice Hall | Paper; 584 pp | Instock
ISBN-10: 0132390035 | ISBN-13: 9780132390033
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Instructor's Resource Center on CD, 12/E
Kotler
©2008 | Prentice Hall | CD-ROM Only | Instock
ISBN-10: 0132390078 | ISBN-13: 9780132390071
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OneKey Blackboard, Principles of Marketing, 12/E
Kotler
©2008 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0132389851 | ISBN-13: 9780132389853
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OneKey CourseCompass, Principles of Marketing, 12/E
Kotler
©2008 | Prentice Hall | On-line Supplement | Instock
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OneKey WebCT, Principles of Marketing, 12/E
Kotler
©2008 | Prentice Hall | Electronic Book | Instock
ISBN-10: 0132389843 | ISBN-13: 9780132389846
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Overhead Transparencies, 12/E
Kotler
©2008 | Prentice Hall | Transparency | Instock
ISBN-10: 013239006X | ISBN-13: 9780132390064

Test Item File, 12/E
Kotler
©2008 | Prentice Hall | Paper; 624 pp | Instock
ISBN-10: 0132390043 | ISBN-13: 9780132390040
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Companion Website - Kotler, 12/E
Kotler
©2008 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0132390086 | ISBN-13: 9780132390088
URL:  http://www.prenhall.com/kotler

OneKey Blackboard, Principles of Marketing, 12/E
Kotler
©2008 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0132389851 | ISBN-13: 9780132389853
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OneKey Blackboard, Student Access Kit, Principles of Marketing, 12/E
Kotler
©2008 | Prentice Hall | Access Code Card | Instock
ISBN-10: 0132390159 | ISBN-13: 9780132390156
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OneKey CourseCompass, Principles of Marketing, 12/E
Kotler
©2008 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0132390094 | ISBN-13: 9780132390095
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OneKey CourseCompass, Student Access Kit, Principles of Marketing, 12/E
Kotler
©2008 | Prentice Hall | Access Code Card; 1 pp | Instock
ISBN-10: 0132390108 | ISBN-13: 9780132390101
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OneKey WebCT, Principles of Marketing, 12/E
Kotler
©2008 | Prentice Hall | Electronic Book | Instock
ISBN-10: 0132389843 | ISBN-13: 9780132389846
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OneKey WebCT, Student Access Kit, Principles of Marketing 12e, 12/E
Kotler
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ISBN-10: 0132390167 | ISBN-13: 9780132390163
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Principles of Marketing, VangoNotes Audio Study Guide, Complete Book, 12/E
Kotler
©2008 | Prentice Hall | VangoNote | Instock
ISBN-10: 013238986X | ISBN-13: 9780132389860
URL:  http://www.vangonotes.com

Principles of Marketing, VangoNotes Audio Study Guide, Individual Chapters, 12/E
Kotler
©2008 | Prentice Hall | VangoNote Individual Chapter | Instock
ISBN-10: 0136134386 | ISBN-13: 9780136134381
URL:  http://www.vangonotes.com

Study Guide, 12/E
Kotler
©2008 | Prentice Hall | Paper; 408 pp | Instock
ISBN-10: 0132389878 | ISBN-13: 9780132389877
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Videos on DVD, 12/E
Kotler
©2008 | Prentice Hall | DVD | Instock
ISBN-10: 0132390116 | ISBN-13: 9780132390118

Videos on VHS, 12/E
Kotler
©2008 | Prentice Hall | Video | Instock
ISBN-10: 0132390124 | ISBN-13: 9780132390125

OneKey Blackboard, Student Access Kit, Principles of Marketing, 12/E
Kotler
©2008 | Prentice Hall | Access Code Card | Instock
ISBN-10: 0132390159 | ISBN-13: 9780132390156
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OneKey CourseCompass, Student Access Kit, Principles of Marketing, 12/E
Kotler
©2008 | Prentice Hall | Access Code Card; 1 pp | Instock
ISBN-10: 0132390108 | ISBN-13: 9780132390101
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OneKey WebCT, Student Access Kit, Principles of Marketing 12e, 12/E
Kotler
©2008 | Prentice Hall | Access Code Card | Instock
ISBN-10: 0132390167 | ISBN-13: 9780132390163
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OneKey CourseCompass, Principles of Marketing, 12/E
Kotler
©2008 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0132390094 | ISBN-13: 9780132390095
URL:  http://www.coursecompass.com

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OneKey WebCT, Principles of Marketing, 12/E
Kotler
©2008 | Prentice Hall | Electronic Book | Instock
ISBN-10: 0132389843 | ISBN-13: 9780132389846
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OneKey Blackboard, Principles of Marketing, 12/E
Kotler
©2008 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0132389851 | ISBN-13: 9780132389853
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Companion Website - Kotler, 12/E
Kotler
©2008 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0132390086 | ISBN-13: 9780132390088
URL:  http://www.prenhall.com/kotler

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  Pearson Custom Business Resources
  Pearson Custom Publishing
  ©2009 | Prentice Hall | On-line Supplement | Instock
  ISBN-10: 0136096557 | ISBN-13: 9780136096559
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  Principles of Marketing, CourseSmart eTextbook, 12/E
  Kotler & Armstrong
  ©2008 | Prentice Hall | On-line Supplement; 736 pp | Instock
  ISBN-10: 0132389908 | ISBN-13: 9780132389907
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  Principles of Marketing, Student Value Edition, 12/E
  Kotler & Armstrong
  ©2009 | Prentice Hall | Unbound (Saleable) | Instock
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  Kotler & Armstrong
  ©2008 | Prentice Hall | Vital Source; 736 pp | Instock
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