Business

This collection of cases and readings explores the “social psychology” of entrepreneurship — the concepts, skills, and attitudes necessary for individual success.

 1. Managing Creativity.


Cases: Leo Castelli. The Videogame Industry. The Videogame Design Process. George Lucas.


Readings: On My Painting, Beckman. Creating Videogames that Score. George Lucas, Skywalking.


 2. The Entrepreneur.


Cases: Janet Axelrod. Ted Turner (A). Akira Kimishima. Audrey Dickason. Deborah Goldberg. Craig Knudsen. Paul Lutwak.


Readings: Can You Survive an Entrepreneur? Perspectives on Entrepreneurship.


 3. The Evolving Organization.


Cases: Hot Rock (A). Catalyst Technologies. Managing Change at Lotus Development Corporation. Integrated Genetics (A). Infocom (A). Au Bon Pain. The Learning Company (A). The Young Astronaut Program.


Readings: The Role of the Founder in Creating Organizational Culture. The Biotechnology Industry. Evolution and Revolution as Organizations Grow. How Much Land Does a Man Need? Three Myths: Midas, Daedalus, Narcissus.


 4. The Established Firm.


Cases: American Express Travel Related Services. Lou Gerstner. HRM at American Express Travel Related Services Company. Beth Horowitz. Teri Williams. Jerry Welsh. Scandinavian Airlines System.


Readings: The Middle Manager as Innovator. Let's Get in There and Fight.

Entrepreneurship  [SPECIALIZED TITLES]   (Management)
Organizational Behavior  [CORE TEXTS]   (Management)

eHRM: An Internet Guide to Human Resource Management
Gowan
©2001 | Prentice Hall | Paper; 49 pp | Instock
ISBN-10: 0130912832 | ISBN-13: 9780130912831
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Self Assessment Library 3.4
Robbins
©2009 | Prentice Hall | Paper; 144 pp | Instock
ISBN-10: 0136083757 | ISBN-13: 9780136083757
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