Description

Features

Wood, 3/e is the only planning handbook that guides students through the step-by-step creation of a customized marketing plan while offering Palo Alto’s Marketing PlanPro (a commercial software) to aid in the process.

How do you get your students actively engaged in applying concepts while writing a marketing plan? What types of tools would you like to help guide them along in the creation process? How do you integrate the ever-changing business environment into the idea of writing marketing plans?

Supports Hands-On Development of Marketing Plans. Never has a carefully crafted, properly implemented marketing plan been more important to business success.  The text illustrates how marketing planning is actually applied in consumer and business markets, in large and small companies, in traditional and online businesses, and in nonprofit organizations. To reinforce this real-world view, key examples also demonstrate how today’s global economy and dynamic business environment can cause marketers to change their plans as the situation evolves. Through specific features, the text encourages students to formulate imaginative, yet realistic, marketing plans. 

·        Sample Marketing Plan. The sample plan in Appendix 1 serves as a model for the content and organization of a typical marketing plan. Students will see how a company might analyze market needs and trends, examine environmental factors, evaluate its competitive situation, set objectives for new product introduction, and build a cohesive campaign using appropriate marketing tactics.

                        Pg. 155

·        Checklists. To emphasize and outline what marketers should be asking and doing when developing competitive strategies, this text summarizes nine key areas to be examined during the planning process. Some topics include:

o       Identifying and evaluating market segments; Pg. 54

o       Planning pricing strategy; Pg. 96

o       Channel and logistics issues; Pg. 112

o       Elements of a marketing audit; Pg. 140

·        Practical Planning Tips. Each chapter includes a number of special tips, shown in the margin, to help students make the transition from theory to application. These tips showcase practical aspects of planning and mention specific issues or questions to consider when developing a marketing plan.

                  Pg. 122

How do you encourage students to work together in groups? How much time outside of class do you spend with your students walking them through the process?

Would it be helpful to have an accompanying program that guides students in developing a marketing plan?

Marketing Plan Pro Simplifies Planning.  Palo Alto Software’s highly rated software is a professional, user-friendly program for documenting marketing plans, encouraging students to work together or separately in developing a marketing plan. The software includes an introductory video, help wizards, spreadsheets and charting tools, and other valuable features to guide users through the steps of marketing analysis and planning.

What kind of examples/tools will help your students gain a better understanding of current marketing campaigns, concepts, and problems?

Current Examples of Marketing in Action. Each chapter features 10 or more recent examples of consumer and business marketing in action to show students how marketers plan for growth, profitability, market share, and competitive position.

            Pg. 114

            Pg. 86

OTHER POINTS OF DISTINCTION

What additional classroom tools, if any, do you use to accompany your textbook? 

New! Redesigned PowerPoint presentation. To supplement this new edition, a colorful, engaging PowerPoint presentation has been developed for classroom use, reinforcing key points and showing how the major concepts fit together.

This text is available for personalization in the PHCBR custom database program.  Select only the chapters you require or supplement with recommended case studies all under one cover.  CLICK HERE to go directly to the PHCBR book-build site or visit our product page for additional information at pearsoncustom.com/business.

New To This Edition

Supports Hands-On Development of Marketing Plans. Never has a carefully crafted, properly implemented marketing plan been more important to business success. The text explains how marketing planning is conducted and applied in consumer and business markets, in large and small companies, in traditional and online businesses, and in nonprofit organizations. To reinforce this real-world view, key examples also demonstrate how today’s global economy and dynamic business environment can cause marketers to change their plans as the world changes. Among the updated planning concepts discussed in this edition are:

·        Marketing dashboards to monitor results and identify deviations from the original marketing plan; Pg. 147

·        Return on investment (ROI) and accountability in marketing; Pg. 74, 148, & 152

·        Personas for target marketing; Pg. 65

·        Privacy and marketing research issues; Pg. 52

What are some of the biggest trends and who are the trendsetters in marketing today? How do you bring these current trends and trendsetters into your course?

Marketing Communication. This text covers the latest trends in tactics for communicating with target markets, including:

·        Buzz marketing; Pg. 130

·        Podcasting; Pg. 136

·        Blogging; Pg. 130 & 136

·        Community Building; Pg. 76

Marketing Planning in Action. This new edition features dozens of recent examples of marketing planning in action. Among the U.S. companies included: PepsiCo, Google, Motorola, Caterpillar, Nike, Wal-mart, Procter & Gamble, Monro Mufflers, McDonald’s, Netflix, Apple Computer, Coach, American Express, Southwest Airlines, and Marriott. Among the international companies featured are: Toyota, HSBC, Nintendo, Escada, ING Direct, Nivea, BMW, and Nestlé.

                        Pg. 151

What additional supplements, if any, do you use to accompany your textbook?  How do you encourage students to work together in groups? How much time outside of class do you spend with your students walking them through the process? Would it be helpful to have an accompanying program that guides students in developing a marketing plan?

Marketing Plan Pro Simplifies Planning.  Palo Alto Software’s highly rated software is a professional, user-friendly program for documenting marketing plans, encouraging students to work together or separately in developing a marketing plan. The software includes an introductory video, help wizards, spreadsheets and charting tools, and other valuable features to guide users through the steps of marketing analysis and planning.

New! Redesigned PowerPoint presentation. To supplement this new edition, a colorful, engaging PowerPoint presentation has been developed for classroom use, reinforcing key points and showing how the major concepts fit together.

Table of Contents

Table of Contents

Chapter 1         Introduction to Marketing Planning

Chapter 2         Analyzing the Current Situation

Chapter 3         Understanding Markets and Customers

Chapter 4         Planning Segmentation, Targeting, and Positioning

Chapter 5         Planning Direction, Objectives, and Marketing Support

Chapter 6         Developing Product and Brand Strategy

Chapter 7         Developing Pricing Strategy

Chapter 8         Developing Channel and Logistics Strategy

Chapter 9         Developing Integrated Marketing Communication Strategy

Chapter 10       Planning Performance Measurement and Implementation Control

Appendix         Sample Marketing Plan: Sonic Superphone

Glossary

References (endnotes from all chapters)

Credits (sources for exhibits, ads, screen grabs)

Index (company/product and subject together?)

Courses

Marketing Management  [SUPPLEMENTAL/VALUE PACK ITEMS]   (Marketing)
Brand Management, Brand Strategy  [SUPPLEMENTAL/VALUE PACK ITEMS]   (Marketing)
Marketing Strategy  [SUPPLEMENTAL/VALUE PACK ITEMS]   (Marketing)
Principles of Marketing - Two-Year and Four-Year  [SUPPLEMENTAL/VALUE PACK ITEMS]   (Marketing)
Graduate Marketing Management  [SUPPLEMENTAL/VALUE PACK ITEMS]   (Marketing)

Previous Edition(s)

• Marketing Plan Handbook and Marketing Plan Pro, 2/E
  Palo Alto Software
  ©2005  |  Prentice Hall  |  Paper Bound w/CD-ROM; 216 pp  |  Out of Print
  ISBN-10: 0131641492  |  ISBN-13: 9780131641495
    Brief Description  | 

  

  For any course in which developing a marketing plan is required, such as Principles of Marketing, Marketing Management, or Marketing Strategy.   Use standalone or as a supplement to a core text.

  The marketing plan guide that’s practical, applied, and includes Marketing PlanPro software by Palo Alto.  Applying marketing concepts learned in the classroom, The Marketing Plan Handbook, 2e, guides students through the development of a realistic, customized marketing plan.   It’s the only guide that includes Palo Alto's award winning Marketing PlanPro 6.0 software, which includes various sample marketing plans and helps students develop their own. 

  Instructors: This handbook is available at a deep discount, but only when ordered shrink-wrapped with another Prentice Hall text.  Contact your local sales rep for value-pack options and ISBNs.  Note: Marketing PlanPro software is not available standalone from Prentice Hall publishing.

  More Info
  

Next Edition(s)

• Marketing Plan Handbook, The, 4/E
  Wood
  ©2011  |  Prentice Hall  |  Paper; 224 pp  |  Instock
  ISBN-10: 0136089364  |  ISBN-13: 9780136089360
  Suggested retail price: $77.33  Net price: $58.00  (What's this?)Brief Description  | 

  

  For marketing courses that focus on creating a marketing plan.
  
  A step-by-step guide to creating a customized marketing plan.
  
  The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.
  
  The fourth edition includes dozens of new examples, a new conceptual model, and current coverage of the latest developments found in marketing today.
  
  

  More Info
  

• Marketing Plan Handbook, The and Marketing PlanPro Premier Package, 4/E
  Wood
  ©2011  |  Prentice Hall  |  Kit/Package/ShrinkWrap  |  Out of Stock
  ISBN-10: 0138020876  |  ISBN-13: 9780138020873
  Suggested retail price: $77.33  Net price: $58.00  (What's this?)More Info
  

Author Bios

Marian Burk Wood has held vice presidential–level positions in corporate and nonprofit marketing with Citibank, Chase Manhattan Bank, and the National Retail Federation, as well as management positions with national retail chains. In addition to The Marketing Plan Handbook, she is the author of Marketing Planning: Principles into Practice, geared to the European market. Over the years, she has collaborated with well-known academic experts to coauthor college textbooks on principles of marketing, principles of advertising, and principles of management.

Wood has extensive practical experience in marketing planning, having formulated and implemented dozens of marketing plans for a wide range of goods and services. She also has developed numerous chapters, cases, sample plans, special features, exercises, and print and electronic supplements for college textbooks in marketing and related disciplines. A long-time member of the American Marketing Association, Wood holds an MBA in marketing from Long Island University in New York and a BA from the City University of New York. Her special interests in marketing include ethics, segmentation, channels, and B2B marketing.

Companion Website for Marketing Plan Handbook, The, and Pro Premier Marketing Plan Package, 3/E
Wood
©2008  |  Prentice Hall  |  Website  |  Live
ISBN-10: 0136017991  |  ISBN-13: 9780136017998
This online resource is available at no cost at http://www.prenhall.com/wood.
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Downloadable Instructor Resources

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PowerPoints Online, 3/E
Wood
©2008  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0132237563  |  ISBN-13: 9780132237567

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Exam Copy for Marketing Plan Pro and Marketing Plan Pro Premier, 3/E
Palo Alto
©2008  |  Prentice Hall  |  Kit/Package/ShrinkWrap  |  Instock
ISBN-10: 013814642X  |  ISBN-13: 9780138146429
More Info

Companion Website for Marketing Plan Handbook, The, and Pro Premier Marketing Plan Package, 3/E
Wood
©2008  |  Prentice Hall  |  Website  |  Live
ISBN-10: 0136017991  |  ISBN-13: 9780136017998
This online resource is available at no cost at http://www.prenhall.com/wood.
More Info

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Companion Website for Marketing Plan Handbook, The, and Pro Premier Marketing Plan Package, 3/E
Wood
©2008  |  Prentice Hall  |  Website  |  Live
ISBN-10: 0136017991  |  ISBN-13: 9780136017998
This online resource is available at no cost at http://www.prenhall.com/wood.
More Info

Companion Website for Marketing Plan Handbook, The, and Pro Premier Marketing Plan Package, 3/E
Wood
©2008  |  Prentice Hall  |  Website  |  Live
ISBN-10: 0136017991  |  ISBN-13: 9780136017998
This online resource is available at no cost at http://www.prenhall.com/wood.
More Info

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Give your students a choice! PearsonChoices products are designed to give your students more value and flexibility by letting them choose from a variety of text and media formats to best match their learning style and their budget.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, see the Packages Tab.

• Marketing Plan Handbook, The, 3/E
  Wood
  ©2008  |  Prentice Hall  |  Paper; 224 pp  |  Instock
  ISBN-10: 0132237555  |  ISBN-13: 9780132237550
  Suggested retail price: $77.33  Net price: $58.00  (What's this?)Brief Description  | 

  

  For any marketing course that requires the development of a marketing plan, such as Marketing Management, Marketing Strategy and Principles of Marketing.

   

  Wood, 3/e is the only planning handbook that guides students through the step-by-step creation of a customized marketing plan while offering Palo Alto’s Marketing PlanPro (a commercial software) to aid in the process.

  More Info
  

• Pearson Custom Business Resources
  Pearson
  ©2012  |  Prentice Hall  |  On-line Supplement  |  Live
  ISBN-10: 0136096557  |  ISBN-13: 9780136096559
  This online resource is available at no cost at http://www.pearsoncustom.com/custom-library/pearson-custom-business-resources.
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  Perfectly suited for Principles of Management, Principles of Marketing, Accounting, Economics, and countless others, PCBR enables you to pull together the right case studies, articles, text or trade chapters for a book that matches your approach.  We offer the widest range of popular cases from leading providers Harvard, Ivey, Darden, and many more.

   

  Preview our extensive library online — over 20,000 case studies, articles, and text chapters - and build your perfect course text quick and easy. 

   

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  Help your students; help yourself.  Create a resource that delivers the best possible value — all of the content they need to succeed, and no wasted material or unnecessary expense.

   

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This package contains:
•   Wood, Marketing Plan Handbook, The, 3/E (2008)
•   Palo Alto, Marketing PlanPro Premier, 3/E (2008)

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