Always Learning

Marketing in Virtual Worlds
Natalie Wood

ISBN-10: 0136117171
ISBN-13:  9780136117179

Publisher:  Prentice Hall
Copyright:  2011
Format:  Paper; 112 pp
Published:  01/04/2010
Status: Instock


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Description

A supplement that discusses marketing in virtual worlds for undergraduate marketing courses.  

A guide to creating a marketing presence in virtual worlds.

From guiding users through the basics to providing information on how to create a powerful marketing presence, Marketing in Second Life explores how businesses can successfully market in virtual worlds.


Features

A supplement that discusses marketing in virtual worlds for undergraduate marketing courses.  

A guide to creating a marketing presence in virtual worlds.

From guiding users through the basics to providing information on how to create a powerful marketing presence, Marketing in Second Life explores how businesses can successfully market in virtual worlds.

Offering guidance, for you and your students: Separate Editions.
  • Instructor Edition: Includes the same chapters from the student edition but also contains ready-made guidelines and policies for students, as well as advice from instructors already using Second Life to help make implementation much easier.  
  • Student Edition: Students may use this manual as a supplement to a variety of marketing classes—consumer behavior, retailing, advertising, and strategy. The chapters found in the student manual are similar to those in the instructor manual.
Getting started: A walkthrough of Second Life. This manual guides new users through Second Life by providing them with:
•    An overview of virtual environments and how they work.
•    An outline of how to create an account, and access Second Life.
•    The basics of navigation and communication.

Providing assignments on Second Life activities: Thirty-four Marketing Exercises. A total of thirty-four marketing exercises have been provided in this guide. These exercises come in a range of difficultly levels—Easy, Moderate, and Challenging—making them applicable to a variety of marketing courses. And, to assist in evaluating the quality and accuracy of student responses, suggested answers are provided. 

Presenting virtual worlds to the class: Introductory PowerPoint Lecture. To help aid in course implementation, a PowerPoint lecture is provided with this manual.



Table of Contents

Chapter 1: An Introduction to Virtual Worlds
Chapter 2: An Introduction to Second Life
Chapter 3: Why You Should Use Second Life
Chapter 4: Virtual World Entry Strategies
Chapter 5: Creating Your Second Life
Chapter 6: Preparing for the virtual Classroom
Chapter 7: Introducing Your Students to the Virtual World of Second Life
Chapter 8: Strategies to Facilitate a Rewarding Experience
Chapter 9: Using Second Life in Marketing Classes
Chapter 10: Beyond Second Life



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©2011  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0136117198  |  ISBN-13: 9780136117193

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    ©2012  |  Prentice Hall  |  On-line Supplement  |  Live
    ISBN-10: 0136096557  |  ISBN-13: 9780136096559
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