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Longman / Prentice Hall

Political Science

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Understanding Attitudes and Predicting Social Behavior
Icek AjzenUniversity of Massachusetts
Martin FishbeinUniversity of Illinois

ISBN-10: 0139364358
ISBN-13:  9780139364358

Publisher:  Prentice Hall
Copyright:  1980
Format:  Paper; 278 pp
Published:  03/07/1980
Status: Instock



Core text in attitude courses. Explains "theory and reasoned action" model and then applies the model to various cases.

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