Communication, Film & Theatre

• Contains the content instructors expect to find in a mass communication text, but from the point of view of digital convergence.

• The book is written in a lively, clear and compelling style that students will find highly accessible and enjoyable to read.

• The text's unique perspective changes the way we look at and understand today's media. Divided into five distinct parts:

  • Part I provides an introduction to the changing media landscape and then provides the students with the media literacy needed when they encounter media messages.

  • Part II discusses the traditional media, their history, what they do well, what they do not well, and how they are faring in the changes brought on by the ever-evolving industry/regulation/economic climate.

  • Part III introduces the underpinnings of the technologies of the digital media in mass communication.

  • Part IV looks at how the various media industries function in the new media world including journalism, entertainment, advertising, and public relations.

  • Part V examines broader scope issues such as media effects, media and politics, media law, and international issues.

• Boxed features offer examples and applications of key media issues from a digital perspective:

  • “Media Inventors and Innovators” tells the stories of the people involved in the media and the impacts they have had.

  • “Media Spotlight” discusses media organizations or anecdotes and technology/social issues with media.

  • “Media Future” discusses trends expected in the future.

  • “Ethics Dilemmas in Media” presents ethical issues and questions for students to consider/discuss.

  • “Media Technology” looks at how technology works or defines important technological concepts in media. This box takes important but complex technological discussions out of the main text to examine more closely.

  • “Media Quiz” provides several questions to measure the students' media or tech savviness and spark an interest. Answers to the quiz questions are provided at the end of each chapter.

  • “Media Timeline” outlines a list of dates and media events to provide historical context.

• Student friendly pedagogy helps students learn and apply the content.

  • Opening vignette with related photo relates the new-media theme to the chapter content in a student-friendly way.

  • Chapter objectives provide students a framework within which to read and organize the chapter material.

  • Key terms in boldface/and defined in the margin glossary familiarize students with important concepts in the chapter.

  • Summary provides students with a helpful study tool with which to wrap up their understanding of the material. This tool relates directly back to the objectives found at the beginning of the chapter.

  • Discussion questions equip students with the opportunity to think critically about the material they just read and deepen the understanding of that material.

  • Web links in every chapter point to related sites on the Internet.

Each chapter begins with “Vignette.”

I. THE CHANGING MEDIA LANDSCAPE.

II. MASS COMMUNICATION FORMATS.

III. HOW DIGITAL MEDIA IS CHANGING OUR WORLD.

IV. MEDIA PERSPECTIVES.

V. MEDIA: THE LARGER VIEW.

Introduction to Mass Communication  (Mass Communication / Public Relations / Film)

Sample Chapters (pdf) | Reviewer Buzz | Features Walkthrough (pdf) | Reading Hour Exclusive Offer | VideoWorkshop

View a Sample Chapter PDF:/samplechapter/0205308031.pdf

"The textbook is definitely written with an introductory course in mind. It is eminently readable. This textbook provides basic introductory information in simple and respectful language and in an interesting and accessible manner." — Steven Keeler, Cayuga College

"The vignettes, summary, discussion questions, and boxes with profiles of innovators or approaches to critical thinking are wonderful supplements to the text." — Jean Trumbo, University of Missouri-Columbia

"I absolutely agree with the authors' use of convergence as the central theme for use in this textbook." — Jeremy Harris Lipschultz, University of Nebraska, Omaha

"Your book has a very up-to-date, contemporary feel to it. I think the students would really embrace this. I'm usually in that 'Oh, not another Mass Media text' category, but this one is different." — Max Utsler, University of Kansas

"I agree with the authors' organization and approach to the course. I have yet to see a text that tackles convergence as a theme and I am very pleased to see that Pavlik and McIntosh are doing that. I believe that the theme has been successfully carried out throughout the chapters I reviewed." — Colin Gramatzky, New Mexico State University

"I would likely adopt. I think this book is quite an improvement over other approaches I've seen. I can't wait to read the finished product." — Mark Braun, Gustavus Adolphus College

"I believe the format is adequate — and almost necessary — for students of today who have not known any other type of communication than a converged one." — Steven Chappell, Truman State University

"I applaud the emphasis on media literacy in this text. I find that traditionally aged students are in great need of media literacy education. Putting this section early in the text provides students with a context for understanding the media they will see and hear throughout the rest of the semester." — Steven Keeler, Cayuga College

Take a look at the changing face of Intro to Mass Communication...

Converging Media reflects the fundamental changes that digital technologies have made in the way people get their news and entertainment and conduct media commerce. The book does not contend that every media product, such as newspapers, magazines or books, are or ever will become digital. Rather, Converging Media proposes that the majority of the process of mass communication is or is becoming digital.

“Your book has a very up-to-date, contemporary feel to it. I think the students would really embrace this. I'm usually in that 'Oh, not another Mass Media text' category, but this one is different.” -Max Utsler, University of Kansas

“The book is nicely organized to address the changes in technologies as well as content delivery.” -Jean Trumbo, University of Missouri- Columbia

“I agree with the authors' organization and approach to the course. I have yet to see a text that tackles convergence as a theme and I am very pleased to see that Pavlik and McIntosh are doing that. I believe that the theme has been successfully carried out throughout the chapters I reviewed.” -Colin Gramatzky, New Mexico State University

“I believe the format is adequate - and almost necessary - for students of today who have not known any other type of communication than a converged one.” -Steven Chappell, Truman State University

“I haven't seen another text that combines mass media, media literacy, and new media as effectively as this text does.” -Steven Keeler, Cayuga College

“I would likely adopt. I think this book is quite an improvement over other approaches I've seen. I can't wait to read the finished product.” -Mark Braun, Gustavus Adolphus College

Companion Website with Online Practice Tests
Pavlik
©2004 | Allyn & Bacon | On-line Supplement | Instock
ISBN-10: 0205376282 | ISBN-13: 9780205376285
This online resource is available at no cost at http://www.ablongman.com/pavlik1e.

Companion Website with Online Practice Tests
Pavlik
©2004 | Allyn & Bacon | On-line Supplement | Instock
ISBN-10: 0205376282 | ISBN-13: 9780205376285
This online resource is available at no cost at http://www.ablongman.com/pavlik1e.

Instructor's Manual
Pavlik
©2004 | Allyn & Bacon | Paper; 176 pp | Instock
ISBN-10: 0205376266 | ISBN-13: 9780205376261
Suggested retail price: $0.00Net price: $0.00  (What's this?)     View Downloadable Files

Test Bank
Pavlik
©2004 | Allyn & Bacon | Unknown / Other | Instock
ISBN-10: 020537624X | ISBN-13: 9780205376247
Suggested retail price: $0.00Net price: $0.00  (What's this?)     View Downloadable Files

TestGen EQ: Computerized Test Bank
Pavlik
©2004 | Allyn & Bacon | CD-ROM Only | Instock
ISBN-10: 0205376231 | ISBN-13: 9780205376230
Suggested retail price: $0.00Net price: $0.00  (What's this?)     View Downloadable Files

Companion Website with Online Practice Tests
Pavlik
©2004 | Allyn & Bacon | On-line Supplement | Instock
ISBN-10: 0205376282 | ISBN-13: 9780205376285
This online resource is available at no cost at http://www.ablongman.com/pavlik1e.

For Introduction to Mass Communication

Allyn & Bacon Introduction to Mass Communication Study Site (Open access)
Allyn & Bacon
©2008 | Allyn & Bacon | On-line Supplement | Instock
ISBN-10: 0205522890 | ISBN-13: 9780205522897
This online resource is available at no cost at http://www.abmasscommunication.com.

Allyn & Bacon Mass Communication Interactive Video, 2/E
Allyn & Bacon
©2007 | Allyn & Bacon | Video; 1 pp | Instock
ISBN-10: 0205511775 | ISBN-13: 9780205511778
Suggested retail price: $0.00Net price: $0.00  (What's this?)

Allyn & Bacon Mass Communication Interactive Video
Allyn & Bacon
©2004 | Allyn & Bacon | Video | Instock
ISBN-10: 0205376258 | ISBN-13: 9780205376254
Suggested retail price: $0.00Net price: $0.00  (What's this?)

Become Media Literate with Mass Communication Timeline, 2/E
Turow
©2003 | Allyn & Bacon | Kit/Package/ShrinkWrap | Instock
ISBN-10: 0205564615 | ISBN-13: 9780205564613
Suggested retail price: $18.20Net price: $13.65  (What's this?)

Become Media Literate! Projects and Worksheets for the Critical Consumer of Mass Media
Everson
©2003 | Allyn & Bacon | Paper; 176 pp | Instock
ISBN-10: 0205564593 | ISBN-13: 9780205564590
Suggested retail price: $0.00Net price: $0.00  (What's this?)

Careers in Media, 2/E
Savoie & Barnas
©2010 | Allyn & Bacon | Paper; 168 pp | Instock
ISBN-10: 0205723810 | ISBN-13: 9780205723812
Suggested retail price: $15.80Net price: $11.85  (What's this?)

Introduction to Mass Communication Interactive Video, 9/E
Allyn & Bacon
©2009 | Allyn & Bacon | CD-ROM Only | Instock
ISBN-10: 0205584160 | ISBN-13: 9780205584161
Suggested retail price: $0.00Net price: $0.00  (What's this?)

Study Card for Introduction to Mass Communication
Allyn & Bacon
©2005 | Allyn & Bacon | Study Card; 8 pp | Instock
ISBN-10: 0205452426 | ISBN-13: 9780205452422
Suggested retail price: $8.00Net price: $6.00  (What's this?)

VideoWorkshop for Introduction to Mass Communication: Student Learning Guide with CD-ROM, 3/E
Allyn & Bacon
©2004 | Allyn & Bacon | Paper Bound w/CD-ROM; 112 pp | Instock
ISBN-10: 0205401309 | ISBN-13: 9780205401307
Suggested retail price: $0.00Net price: $0.00  (What's this?)

For the Mass Communication / Public Relations / Film Discipline

Allyn & Bacon Digital Media Archive for Communication, Version 3.0, 3/E
Allyn & Bacon
©2005 | Allyn & Bacon | CD-ROM Only; 32 pp | Instock
ISBN-10: 0205437095 | ISBN-13: 9780205437092
Suggested retail price: $0.00Net price: $0.00  (What's this?)

iClicker Classroom Response System
iClicker & Allyn & Bacon/Longman
©2008 | Allyn & Bacon | Electronic Supplement | Instock
ISBN-10: 0205594506 | ISBN-13: 9780205594504
This online resource is available at no cost.

InterWrite PRS RF (Personal Response System)
InterWrite PRS & Allyn & Bacon/Longman
©2005 | Allyn & Bacon | Electronic Supplement | Instock
ISBN-10: 0205436951 | ISBN-13: 9780205436958
This online resource is available at no cost.

Pearson Allyn & Bacon Film Study Site Update (open Access)
Allyn & Bacon
©2011 | Allyn & Bacon | On-line Supplement | Estimated Availability : 04/01/2010
ISBN-10: 0205737595 | ISBN-13: 9780205737598
This online resource is available at no cost at http://www.abfilmstudies.com.

ResearchNavigator.com Guide: Mass Communication, Theatre, and Film (Valuepack item only)
Roat & Barr
©2007 | Allyn & Bacon | Paper; 128 pp | Instock
ISBN-10: 0205524141 | ISBN-13: 9780205524143
Suggested retail price: $0.00Net price: $0.00  (What's this?)

Companion Website with Online Practice Tests
Pavlik
©2004 | Allyn & Bacon | On-line Supplement | Instock
ISBN-10: 0205376282 | ISBN-13: 9780205376285
This online resource is available at no cost at http://www.ablongman.com/pavlik1e.

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  Converging Media: An Introduction to Mass Communication, Books a la Carte Edition
  Pavlik & McIntosh
  ©2004 | Allyn & Bacon | Kit/Package/ShrinkWrap; 576 pp | Instock
  ISBN-10: 0205449379 | ISBN-13: 9780205449378
  Suggested retail price: $71.60  Buy from myPearsonStoreNet price: $53.70  (What's this?)Brief Description

  

  Converging Media reflects the fundamental changes that digital technologies have made in the way people get their news and entertainment and conduct media commerce.

   

  While other Introduction to Mass Communication textbooks on the market cover digital technologies, they do so within the framework of traditional media forms. Pavlik and McIntosh assert that the new technologies have had a no less profound effect on mass media than the printing press did in its day. As such, the book stands out from the competition with its unique content and integrated coverage of digital technologies. The book does not contend that all media products, such as newspapers, magazines or books, are or ever will become digital. Rather, Converging Media proposes that the majority of the process of mass communication is or is becoming digital.

   

  This affordable Books à la Carte Edition features the exact same content from our traditional textbook in a convenient, notebook-ready loose-leaf format – allowing students to take only what they need to class. As a bonus, the Books à la Carte Edition is accompanied by a full-color, laminated Study Card that’s a perfect tool to help students prepare for exams.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.