Communication, Film & Theatre

Through five editions, Writing for the Mass Media remains one of the most clear and efficient introductions to media writing.

This successful text offers a simple organization, clear writing, abundant exercises, and precise examples that give students the information and opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing — inverted pyramid for print and Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations — and covers all major areas of media, including the World Wide Web.

• Abundant exercise material at the end of each chapter allows students to practice the principles of good writing and offers them the challenge of writing in a media environment.

• The necessities of grammar, spelling, punctuation, and style provide students with foundation material from which to build.

• Numerous examples of the concepts provide students with models from which to learn.

• Information on legal aspects and problems of writing for the media gives students a complete picture of writing for publication in the media.

• A section on graphic presentation of information explains the basic rules and conventions of using graphics in this visually oriented age.

• New chapter on writing for the World Wide Web (Ch. 6) details many of the sub-structures — such as labels, headlines, introductions, and summaries — and discusses the implications of writing in a linking and hypertext environment.

• Brief essays on writing by professionals in five chapters (Chs. 4, 5, 6, 7, and 9) give students insight into the requirements of the professional environment.

• New emphasis in Chapter 1 on becoming a professional writer increases the professional orientation of the book to prepare students more effectively for their future careers.

• A simplified design contains figures within a standard, boxed form in order to distinguish them more easily from other text.

Most chapters conclude with “Points for Consideration and Discussion,” “Further Readings,” “Conclusion,” and “Exercises.”

Preface.


1. Sit Down and Write.

2. Basic Tools of Writing.

3. Style and Stylebook.

4. Writing in the Media Environment.

5. Writing for Print.

6. Writing for the Web.

7. Writing for Broadcast.

8. Writing Advertising Copy.

9. Writing for Public Relations.

10. Writers and the Law.

Appendix A. Copy-Editing Symbols.


Appendix B. Grammar and Diagnostic Exams.


Appendix C. Problem Words and Phrases.


Appendix D. Advertising Copy Sheets.


Index.

Newswriting and Reporting  (Mass Communication / Public Relations / Film)
Media Writing  (Mass Communication / Public Relations / Film)

• 
  Writing for the Mass Media, 7/E
  Stovall
  ©2009 | Allyn & Bacon | Paper; 384 pp | Instock
  ISBN-10: 0205627846 | ISBN-13: 9780205627844
  Brief Description | Buy from myPearsonStore

  

  Now in its Seventh Edition, Writing for the Mass Media remains one of the clearest and most effective introductions to media writing on the market.

   

  This text, which has been used at more than 450 colleges and universities during its life, offers clear writing, simple organization, abundant exercises, and precise examples that give students information about media writing and opportunities to develop their skills as professional writers. Using a text-workbook format, it introduces and explains the major forms of media writing–inverted pyramid and other story structures for print, emerging forms for the Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations. The basic and practical approach of Writing for the Mass Media makes it an excellent text for an introductory writing course.

   

• 
  Writing for the Mass Media, 6/E
  Stovall
  ©2006 | Allyn & Bacon | Paper; 384 pp | Instock
  ISBN-10: 0205449727 | ISBN-13: 9780205449729
  Brief Description

  

  Now in its Sixth Edition, Writing for the Mass Media remains one of the clearest and most efficient introductions to media writing on the market.

  This successful text offers a simple organization, clear writing, abundant exercises, and precise examples that give students the information about media writing and the opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing—inverted pyramid for print and Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations—and covers all major areas of media, including the Internet. Its basic and practical approach make it an excellent text for an introductory writing course.

Companion Website, 5/E
Stovall
©2002 | Allyn & Bacon | On-line Supplement | Instock
ISBN-10: 0205348726 | ISBN-13: 9780205348725
URL:  http://www.ablongman.com/stovall

Allyn & Bacon Digital Media Archive for Communication, Version 3.0, 3/E
Allyn & Bacon
©2005 | Allyn & Bacon | CD-ROM Only; 32 pp | Instock
ISBN-10: 0205437095 | ISBN-13: 9780205437092

InterWrite PRS RF (Personal Response System)
InterWrite PRS & Allyn & Bacon/Longman
©2005 | Allyn & Bacon | Electronic Supplement | Instock
ISBN-10: 0205436951 | ISBN-13: 9780205436958

Pearson Allyn & Bacon Film Study Site Update (open Access)
Allyn & Bacon
©2011 | Allyn & Bacon | On-line Supplement | Estimated Availability : 02/15/2010
ISBN-10: 0205737595 | ISBN-13: 9780205737598
URL:  http://www.abfilmstudies.com

ResearchNavigator.com Guide: Mass Communication, Theatre, and Film (Valuepack item only)
Roat & Barr
©2007 | Allyn & Bacon | Paper; 128 pp | Instock
ISBN-10: 0205524141 | ISBN-13: 9780205524143

iClicker Classroom Response System
iClicker & Allyn & Bacon/Longman
©2008 | Allyn & Bacon | Electronic Supplement | Instock
ISBN-10: 0205594506 | ISBN-13: 9780205594504

For Newswriting and Reporting

Study Card for Journalism and News Writing
Aucoin
©2010 | Allyn & Bacon | Study Card; 2 pp | Instock
ISBN-10: 0205755542 | ISBN-13: 9780205755547

For Media Writing

Study Card for Journalism and News Writing
Aucoin
©2010 | Allyn & Bacon | Study Card; 2 pp | Instock
ISBN-10: 0205755542 | ISBN-13: 9780205755547

Companion Website, 5/E
Stovall
©2002 | Allyn & Bacon | On-line Supplement | Instock
ISBN-10: 0205348726 | ISBN-13: 9780205348725
URL:  http://www.ablongman.com/stovall

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.