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Principles and Types of Public Speaking, 15/E
Raymie E. McKerrow, Ohio University
Bruce E. Gronbeck, The University of Iowa
Douglas Ehninger, (Late)
Alan H. Monroe, (Late)

ISBN-10: 020534402X
ISBN-13: 9780205344024

Publisher: Allyn & Bacon
Copyright: 2003
Format: Cloth; 438 pp
Published: 07/17/2002

This item has been replaced by Principles and Types of Public Speaking, 16/E.

With a commitment to cultural sensitivity and scholarship in the discipline, Principles and Types of Public Speaking combines a focus on contemporary research with practical skills and advice on how to communicate in public settings.

The text focuses on culture and community building, with a goal of helping students to understand how they can adapt to cultural differences and what role communication plays in creating social cohesion, whether speaking in informational, persuasive, ceremonial or business-oriented settings. By focusing on both speechmaking in society and student presentations in the classroom, this text helps students see the relationship between what they are learning and how they can use this knowledge outside of the classroom.

Offers a thorough connection to culture studies by focusing on approaching and analyzing public discourse in a culturally diverse society.

Discusses step-by-step guidelines for a variety of topics discussed in the text—from managing your fear of public speaking to choosing organizational patterns and developing argumentative speeches—in “How To…” boxes which encourage critical thinking and help students connect theory to practice.

Helps students think about ethical problems and their possible solutions in “Ethical Moments” boxes throughout each chapter.

Introduces conceptually complex ideas in a way that makes them both understandable and applicable to the act of speaking in public settings.

Includes “Communication Research Dateline” boxes, which underscore the dual focus on grounded knowledge and practical advice to speakers.

Contains the most comprehensive coverage of Monroe's Motivated Sequence, based on the original work of author Alan Monroe, enabling students to learn this process from its creator.

Increases coverage of the role of new technologies in communicating—from critically assessing Web-based resources to using PowerPoint™ in presentations.

Provides a greater emphasis on the overall role of ethics in communication, illustrating for students the growing importance of ensuring that they communicate with ethical standards in mind (through the “Ethical Moments” boxes in each chapter).

Contains updated research while introducing students to the scholarship in public communication, including but not limited to performance theory as it affects orality, culture studies, and persuasion theory.

Includes a renewed and updated emphasis on how public language (in the guise of political correctness debates, etc.) functions in avoiding offending others.

Emphasizes a new discussion of community building, tying ceremonial and business occasions together, which creates a greater coherence in the discussion of how language constructs community (Ch. 16).

Responds to contemporary issues with a streamlined and updated discussion of civility (Ch. 10).

Contains new sample speeches in various chapters to keep the text up-to-date by referencing current events.

Most chapters end with “Assessing a Sample Speech,” “Chapter Summary,” “Key Terms,” “Assessment Activities,” “References,” and “Boxed Items.”

A Note to Students and Teachers.

Acknowledgments.

I. Public Speaking and the Liberal Arts.

1. The Academic Study of Public Speaking.

Studying Public Speaking in Higher Education.

The Functions of Public Speaking in Society.

The Centrality of Ethics in Public Communication.

Skills and Competencies Needed for Successful Speechmaking.

Public Speaking as a Liberal Art.

2. Getting Started: Basic Tips for Speech Preparation and Delivery.

Selecting the Subject.

Narrowing the Subject.

Determining the Purposes.

Analyzing the Audience and Occasion.

Gathering the Speech Materials.

Outlining the Speech.

Practicing Aloud.

Delivering Your Speech Confidently.

Learning to Evaluate Speeches.

3. Setting the Scene for Community in a Diverse Culture: Public Speaking and Critical Listening.

Basic Elements of the Speechmaking Process: A Model Overview.

Critical Listening: Theory and Practice.

The Ethical Listener.

Taking Good Notes.

Special Needs for Critical Listening in the Classroom.

4. Public Speaking and Cultural Life.

Understanding Cultural Processes.

Strategies for Unifying Multicultural Audiences.

II. PREPARATION.

5. Analyzing the Audience and Occasion.

Analyzing Audiences Demographically.

Analyzing Audiences Psychologically.

Analyzing the Speech Occasion.

Using Audience Analysis in Speech Preparation.

Sample Audience Analysis.

6. Developing Ideas: Finding and Using Supporting Materials.

What to Look For: Forms of Supporting Materials.

Where to Look: Sources of Supporting Materials.

Using Source Materials Ethically.

7. Structuring the Speech: Language Devices, Internal Organizational Patterns, and the Motivated Sequence.

Micro-Structures: Using Language to Organize Ideas.

Meso-Structures: Patterns of Internal Organization.

Macro-Structure: The Five Basic Steps of the Motivated Sequence.

Using the Motivated Sequence to Frame a Speech.

Integrating Meso-Structures into the Motivated Sequence.

8. Maintaining Audience Attention and Involvement.

Capturing and Holding Attention in American Culture.

Framing the Speech: Rhetorical Orientation.

Types of Speech Introductions.

Types of Speech Conclusions.

Selecting Introductions and Conclusions.

9. Developing the Speech Outline.

Requirements of Good Outline Form.

Developing the Speech: Stages in the Outlining Process.

III. CHANNELS.

10. Using Language to Communicate.

Using Language Ethically.

Selecting an Appropriate Style.

Selecting Language That Communicates Civility.

11. Using Visual Aids in Speeches.

The Functions of Visual Aids.

Types of Visual Aids.

Acquiring Visual Aids.

Strategies for Selecting and Using Visual Aids.

12. Using Your Voice and Body to Communicate.

Orality and Human Communication.

Public Speaking as a Social Performance.

Using Your Voice to Communicate.

Using Your Body to Communicate.

IV. TYPES.

13. Speeches to Inform.

Facts, Knowledge, and the Information Age.

Motivational Appeals: Engaging Listeners Where They Are.

Essential Features of Informative Speeches.

Types of Informative Speeches.

14. Speeches to Persuade and Actuate.

Contemporary Approaches to Changing Minds and Behaviors.

Basic Types of Persuasive and Actuative Speeches.

Structuring Persuasive and Actuative Speeches.

15. Argument and Critical Thinking.

Argument and Cultural Commitments.

Argument as Justifying Belief and Action.

A Model for Organizing and Evaluating Arguments.

16. Building Social Cohesion in a Diverse World: Speeches on Ceremonial and Corporate Occasions.

Ceremony and Ritual in a Diverse Culture.

Speeches of Tribute.

Speeches to Create Goodwill.

After Dinner Talks: Entertaining with a Purpose.

Keynote Speeches.

Panel Discussions at Meetings.

Index.

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Principles and Types of Public Speaking, 16/E
McKerrow, Gronbeck, Ehninger & Monroe
©2007 | Allyn & Bacon | Cloth; 464 pp | Instock
ISBN-10: 0205456219 | ISBN-13: 9780205456215
Brief Description | Buy from myPearsonStore

With a commitment to cultural sensitivity and scholarship in the discipline, Principles and Types of Public Speaking combines a focus on contemporary research with practical skills and advice on how to communicate in public settings.

The text focuses on culture and community building, with the goal of helping students understand how they can adapt to cultural differences and what role communication plays in creating social cohesion, whether speaking in informational, persuasive, ceremonial or business-oriented settings. By focusing on both speechmaking in society and student presentations in the classroom, this text helps students see the relationship between what they are learning and how they can use this knowledge outside of the classroom.

Companion Website with Online Practice Tests, 15/E
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©2003 | Allyn & Bacon | On-line Supplement | Instock
ISBN-10: 0205373836 | ISBN-13: 9780205373833
URL: http://www.ablongman.com/mckerrow15e

PowerPoint Presentation for Principles and Types of Public Speaking, 15/E
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©2003 | Allyn & Bacon | Electronic Supplement | Instock
ISBN-10: 0205373623 | ISBN-13: 9780205373628
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