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Public Speaking: An Audience-Centered Approach, 5/E
Steven A. Beebe, Texas State University - San Marcos
Susan J. Beebe, Texas State University - San Marcos

ISBN-10: 0205358632
ISBN-13: 9780205358632

Publisher: Allyn & Bacon
Copyright: 2003
Format: Paper; 454 pp
Published: 03/13/2002

This item has been replaced by Public Speaking: An Audience-Centered Approach, 7/E.

The unique, audience-centered approach of this top-selling text emphasizes that success in public speaking depends on how listeners interpret the message.

Public Speaking: An Audience-Centered Approach brings theory and practice together in an understandable and applicable manner. Its distinctive and popular approach emphasizes the importance of analyzing and considering the audience at every point along the way, with marginal icons highlighting audience-related discussions. This model of public speaking serves as a foundation as the text guides students through the step-by-step process of public speaking, focuses their attention on the importance and dynamics of diverse audiences, and narrows the gap between the classroom and the real world.

TECHNOLOGY ADVANTAGE—
- The "Speaker's Homepage," found both in the text as well as on the text's Companion Website, offers students hands-on tips, and Internet links to find and effectively use Internet material that relates to the chapter concepts and helps them enhance their speechwriting skills.
- An extensive range of technology-based supplements, including VideoWorkshop for Public Speaking and a robust Companion Website (www.ablongman.com/beebeps5e).
- The latest research techniques for using the Internet during speech preparation and research, including an emphasis on the importance of evaluating Web sites for accuracy and helpfulness.
- Tips and principles for using PowerPoint and new technology (Ch. 14) effectively and appropriately.

Expands coverage of overcoming speech anxiety (Ch. 2) by including applications of the latest communication research with concrete suggestions to help students better manage communication apprehension.

Introduces students to ethical issues including the tradition of free speech in a democratic society, plagiarism, honesty in communication, the legitimate use of evidence and reasoning, and the need for tolerance. Contains a full chapter on ethics, integrated coverage throughout the text, and end-of-chapter "Ethical Questions."

Focuses discussions on cultural diversity, illustrating how audiences of different cultural backgrounds interpret messages differently, and how the speaker can overcome these differences.

Provides classic and contemporary speaking examples, including student speeches; news items relating to politics, science, and the arts; excerpts from great speeches; and new speeches in the appendix.

Emphasizes a refined and updated discussion of the goals of persuasive speaking to help students better master persuasive strategies. This discussion includes information about persuading a target audience and material on how to motivate speakers to respond to a persuasive message.

New Contemporary Classic Speeches DVD (0-205-40552-5) available for instructors and as a Valuepack option for students when ordering this book.

Includes a new summary at the end of each chapter, which is divided into two categories: “Considering Your Audience” and “Considering Audience Diversity,” and summarizes chapter content for these two significant areas.

Offers new material to help students polish delivery skills and to help non-native speakers speak clearly and effectively.

Provides a new section on receiver apprehension and critical listening skills to help students understand how they may have apprehension as a listener and how to overcome it. Also included is an extensive new section about how to become a critical listener (Ch. 4).

Incorporates additional practical skills and strategies (Ch. 5) for adapting to diverse audiences, including identification of specific strategies, discussion of socioeconomic status, adaptation of your message to different types of audiences, and situational audience analysis.

Explains how to prepare group presentations with an emphasis on media and technological resources.

Revises discussion of informative speaking by teaching students how to inform an audience to enhance interest, clarity, understanding, and audience recall of information presented.

Discusses practical tips for helping students become audience-centered in the formative stages of developing a persuasive speech.

TECHNOLOGY ADVANTAGE— MySpeechLab is a state-of-the-art, interactive and instructive solution for introductory public speaking. Designed to be used as a supplement to a traditional lecture course, or to completely administer an online course, MySpeechLab combines an E-book, multimedia, video clips, speech preparation activities, research support, tests and quizzes to completely engage students. (See Valuepack listings for package ISBNs.)

Chapters conclude with “Summary” and “Being Audience-Centered: A Sharper Focus.”

1. Introduction to Public Speaking.

Why Study Public Speaking?

Public Speaking and Conversation.

The Communication Process.

The Rich Heritage of Public Speaking.

Public Speaking and Diversity.

Speaker's Homepage: The Power of the Internet.

2. Overview of the Speechmaking Process.

Improving Your Confidence as a Speaker.

Speaker's Homepage: Tips for Managing Your Communication Apprehension.

Preparing Your First Speech: An Overview of the Speechmaking Process.

Sample First Speech: Can You Read My Mind?, by Christopher Therit.

3. Ethics and Free Speech.

Speaking Freely.

Speaking Ethically.

Speaker's Homepage: Ethics and Free Speech.

Listening Ethically.

4. Listening.

Barriers to Effective Listening.

Becoming a Better Listener.

Improving Your Note-Taking Skills.

Listening and Critical Thinking.

Speaker's Homepage: Practicing Your Critical Listening Skills.

Analyzing and Evaluating Speeches.

5. Analyzing Your Audience.

Becoming an Audience-Centered Speaker.

Analyzing Your Audience Before You Speak.

Speaker's Homepage: Gathering Information About Your Audience.

Adapting to Your Audience as You Speak.

Analyzing Your Audience After You Speak.

6. Developing Your Speech.

Select and Narrow Your Topic.

Speaker's Homepage: Using the Web to Prime Your Creative Pump for a Speech Topic.

Determine Your Purpose.

Develop Your Central Idea.

Generate and Preview Your Main Ideas.

Meanwhile, Back at the Computer…

7. Gathering Supporting Materials.

Personal Knowledge and Experience.

The Internet.

Speaker's Homepage: Evaluating Websites.

Library Resources.

Interviews.

Resources from Special-Interest Groups and Organizations.

Research Strategies.

8. Supporting Your Speech.

Illustrations.

Descriptions and Explanations.

Definitions.

Analogies.

Statistics.

Opinions.

Speaker's Homepage: Using the Internet to Find Interesting Supporting Material.

Selecting the Best Supporting Material.

9. Organizing Your Speech.

Organizing Your Main Ideas.

Speaker's Homepage: Internet Resources to Help You Organize Your Speech.

Subdividing Your Main Ideas.

Integrating Your Supporting Material.

Organizing Your Supporting Material.

Developing Signposts.

Supplementing Signposts with Visual Aids.

10. Introducing and Concluding Your Speech.

Purposes of Introductions.

Effective Introductions.

Speaker's Homepage: Using the Web to Find an Attention-Catching Introduction.

Purposes of Conclusions.

Effective Conclusions.

Inspirational Appeals or Challenges.

11. Outlining Your Speech.

Preparation Outline.

Speaker's Homepage: Using Internet Resources to Improve Your Outlining Skill.

Delivery Outline.

12. Using Words Well: Speaker Language and Style.

Oral versus Written Language Style.

Using Words Effectively.

Adapting Your Language Style to Diverse Listeners.

Crafting Memorable Word Structures.

Speaker's Homepage: Using Internet Resources to Polish Your Spoken Prose.

Tips for Using Language Effectively.

13. Delivering Your Speech.

The Power of Speech Delivery.

Methods of Delivery.

Characteristics of Effective Delivery.

Audience Diversity and Delivery.

Speaker's Homepage: Evaluating Speaker Delivery.

Rehearsing Your Speech: Some Final Tips.

Delivering Your Speech.

Adapting Your Speech Delivery for Television.

14. Using Presentation Aids.

The Value of Presentation Aids.

Types of Presentation Aids.

Guidelines for Developing Presentation Aids.

Speaker's Homepage: Using the Internet as a Source for Visuals for Your Speech.

Guidelines for Using Presentation Aids.

15. Speaking to Inform.

Goals of Informative Speaking.

Types of Informative Speeches.

Strategies to Enhance Audience Understanding.

Speaker's Homepage: Finding Late-Breaking News and Information for Your Speech.

Strategies to Enhance Audience Interest.

Strategies to Enhance Audience Recall.

Informative Speech: Brain Fingerprinting, by Chad Crowson.

16. Principles of Persuasive Speaking.

Persuasion Defined.

How to Motivate Listeners.

How to Develop Your Persuasive Speech.

Putting Persuasive Principles into Practice.

Speaker's Homepage: Finding Out About Congressional Legislation for Persuasive Speeches.

17. Using Persuasive Strategies.

Establishing Credibility.

Enhancing Your Credibility.

Using Logic and Evidence to Persuade.

Using Emotion to Persuade.

Speaker's Homepage: Information Triage—Identifying Reasoning Fallacies.

Strategies for Adapting Ideas to People and People to Ideas.

Strategies for Organizing Persuasive Messages.

Persuasive Speech: Genetic Discrimination, by Steve Zammit.

18. Special-Occasion Speaking.

Public Speaking in the Workplace.

Ceremonial Speaking.

Speaker's Homepage: A Toast to You and Yours: Tips for Making Toasts.

After-Dinner Speaking.

19. Speaking in Small Groups.

Solving Problems in Groups and Teams.

Tips for Participating in Small Groups.

Using the Power of Technology in Groups.

Leadership in Small Groups.

Managing Meetings.

Speaker's Homepage: Using Parliamentary Procedures to Give Structure to Large Groups.

Presenting Group Recommendations.

Tips for Planning a Group Presentation.

Tips for Making a Group Presentation.

Epilogue.

Appendix A: The Classical Tradition of Rhetoric.

Appendix B: Suggested Speech Topics.

Appendix C: Speeches for Analysis and Discussion.

Martin Luther King, Jr., I Have a Dream.

Cynthia Opheim, Making Democracy Work: Your Responsibility to Society.

Sarah Root, Antibiotic Resistant Bacteria.

Kittie Grace, Unsanitary Hotels.

Jimmy Ficaro, The Cost of Out Conscience: Changing Patent Laws for Overpriced Prescription Drugs.

Karon Bowers, Schadenfreude.

Notes.

Public Speaking (Speech Communication)

Public Speaking: An Audience-Centered Approach, 7/E
Beebe & Beebe
©2009 | Allyn & Bacon | Paper; 528 pp | Instock
ISBN-10: 0205543014 | ISBN-13: 9780205543014
Brief Description | Buy from myPearsonStore

The unique, audience-centered approach of this top-selling text emphasizes that success in public speaking depends on how listeners interpret the message. Public Speaking: An Audience-Centered Approach brings theory and practice together. Its distinctive and popular approach emphasizes the importance of analyzing and considering the audience at every point in the speech making process. This model of public speaking is the foundation of the text, and it guides students through the step-by-step process of public speaking, focusing their attention on the dynamics of diverse audiences, and narrowing the gap between the classroom and the real world. The seventh edition includes an expanded emphasis on helping students manage communication apprehension.
Public Speaking: An Audience-Centered Approach, 6/E
Beebe & Beebe
©2006 | Allyn & Bacon | Paper; 494 pp | Instock
ISBN-10: 0205449832 | ISBN-13: 9780205449835
Brief Description

The unique, audience-centered approach of this top-selling text emphasizes that success in public speaking depends on how listeners interpret the message.

Public Speaking: An Audience-Centered Approach brings theory and practice together in an understandable and applicable manner. Its distinctive and popular approach emphasizes the importance of analyzing and considering the audience at every point along the way, with marginal icons highlighting audience-related discussions. This model of public speaking serves as a foundation as the text guides students through the step-by-step process of public speaking, focuses their attention on the importance and dynamics of diverse audiences, and narrows the gap between the classroom and the real world.

Public Speaking: An Audience-Centered Approach |

Companion Website with Online Practice Tests, 5/E
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©2003 | Allyn & Bacon | On-line Supplement | Instock
ISBN-10: 0205374476 | ISBN-13: 9780205374472
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PowerPoint Presentation (on Web), 5/E
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©2003 | Allyn & Bacon | On-line Supplement | Instock
ISBN-10: 0205381111 | ISBN-13: 9780205381111
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Test Item File for Blackboard and CourseCompass, 5/E
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©2005 | Allyn & Bacon | On-line Supplement | Instock
ISBN-10: 020543990X | ISBN-13: 9780205439904
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VideoWorkshop for Public Speaking: Instructor's Teaching Guide with CD-ROM
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©2003 | Allyn & Bacon | Paper Bound w/CD-ROM | Instock
ISBN-10: 020537803X | ISBN-13: 9780205378036

CourseCompass Student Access Code Card, 5/E
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©2003 | Allyn & Bacon | Paper | Instock
ISBN-10: 0205381472 | ISBN-13: 9780205381470
URL: http://students.pearsoned.com
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VideoWorkshop for Public Speaking: Student Learning Guide with CD-ROM (Valuepack item only)
Allyn & Bacon
©2003 | Allyn & Bacon | Paper Bound w/CD-ROM | Instock
ISBN-10: 0205378021 | ISBN-13: 9780205378029
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Allyn & Bacon Digital Media Archive for Communication, Version 3.0, 3/E
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©2005 | Allyn & Bacon | CD-ROM Only; 32 pp | Instock
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Great Ideas for Teaching Speech
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©2008 | Allyn & Bacon | VangoNote Individual Chapter | Instock
ISBN-10: 0205646328 | ISBN-13: 9780205646326
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©2009 | Allyn & Bacon | Paper; 528 pp | Instock
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ISBN-10: 0205439020 | ISBN-13: 9780205439027
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©2005 | Allyn & Bacon | Paper Bound w/CD-ROM; 96 pp | Instock
ISBN-10: 0205439047 | ISBN-13: 9780205439041
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©2006 | Allyn & Bacon | Paper; 128 pp | Instock
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©1998 | Allyn & Bacon | Paper; 194 pp | Instock
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