Communication, Film & Theatre

This product accompanies:
Marsh, Guth & Short,  Strategic Writing: Multimedia Writing for Public Relations, Advertising and More, 2/E

• Prepares students for a convergent, multidisciplinary world by featuring writing for print, broadcast, and online media in a variety of strategic disciplines: public relations, advertising, sales and marketing, and business communication.

• Provides concise “recipes,” with examples and templates, for each document, helping students write on deadline in or out of the classroom.

• Features an informal writing style and brief but highly focused chapters so that students will enjoy reading and using the text.

• Offers a separate Instructor's Manual that includes at least two assignments for each of the documents/executions as well as a flexible syllabus, allowing instructors to tailor assignments to their own needs.

I. Strategic Writing.

II. Strategic Writing in Public Relations.

III. Strategic Writing in Advertising.

IV. Strategic Writing in Sales and Marketing.

V. Strategic Writing in Business Communication.

VI. Appendices.

Public Relations Writing  (Mass Communication / Public Relations / Film)
Advertising Copywriting  (Mass Communication / Public Relations / Film)
Media Writing  (Mass Communication / Public Relations / Film)

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  Strategic Writing: Multimedia Writing for Public Relations, Advertising and More, 2/E
  Marsh, Guth & Short
  ©2009 | Allyn & Bacon | Paper; 272 pp | Instock
  ISBN-10: 0205591620 | ISBN-13: 9780205591626
  Suggested retail price: $75.60  Buy from myPearsonStoreNet price: $56.70  (What's this?)Brief Description

  

  Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents.

   

  This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.

Strategic Writing emphasizes the strategic, goal-oriented mission of good media writing, with clear, concise instructions for nearly 40 types of writing documents.

Features:

• Prepares students for a convergent, multidisciplinary world by featuring writing for print, broadcast, and online media in a variety of strategic disciplines: public relations, advertising, sales and marketing, and business communication.
• Provides concise “recipes,” with examples and templates, for each document, helping students write on deadline in or out of the classroom.
• Features brief but highly focused chapters in an easy-to-use spiral binding so that students will enjoy using the text.
• Offers a separate Instructor's Manual that includes at least two assignments for each of the documents/executions as well as a flexible syllabus, allowing instructors to tailor assignments to their own needs.

About the Authors
Charles Marsh, Associate Professor in the Journalism School at the University of Kansas is the award-winning author of A Quick and (not) Dirty Guide to Business Writing (Prentice-Hall, 1997) and, with David Guth, Public Relations: A Values-Driven Approach (Allyn & Bacon, 2003). His corporate communications experience includes senior management positions at American Airlines and JCPenney.

David W. Guth, Associate Professor in the Journalism School at the University of Kansa, is an expert in crisis communications. A Peabody-award winning journalist and government public relations practitioner, Guth has co-authored two other books, Public Relations: A Values-Driven Approach (Allyn & Bacon, 2003) and Media Guide for Attorneys (Kansas Bar Association, 1995).

Bonnie Poovey Short, founder and president of Short Solutions, an award-winning editorial and creative services firm that specializes in the health care field, also teaches at the university-level and serves as communications coordinator for a school district.

Instructor's Manual
Marsh & Guth
©2005 | Allyn & Bacon | Paper; 48 pp | Instock
ISBN-10: 0205444237 | ISBN-13: 9780205444236
Suggested retail price: $0.00Net price: $0.00  (What's this?)     View Downloadable Files

PowerPoint Presentation
Marsh & Guth
©2005 | Allyn & Bacon | CD-ROM Only | Instock
ISBN-10: 0205444229 | ISBN-13: 9780205444229
Suggested retail price: $0.00Net price: $0.00  (What's this?)     View Downloadable Files

For Media Writing

Study Card for Journalism and News Writing
Aucoin
©2010 | Allyn & Bacon | Study Card; 2 pp | Instock
ISBN-10: 0205755542 | ISBN-13: 9780205755547
Suggested retail price: $8.00Net price: $6.00  (What's this?)

For the Mass Communication / Public Relations / Film Discipline

Allyn & Bacon Digital Media Archive for Communication, Version 3.0, 3/E
Allyn & Bacon
©2005 | Allyn & Bacon | CD-ROM Only; 32 pp | Instock
ISBN-10: 0205437095 | ISBN-13: 9780205437092
Suggested retail price: $0.00Net price: $0.00  (What's this?)

iClicker Classroom Response System
iClicker & Allyn & Bacon/Longman
©2008 | Allyn & Bacon | Electronic Supplement | Instock
ISBN-10: 0205594506 | ISBN-13: 9780205594504
This online resource is available at no cost.

InterWrite PRS RF (Personal Response System)
InterWrite PRS & Allyn & Bacon/Longman
©2005 | Allyn & Bacon | Electronic Supplement | Instock
ISBN-10: 0205436951 | ISBN-13: 9780205436958
This online resource is available at no cost.

Pearson Allyn & Bacon Film Study Site Update (open Access)
Allyn & Bacon
©2011 | Allyn & Bacon | On-line Supplement | Estimated Availability : 04/01/2010
ISBN-10: 0205737595 | ISBN-13: 9780205737598
This online resource is available at no cost at http://www.abfilmstudies.com.

ResearchNavigator.com Guide: Mass Communication, Theatre, and Film (Valuepack item only)
Roat & Barr
©2007 | Allyn & Bacon | Paper; 128 pp | Instock
ISBN-10: 0205524141 | ISBN-13: 9780205524143
Suggested retail price: $0.00Net price: $0.00  (What's this?)

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