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Public Speaking: Strategies for Success (Book Alone), 4/E
David Zarefsky, Northwestern University

ISBN-10: 0205414877
ISBN-13: 9780205414871

Publisher: Allyn & Bacon
Copyright: 2005
Format: Paper; 528 pp
Published: 03/25/2004
We're sorry, this product is no longer available and has been replaced withPublic Speaking: Strategies for Success, 5/E.
Please contact your Pearson rep if you are using this product and need instructor resources.

Public Speaking: Strategies for Success proposes that at all stages of the public speaking process, students learn how to develop and apply strategies to speaking situations they encounter throughout their lives.

David Zarefsky, one of today's leading scholars in speech communication, encourages students to think through and about the public speaking process. Zarefsky urges students to consider the diversity of audiences, occasions, and speakers and to choose a specific purpose, a relevant topic, and the appropriate material to make their speeches successful. The new edition focuses on providing students with more diverse and clearer examples, updated information on technology and its role in public speaking, and a strong balance of theory and skills.

Strong emphasis on developing strategies and making choices for the range of speaking situations we encounter throughout our lives.

An excellent balance of theory and skills illustrates Zarefsky's belief that both are necessary elements of successful and effective public speaking.

“Applying Strategies” boxes feature five real students and follow their development throughout their public speaking course. Readers see excerpts from these students' assignments, speeches, and journals, as well as comments and critiques from their instructor.

“Choose a Strategy” boxes build upon concepts and skills introduced. Each box presents a speaking situation and asks students to determine which strategies are most appropriate. Students are then asked to decide what impact a change in topic, audience, purpose, etc., might have on the choice of strategy.

Complete coverage of the first speech in Chapter 1 provides students early on with an overview of the public speaking process and simple guidelines for putting together their first speech.

Full chapter on reasoning helps students understand how reasoning is used and why it's necessary when preparing all types of speeches–not only those that are persuasive in nature.

"Checklists" throughout the text summarize key ideas and function as excellent review material.

TECHNOLOGY ADVANTAGE– MySpeechLab is a state-of-the-art, interactive and instructive solution for introductory public speaking. Designed to be used as a supplement to a traditional lecture course, or to completely administer an online course, MySpeechLab combines an E-book, multimedia, video clips, speech preparation activities, research support, tests and quizzes to completely engage students.
The Fifth Edition features a greater focus on diversity including Strategies for Speaking to Diverse Audiences, a new feature in each chapter that provides tips on how chapter material can be applied in an increasingly diverse environment.
Chapters 13 and 14 have been revised and expanded to incorporate additional research findings and practical advice concerning strategies for informing and persuading. Appendix A is more sharply focused to deal with the application of these strategies in the public forum.
Throughout the book, examples of student and public speakers have been updated to reflect current issues, especially in the aftermath of the terrorist attacks of September 11, 2001. New examples are also used to illustrate theoretical principles more effectively.
Information technology plays an increasing role in the public speaking course, both for research and in presentation. Accordingly, Chapters 5 and 12 have been carefully updated, as has the “Using the Internet” feature in each chapter. Special attention is paid to the critical notion of evaluating material available on the Internet.

I. FOUNDATIONS OF PUBLIC SPEAKING.

1. Welcome to Public Speaking.

Why Study Public Speaking?

Public Speaking and Communication.

The Rhetorical Situation.

Goals and Strategies for Your First Speech.

Strategies for Organizing Your Speech.

Beginning Assignments.

Practicing the Speech.

Strategies for Overcoming Speech Anxiety.

The Quest for Quality.

Ethics: Respect for Audience, Topic, and Occasion.

2. Listening Critically.

Are You Really Listening?

Strategies for Careful Listening.

Listening Critically.

Evaluating Speeches Critically.

3. Analyzing Your Audience.

Checking Audience Demographics.

Respecting Audience Culture.

Understanding Audience Psychology.

Strategies for Analyzing the Audience.

Analyzing Your Own Ethos.

II. INVENTION AND DEVELOPMENT OF THE SPEECH.

4. Choosing a Topic and Developing a Strategy.

Understanding the Rhetorical Situation.

What Makes a Good Topic?

How to Choose a Good Topic.

Developing a Strategic Plan.

Developing the Purpose Statement and the Thesis Statement.

Analyzing the Thesis Statement.

5. Researching the Topic.

Strategic Perspectives on Research.

Types of Supporting Material.

Finding Supporting Material from People.

Finding Supporting Material in Print.

Finding Supporting Material Electronically.

A Strategy for Research.

Note Taking and Filing.

6. Reasoning.

Proof, Support, and Reasoning.

Strategies for Reasoning through Example.

Strategies for Reasoning through Analogy.

Strategies for Reasoning through Signs.

Strategies for Reasoning through Cause.

Strategies for Reasoning through Testimony.

Strategies for Reasoning through Narrative.

Avoiding Errors in Reasoning.

Reasoning in Public Speaking.

III. ARRANGEMENT OF THE SPEECH.

7. Organizing the Speech: The Body.

Why is Organization Important?

Selecting the Main Ideas.

Arranging the Main Ideas.

Selecting and Arranging Supporting Materials.

8. Organizing the Speech: Introductions, Conclusions, and Transitions.

Introductions: Beginning the Speech.

Conclusions: Ending the Speech.

Transitions: Connecting the Elements of a Speech.

9. Outlining the Speech.

The Preparation Outline.

The Presentation Outline.

Sample Outlines.

IV. STYLE AND DELIVERY OF THE SPEECH.

10. Achieving Style through Language.

What is Style?

Defining Terms Appropriately.

Achieving Clarity, Rhythm, and Vividness.

Style and the Entire Speech.

Achieving Good Style.

11. Presenting the Speech.

Characteristics of Effective Presentation.

The Voice in Presentation.

The Body in Presentation.

Modes of Presentation.

Practicing for Speech Presentation.

12. Using Visual Aids.

Benefits of Using Visual Aids.

Types of Visual Aids.

Choosing Materials for Visual Aids.

Preparing Visual Aids.

Computer-Generated Visual Aids.

Multimedia Presentations.

Using Visual Aids in the Speech.

V. Uses of Public Speaking.

13. Informing.

Plan Your Strategy.

Informative Strategies.

Encouraging Retention.

14. Persuading.

Purposes Achieved Through Persuasive Strategies.

Plan Your Strategy.

Constraints on Effective Persuasive Speaking.

Strategic Resources for Specific Purposes.

Generally Available Strategic Resources.

Organizing Persuasive Speeches.

15. Occasions for Public Speaking.

Fitting Your Speech to the Occasion.

Deliberative Speaking.

Ceremonial Speaking.

Ceremonial Speaking Occasions.

Speeches Combining Deliberative and Ceremonial Goals.

Appendix A: Beyond the Classroom: Speaking in the Public Forum.

Appendix B: Speeches for Analysis and Discussion.

Backcover Copy

Reviewer Praise for Zarefsky's
Public Speaking: Strategies for Success

“The primary strengths of the Zarefsky text are its emphasis on informative and persuasive strategies...and its reliance on rhetorical and public address theory to under gird the public speaking practice.”

“I also appreciate that this text puts much emphasis on choosing a specific strategy that will motivate the particular audience and achieve the speaker's purpose...”

Mark A. Gring, Texas Tech University

“The research conclusions are varied, well-documented, and serve as good models for students when they are citing sources themselves.”

“I think Zarefsky's text is very complete, exceptionally good, and unique in its coverage of reasoning strategies.”

Dr. Barbara Blackstone, Slippery Rock University

“The strength of Zarefsky's book is it has a unified rhetorical approach. That generates more substance than, say, Lucas' book.”

Douglas Kresse, Fullerton College

“I have found it to be user friendly, both from the perspective of the instructor trying to teach it and the students trying to grasp and apply it.”

“From a strategic perspective, students using Zarefsky's text in my classes have developed more thoughtful and better crafted informative and persuasive messages than any other group of students I have experienced in my career using any other text.”

Craig Monroe, California State University San Bernardino

“I am strongly committed to Zarefsky's text because of its emphasis on critical thinking/strategic planning and because the progression of topics lends itself to a stepwise approach to mastering public speaking skills.”

Robert Brookwalter, Marshall University

“I think the strategic thinking and planning approach is useful.”

“I loved the website with interactive tests. This is definitely a plus for the book. All the resources I examined were excellent.”

Lisa Inzer Coleman, Southwest Tennessee Community College

MySpeechLab with E-Book for Public Speaking (Access code required), 4/E
Zarefsky
©2005 | Allyn & Bacon | Website | Instock
ISBN-10: 0205490336 | ISBN-13: 9780205490332
URL: http://www.myspeechlab.com

Companion Website with Online Practice Tests, 4/E
Zarefsky
©2005 | Allyn & Bacon | On-line Supplement | Instock
ISBN-10: 0205438911 | ISBN-13: 9780205438914
URL: http://www.ablongman.com/zarefsky4e

Instructor's Manual, 4/E
Zarefsky
©2005 | Allyn & Bacon | Paper; 304 pp | Instock
ISBN-10: 020541852X | ISBN-13: 9780205418527
View Downloadable Files

PowerPoint Presentation (Download only), 4/E
Zarefsky
©2005 | Allyn & Bacon | On-line Supplement | Instock
ISBN-10: 020543892X | ISBN-13: 9780205438921
View Downloadable Files

Test Bank, 4/E
Zarefsky
©2005 | Allyn & Bacon | Paper; 192 pp | Instock
ISBN-10: 0205438946 | ISBN-13: 9780205438945
View Downloadable Files

Test Item File for Blackboard and CourseCompass, 4/E
Zarefsky
©2005 | Allyn & Bacon | On-line Supplement | Instock
ISBN-10: 0205439896 | ISBN-13: 9780205439898
View Downloadable Files

TestGen Computerized Test Bank, 4/E
Zarefsky
©2005 | Allyn & Bacon | On-line Supplement | Instock
ISBN-10: 0205418783 | ISBN-13: 9780205418787
View Downloadable Files

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Zarefsky
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ISBN-10: 0205509649 | ISBN-13: 9780205509645
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Public Speaking: Strategies for Success, Books a la Carte Plus MySpeechLab, 4/E
Zarefsky
©2006 | Allyn & Bacon | Multiple Media Package | Instock (Additional assembly time required)
ISBN-10: 0205483704 | ISBN-13: 9780205483709
Brief Description | Buy from myPearsonStore

Public Speaking: Strategies for Success proposes that at all stages of the public speaking process, students learn how to develop and apply strategies to speaking situations they encounter throughout their lives.

David Zarefsky, one of today's leading scholars in speech communication, encourages students to think through and about the public speaking process. Zarefsky urges students to consider the diversity of audiences, occasions, and speakers and to choose a specific purpose, a relevant topic, and the appropriate material to make their speeches successful. The new edition focuses on providing students with more diverse and clearer examples, updated information on technology and its role in public speaking, and a strong balance of theory and skills.

This affordable Books à la Carte Plus Edition features the exact same content from our traditional textbook in a convenient, notebook-ready loose-leaf format – allowing students to take only what they need to class. As a bonus, the Books à la Carte Plus Edition is accompanied by a full-color, laminated Study Card that’s a perfect tool to help students prepare for exams, plus an access code to the MyLab for this course.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.