Sociology

• Combines statistics and survey research methods in a single book.
• Shows how to write a questionnaire, generate a sample, analyze data, and write up the results.
• Students get to apply what they learn by reading and interpreting excerpts from published research.
• Teaches how to interpret statistics and make decisions about which statistics to use, without requiring any calculations.
• Author has taught survey research methods for 30 years and is the President of the Pacific Sociological Association (2005-2006).

• Ch. 1, “Why We Do Research,” elaborates on the idea of “cause and effect” and illustrates more clearly the basic tenet that correlation does not mean causation.
• Ch. 1 also contains an expanded discussion of other research methods with a presentation of the disadvantages and advantages of quantitative, qualitative, experimental, and focus group methods, to help put the goals of survey research in the context of other kinds of research methods.
• Ch. 2, “Finding Ideas to Research,” includes more material on the ethics of doing research, in particular with questionnaires and Internet surveys.
• The section on literature reviews in Ch. 2 provides additional details about how to read research and write up a summary of the information gleaned from the studies.
• Ch.3, “Designing Research,” adds a section about measuring variables using scales and indexes, some of which previously was in Ch. 4.
• Ch. 4, “Developing a Questionnaire,” includes new information about designing surveys for online web-based platforms. The chapter now concludes with additional examples about the wording of questionnaire and opinion poll items, ordering questions on surveys, and how these connect to ethical issues related to questionnaire design and the reporting of findings.
• Ch. 5, “Sampling,” updates a few examples illustrating random sampling.
• Changes in the four chapters on statistics (Ch. 6-Ch. 9) clarify several statistical points and examples from actual research.
• Ch.10, “Presenting Results, Making Conclusions, and Writing Reports,” expands the sections on literature reviews, abstracts, ethics, and the presentation of research. By giving additional examples from research, students will have a better idea about the components of a research report and how to present them more clearly and accurately.

Preface.

1. Why We Do Research.

Everyday Thinking.

Scientific Thinking.

The Purposes of Scientific Research.

Research Methods.

2. Finding Ideas to Research.

Generating Topics.

Searching for Research.

Literature Reviews.

Theory and Reasoning.

The Ethics of Research.

3. Designing Research: Concepts, Hypotheses, and Measurement.

Variables and Hypothesis.

Levels of Measurement.

Scales and Indexes.

Accuracy and Consistency in Measurement.

4. Developing a Questionnaire.

Using Questionnaires in Survey Research.

Conceptualizing the Task.

Measuring Attitudes and Opinions.

Measuring Behavior.

Demographics.

Formatting the Questionnaire.

Online Survey Design.

Pilot Testing the Questionnaire.

Coding Questionnaires.

Ethical Concerns in Questionnaire Design.

Finding Respondents.

5. Sampling.

Some Basic Sampling Concepts.

Probability Sampling.

Nonprobability Sampling.

Cross-Sectional and Longitudinal Studies.

Sample Size.

6. Presenting Data: Descriptive Statistics.

Presenting Univariate Data.

The Normal Curve and Z-Scores.

7. Analyzing Data: Bivariate Relationships.

Presenting Nominal and Ordinal Data In Tables.

Testing Bivariate Relationships.

8. Analyzing Data: Comparing Means.

T-Tests.

Analysis of Variance (ANOVA).

Differences not Strength.

9. Analyzing Data: Multiple Variables.

Elaborating Relationships: Control Variables.

Multiple Relationships.

10. Presenting Results, Making Conclusions, and Writing Reports.

Interpretations and Conclusions.

Audiences and Reports.

The Journey Finishes.

Appendix.

References.

Index.

Research Methods in Anthropology  [BRIEF]   (Anthropology)
Qualitative Research Methods  (Sociology)
Research Methods in Sociology  (Sociology)
Research Methods / Experimental Methods  (Psychology)

This short, practical book combines statistics and survey research methods in a single book. Doing Survey Research prepares students to conduct their own survey research, analyze data, and write up the results, while learning to read and interpret published research.

About the Author:

Peter Nardi has taught survey research methods for 30 years and is the President of the Pacific Sociological Association (2005-2006). He is also the author of Interpreting Data: A Guide to Understanding Research (© 2006, Allyn & Bacon).

Instructor's Manual (Download Only), 2/E
Nardi
©2006 | Prentice Hall | On-line Supplement; 96 pp | Instock
ISBN-10: 0205472966 | ISBN-13: 9780205472963
This online resource is available at no cost.     View Downloadable Files

For Research Methods in Anthropology

Allyn & Bacon Social Research Website (Open access)
Allyn & Bacon
©2004 | Prentice Hall | Website; 0 pp | Instock
ISBN-10: 0205405916 | ISBN-13: 9780205405916
This online resource is available at no cost at http://www.ablongman.com/socialresearch.

Allyn & Bacon Social Research Website (Open access)
Allyn & Bacon
©2004 | Prentice Hall | Website; 0 pp | Instock
ISBN-10: 0205405916 | ISBN-13: 9780205405916
This online resource is available at no cost at http://www.ablongman.com/socialresearch.

MySearchLab (access code required)
Pearson
©2010 | Prentice Hall | Website | Instock
ISBN-10: 0205699391 | ISBN-13: 9780205699391
Online purchase price: $10.00Students can purchase immediate access at http://www.mysearchlab.com.

Allyn & Bacon Social Research Website (Open access)
Allyn & Bacon
©2004 | Prentice Hall | Website; 0 pp | Instock
ISBN-10: 0205405916 | ISBN-13: 9780205405916
This online resource is available at no cost at http://www.ablongman.com/socialresearch.

Allyn & Bacon Research Methods Study Site
Allyn & Bacon
©2009 | Prentice Hall | Website | Instock
ISBN-10: 020554472X | ISBN-13: 9780205544721
This online resource is available at no cost at http://www.abresearchmethodspsych.com.

Blockbuster Approach, The: A Guide to Teaching Anthropology with Video
Allyn & Bacon
©2003 | Prentice Hall | Paper; 144 pp | Instock
ISBN-10: 0205381596 | ISBN-13: 9780205381593
Suggested retail price: $0.00Net price: $0.00  (What's this?)     View Downloadable Files

DK/PH Atlas of Anthropology
Prentice Hall
©2005 | Prentice Hall | Paper; 64 pp | Instock
ISBN-10: 0131918796 | ISBN-13: 9780131918795
Suggested retail price: $41.20  Buy from myPearsonStore
Net price: $30.90  (What's this?)

iClicker Classroom Response System
iClicker & Allyn & Bacon/Longman
©2008 | Prentice Hall | Electronic Supplement | Instock
ISBN-10: 0205594506 | ISBN-13: 9780205594504
This online resource is available at no cost.

InterWrite PRS RF (Personal Response System)
InterWrite PRS & Allyn & Bacon/Longman
©2005 | Prentice Hall | Electronic Supplement | Instock
ISBN-10: 0205436951 | ISBN-13: 9780205436958
This online resource is available at no cost.

New Directions in Anthropology
Ember, Ember & Peregrine
©2004 | Prentice Hall | CD-ROM Only; 1 pp | Instock
ISBN-10: 0131835823 | ISBN-13: 9780131835825
Suggested retail price: $46.80  Buy from myPearsonStore
Net price: $35.10  (What's this?)

ResearchNavigator.com Guide: Anthropology (Valuepack item only)
Bobbie & Barr
©2007 | Prentice Hall | Paper | Instock
ISBN-10: 0205515452 | ISBN-13: 9780205515455
Suggested retail price: $0.00Net price: $0.00  (What's this?)

Strategies in Teaching Anthropology, 5/E
Rice & McCurdy
©2008 | Prentice Hall | Paper; 170 pp | Instock
ISBN-10: 0136034667 | ISBN-13: 9780136034667
Suggested retail price: $41.00  Buy from myPearsonStore
Net price: $30.75  (What's this?)

Study Card for Anthropology
Pressman
©2006 | Prentice Hall | Study Card; 8 pp | Instock
ISBN-10: 0205493556 | ISBN-13: 9780205493555
Suggested retail price: $9.20  Buy from myPearsonStore
Net price: $6.90  (What's this?)

Themes of the Times for Archaeology (Valuepack item only)
Gardner
©2006 | Prentice Hall | Paper; 80 pp | Instock
ISBN-10: 0205518656 | ISBN-13: 9780205518654
Suggested retail price: $0.00Net price: $0.00  (What's this?)

Building Bridges: The Allyn & Bacon Student Guide to Service-Learning
Hamner
©2002 | Prentice Hall | Paper; 128 pp | Instock
ISBN-10: 0205319742 | ISBN-13: 9780205319749
Suggested retail price: $39.80  Buy from myPearsonStore
Net price: $29.85  (What's this?)

Clicker Questions for Introductory Psychology
Martichuski
©2009 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0205688039 | ISBN-13: 9780205688036
This online resource is available at no cost.     View Downloadable Files

Contemporary Readings in Psychology: A New York Times Reader
Coats
©2000 | Prentice Hall | Paper; 126 pp | Instock
ISBN-10: 0139775137 | ISBN-13: 9780139775130
Suggested retail price: $37.60  Buy from myPearsonStore
Net price: $28.20  (What's this?)

How to Write Psychology Papers, 2/E
Parrott
©1999 | Prentice Hall | Paper; 144 pp | Instock
ISBN-10: 0321044665 | ISBN-13: 9780321044662
Suggested retail price: $42.60  Buy from myPearsonStore
Net price: $31.95  (What's this?)

iClicker Classroom Response System
iClicker & Allyn & Bacon/Longman
©2008 | Prentice Hall | Electronic Supplement | Instock
ISBN-10: 0205594506 | ISBN-13: 9780205594504
This online resource is available at no cost.

InterWrite PRS RF (Personal Response System)
InterWrite PRS & Allyn & Bacon/Longman
©2005 | Prentice Hall | Electronic Supplement | Instock
ISBN-10: 0205436951 | ISBN-13: 9780205436958
This online resource is available at no cost.

Introductory Psychology DVD Set for Psychology
Pearson Canada & Pearson
©2006 | Prentice Hall | DVD | Instock
ISBN-10: 0131754327 | ISBN-13: 9780131754324
Suggested retail price: $0.00Net price: $0.00  (What's this?)

Live!Psych
Wade & Tavris
©2004 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0130487325 | ISBN-13: 9780130487322
This online resource is available at no cost at http://www.prenhall.com/kassin.

Mind Matters CD-ROM
Hilton & Perdue
©2000 | Prentice Hall | CD-ROM Only | Instock
ISBN-10: 0130272787 | ISBN-13: 9780130272782
Suggested retail price: $35.40  Buy from myPearsonStore
Net price: $26.55  (What's this?)

Pearson Teaching Films for Introductory Psychology 2008
Pearson
©2009 | Prentice Hall | DVD | Instock
ISBN-10: 0205652808 | ISBN-13: 9780205652808
Suggested retail price: $0.00Net price: $0.00  (What's this?)

Psychobabble and Biobunk: Using Psychology to Think Critically about Issues in the News, 2/E
Tavris
©2001 | Prentice Hall | Paper; 107 pp | Instock
ISBN-10: 0130279862 | ISBN-13: 9780130279866
Suggested retail price: $32.00  Buy from myPearsonStore
Net price: $24.00  (What's this?)

ResearchNavigator.com Guide: Psychology (Valuepack item only)
Kelley & Barr
©2007 | Prentice Hall | Paper; 96 pp | Instock
ISBN-10: 0205517080 | ISBN-13: 9780205517084
Suggested retail price: $0.00Net price: $0.00  (What's this?)

Speaking Out: Interviews with People Who Struggle
Oltmanns & Emery
©2011 | Prentice Hall | DVD | Estimated Availability : 12/01/2010
ISBN-10: 0205773419 | ISBN-13: 9780205773411
Suggested retail price: $0.00Net price: $0.00  (What's this?)

Stress Management Workbook: Techniques and Self Assessment Procedures
Gramling & Auerbach
©1998 | Prentice Hall | Paper; 176 pp | Instock
ISBN-10: 0138539200 | ISBN-13: 9780138539207
Suggested retail price: $48.80  Buy from myPearsonStore
Net price: $36.60  (What's this?)

Allyn & Bacon Digital Media Archive CD-ROM for Sociology, 2006 edition
Allyn & Bacon
©2006 | Prentice Hall | CD-ROM Only | Instock
ISBN-10: 020546727X | ISBN-13: 9780205467273
Suggested retail price: $0.00Net price: $0.00  (What's this?)

Breaking the Ice: A Guide to Understanding People from Other Cultures, 3/E
Kabagarama
©2004 | Prentice Hall | Paper; 112 pp | Instock
ISBN-10: 0205417957 | ISBN-13: 9780205417957
Suggested retail price: $10.60  Buy from myPearsonStore
Net price: $7.95  (What's this?)

Building Bridges: The Allyn & Bacon Student Guide to Service-Learning
Hamner
©2002 | Prentice Hall | Paper; 128 pp | Instock
ISBN-10: 0205319742 | ISBN-13: 9780205319749
Suggested retail price: $39.80  Buy from myPearsonStore
Net price: $29.85  (What's this?)

Careers in Sociology, 3/E
Stephens
©2004 | Prentice Hall | Paper; 192 pp | Instock
ISBN-10: 0205379222 | ISBN-13: 9780205379224
Suggested retail price: $13.60  Buy from myPearsonStore
Net price: $10.20  (What's this?)

iClicker Classroom Response System
iClicker & Allyn & Bacon/Longman
©2008 | Prentice Hall | Electronic Supplement | Instock
ISBN-10: 0205594506 | ISBN-13: 9780205594504
This online resource is available at no cost.

InterWrite PRS RF (Personal Response System)
InterWrite PRS & Allyn & Bacon/Longman
©2005 | Prentice Hall | Electronic Supplement | Instock
ISBN-10: 0205436951 | ISBN-13: 9780205436958
This online resource is available at no cost.

Pearson Guide to Research Navigator
Prentice Hall
©2009 | Prentice Hall | Paper; 48 pp | Instock
ISBN-10: 0205633404 | ISBN-13: 9780205633401
Suggested retail price: $0.00Net price: $0.00  (What's this?)

RELATE and READY User's Guide, 2/E
Loyer-Carlson, Busby & BYU
©2005 | Prentice Hall | Paper Bound with PIN; 32 pp | Instock
ISBN-10: 0205452469 | ISBN-13: 9780205452460
Suggested retail price: $29.60  Buy from myPearsonStore
Net price: $22.20  (What's this?)

ResearchNavigator.com Guide: Sociology (Valuepack item only)
Jacoby & Barr
©2007 | Prentice Hall | Paper; 96 pp | Instock
ISBN-10: 0205517242 | ISBN-13: 9780205517244
Suggested retail price: $0.00Net price: $0.00  (What's this?)

Sociology Active Learning Library
Allyn & Bacon
©2010 | Prentice Hall | Website | Estimated Availability : 10/15/2009
ISBN-10: 0205594581 | ISBN-13: 9780205594580
This online resource is available at no cost at http://www.activelearninglibrary.com.

Thinking Sociologically: A Critical Thinking Activities Manual (Valuepack item only), 2/E
Ruggiero
©1999 | Prentice Hall | Paper; 89 pp | Instock
ISBN-10: 0205278183 | ISBN-13: 9780205278183
Suggested retail price: $0.00Net price: $0.00  (What's this?)

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, browse our available packages below, or contact your Pearson Higher Education representative to create your own package.

Package ISBN-10: 0205785093 | ISBN-13: 9780205785094
©2006 | Instock (Additional assembly time required)
Suggested retail price: $51.40  Buy from myPearsonStore
Net price: $38.55  (What's this?)
This package contains:

Package ISBN-10: 0205601375 | ISBN-13: 9780205601370
©2006 | Instock (Additional assembly time required)
Suggested retail price: $60.40  Buy from myPearsonStore
Net price: $45.30  (What's this?)
This package contains:

Package ISBN-10: 0205630553 | ISBN-13: 9780205630554
©2009 | Instock
Suggested retail price: $87.60  Buy from myPearsonStore
Net price: $65.70  (What's this?)
This package contains:

Package ISBN-10: 0205516483 | ISBN-13: 9780205516483
©2009 | Instock (Additional assembly time required)
Suggested retail price: $128.20  Buy from myPearsonStore
Net price: $96.15  (What's this?)
This package contains:

Package ISBN-10: 0205639143 | ISBN-13: 9780205639144
©2006 | Instock
Suggested retail price: $120.33  Buy from myPearsonStore
Net price: $90.25  (What's this?)
This package contains: