Communication, Film & Theatre

This text teaches students how to write with clarity, credibility, and precision to create public relations plans designed to win approval and be successful.

Writing Winning Proposals: PR Cases shows students how to develop successful public relations plans and allows them to apply their skills in ten diverse, real-world cases. Information is presented from the perspective of those who review public relations plans, so it shows specifically what plan reviewers want to see in a plan and how they want the information presented.

• Provides ten real-world cases and asks students to write public relations proposals that solve a problem, meet a challenge, or seize an opportunity in the case, helping students apply their knowledge in realistic situations.
• Presents cases interactively with classroom role-plays, contracts, client interview notes, meeting transcripts and other examples, helping students engage with cases in the same ways as real-life practitioners.
• Offers a new paradigm of precision for writing public relations plans that are designed to win approval, helping students achieve a level of clarity and credibility seldom found in public relations plans.
• Instructs from the perspective of those who review public relations plans, helping students write plans that are more likely to be approved.
• Promotes plan development by student teams, encouraging teamwork skills that students can take to internships and jobs.
• Gives students the opportunity to develop a portfolio of plans and other writing assignments that provides tangible evidence of their achievements and can be used to advance their careers after finishing the course.
• Includes, in the Instructor’s Manual, model student plans for 10 cases, 70 model case-related writing assignments, lesson points for each case and a system that structures and expedites grading of plans and individual writing assignments, providing a wealth of support and guidance for the instructor.

Foreword, by Glen T. Cameron, Ph.D.

Public Relations Writing  (Mass Communication / Public Relations / Film)
Public Relations Campaigns  (Mass Communication / Public Relations / Film)

Praise for Hagley’s PR Cases: Writing Winning Proposals

“Students who follow the detailed formula provided in this text will certainly come away knowing how to write a winning public relations plan. It is supplemented by a rich array of examples and engaging real-world exercises that bring the guidance to life.”
—Christopher Veronda
Manager, Communications & Public Affairs, Global Manufacturing & Logistics, Eastman Kodak Company
Past Chair and Senior Judge, Silver Anvil Awards Program, Public Relations Society of America

“I highly recommend this book. . . .Tom Hagley is reaching out. . .to campuses around the country, to new generations of writers who will learn to practice the [public relations] profession with a new paradigm of precision that judges of the profession’s prestigious competitions will applaud and that clients and employers will welcome with respect.”
—Glen T. Cameron, Ph.D.
Maxine Wilson Gregory Chair in Journalism Research, University of Missouri School of Journalism

“Whether you are a seasoned PR professional, or just starting out, this book provides valuable insights that teach and refresh the essential planning skills.”
—Erin Holland
Executive Vice President, General Manager Portland Office, Edelman Worldwide

“Through his masterful teaching, Tom Hagley has been bringing his years of ‘real world’ public relations experience into the classroom for students fortunate to have him as their professor. With the publication of his Writing Winning Proposals, Hagley's expertise will benefit thousands of students beyond his classrooms as well as professionals wanting to sharpen their skills.”
—Lynne M. Sallot, Ph.D., APR, Fellow PRSA
Associate Professor, Grady College of Journalism and Mass Communication, University of Georgia

“Ask 10 practitioners from 10 different agencies their definition of a goal, objective, and strategy—the fundamental components of a PR plan—and you are likely to get 10 different answers. PR Cases: Writing Winning Proposals provides a great framework for consistency that should be a great benefit to any aspiring public relations professional.”
—Dean Rodgers
Senior Vice President/General Manager, Weber Shandwick Worldwide

“Tom Hagley provides a tremendous foundation for future public relations practitioners by focusing campaign planning on the goals of the client organization. He does a superb job of linking public relations practice to the interests of CEOs and others trained in management and marketing.”
—Jim Van Leuven, Ph.D., APR
Professor and Endowed Chair in Public Relations, University of Oregon School of Journalism and Communication

Instructor's Manual (Download only)
Hagley
©2006 | Allyn & Bacon | On-line Supplement; 352 pp | Instock
ISBN-10: 0205478018 | ISBN-13: 9780205478019
  View Downloadable Files

Allyn & Bacon Digital Media Archive for Communication, Version 3.0, 3/E
Allyn & Bacon
©2005 | Allyn & Bacon | CD-ROM Only; 32 pp | Instock
ISBN-10: 0205437095 | ISBN-13: 9780205437092

InterWrite PRS RF (Personal Response System)
InterWrite PRS & Allyn & Bacon/Longman
©2005 | Allyn & Bacon | Electronic Supplement | Instock
ISBN-10: 0205436951 | ISBN-13: 9780205436958

Pearson Allyn & Bacon Film Study Site Update (open Access)
Allyn & Bacon
©2011 | Allyn & Bacon | On-line Supplement | Estimated Availability : 02/15/2010
ISBN-10: 0205737595 | ISBN-13: 9780205737598
URL:  http://www.abfilmstudies.com

ResearchNavigator.com Guide: Mass Communication, Theatre, and Film (Valuepack item only)
Roat & Barr
©2007 | Allyn & Bacon | Paper; 128 pp | Instock
ISBN-10: 0205524141 | ISBN-13: 9780205524143

iClicker Classroom Response System
iClicker & Allyn & Bacon/Longman
©2008 | Allyn & Bacon | Electronic Supplement | Instock
ISBN-10: 0205594506 | ISBN-13: 9780205594504

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Package ISBN-10: 0205492428 | ISBN-13: 9780205492428
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Package ISBN-10: 0205554121 | ISBN-13: 9780205554126
©2006 | Instock (Additional assembly time required) | Suggested retail price: $137.93 | Buy from myPearsonStore
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