Communication, Film & Theatre

This product accompanies:
Vivian,  Test Item File for Blackboard/CourseCompass for The Media of Mass Communication
Vivian,  Test Item File for WebCT for The Media of Mass Communication

• Lively writing style, exciting magazine-style design, and emphasis on current and future challenges in media make this best-selling text appealing and interesting to today's students.
• Boxed features provide students with additional information about specialized topic areas:
  • New “Media Technology” boxes demystify the techo-changes rampant in today’s media;
  • “Media People” boxes profile key figures in media industries;
  • “Media Databank” boxes display media facts and data;
  • “Media Timeline” boxes place key media events in historical perspective;
  • “Media Online” boxes provide URLs for related Web sites.
• A full chapter on the newest mass medium—“The Internet” (Ch. 9)—helps students to understand what it is, how it works, and what makes it possible.
• Two full chapters on the media's effects, on the individual and on society, plus a full chapter on mass communication as a process show how the media bring their messages to the masses and help students understand the role the media play in their everyday lives (Chs. 15-17).
• A full chapter, “Entertainment,” in the Media Messages section explains how entertainment is an integral part of today's mass messages conveyed through all the mass media (Ch. 13).
• “Evaluating Media” sections give students concrete tips on how they can judge media companies and media content, both of which are at the core of media literacy.
• Two bonus chapters, Chapter 22 “Visual Messages,” and Chapter 23 “Media and Political Systems,” are available separately. 
• Student-friendly pedagogy—including learning goals, study previews, marginal glossary, chapter summaries, questions for review and critical thinking, “Deepening Your Media Literacy,” “Keeping Up-to-Date”, and “For Further Learning” bibliographies to help students study and learn.

• New! MyMassCommLab (www.mymasscommlab.com) is a state-of-the-art, interactive, and instructive online solution for introductory mass communication courses. Designed to be used as a supplement to a traditional lecture course, or completely administer an online course, MyMassCommLab combines multimedia, video, activities, research support, tests, and quizzes to make teaching and learning fun!
• Seven new “Case Studies,” found throughout the book look in depth at a relevant media issue and then invite students to analyze its impact.
• “Deepening Your Media Literacy,” a new student project at the end of each chapter, encourages students (in groups or individually) to “dig deeper” to analyze a media problem and enhance their media literacy.
• New Media Technology boxes explore and help demystify the ever-changing world of media technology.
• The text and photo program has been thoroughly updated throughout with the latest examples and information on media trends, challenges, concepts, personalities, and issues.

1. Mass Media Literacy

Arthur Sulzberger Jr. 

Importance of Mass Media 

Culture and Values   

Primary Mass Media 

Technology Melds 

MSM and New Media 

Mainstream Media 

New Media 

Mass Media Models   

Economics of Mass Media 

Media Conglomeration 

2. Books

Judith Regan   

Influence of Books 

Book Industry 

Book Products 

Transformational Formats 

Book Authors   

Book Issues and Trends 

Evaluating Books 

3. Newspapers

Mary Junck

Importance of Newspapers

Newspaper Products  

Newspaper Chain Ownership

National Dailies

New York Times

Hometown Newspapers

Challenges for Daily Newspapers

Weekly Newspapers

Alternative and Minority Newspapers

Evaluating Newspapers

4. Magazines

Bonnie Fuller 

Influence of Magazines 

Magazines and Media Innovators

Consumer Magazines

Non-Newsrack Magazines

Magazine Demassification

Evaluating Magazines

5. Sound Recording

Shawn Fanning 

Influence of Sound Recordings 

Recording Industry 

Transforming Innovations 

Regulatory Pressure 

Artistic Autonomy 

Streaming Crisis 

Evaluating Recording Companies   

6. Movies

Mark Cuban  

Importance of Movies 

Movie Technology 

Movie Industry Structure 

Economics of Movies 

Movie Issues and Trends 

Media Literacy and Movies  

7. Radio

Howard Stern 

Influence of Radio 

Radio Technology 

Radio Industry Infrastructure 

Infrastructure Transition  

Corporate Radio    

Radio Content 

Quality on the Air 

Radio Trends

8. Television

Mark Burnett

Influence of Television

Technology of Television

Television Delivery Systems 

Structure of U.S. Television 

Over-Air Networks

Cable Television

Television Entertainment

Television News

Public Television

Whither Goes Television 

9. The Internet

Marc Andreessen 

Influence of the Internet 

Internet Technology 

Reshaping the Internet

Commerce and the Internet 

Evaluating the Internet 

Media Melding 

Public Policy and the Internet 

II. Mass Messages

10. News

Deep Throat 

Journalism Traditions 

Concepts of News  

Defining Objectivity

Personal Values in News 

Variables Affecting News 

Influences on News  

Confidential Sources 

Journalism Trends 

Identifying Good Journalism

11. Public Relations

Sam Walton 

Importance of Public Relations 

Origins of Public Relations 

Structure of Public Relations 

Public Relations Services 

Media Relations 

Professionalization 

12. Advertising

Dorcas Reilly   

Importance of Advertising 

Origins of Advertising 

Advertising Agencies 

Placing Advertisements 

Pitching Messages

Research and Psychology 

Advertising Regulation 

Problems and Issues 

13. Entertainment

Jerry Bruckheimer   

Entertainment in History

Performance as Media Entertainment  

Storytelling as Media Entertainment 

Music as Media Entertainment 

Sports as Media Entertainment 

Sex  as Media Entertainment 

Evaluating Media Content 

14. Media Research

Susan Whiting    

Public-Opinion Sampling

Measuring Audience Size

Measuring Audience Reaction

Audience Analysis

Applied and Theoretical Research

III. Mass Media Issues

15. Mass Communication

Wilbur Schramm

Types of Communication

Components of Communication

Communication Models

Fundamentals in the Process

Players in the Process

Impediments to Communication

Results of Mass Communication

16. Mass Media Effects

Orson Welles 

Effects Studies 

Uses and Gratifications Studies 

Individual Selectivity 

Socialization 

Media-Depicted Violence 

Media Agenda-Setting for Individuals 

Media-Induced Anxiety 

17. Mass Media and Society

Marshall McLuhan

Mass Media Role in Culture

Social Stability

Cultural Transmission

Mass Media and Fundamental Change

18. Global Mass Media

Jacques Chirac 

Mass Media and Nation-States 

Global Conglomeration 

Effects of Globalization 

Cultural Intrusion 

Global Media Models 

Global Media Players 

Global Media Companies   

Distinctive Media Systems 

Media Pressure Points 

War Zones 

19. Mass Media and Governance

Arnold Schwarzenegger   

Media Role in Governance   

Media as Information Sources   

Media Effects on Governance   

Government Manipulation of Media   

Status of the Watchdog  

Media-Government Issues   

20. Mass Media Law

John Perry Barlow 

The U.S. Constitution

Prior Restraint

Defamation

Privacy Law

Journalism Law

Obscenity and Pornography

Censorship Today

Copyright

21. Ethics and the Mass Media

Ted Cohen 

The Difficulty of Ethics 

Media Ethics 

Moral Principles 

Process versus Outcome 

Potter’s Box   

Ethics and Other Issues 

Unsettled, Unsettling Issues

Case Study: Government-Funded Advocacy 

Electronic Chapter 22: Visual Messages

Electronic Chapter 23: Media and Political Systems

 

Introduction to Mass Communication  (Mass Communication / Public Relations / Film)

• 
  Media of Mass Communication, The, 9/E
  Vivian
  ©2009 | Allyn & Bacon | Paper; 536 pp | Instock
  ISBN-10: 020552110X | ISBN-13: 9780205521104
  Suggested retail price: $111.60  Buy from myPearsonStoreNet price: $83.70  (What's this?)Brief Description

  

  Rich with contemporary issues and trends including visual storytelling, Vivian’s The Media of Mass Communication 9e balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.  Widely praised for its dynamic writing style, this refined edition engages students with up-to-date and relatable examples, a vibrant new design and photo program, and an abundance of multimedia resources.

• 
  Test Item File for Blackboard/CourseCompass for The Media of Mass Communication
  Vivian
  ©2009 | Allyn & Bacon | On-line Supplement | Instock
  ISBN-10: 0205618294 | ISBN-13: 9780205618293
  This online resource is available at no cost.

• 
  Test Item File for WebCT for The Media of Mass Communication
  Vivian
  ©2009 | Allyn & Bacon | On-line Supplement | Instock
  ISBN-10: 0205617638 | ISBN-13: 9780205617630
  This online resource is available at no cost.

This up-to-date, reader-friendly presentation of mass media helps instructors use the media to teach the media and explore its excitement, complexity, and impact on our lives.

Widely praised for his ability to make learning interesting, Vivian’s story-telling style excites students as they explore the ever-changing subject of mass communication. This edition retains the emphasis on the challenges of today's media while building on its extensive coverage of media history, effects, technology, and culture. The coverage of media literacy, at the core of Vivian’s text since the first edition, has been enhanced with two new features that push students to think critically. The three part-organization–the media, media messages, and media issues–provides a framework for students to understand the big picture behind today’s media issues.

New to the Eighth Edition

• Seven new “Case Studies,” found throughout the book, each look in depth at a relevant media issue and then invite students to analyze its impact.
• “Deepening Your Media Literacy,” a new student project at the end of each chapter, encourages students (in groups or individually) to “dig deeper” to analyze a media problem and enhance their media literacy.
• New Media Technology boxes explore and help demystify the ever-changing world of media technology.
• The text and photo program has been thoroughly updated throughout with the latest examples and information on media trends, challenges, concepts, personalities, and issues.

MyMassCommLab CourseCompass with E-Book Student Access Code Card (for valuepacks)
Allyn & Bacon
©2007 | Allyn & Bacon | Access Code Card; 1 pp | Instock
ISBN-10: 0205507514 | ISBN-13: 9780205507511
Suggested retail price: $20.00Net price: $15.00  (What's this?)

MyMassCommLab with E-Book Student Access Code Card (for valuepacks)
Allyn & Bacon
©2007 | Allyn & Bacon | Access Code Card; 1 pp | Instock
ISBN-10: 0205507530 | ISBN-13: 9780205507535
Suggested retail price: $20.00Net price: $15.00  (What's this?)

MyMassCommLab CourseCompass Instructor Access Code
Allyn & Bacon
©2007 | Allyn & Bacon | Digital Access Code; 26 pp | Instock
ISBN-10: 0205507506 | ISBN-13: 9780205507504
This online resource is available at no cost at http://www.mymasscommlab.com.

MyMassCommLab with E-Book for The Media of Mass Communication (Access code required), 8/E
Vivian
©2007 | Allyn & Bacon | Website | Instock
ISBN-10: 0205508707 | ISBN-13: 9780205508709
Online purchase price: $54.05

Companion Website, 8/E
Vivian
©2007 | Allyn & Bacon | On-line Supplement | Instock
ISBN-10: 0205490034 | ISBN-13: 9780205490035
This online resource is available at no cost at http://www.ablongman.com/vivian8e.

Exam Copy, 8/E
Vivian
©2007 | Allyn & Bacon | Paper | Instock
ISBN-10: 0205489990 | ISBN-13: 9780205489992
Suggested retail price: $0.00Net price: $0.00  (What's this?)

Companion Website, 8/E
Vivian
©2007 | Allyn & Bacon | On-line Supplement | Instock
ISBN-10: 0205490034 | ISBN-13: 9780205490035
This online resource is available at no cost at http://www.ablongman.com/vivian8e.

Instructor's Resource Manual, 8/E
Vivian
©2007 | Allyn & Bacon | Paper; 240 pp | Instock
ISBN-10: 020549000X | ISBN-13: 9780205490004
Suggested retail price: $0.00Net price: $0.00  (What's this?)     View Downloadable Files

Interactive Video User's Guide (download Only), 8/E
Vivian & Connors
©2007 | Allyn & Bacon | On-line Supplement | Instock
ISBN-10: 0205511783 | ISBN-13: 9780205511785
This online resource is available at no cost.     View Downloadable Files

MyMassCommLab CourseCompass Instructor Access Code
Allyn & Bacon
©2007 | Allyn & Bacon | Digital Access Code; 26 pp | Instock
ISBN-10: 0205507506 | ISBN-13: 9780205507504
This online resource is available at no cost at http://www.mymasscommlab.com.

MyMassCommLab Instructor Access Code
Allyn & Bacon
©2007 | Allyn & Bacon | Electronic Supplement; 6 pp | Instock
ISBN-10: 0205507522 | ISBN-13: 9780205507528
This online resource is available at no cost at http://www.mymasscommlab.com.

MyMassCommLab with E-Book for The Media of Mass Communication (Access code required), 8/E
Vivian
©2007 | Allyn & Bacon | Website | Instock
ISBN-10: 0205508707 | ISBN-13: 9780205508709
Online purchase price: $54.05

PowerPoint Presentation (Download Only), 8/E
Vivian
©2007 | Allyn & Bacon | On-line Supplement | Instock
ISBN-10: 0205490026 | ISBN-13: 9780205490028
This online resource is available at no cost.     View Downloadable Files

Test Bank, 8/E
Vivian
©2007 | Allyn & Bacon | Paper; 512 pp | Instock
ISBN-10: 0205490018 | ISBN-13: 9780205490011
Suggested retail price: $0.00Net price: $0.00  (What's this?)     View Downloadable Files

Test Item File for Blackboard and CourseCompass (Download Only), 8/E
Vivian
©2007 | Allyn & Bacon | On-line Supplement | Instock
ISBN-10: 0205501974 | ISBN-13: 9780205501977
This online resource is available at no cost.     View Downloadable Files

Test Item File for WebCT (Download Only)
Vivian
©2007 | Allyn & Bacon | On-line Supplement | Instock
ISBN-10: 0205501982 | ISBN-13: 9780205501984
This online resource is available at no cost.     View Downloadable Files

Companion Website, 8/E
Vivian
©2007 | Allyn & Bacon | On-line Supplement | Instock
ISBN-10: 0205490034 | ISBN-13: 9780205490035
This online resource is available at no cost at http://www.ablongman.com/vivian8e.

MyMassCommLab CourseCompass with E-Book Student Access Code Card (for valuepacks)
Allyn & Bacon
©2007 | Allyn & Bacon | Access Code Card; 1 pp | Instock
ISBN-10: 0205507514 | ISBN-13: 9780205507511
Suggested retail price: $20.00Net price: $15.00  (What's this?)

MyMassCommLab with E-Book Student Access Code Card (for valuepacks)
Allyn & Bacon
©2007 | Allyn & Bacon | Access Code Card; 1 pp | Instock
ISBN-10: 0205507530 | ISBN-13: 9780205507535
Suggested retail price: $20.00Net price: $15.00  (What's this?)

MyMassCommLab with E-Book for The Media of Mass Communication (Access code required), 8/E
Vivian
©2007 | Allyn & Bacon | Website | Instock
ISBN-10: 0205508707 | ISBN-13: 9780205508709
Online purchase price: $54.05

For Introduction to Mass Communication

Allyn & Bacon Introduction to Mass Communication Study Site (Open access)
Allyn & Bacon
©2008 | Allyn & Bacon | On-line Supplement | Instock
ISBN-10: 0205522890 | ISBN-13: 9780205522897
This online resource is available at no cost at http://www.abmasscommunication.com.

Allyn & Bacon Mass Communication Interactive Video
Allyn & Bacon
©2004 | Allyn & Bacon | Video | Instock
ISBN-10: 0205376258 | ISBN-13: 9780205376254
Suggested retail price: $0.00Net price: $0.00  (What's this?)

Allyn & Bacon Mass Communication Interactive Video, 2/E
Allyn & Bacon
©2007 | Allyn & Bacon | Video; 1 pp | Instock
ISBN-10: 0205511775 | ISBN-13: 9780205511778
Suggested retail price: $0.00Net price: $0.00  (What's this?)

Become Media Literate with Mass Communication Timeline, 2/E
Turow
©2003 | Allyn & Bacon | Kit/Package/ShrinkWrap | Instock
ISBN-10: 0205564615 | ISBN-13: 9780205564613
Suggested retail price: $18.20Net price: $13.65  (What's this?)

Become Media Literate! Projects and Worksheets for the Critical Consumer of Mass Media
Everson
©2003 | Allyn & Bacon | Paper; 176 pp | Instock
ISBN-10: 0205564593 | ISBN-13: 9780205564590
Suggested retail price: $0.00Net price: $0.00  (What's this?)

Careers in Media, 2/E
Savoie & Barnas
©2010 | Allyn & Bacon | Paper; 168 pp | Instock
ISBN-10: 0205723810 | ISBN-13: 9780205723812
Suggested retail price: $15.80Net price: $11.85  (What's this?)

Introduction to Mass Communication Interactive Video, 9/E
Allyn & Bacon
©2009 | Allyn & Bacon | CD-ROM Only | Instock
ISBN-10: 0205584160 | ISBN-13: 9780205584161
Suggested retail price: $0.00Net price: $0.00  (What's this?)

Study Card for Introduction to Mass Communication
Allyn & Bacon
©2005 | Allyn & Bacon | Study Card; 8 pp | Instock
ISBN-10: 0205452426 | ISBN-13: 9780205452422
Suggested retail price: $8.00Net price: $6.00  (What's this?)

VideoWorkshop for Introduction to Mass Communication: Student Learning Guide with CD-ROM, 3/E
Allyn & Bacon
©2004 | Allyn & Bacon | Paper Bound w/CD-ROM; 112 pp | Instock
ISBN-10: 0205401309 | ISBN-13: 9780205401307
Suggested retail price: $0.00Net price: $0.00  (What's this?)

For the Mass Communication / Public Relations / Film Discipline

Allyn & Bacon Digital Media Archive for Communication, Version 3.0, 3/E
Allyn & Bacon
©2005 | Allyn & Bacon | CD-ROM Only; 32 pp | Instock
ISBN-10: 0205437095 | ISBN-13: 9780205437092
Suggested retail price: $0.00Net price: $0.00  (What's this?)

iClicker Classroom Response System
iClicker & Allyn & Bacon/Longman
©2008 | Allyn & Bacon | Electronic Supplement | Instock
ISBN-10: 0205594506 | ISBN-13: 9780205594504
This online resource is available at no cost.

InterWrite PRS RF (Personal Response System)
InterWrite PRS & Allyn & Bacon/Longman
©2005 | Allyn & Bacon | Electronic Supplement | Instock
ISBN-10: 0205436951 | ISBN-13: 9780205436958
This online resource is available at no cost.

Pearson Allyn & Bacon Film Study Site Update (open Access)
Allyn & Bacon
©2011 | Allyn & Bacon | On-line Supplement | Estimated Availability : 04/01/2010
ISBN-10: 0205737595 | ISBN-13: 9780205737598
This online resource is available at no cost at http://www.abfilmstudies.com.

ResearchNavigator.com Guide: Mass Communication, Theatre, and Film (Valuepack item only)
Roat & Barr
©2007 | Allyn & Bacon | Paper; 128 pp | Instock
ISBN-10: 0205524141 | ISBN-13: 9780205524143
Suggested retail price: $0.00Net price: $0.00  (What's this?)

MyMassCommLab CourseCompass with E-Book Student Access Code Card (for valuepacks)
Allyn & Bacon
©2007 | Allyn & Bacon | Access Code Card; 1 pp | Instock
ISBN-10: 0205507514 | ISBN-13: 9780205507511
Suggested retail price: $20.00Net price: $15.00  (What's this?)

MyMassCommLab with E-Book Student Access Code Card (for valuepacks)
Allyn & Bacon
©2007 | Allyn & Bacon | Access Code Card; 1 pp | Instock
ISBN-10: 0205507530 | ISBN-13: 9780205507535
Suggested retail price: $20.00Net price: $15.00  (What's this?)

MyMassCommLab CourseCompass Instructor Access Code
Allyn & Bacon
©2007 | Allyn & Bacon | Digital Access Code; 26 pp | Instock
ISBN-10: 0205507506 | ISBN-13: 9780205507504
This online resource is available at no cost at http://www.mymasscommlab.com.

MyMassCommLab with E-Book for The Media of Mass Communication (Access code required), 8/E
Vivian
©2007 | Allyn & Bacon | Website | Instock
ISBN-10: 0205508707 | ISBN-13: 9780205508709
Online purchase price: $54.05

Companion Website, 8/E
Vivian
©2007 | Allyn & Bacon | On-line Supplement | Instock
ISBN-10: 0205490034 | ISBN-13: 9780205490035
This online resource is available at no cost at http://www.ablongman.com/vivian8e.

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• 
  Media of Mass Communication, The, Books a la Carte Plus MyMassCommLab CourseCompass, 8/E
  Vivian
  ©2007 | Allyn & Bacon | Multiple Media Package | Instock (Additional assembly time required)
  ISBN-10: 0205505406 | ISBN-13: 9780205505401
  Suggested retail price: $70.67  Buy from myPearsonStoreNet price: $53.00  (What's this?)

This title is a member of the The MyMassCommLab Series Series, which also contains the titles below . You can also visit the MyMassCommLab Series Series page.

• 
  Media of Mass Communication, 2008 Update, The, 8/E
  Vivian
  ©2008 | Allyn & Bacon | Paper; 544 pp | Out of Print
  ISBN-10: 020549370X | ISBN-13: 9780205493708
  Suggested retail price: $117.20  Net price: $87.90  (What's this?)Brief Description

  

  This up-to-date, reader-friendly presentation of the mass media helps instructors use the media to teach the media and explore its excitement, complexity, and impact on our lives.

   

  Widely praised for his ability to make learning interesting, Vivian’s story-telling style excites students as they explore the ever-changing subject of mass communication and become media-literate consumers of the mass media. This edition retains the emphasis on the challenges of today's media while building on its extensive coverage of media history, effects, technology, and culture. The three part-organization—the media, media messages, and media issues—provides a framework for students to understand the big picture behind today’s media issues.

• 
  MYMASSCOMMLAB
  Pearson
  ©2007 | Allyn & Bacon | Website | Instock
  ISBN-10: 0205543383 | ISBN-13: 9780205543380
  This online resource is available at no cost at http://www.mymasscommlab.com.
  Brief Description

  

  MyMassCommLab is a state-of-the-art interactive and instructive solution for introductory Mass Communication courses, providing you and your students access to a wealth of resources all geared to meet the individual teaching and learning needs of every instructor and every student Designed to be used as a supplement to a traditional lecture course, or to completely administer an online course,

   

  MyMassCommLab combines multimedia, video, activities, research support, tests, and quizzes to make teaching and learning more productive, efficient, and fun!

   

  MyMassCommLab is appropriate for use in introductory mass communication courses. Available with Vivian's The Media of Mass Communication, 8/e.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.