English

This rhetorical, multi-disciplinary guide teaches the major genres of science writing, including research reports, grant proposals, conference presentations, and a variety of forms of public communication.

Writing in the Sciences combines a descriptive approach—helping students to recognize distinctive features of common genres in their fields—with a rhetorical focus—helping them to analyze how, why, and for whom texts are created by scientists. Multiple samples from real research cases illustrate a range of scientific disciplines and audiences for scientific research, along with the corresponding differences in focus, arrangement, style, and other rhetorical dimensions. Comparisons among disciplines provide the opportunity for students to identify common conventions in science and investigate variation across fields.

• Features rhetorically based discussions of stylistic features in scientific texts, including the use and effects of passive voice, first person, topic sentences, topical and functional headings, verb tense, attributive tags, qualifiers, and rebuttals.

• Emphasizes the rhetorical practices of variety of research communities instead of prescribing a single, artificially unified set of conventions for writing in all sciences.

• Rhetorical approach highlights the relationship between the nature of inquiry in a discipline and the logic and form of the discipline's written and spoken texts.

• Explores the social and ethical dimensions of communication practices.

• New interdisciplinary research case “Research on the Oracle at Delphi” (Ch. 13) foregrounds the collaborative nature of scientific inquiry by documenting how scientists from geology, archeology, and clinical toxicology are working together to unravel the mystery behind the legendary psychic.

• Integrated illustration of the research process (Ch. 12) includes five new sample documents in the case on supernova research from NASA's initial call for proposals, to a series of progress reports, to conference proceedings and publication.

• New research documents in the “Sample Research Cases”include applied “real world”contexts, e.g. Chapter 9 on the “Ulcer Bug” now includes text from the pharmaceutical industry; Chapter 10 on pfiesteria includes text from environmental protection agencies.

• Editorial guidelines from journals and professional associations as well as proposal guidelines from representative funding agencies have been updated throughout.

• A new list of stylistic features provides an easy reference to the forms and conventions treated in the text.

• A Companion Website provides additional exercises and resources for students and instructors.

Preface.


List of stylistic features.

I. SCIENTIFIC CONVENTIONS.

II. SAMPLE RESEARCH CASES.

Scientific and Medical Writing  (Technical Communication)
Technical Communication - Advanced  (Technical Communication)

• 
  Writing in the Sciences: Exploring Conventions of Scientific Discourse (Part of the Allyn & Bacon Series in Technical Communication), 3/E
  Penrose & Katz
  ©2010 | Longman | Paper; 448 pp | Instock
  ISBN-10: 0205616712 | ISBN-13: 9780205616718
  Brief Description | Buy from myPearsonStore

  

  This rhetorical, multi-disciplinary guide teaches the major genres of science writing, including research reports, grant proposals, conference presentations, and a variety of forms of public communication.

   

  Writing in the Sciences combines a descriptive approach–helping students to recognize distinctive features of common genres in their fields–with a rhetorical focus–helping them to analyze how, why, and for whom texts are created by scientists. Multiple samples from real research cases illustrate a range of scientific disciplines and audiences for scientific research, along with corresponding differences in focus, arrangement, style, and other rhetorical dimensions. Comparisons among disciplines provide the opportunity for students to identify common conventions in science and investigate variation across fields.

Companion Website, 2/E
Penrose & Katz
©2004 | Longman | On-line Supplement | Instock
ISBN-10: 0321198549 | ISBN-13: 9780321198549
URL:  http://www.ablongman.com/penrose2e

Companion Website, 2/E
Penrose & Katz
©2004 | Longman | On-line Supplement | Instock
ISBN-10: 0321198549 | ISBN-13: 9780321198549
URL:  http://www.ablongman.com/penrose2e

Instructor's Manual, 2/E
Penrose & Katz
©2004 | Longman | Paper; 112 pp | Out of Stock
ISBN-10: 0321198530 | ISBN-13: 9780321198532
  View Downloadable Files

Companion Website, 2/E
Penrose & Katz
©2004 | Longman | On-line Supplement | Instock
ISBN-10: 0321198549 | ISBN-13: 9780321198549
URL:  http://www.ablongman.com/penrose2e

Essential Study Card for Grammar and Documentation
Longman
©2007 | Longman | Study Card; 10 pp | Instock
ISBN-10: 0321463137 | ISBN-13: 9780321463135

InterWrite PRS RF (Personal Response System)
InterWrite PRS & Allyn & Bacon/Longman
©2005 | Longman | Electronic Supplement | Instock
ISBN-10: 0205436951 | ISBN-13: 9780205436958

ResearchNavigator.com Guide: English (Valuepack item only)
Branscomb & Trim
©2007 | Longman | Paper; 80 pp | Instock
ISBN-10: 0321496019 | ISBN-13: 9780321496010

iClicker Classroom Response System
iClicker & Allyn & Bacon/Longman
©2008 | Longman | Electronic Supplement | Instock
ISBN-10: 0205594506 | ISBN-13: 9780205594504

MyTechCommLab Student Access Code Card (Standalone)
Pearson
©2006 | Longman | Access Code Card | Instock
ISBN-10: 0321463595 | ISBN-13: 9780321463593
URL:  http://www.mytechcommlab.com

MyTechCommLab Student Access Code Card (Standalone)
Pearson
©2006 | Longman | Access Code Card | Instock
ISBN-10: 0321463595 | ISBN-13: 9780321463593
URL:  http://www.mytechcommlab.com

Companion Website, 2/E
Penrose & Katz
©2004 | Longman | On-line Supplement | Instock
ISBN-10: 0321198549 | ISBN-13: 9780321198549
URL:  http://www.ablongman.com/penrose2e

This title is a member of the The Technical Communication Series, which also contains the titles below . You can also visit the Technical Communication Series page.

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  Designing Visual Language: Strategies for Professional Communicators (Part of the Allyn & Bacon Series in Technical Communication)
  Kostelnick, Roberts & Dragga
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  Written by two highly experienced teachers in the field of document design, Designing Visual Language offers useful strategies and tools for document design of all types. A chief goal is to enable students to extend to visual design the rhetorical approach they assimilate in writing and editing courses. The text focuses on the kinds of situations and practical documents that occur in the workplace and blends this focus with a rhetorical approach that ties design to the audience, purpose, and context of messages.

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  Ethics in Technical Communication (Part of the Allyn & Bacon Series in Technical Communication)
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  This book deals with ethics and value systems as they relate to technical and scientific discourse. While it covers several traditional ethical theories from classical to contemporary times, it also emphasizes that ethics is a personal matter of judgment. The book shows students how to become involved with thinking about and applying these theories to their own discourse. The fact that there are no easy answers to ethical questions is emphasized.

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  Global Contexts offers a series of case studies about real and fictitious situations that allow students to understand the issues surrounding international and cross-cultural technical communication.

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  This guide teaches students and professionals a systematic process for researching, designing, writing, and submitting successful grant-seeking proposals.

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  Oral Presentations for Technical Communication: (Part of the Allyn & Bacon Series in Technical Communication)
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  ©2000 | Longman | Paper; 263 pp | Instock
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  URL:  http://www.abacon.com/gurak
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  Oral Presentations for Technical Communication provides what most technical communication textbooks lack: clear, accessible instruction on speaking. This book helps students and professionals master public speaking in a technical or scientific environment, whether it be through traditional presentations with whiteboards and flipcharts or presentations with computer software such as PowerPoint. Unlike most general speech texts, which include examples from various disciplines, Oral Presentations uses specific examples from the fields of science and technology and shows how skilled technical communicators make complex information accessible to non-technical audiences.

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  Principles of Web Design (Part of the Allyn & Bacon Series in Technical Communication)
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  This is a conceptually rich textbook that teaches Web design skills and offers practical guidance within a coherent framework of information-design principles and hypertext theory.

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  This market-leading text has been thoroughly revised to reflect recent changes in technology, workplace practices and the global marketplace. The book progresses from concepts and basic copyediting to comprehensive editing, management and production issues. Coverage now includes a new chapter on client projects.

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  ©2002 | Longman | Paper; 256 pp | Instock
  ISBN-10: 0205324444 | ISBN-13: 9780205324446
  Brief Description | Buy from myPearsonStore

  

  Few marketing professionals, let alone graduating students, are prepared for the breakneck speed of technical marketing communications in today's Internet economy. This book provides that preparation.

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  Harner and Zimmerman's Technical Marketing Communication offers a conversational, easy-to-follow mix of fundamentals, planning tools, and real-life marketing examples. Harner and Zimmerman first clearly explain the role and responsibility of marketing communication in a technology-filled world. Then they progressively introduce the concepts of needs analysis, audience analysis, strategy development, media choices, tactics, and continuous evaluation. The text is filled with first-hand insights into the successes and failures of technical marketing communication in today's corporate world.

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  Technical Writing Style (Part of the Allyn & Bacon Series in Technical Communication)
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  ©1998 | Longman | Paper; 302 pp | Instock
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  Brief Description | Buy from myPearsonStore

  

  Part of the new Allyn & Bacon Series in Technical Communication, Technical Writing Style is equally appropriate as a core text or as a supplement. This text offers the most current and comprehensive instruction available in achieving an effective style in technical docu- ments. It shows that technical prose style varies from the highly formal to the colloquial, from the pretentious to the plain, and it demonstrates the many stylistic strategies writers should consider for every technical document they write.

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  Writing a Professional Life: Stories of Technical Communicators On and Off the Job (Part of the Allyn & Bacon Series in Technical Communication)
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  ©2001 | Longman | Paper; 292 pp | Instock
  ISBN-10: 0205321062 | ISBN-13: 9780205321063
  Brief Description | Buy from myPearsonStore

  

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  Writing for the Government
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  ©2008 | Longman | Paper; 320 pp | Instock
  ISBN-10: 0321427017 | ISBN-13: 9780321427014
  Brief Description | Buy from myPearsonStore

  

  Writing for the Government blends experience-based theory with actual workplace applications from a wide range of fields and documents to prepare readers for positions in government.

   

  Taking a rhetorical approach to writing, the authors encourage students to consider every document’s audience, purpose, and cultural context and increase the effectiveness of their communication.  Writing is also presented as a process, particularly collaborative, in which authors have a stake in the outcome.  The purpose is to prepare students to become “adaptable” writers regardless of their job, their agency, or its writing tasks.

• 
  Writing in the Health Professions
  Heifferon
  ©2005 | Longman | Paper; 336 pp | Instock
  ISBN-10: 0321105273 | ISBN-13: 9780321105271
  Brief Description | Buy from myPearsonStore

  

  Practical, applied, and up-to-the-minute, Writing for the Health Professions teaches students, healthcare professionals, and professional writers the essential skills in medical and health communications.

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• 
  Writing in the Sciences: Exploring Conventions of Scientific Discourse (Part of the Allyn & Bacon Series in Technical Communication), 2/E
  Penrose & Katz
  ©2004 | Longman | Paper; 464 pp | Instock
  ISBN-10: 0321112040 | ISBN-13: 9780321112040
  Brief Description

  

  This rhetorical, multi-disciplinary guide teaches the major genres of science writing, including research reports, grant proposals, conference presentations, and a variety of forms of public communication.

  Writing in the Sciences combines a descriptive approach—helping students to recognize distinctive features of common genres in their fields—with a rhetorical focus—helping them to analyze how, why, and for whom texts are created by scientists. Multiple samples from real research cases illustrate a range of scientific disciplines and audiences for scientific research, along with the corresponding differences in focus, arrangement, style, and other rhetorical dimensions. Comparisons among disciplines provide the opportunity for students to identify common conventions in science and investigate variation across fields.

• 
  Writing Proposals, 2/E
  Johnson-Sheehan
  ©2008 | Longman | Paper; 288 pp | Instock
  ISBN-10: 0205583148 | ISBN-13: 9780205583140
  Brief Description | Buy from myPearsonStore

  

  Founded on rhetorical principles guiding the field of technical/business/professional writing, Writing Proposals offers a comprehensive, activity-based approach to proposal and grant proposal development.

   

  Writing Proposals provides readers with a full range of tools needed to develop sound, convincing proposals.  This comprehensive and up-to-date text, takes readers step-by-step through the development process, helping them invent their ideas, organize their materials, write in plain and persuasive styles, and create an effective visual design.

   

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• 
  Writing Software Documentation: A Task-Oriented Approach (Part of the Allyn & Bacon Series in Technical Communication), 2/E
  Barker
  ©2003 | Longman | Paper; 496 pp | Instock
  ISBN-10: 0321103289 | ISBN-13: 9780321103284
  Brief Description | Buy from myPearsonStore

  

  Part of the Allyn & Bacon series in technical communication, Writing Software Documentation features a step-by-step strategy to writing and describing procedures.

  This task-oriented book is designed to support both college students taking a course and professionals working in the field. Teaching apparatus includes complete programs for students to work on and a full set of project tracking forms, as well as a broad range of examples including Windows-style pages and screens and award-winning examples from STC competitions.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, browse our available packages below, or contact your Pearson Higher Education representative to create your own package.

Package ISBN-10: 0205639321 | ISBN-13: 9780205639328
©2007 | Instock | Suggested retail price: $116.27 | Buy from myPearsonStore
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