English

A “next generation” textbook for online writing and design, Internet Invention supplements existing print and web primers on HTML and graphics production with a program that puts these tools and techniques to work with a purpose.

Designed as a passage from the more familiar rhetoric of the page to the less familiar one of the screen, this text is a hybrid workbook-reader-theory with chapters divided into the following sub-genres: Studio, Remakes, Lectures, The Ulmer File, and Office. These sections offer a sequence of interconnected Web writing assignments, rhetorical meditations, scholarly discussions, case studies, and pedagogical metacommentary, which together combine to form a truly unique contribution to the body of rhetorical theory and practice in the age of the digital text.

Ulmer uses the invention of literacy by the Ancient Greeks as a model for the invention of “electracy” (which is to digital media what literacy is to print). Internet Invention brings the students into the process of invention, in every sense of the word. The book takes students through a series of Web assignments and exercises designed to organize their creative imagination, using a virtual consulting agency — “The EmerAgency” — as a vehicle for students to discover the potential for the Web to act as a setting for community problem solving.

• Studio: An integrated set of assignments and exercises for Web site authoring, supported by readings, descriptions, and models based on important works of literature, art, popular culture, and critical theory.

• Remakes: These sections demonstrate how to use the methods of image reason by bootstrapping electracy out of existing classics of arts and entertainment.

• Lectures: Scholarly discussions on the background, context, and rationale for the project and assignments.

• Ulmer File: Describes and demonstrates the author's own performance of the assignments, adding to the background on how the pedagogy evolved.

• Office: Informal comments, asides, and clarifications are distributed throughout the chapters, of the sort one would find in email, frequently-asked-questions files, or instructors manuals.

• Companion Web site: Correlated with the table of contents, the Web site features student samples from Ulmer's classes, with analysis, commentary, and step-by-step instructions for the assignments.

Introduction: The EmerAgency.

I. CAREER DISCOURSE.

II. FAMILY DISCOURSE.

III. ENTERTAINMENT DISCOURSE.

IV. COMMUNITY DISCOURSE.

V. EMBLEMS OF WIDE SCOPE.

First-Year Composition - Rhetoric  [COMPUTERS AND WRITING]   (Composition)
Advanced Composition  (Composition)

Companion Website
Ulmer
©2003 | Longman | On-line Supplement; 0 pp | Instock
ISBN-10: 0321159225 | ISBN-13: 9780321159229
URL:  http://www.ablongman.com/ulmer

Companion Website
Ulmer
©2003 | Longman | On-line Supplement; 0 pp | Instock
ISBN-10: 0321159225 | ISBN-13: 9780321159229
URL:  http://www.ablongman.com/ulmer

Companion Website
Ulmer
©2003 | Longman | On-line Supplement; 0 pp | Instock
ISBN-10: 0321159225 | ISBN-13: 9780321159229
URL:  http://www.ablongman.com/ulmer

Analyzing Literature: A Guide for Students (Valuepack item only), 2/E
McGee
©2002 | Longman | Paper | Instock
ISBN-10: 0321093380 | ISBN-13: 9780321093387
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Building Bridges: The Allyn & Bacon Student Guide to Service-Learning
Hamner
©2002 | Longman | Paper; 128 pp | Instock
ISBN-10: 0205319742 | ISBN-13: 9780205319749
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Diagnostic and Editing Tests and Exercises for 2007 English Handbooks, 9/E
Longman
©2007 | Longman | Paper; 224 pp | Instock
ISBN-10: 0321415248 | ISBN-13: 9780321415240
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Diagnostic and Edition Tests and Exericises for 2009 English Compositon Handbooks, 6/E
Zimmerman
©2009 | Longman | Paper; 258 pp | Instock
ISBN-10: 020565536X | ISBN-13: 9780205655366
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Essential Study Card for Grammar and Documentation
Longman
©2007 | Longman | Study Card; 10 pp | Instock
ISBN-10: 0321463137 | ISBN-13: 9780321463135

InterWrite PRS RF (Personal Response System)
InterWrite PRS & Allyn & Bacon/Longman
©2005 | Longman | Electronic Supplement | Instock
ISBN-10: 0205436951 | ISBN-13: 9780205436958

Literacy Library Series: Academic Literacy, 2/E
Neeley
©2005 | Longman | Paper; 216 pp | Instock
ISBN-10: 0321183193 | ISBN-13: 9780321183194
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Literacy Library Series: Workplace Literacy (Valuepack item only), 2/E
Spilka
©2003 | Longman | Paper | Instock
ISBN-10: 0321127374 | ISBN-13: 9780321127372

Longman Composition Study Site (Open Access)
Longman
©2007 | Longman | Website | Instock
ISBN-10: 0205518281 | ISBN-13: 9780205518289
URL:  http://www.longmancomposition.com

Longman Researcher's Journal, The (Valuepack item only)
Markus
©2002 | Longman | Paper | Instock
ISBN-10: 0321095308 | ISBN-13: 9780321095305

Merriam Websters College Dictionary with CD-ROM, 11/E

©2007 | Longman | Paper Bound w/CD-ROM | Instock
ISBN-10: 0877798095 | ISBN-13: 9780877798095

Model Research Papers from Across the Disciplines, 5/E
Lester
©1999 | Longman | Paper | Instock
ISBN-10: 032104603X | ISBN-13: 9780321046031
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New American Webster Handy College Dictionary, The, 3/E
Penguin
©1998 | Longman | Paper | Instock
ISBN-10: 0451181662 | ISBN-13: 9780451181664

OXFORD AMERICAN DESK DICTIONARY&THESAURUS
OXFORD
©2003 | Longman | Paper | Instock
ISBN-10: 0425180689 | ISBN-13: 9780425180686

OXFORD ESSENTIAL THESAURUS
NONE
©2003 | Longman | Paper | Instock
ISBN-10: 0425164217 | ISBN-13: 9780425164211

Public Literacy, 2/E
Ervin
©2003 | Longman | Paper | Instock
ISBN-10: 0321129989 | ISBN-13: 9780321129987
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Real Visual: A Guide to Composing and Analyzing with Images (Valuepack item only)
Anderson, Cooper, Lupton & Meeks
©2007 | Longman | CD-ROM Only | Instock
ISBN-10: 0321423089 | ISBN-13: 9780321423085

ResearchNavigator.com Guide: English (Valuepack item only)
Branscomb & Trim
©2007 | Longman | Paper; 80 pp | Instock
ISBN-10: 0321496019 | ISBN-13: 9780321496010

Study Card for Grammar and Documentation
Longman
©2005 | Longman | Study Card; 0 pp | Instock
ISBN-10: 0321292030 | ISBN-13: 9780321292032
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Teaching in Progress: Theories, Practices, and Scenarios, 3/E
Moore
©2003 | Longman | Paper | Instock
ISBN-10: 0321085647 | ISBN-13: 9780321085641

Test Gen Diagnostic and Editing Tests and Exercises to accompany 2009 Handbooks, 6/E
Zimmerman
©2009 | Longman | On-line Supplement | Out of Stock
ISBN-10: 0205655351 | ISBN-13: 9780205655359
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TestGen Computerized Test Bank for Diagnostic and Editing Tests and Exercises for 2006 English Handbooks
Longman
©2006 | Longman | CD-ROM Only | Instock
ISBN-10: 0321364988 | ISBN-13: 9780321364982
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TestGen Computerized Test Bank for Diagnostic and Editing Tests and Exercises for 2007 English Handbooks, 2/E
Longman
©2007 | Longman | CD-ROM Only | Instock
ISBN-10: 0321433238 | ISBN-13: 9780321433237
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The Pearson Editing Exercises Answer Key, 2/E
Ingalls & Moody
©2009 | Longman | On-line Supplement | Instock
ISBN-10: 0205666175 | ISBN-13: 9780205666171
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Using Portfolios
McClelland
©2001 | Longman | Paper | Instock
ISBN-10: 0321084128 | ISBN-13: 9780321084125
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What Every Student Should Know About Creating Portfolios
Eyman
©2008 | Longman | Paper; 48 pp | Instock
ISBN-10: 0205572502 | ISBN-13: 9780205572502
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iClicker Classroom Response System
iClicker & Allyn & Bacon/Longman
©2008 | Longman | Electronic Supplement | Instock
ISBN-10: 0205594506 | ISBN-13: 9780205594504

Companion Website
Ulmer
©2003 | Longman | On-line Supplement; 0 pp | Instock
ISBN-10: 0321159225 | ISBN-13: 9780321159229
URL:  http://www.ablongman.com/ulmer

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Package ISBN-10: 0205691048 | ISBN-13: 9780205691043
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