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Media and Messages: Strategies and Readings in Public Rhetoric
Greg Barnhisel, Duquesne University

ISBN-10: 0321179757
ISBN-13: 9780321179753

Publisher: Longman
Copyright: 2005
Format: Paper; 560 pp
Published: 07/23/2004
Status: Out of Print

Suggested retail price: $65.80
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Offering a broad and balanced view of pressing issues in contemporary American media, this rhetoric and reader shows students how to read and critically analyze the media, and how to write clearly, persuasively, and ethically.

Based on the idea that students should always understand their audience before crafting their message, this book contains a wide variety of professional and student writing adressed to diverse public audiences.

Each chapter focuses on a different issue in today's media: How Do I Enter the Conversation?; Whom Can You Trust?; What Are You Selling?; Who Owns the Public Sphere?; Who Owns Information?; What's Real?; What Should I Say, and How Should I Say It?; What's Out of Bounds?

Emphasis on audience throughout stresses that students must think about audience before ever generating an argument. Both exercises and writing assignments ask students to think about audience.

Readings represent a variety of genres: essays, blogs, articles, cartoons, speeches, editorials, and more.

“The Writer at Work” feature teaches students key rhetorical strategies in personal and public writing, especially persuasive writing.

“Style Toolbox” feature at the end of each chapter teaches students how sentence style achieves rhetorical effects.

Student writing on media issues includes editorials from college newspapers, giving students the opportunity to analyze and discuss what other students have written (Chs. 3 and 6).

Chapter Introductions offer valuable insights into the role of the media in our lives and frame the issues that span from ownership conglomeration to file sharing to censorship.

1. How Do I Enter the Conversation?

Readings.

Martin Luther King, Jr., Letter from Birmingham Jail.

George Orwell, Shooting an Elephant.

Richard Rodriguez, “Mr. Secrets” from Hunger of Memory.

Sandra Tsing Loh, “Industry Mixer” from A Year In Van Nuys.

Salem Pax, a weblog from Baghdad.

The Writer at Work: Exploring Writing about and for Yourself.

Style Toolbox: Choosing a Voice.

2. Whom Can You Trust?

Readings.

Media Research Center, Media Bias Basics.

Debra J. Saunders, Conservatism Can Survive Despite Liberal Bias.

Daphne Eviatar, Murdochs Fox News.

E.J. Dionne, The Rightward Press.

National Review Online Debate: Eric Alterman and Brent Bozell, Are the Media Liberal.

Jack Shafer, The Varieties of Media Bias.

Al Neuharth, Why Your News Is Sometimes Slanted.

Garry Trudeau, Doonesbury Cartoons about USA Today.

Timothy D. Pollard, Yo, Yo, yo! This is the hip-hop CNN.

Gloria Goodale, All the News Thats Fit for Monologue.

Paul Saffo, Quality in an Age of Electronic Incunabula.

Tom Tomorrow cartoon, Who Watches the Watchers?

The Writer at Work: What Is an Argument?

Style Toolbox: Choosing the Right Verb.

3. What Are You Selling?

Readings.

Frazier Moore, Shill-o-vision: The Ads Take Over TV.

Jessica Gelt, Commercials in Class Are No Surprise.

Mark Crispin Miller, How to be Stupid: The Lessons of Channel One.

Catherine Seipp, The Puppet Masters.

Calvin Naito, Not a publicist but a problem-solver.

Charles ONeill, The Language of Advertising.

Naomi Klein, The Branding of Learning from No Logo.

“Whos Wearing the Trousers?”The Economist 8 Sept. 2001.

The Case for Brands from The Economist, 8 Sept 2001.

Elizabeth Smith, The Outing of Philip Morris: Advertising Tobacco to Gay Men.

Christopher Stout, Enron PR: Snake Oil IV or Balm? (student essay)

Calvin Callaway, Irreverent Post-Modernism in Contemporary Apparel (student essay)

The Writer at Work: Shaping Your Appeal.

Style Toolbox: The Passive Voice.

4. Who Owns the Public Sphere?

Readings.

Janet Kolodzy, Everything That Rises.

Marc Fisher, The Metamorphosis.

Eric Boehlert, Radios Big Bully.

Brent Staples, The Trouble With Corporate Radio: The Day the Protest Music Died.

Lorraine Adams, The Write Stuff.

Edward R. Murrow, address to RTNDA convention (15 Oct. 1958).

George Packer, Smart-Mobbing the War.

Gloria Steinem, Sex, Lies, and Advertising.

The Writer at Work: Analyzing and Interpreting.

Style Toolbox: Adverbials.

5. Who Owns Information?

Readings.

Amy Peikoff, New Attack on Copyright Law Will Make Creativity Pointless.

The New York Times, The Coming of Copyright Perpetuity.

Siva Vaidhyanathan, The Peer-to-Peer Revolution and the Future of Music.

Jack Valenti, from Valenti's Declaration on Behalf of the Motion Picture Association of America.

Lars Ulrich, Testimony given to Congress.

Janis Ian, Music Industry Spins Falsehood.

Cary Sherman, Issue is Piracy, Not Privacy.

John Leland, Beyond File-Sharing, A Nation of Copiers.

Emily Brill, Empathy for Big Music? MP3s for Me.

Terrence Rafferty, Everybody Gets a Cut: DVDs Give Viewers Dozens of Choices–and That's the Problem.

The Writer at Work: Arguments about Definitions and Concepts.

Style Toolbox: Combining Sentences.

6. Whats “Real”?

Readings.

Armstrong Williams, The Importance of Imagery in Modern Politics.

Laura Petrecca, Going to Extremes.

Eugene Marlow, Sophisticated “News” Videos Gain Wide Acceptance.

Todd Gitlin, Embed or In Bed?

William S. Klein, Faking the Voice of the People.

John Kampfner, Saving Private Lynch Story “Flawed.”

Susan Faludi, Introduction from Backlash.

Malcolm Gladwell, The Coolhunt.

Aron Flasher, Glitterless (student essay)

The Writer at Work: Arguments about Evaluations and Judgments.

Style Toolbox: Sentence Rhythm.

Ch. 7: What Should I Say, and How Should I Say It?

Readings.

Larry Elder, Politically Correct Murder and Media Bias: Some Murder Victims Are More Equal Than Others.

Diane Ravitch, Cut on the Bias.

Derek Shaw, The Truth Behind the Movie Bumfights.

California State University–Long Beach Daily 49er, Homeless Face Exploitation.

Representative Earl Bluemnauer, speech to the House of Representatives, Jan 23, 2002.

John Johnson, Campus Ink Tanks: Conservatives Make Their Voice Heard with a Rising Tide of Hard-Hitting Student Newspapers.

Rob Long, Jerry Built.

David Klinghoffer, Dirty Joke.

Katherine Gantz,, “Not That Theres Anything Wrong That”: Reading the Queer in Seinfeld.

The Writer at Work: Arguing about Causes and Effects.

Style Toolbox: Transitions and the “Known-New Contract

8. Whats Out of Bounds?

Readings.

Michael Medved, The Infatuation with Foul Language.

New York Times, Censoring the Internet.

Charles Colsons Prison Fellowship Ministries, The ALA's Addiction to Porn.

Katie Dunham, Censoring Is a Choice.

Patrick Goldstein, This Dad Demands Final Cut.

Jeff Pearlman, At Full Blast.

Chicago Tribune, John Rocker Gets His Due.

Allen Barra, John Rocker Whipping Boy.

Randy Samuelson, MLB and Braves Are Off Their Rockers.

Jill Rosen, High School Confidential.

James Gleick, Tangled Up in Spam.

The Writer at Work: Proposing a Solution.

Style Toolbox: Sentence Fragments.

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