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Envision: Persuasive Writing in a Visual World
Christine Alfano, Stanford University
Alyssa O'Brien, Stanford University

ISBN-10: 0321183274
ISBN-13: 9780321183279

Publisher: Longman
Copyright: 2005
Format: Paper; 336 pp
Published: 09/20/2004

This item has been replaced by Envision: Writing and Researching Arguments, 2/E.

Concise, flexible, practical, and innovative: Envision is the first brief guide to argument and research designed for students learning to write in today's visual world.

Envision: Persuasive Writing in a Visual World is intended for composition courses focusing on argumentation and researched writing. Taking visual culture as its central theme and context, Envision is concerned with the fundamentals of writing in powerful and effective ways. By exploring and responding to a wide variety of visual texts and artifacts, students using Envision will learn how to analyze and craft arguments, design and conduct research projects, and produce persuasive visual texts.

Concise, flexible, and practical. This book is the first four-color rhetoric for the argument writing course, with over 100 color images and a rich, colorful interior design.

Flexible three-part organization. Instructors who want to focus on argument and rhetorical analysis can emphasize Part I. Those who want more intensive work in research and source-based writing will focus on Part II. For innovative courses that include visual design, oral presentation, and multimedia writing projects, Part III offers the most fully developed textbook coverage available in a brief rhetoric.

Major writing assignments linked to specific learning goals and WPA outcomes. Envision provides detailed instruction and prompts covering all of the major writing projects typically assigned in second-semester comp courses. These include the rhetorical analysis essay, the analysis of rhetorical appeals and fallacies, the position paper, the argument essay incorporating diverse viewpoints; the research proposal, annotated bibliography, and research argument paper. In addition, Part III offers assignments for visual arguments, oral presentations, Web projects, and community service projects. A helpful table in the preface links each assignment, by chapter, to the pertinent learning goals informed by the WPA outcomes statement.

“Creative Practice” prompts: These short exercises, integrated into each chapter, ask students to pause and practice the principles being presented. Students are asked to apply the instruction, complete a brief writing exercise, and share the results with peers or the class.

“Collaborative Challenge” prompts: These prompts engage students in collaborative inquiry, writing, and revision. Students are asked to find their own material in order to complete the writing required and need to work in teams in order to succeed at the task.

Pre-writing Checklists: These brainstorming prompts at the end of each chapter facilitate critical thinking about the concepts and initiate the writing process by asking students to analyze the specific media focus of each chapter. They are designed to lead directly into completing the major writing projects presented in each chapter.

Student sample projects. Envision includes a rich selection of sample student papers and projects in the book and on the Companion Website, including work in progress, revisions, student reflections and commentary, and final projects. These model not only the finished projects but the process of creating and developing them, making student work a key focal point in each chapter.

Fully integrated Companion Website. “A Closer Look,” and “Student Writing” links within each chapter connect directly to expanded discussion, further reading, or additional student model projects in the CW. A “Chapter on the Web” feature at the end of each chapter again directs students to CW resrources, which include additional resources in visual rhetoric and design, additional assignments and longer in-depth assignment prompts for each chapter, peer review forms and checklists, and more sample student papers and projects. Visit http://www.ablongman.com/envision.

Note: "Writing Projects" and "For Added Challenge" sections appear at the end of each chapter.

Preface.

I. EXPLORATION: ANALYSIS AND ARGUMENT.

1. Introducing Visual Rhetoric.

Understanding Visual Rhetoric.

Thinking about the Visual.

Thinking about Rhetoric.

Writing about and with Visual Rhetoric.

Analyzing Images Rhetorically.

Visual Rhetoric as Types of Persuasion.

The Visual-Verbal Connection.

Writing an Analysis of Visual Rhetoric.

Practicing the Art of Rhetoric.

2. Understanding the Strategies of Persuasion.

Examining Rhetorical Strategies.

Thinking Critically about Argumentation.

Understanding the Rhetorical Appeals of Logos, Pathos, and Ethos.

Considering the Context of Time and Place.

Putting Persuasion into Practice.

3. Analyzing Perspectives in Argument.

Perspective and Point of View.

Developing an Argumentative Thesis.

Your Angle on the Argument.

Student Writing: Position Papers, Angela Ragestar.

Exploring Multiple Sides of an Argument.

Student Writing: Multiple Sides Project (excerpt), Aisha Ali.

Understanding the Canons of Rhetoric.

Representing Multiple Sides in Your Argument.

READING: Nora Ephron, “The Boston Photographs.”

The Ethics of Visual Representation.

Constructing Your Own Argument.

II. INQUIRY: RESEARCH ARGUMENTS.

4. Planning and Proposing Research Arguments.

Asking Research Questions.

Generating Topics.

Committing to a Topic.

Bringing Your Topic into Focus.

Developing a Reserach Plan.

Student Writing: Research Freewrite, Bries Deerrose.

Student Writing: Research Abstract: Bries Deerrose.

Drafting a Research Proposal.

Shaping Your Research Hypothesis.

Student Writing: Research Proposal (excerpt), Tommy Tsai.

Student Writing: Reflection Letter (excerpt), Tommy Tsai.

Asserting the Significance of Your Project.

Constructing Your Persona as a Researcher.

Planning Your Research Project.

5. Finding and Evaluating Research Sources.

Visualizing Research.

Understanding Primary and Secondary Sources.

Developing Search Terms.

Evaluating Your Sources.

Locating Sources for Your Research Argument.

Thinking about Field Research.

Student Writing: Field Research Inquiry Letter, Sean Bruich.

Creating a Dialogue with Your Sources.

Student Writing: Dialogue of Sources (excerpt), Amanda Johnson.

Note-Taking as a Prelude to Drafting.

Student Writing: Visual Annotated Bibliography (excerpt), Carly Geehr.

Implementing Your Research Skills.

6. Organizing and Writing Research Arguments.

Sketching Your Draft in Visual Form.

Moving from Visual Maps to Outline Strategies.

Student Writing: Research Paper Outline, Lee-Ming Zen.

Organizing Your Argument.

Avoiding Plagiarism.

Spotlight on Your Argument.

Working with Sources.

Effective Arrangement of Visual Evidence.

Drafting Your Research Argument.

Making the Most of Collaboration.

Revising Your Draft.

Focusing on Your Project.

III. INNOVATION: PRESENTATIONS AND VISUAL ARGUMENTS.

7. Composing Presentations.

Possibilities for Presentations.

Using Visual Rhetoric in Presentations.

Attention to Purpose, Audience, Possibilities.

Transforming Your Research Argument into a Presentation.

Considering Strategies of Design.

Ways of Writing for Diverse Presentations.

Choosing Methods of Delivery.

Practicing Your Presentation.

Documenting Your Presentation.

Creating Your Own Presentation.

8. Designing Visual Arguments and Web Sites.

Approaching the Visual Argument.

Decorum in Contemporary Arguments.

Crafting the Op-Ad as Public Argument.

Student Writing: Op-Ad, Carrie Tsosie.

Producing the Photo Essay as a Persuasive Document.

Student Writing: Electronic Photo Essay, Ye Yuan.

Composing Websites as a Rhetorical Act.

Making Visual Collages, Music Montages, and Murals.

Student Writing: Photomontage, Yang Shi.

Student Writing: Mural, Lauren Dunagan.

Creating Your Visual Argument.

9. Writing for Public and Professional Communities.

Anticipating Diverse Audiences.

Using Visual Rhetoric in Community Writing.

Student Writing: Community Newsletter/Website, Gene Ma and Chris Couvelier.

Attending to Time, Purpose, and Subject.

Public Discourses and Changes in “Writing.”

Design as a Collaborative Process.

Visual Rhetoric for Local Communities.

Visual Rhetoric for the Professional Sphere.

Writing into the Future.

Producing Your Own Public Writing.

Argument (Composition)
First-Year Composition - Rhetoric [ARGUMENT] (Composition)

Envision: Writing and Researching Arguments, 2/E
Alfano & O'Brien
©2008 | Longman | Paper; 368 pp | Instock
ISBN-10: 0321462513 | ISBN-13: 9780321462510
Brief Description | Buy from myPearsonStore

A concise and practical guide, Envision teaches core skills in analysis, argument, and research, using both contemporary examples to capture student interest and key principles from classical rhetoric.

Envision: Writing and Researching Arguments is intended for composition courses focusing on argumentation and research-based writing. Taking contemporary culture as its central theme and context, Envision is concerned with the fundamentals of analyzing and writing powerful, effective arguments. Students using Envision will learn how to analyze and compose arguments, design and conduct research projects, and produce persuasive visual and oral presentations.
Envision: Writing and Researching Arguments, MLA Update, 2/E
Alfano & O'Brien
©2009 | Longman | Paper; 368 pp | Instock
ISBN-10: 0205744001 | ISBN-13: 9780205744008
Brief Description | Buy from myPearsonStore

This edition includes the most current MLA citation, documentation, and style guidelines.

A concise and practical guide, Envision teaches core skills in analysis, argument, and research, using both contemporary examples to capture student interest and key principles from classical rhetoric.

Envision: Writing and Researching Arguments is intended for composition courses focusing on argumentation and research-based writing. Taking contemporary culture as its central theme and context, Envision is concerned with the fundamentals of analyzing and writing powerful, effective arguments. Students using Envision will learn how to analyze and compose arguments, design and conduct research projects, and produce persuasive visual and oral presentations.

Envision: Persuasive Writing in a Visual World |

Companion Website
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©2005 | Longman | On-line Supplement; 0 pp | Instock
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URL: http://www.ablongman.com/envision1e

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