Always Learning

E-Commerce: Business, Technology, Society, Case Book Update, 2/E
Kenneth C. Laudon, New York University
Jeffrey Travis, Nacimiento Software Corporation, Austin, Texas

ISBN-10: 0321269373
ISBN-13:  9780321269379

Publisher:  Prentice Hall
Copyright:  2005
Format:  Cloth Package
Published:  05/10/2004
We're sorry, this product is no longer available and has been replaced with E-Commerce 2011, 7/E.

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Description

Comprehensive, market-leading text designed for undergraduate and graduate business school students, this book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.


Features

  • Provides a conceptual framework built around the themes of Business, Technology, and Society to help students make sense out of a broad new field of study.
  • Uses extensive real-world examples in every chapter to make material relevant to readers.
  • Brings ideas into focus via an unprecedented number of case studies. Each chapter has:

    • An opening case study.

    • Three real-world vignettes on Business, Tech, & Social issues.

    • An in-depth chapter ending case study with probing questions and essay assignments.

  • Over 20 “E-Commerce In Action” cases covering E-commerce companies which provide a three-year financial analysis, and discussion of strategy and management ideas.
  • Provides a focus on information economics theory foundation (digital markets, price discovery, transparency, price dispersion, bundling, etc.).
  • Has extensive use of real data from Jupiter Media Metrix, Forrester, Nielsen, and the US Census.
  • Attractive four-color design to make material easily readable.
  • Written by an author team with extensive teaching, writing, and business experience.


New To This Edition

  • “NEW REAL-WORLD CASE STUDIES BOOK” packaged with main textbook. Case Studies are Marketing cases; Procter & Gamble, Avon, Reed Elsevier, Advergames, Internet Advertising Movies and Ecommerce in Action cases; Red Envelope, InsWeb, WebMD, Ask Jeeves, RealNetworks.
  • Additional discussions of what business models are working since the dot-com crash.
  • Earlier coverage of B2B commerce.
  • Discussion of brand extension through the Internet, known as clicks and bricks.
  • More coverage of areas of strong E-commerce growth, including travel, music, entertainment, information clearing house, retail, and personal matchmaking.
  • Increased coverage of controversial E-commerce areas such as digital content.
  • More material on E-commerce governance, including regulation of content, Internet surveillance, and taxation of goods sold.
  • Updated coverage of technology brought on by the strengthened Internet foundation such as falling bandwidth prices, and the explosion in wireless Wi-Fi and 3G.
  • Coverage of how the evolution of .NET and Web services model has expanded B2B opportunities.
  • Revised “E-commerce in Action” cases in areas of major sectors (retail, services, media, B2B, Auctions, Online content and media).
  • Greater emphasis on marketing-more marketing materials infused throughout.
  • More coverage of International issues within the text.
  • Addition of healthcare to Services chapter.
  • Accompanied by LearnE-Commerce.net, a Web site that combines diagnostic and educational tools with streaming video.
Web Site Features
  • Some features of the unprecedented LearnE-Commerce.net Web site are:

    • Editorials by Ken Laudon on E-commerce topics.

    • Timely reviews of the research literature organized by discipline and topic.

    • Updates on the latest news in the world of E-commerce organized as it is relevant to the material in the book.

    • Streaming video lectures for key material.

    • Tutorials on developing some technical skills useful in E-commerce Testing and diagnostic tools for students.

    • Interactive exercises and student Web-based projects.


Table of Contents

I. INTRODUCTION TO E-COMMERCE.

 1. The Revolution is Just Beginning.

 2. E-commerce Business Models and Concepts.

II. TECHNOLOGY INFRSTRUCTURE FOR E-COMMERCE.

 3. The Internet and World Wide Web: E-Commerce Infrastructure.

 4. Building an E-commerce Web Site.

 5. Security and Encryption.

 6. E-Commerce Payment Systems.

III. BUSINESS CONCEPTS AND SOCIAL ISSUES.

 7. E-commerce Marketing Concepts.

 8. E-commerce Marketing Communications.

 9. Social, Legal and Ethical Issues in E-commerce.

IV. E-COMMERCE IN ACTION.

10. Retailing on the Web.

11. Online Service Industries.

12. B2B E-commerce Supply Chain Management and Collaborative Commerce.

13. Auctions, Portals and Communities.

14. Online Content Providers: Digital Media.



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Websites and Online Courses

Blackboard, 2/E
Laudon & Travis
©2004  |  Electronic Book; 0 pp  |  Version 5.5.1  |  Open Access  |  Live
ISBN-10: 0321213750  |  ISBN-13: 9780321213754
 |  Students, buy access Instructors, request content (at no cost)  |  More Info

CourseCompass, 2/E
Laudon & Travis
©2004  |  On-line Supplement  |  Access Code Required  |  Live
ISBN-10: 0321213734  |  ISBN-13: 9780321213730
 |  Students, buy access Take a Tour  |  More Info

LearnE-Commerce Web site, 2/E
Laudon & Travis
©2004  |  Prentice Hall  |  Website  |  Live
ISBN-10: 0321207564  |  ISBN-13: 9780321207562

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Online Instructor's Manual, 2/E
Laudon & Travis
©2004  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0321362381  |  ISBN-13: 9780321362384

Show Downloadable Files
 | More Info

Online PowerPoint Slides, 2/E
Laudon & Travis
©2004  |  Prentice Hall  |  Software  |  Instock
ISBN-10: 0321213688  |  ISBN-13: 9780321213686

Show Downloadable Files
 | More Info

Online Test Bank, 2/E
Laudon & Travis
©2004  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 032121367X  |  ISBN-13: 9780321213679

Show Downloadable Files
 | More Info

LearnE-Commerce Web site, 2/E
Laudon & Travis
©2004  |  Prentice Hall  |  Website  |  Live
ISBN-10: 0321207564  |  ISBN-13: 9780321207562

Online TestGen, 2/E
Laudon & Travis
©2004  |  Prentice Hall  |  On-line Supplement  |  Live
ISBN-10: 0321213661  |  ISBN-13: 9780321213662

Show Downloadable Files
 | More Info

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Blackboard, 2/E
Laudon & Travis
©2004  |  Electronic Book; 0 pp  |  Version 5.5.1  |  Open Access  |  Live
ISBN-10: 0321213750  |  ISBN-13: 9780321213754
 |  Students, buy access Instructors, request content (at no cost)  |  More Info

CourseCompass, 2/E
Laudon & Travis
©2004  |  On-line Supplement  |  Access Code Required  |  Live
ISBN-10: 0321213734  |  ISBN-13: 9780321213730
 |  Students, buy access Take a Tour  |  More Info

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Websites and online courses

CourseCompass, 2/E
Laudon & Travis
©2004  |  On-line Supplement  |  Access Code Required  |  Live
ISBN-10: 0321213734  |  ISBN-13: 9780321213730
 |  Students, buy access More Info

LearnE-Commerce Web site, 2/E
Laudon & Travis
©2004  |  Prentice Hall  |  Website  |  Live
ISBN-10: 0321207564  |  ISBN-13: 9780321207562

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Other student resources

Blackboard, 2/E
Laudon & Travis
©2004  |  Electronic Book; 0 pp  |  Version 5.5.1  |  Open Access  |  Live
ISBN-10: 0321213750  |  ISBN-13: 9780321213754
 |  Students, buy access More Info


Websites and Online Courses

Blackboard, 2/E
Laudon & Travis
©2004  |  Electronic Book; 0 pp  |  Version 5.5.1  |  Open Access  |  Live
ISBN-10: 0321213750  |  ISBN-13: 9780321213754
 |  Students, buy access Instructors, request content (at no cost)  |  More Info

CourseCompass, 2/E
Laudon & Travis
©2004  |  On-line Supplement  |  Access Code Required  |  Live
ISBN-10: 0321213734  |  ISBN-13: 9780321213730
 |  Students, buy access Take a Tour  |  More Info

LearnE-Commerce Web site, 2/E
Laudon & Travis
©2004  |  Prentice Hall  |  Website  |  Live
ISBN-10: 0321207564  |  ISBN-13: 9780321207562

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