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E-Commerce: Business, Technology, Society, Case Book Update, 2/E
Kenneth C. Laudon, New York University
Carol Guercio Traver, Azimuth Interactive

ISBN-10: 0321269373
ISBN-13: 9780321269379

Publisher: Prentice Hall
Copyright: 2005
Format: Cloth Package
Published: 05/10/2004
This item has been upgraded to E-Commerce 2010, 6/E.

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Comprehensive, market-leading text designed for undergraduate and graduate business school students, this book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.

Provides a conceptual framework built around the themes of Business, Technology, and Society to help students make sense out of a broad new field of study.

Uses extensive real-world examples in every chapter to make material relevant to readers.

Brings ideas into focus via an unprecedented number of case studies. Each chapter has:
- An opening case study.
- Three real-world vignettes on Business, Tech, & Social issues.
- An in-depth chapter ending case study with probing questions and essay assignments.

Over 20 “E-Commerce In Action” cases covering E-commerce companies which provide a three-year financial analysis, and discussion of strategy and management ideas.

Provides a focus on information economics theory foundation (digital markets, price discovery, transparency, price dispersion, bundling, etc.).

Has extensive use of real data from Jupiter Media Metrix, Forrester, Nielsen, and the US Census.

Attractive four-color design to make material easily readable.

Written by an author team with extensive teaching, writing, and business experience.

“NEW REAL-WORLD CASE STUDIES BOOK” packaged with main textbook. Case Studies are Marketing cases; Procter & Gamble, Avon, Reed Elsevier, Advergames, Internet Advertising Movies and Ecommerce in Action cases; Red Envelope, InsWeb, WebMD, Ask Jeeves, RealNetworks.

Additional discussions of what business models are working since the dot-com crash.

Earlier coverage of B2B commerce.

Discussion of brand extension through the Internet, known as clicks and bricks.

More coverage of areas of strong E-commerce growth, including travel, music, entertainment, information clearing house, retail, and personal matchmaking.

Increased coverage of controversial E-commerce areas such as digital content.

More material on E-commerce governance, including regulation of content, Internet surveillance, and taxation of goods sold.

Updated coverage of technology brought on by the strengthened Internet foundation such as falling bandwidth prices, and the explosion in wireless Wi-Fi and 3G.

Coverage of how the evolution of .NET and Web services model has expanded B2B opportunities.

Revised “E-commerce in Action” cases in areas of major sectors (retail, services, media, B2B, Auctions, Online content and media).

Greater emphasis on marketing-more marketing materials infused throughout.

More coverage of International issues within the text.

Addition of healthcare to Services chapter.

Accompanied by LearnE-Commerce.net, a Web site that combines diagnostic and educational tools with streaming video.

Web Site Features

Some features of the unprecedented LearnE-Commerce.net Web site are:
- Editorials by Ken Laudon on E-commerce topics.
- Timely reviews of the research literature organized by discipline and topic.
- Updates on the latest news in the world of E-commerce organized as it is relevant to the material in the book.
- Streaming video lectures for key material.
- Tutorials on developing some technical skills useful in E-commerce Testing and diagnostic tools for students.
- Interactive exercises and student Web-based projects.

I. INTRODUCTION TO E-COMMERCE.

1. The Revolution is Just Beginning.

2. E-commerce Business Models and Concepts.

II. TECHNOLOGY INFRSTRUCTURE FOR E-COMMERCE.

3. The Internet and World Wide Web: E-Commerce Infrastructure.

4. Building an E-commerce Web Site.

5. Security and Encryption.

6. E-Commerce Payment Systems.

III. BUSINESS CONCEPTS AND SOCIAL ISSUES.

7. E-commerce Marketing Concepts.

8. E-commerce Marketing Communications.

9. Social, Legal and Ethical Issues in E-commerce.

IV. E-COMMERCE IN ACTION.

10. Retailing on the Web.

11. Online Service Industries.

12. B2B E-commerce Supply Chain Management and Collaborative Commerce.

13. Auctions, Portals and Communities.

14. Online Content Providers: Digital Media.

Electronic Commerce: Business Issues (Computer Science)

LearnE-Commerce Web site, 2/E
Laudon & Travis
©2004 | Prentice Hall | Website | Instock
ISBN-10: 0321207564 | ISBN-13: 9780321207562
URL: http://www.LearnEcommerce.net
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CourseCompass, 2/E
Laudon & Travis
©2004 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0321213734 | ISBN-13: 9780321213730
URL: http://www.coursecompass.com

Availability: Now! | Student Access Type: Access Code Required
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Online Instructor's Manual, 2/E
Laudon & Travis
©2004 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0321362381 | ISBN-13: 9780321362384
View Downloadable Files

Online PowerPoint Slides, 2/E
Laudon & Travis
©2004 | Prentice Hall | Software | Instock
ISBN-10: 0321213688 | ISBN-13: 9780321213686
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Online Test Bank, 2/E
Laudon & Travis
©2004 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 032121367X | ISBN-13: 9780321213679
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Online TestGen, 2/E
Laudon & Travis
©2004 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0321213661 | ISBN-13: 9780321213662
View Downloadable Files

Interwrite Personal Response System
EduCue, Addison-Wesley & Benjamin Cummings
©2004 | Prentice Hall | Electronic Supplement | Instock
ISBN-10: 0321267354 | ISBN-13: 9780321267351

This package contains:
• Laudon & Traver, Case Book (2005)
• Laudon & Traver, Case Book Update Sticker, 2/E (2005)
• Laudon & Travis, E-commerce: business. technology. society., 2/E (2005)

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