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Media Ethics: Cases and Moral Reasoning, 6/E
Clifford G. Christians, University of Illinois
Mark Fackler, Calvin College
Kim B Rotzoll, University of Illinois
Kathy Brittain McKee, Berry College

ISBN-10: 0801333385
ISBN-13: 9780801333385

Publisher: Allyn & Bacon
Copyright: 2001
Format: Paper; 352 pp
Published: 07/19/2000

This item has been replaced by Media Ethics: Cases and Moral Reasoning, 8/E.

This market-leading text uses original case studies and commentaries about actual media experiences to get students thinking analytically about ethical situations in mass communication. Aiming to improve students' ethical awareness, the text's Introduction provides a solid foundation in the theoretical principles of ethical philosophies and presents the Potter Box as a framework for uncovering the important steps in moral reasoning and for analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in the text cover journalism, broadcasting, advertising, public relations and entertainment. The Sixth Edition features new and updated cases, and includes more cases focusing on corporations, e-mail and the World Wide Web.

NEW - <F75BS>NEW! 19 cases are new to this edition, reflecting up-to-date media situations as broadly confronted in news, entertainment, public relations and advertising. Pg.___

NEW - <F75BS>NEW! The Introduction to the text has been expanded to incorporate non-Western scholarship. Pg.___

Introductions to each Part set up the cases and issues to be discussed in that Part. Pg.___

Each chapter begins with an introduction that focuses the students on certain questions and introduces the ethical principles that will be the focus of each case. Pg.___

"Reading Lists" in the conclusion of each Part refer students to key works in each area of media ethics. Pg.___

The text's Introduction presents students with the ethical principles and perspectives that will be illustrated in the cases throughout the text. Pg.___

The Potter Box is discussed in the Introduction as a technique for uncovering the important steps in moral reasoning and it is then applied to the cases in the text. Pg.___

Introduction: Ethical Foundations and Perspectives.

The Potter Box Model of Reasoning.

Using Ethical Principles.

Five Ethical Guidelines.

To Whom is Moral Duty Owed?

Who Ought to Decide?

1. NEWS.

1. Business Pressures.

The Time Warner Colossus.

NBC and GM's Pickup.

The Wichita Experiment.

Disney World's Birthday Celebrations.

New Times in Los Angeles.

2. Truthtelling.

The Unabomber's Manifesto.

Sexism and World Cup Soccer.

Abortion Profiteers.

Fabrication at The Globe.

An Enemy of the People.

3. Reporters and Sources.

Watergate and Grand Jury Information.

Stolen Voice Mail.

Confidentiality in Minnesota.

Pesticide Panic.

4. Social Justice.

The Electronic Highway.

Boston's Bizarre Murder.

The Homeless Story.

Ten Weeks at Wounded Knee.

5. Invasion of Privacy.

Privacy in Cyberspace.

A Prostitute on Page 12.

Sports Stories on July 4.

Dead Body Photo.

2. PERSUASION IN ADVERTISING.

6. Special Audiences.

The Littlest Consumers.

Selling Kids to Advertisers?

Some Say "No" More Often than Others.

The Bill Sell for a "Purely Progressive Tax".

Sexually Provocative or Socially Responsible?

7. What to Advertise.

A Magazine and Its Cigarettes.

Does Alcohol Advertising Get a "Free Ride?"

The 30-Second Candidate.

Feminine Hygiene in the Living Room.

Empowering or Manipulating the Health Care Consumer.

8. How To Say It.

Phillip Morris Tells Young People "Think. Don't Smoke".

Yo Quiero Stereotype?

Making the Same Different: Parity Products.

Defining Outrageousness Down.

Anorexic Chic?

9. Media Considerations.

Gatekeepers I: None of "Those Ads" in this Paper.

Gatekeepers II: Taking the Heat About Abortion.

The Captive Audience.

Infomercials—"They Need to Make You Rich, Thin, or Beautiful. The Best Do All Three."

The "Wild West" of Marketing?—Advertising on the Internet.

3. PERSUASION AND PUBLIC RELATIONS.

10. Public Communication.

Mr. Ethics Sells Out.

A Lawyer Asks for Help.

PACKing for Washington.

A Public Relations Discovery.

A New Kind of War.

11. Telling the Truth in Organizational Settings.

Is It Live or Tape?

A Committed Front?

Digital Debates.

A Web of Caring.

12. Conflicting Loyalties.

A New Client?

Friends? The Friendly Journalist?

Politician Pitches Pills.

All Too Human.

The Long-Distance Client.

13. The Demands of Social Responsibility.

Pepsi Challenged by Rumors.

Smart Giving.

Employee Volunteers.

The Medical Endorsement?

Caught on Tape.

4. ENTERTAINMENT.

14. Violence.

Hear It, Feel It, Do It.

Crunchy Terror in T-Rex Park.

TNT's Crazy Horse.

"The Storyteller".

Comic Capers.

15. Profits, Wealth, and Public Trust.

Crude Script for Tinsel Town.

Virtual Whitewash.

The Purpose is Profit.

Deep Trouble for Harry.

Super Strip.

16. Media Scope and Depth.

Reel History.

Bigotry as Entertainment.

Hey, Baby, Life Stinks.

The Father Knows Best.

17. Censorship.

Ice-T on Ice.

Cruising on Instinct.

Cybersex and Soul.

The I-Man Cometh.

Media Ethics (Mass Communication / Public Relations / Film)
Media and Society (Mass Communication / Public Relations / Film)

Media Ethics: Cases and Moral Reasoning, 8/E
Christians, Fackler, McKee, Kreshel & Woods
©2009 | Allyn & Bacon | Paper; 336 pp | Instock
ISBN-10: 0205579701 | ISBN-13: 9780205579709
Brief Description | Buy from myPearsonStore

Media Ethics uses original case studies and commentaries about actual media experiences to impel students to think analytically about ethical situations in mass communication.

Aiming to facilitate and enhance students' ethical awareness, this market-leading text provides a comprehensive introduction to the theoretical principles of ethical philosophies. Media Ethics introduces the Potter Box (which uses four dimensions of moral analysis: definitions, values, principles and loyalties) to provide a framework for uncovering the important steps in moral reasoning for analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in this Eighth Edition include issues in journalism, broadcasting, advertising, public relations and entertainment.
Media Ethics: Cases and Moral Reasoning, 7/E
Christians, Rotzoll, Fackler, McKee & Woods
©2005 | Allyn & Bacon | Paper; 336 pp | Instock
ISBN-10: 0205418457 | ISBN-13: 9780205418459
Brief Description

This market-leading text uses original case studies and commentaries about actual media experiences to get students thinking analytically about ethical situations in mass communication.

Aiming to improve students' ethical awareness, Media Ethics provides a solid foundation in the theoretical principles of ethical philosophies. It presents the Potter Box as a framework for uncovering the important steps in moral reasoning for analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in the text cover journalism, broadcasting, advertising, public relations and entertainment. The Seventh Edition features new and updated cases and includes more cases focusing on corporations, the World Wide Web and post-September 11 news coverage. The new edition is also accompanied by a new Web site with extensive resources for students and instructors, including PowerPoint presentations, chapter outlines, lesson plans, quizzes, and more.

Discipline & Course Resources

Allyn & Bacon Digital Media Archive for Communication, Version 3.0, 3/E
Allyn & Bacon
©2005 | Allyn & Bacon | CD-ROM Only; 32 pp | Instock
ISBN-10: 0205437095 | ISBN-13: 9780205437092

InterWrite PRS RF (Personal Response System)
InterWrite PRS & Allyn & Bacon/Longman
©2005 | Allyn & Bacon | Electronic Supplement | Instock
ISBN-10: 0205436951 | ISBN-13: 9780205436958

Pearson Allyn & Bacon Film Study Site Update (open Access)
Allyn & Bacon
©2011 | Allyn & Bacon | On-line Supplement | Estimated Availability : 02/15/2010
ISBN-10: 0205737595 | ISBN-13: 9780205737598
URL: http://www.abfilmstudies.com

ResearchNavigator.com Guide: Mass Communication, Theatre, and Film (Valuepack item only)
Roat & Barr
©2007 | Allyn & Bacon | Paper; 128 pp | Instock
ISBN-10: 0205524141 | ISBN-13: 9780205524143

iClicker Classroom Response System
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©2008 | Allyn & Bacon | Electronic Supplement | Instock
ISBN-10: 0205594506 | ISBN-13: 9780205594504

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Pearson Custom Publishing
©2009 | Allyn & Bacon | On-line Supplement | Instock
ISBN-10: 0205702287 | ISBN-13: 9780205702282
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