Skip To Page Navigation|Skip To Page Content

Addison-Wesley / Prentice Hall

Computer Science

My Instructor Resource Center : Log in or request access

Internet Effectively: A Beginner's Guide to the World Wide Web
Tyrone Adams, University of Louisiana, Lafayette
Sharon Scollard, Mohawk College of Applied Arts & Technology

ISBN-10: 0321304292
ISBN-13: 9780321304292

Publisher: Addison-Wesley
Copyright: 2006
Format: Paper; 512 pp
Published: 02/21/2005
Status: Instock

Net price: $70.50 (What's this?)

Request a printed exam copy

Email this page to a colleague
Prepare for the First Day of Class
Learn about customization options

Description

Internet Effectively is a comprehensive guide to maximizing your online experience. There’s a difference between simply being online and using the Internet effectively. This book provides readers with the theory and easy to follow hands on activities essential for novice Internet users to become proficient users. It covers all important topics required for Internet literacy, including email, searching a variety of Internet resources for information, Web page design, Internet communication, and social and legal implications. Whether you are just getting started, or you’ve been using the Internet for years, Internet Effectively will provide you with a better understanding of how the Internet works, how to use it effectively and how it affects our lives.

Includes a thoughtful integration of Internet topics with hands-on practice to help novices quickly develop Internet literacy.
Describes what the Internet is, how it works, and provides detailed coverage on several Internet services.
Provides step-by-step instruction including pictures and explanation for using searching techniques, Web design tools, email and communication tools.
Provides background information and historical context for Internet terminology and tools.
Provides detailed coverage on utilizing the Internet for the most popular features: email, and searching and evaluating information
Provides information on E-Commerce, and details what is involved in putting a business online.
Provides step-by-step instructions for designing Web pages which include images and multimedia content, progressing from HTML to using today’s editing tools.
Explains how to effectively communicate over the Internet by using email, mailing lists, newsgroups, discussion boards, blogs and real-time communication including chat programs and video conferencing.
Presents coverage on online entertainment including multi-user gaming.
Details legal, ethical, and societal issues related to the Internet.
Each chapter includes objectives, summary, and review questions and hands-on exercises.
Suitable for Windows users and Mac users.

INTERNET EFFECTIVELY:

A BEGINNER’S GUIDE TO THE WORLD WIDE WEB

~ Chapter Overview ~

Part I: Welcome to the Internet!

Chapter 1: Let’s Get “Online” Already!

Chapter 2: The Development of the Internet

Part II: Utilizing the Internet and World Wide Web

Chapter 3: Finding Resources on the World Wide Web

Chapter 4: Email

Chapter 5: Doing Business on the Web

Part III: Designing Information for the World Wide Web

Chapter 6: An Introduction to HTML

Chapter 7: An Introduction to CSS, XHTML, and Advanced Web Development Concepts

Chapter 8: HTML Editors

Chapter 9: Graphics and Multimedia on the World Wide Web

Part IV: Communication on the Internet

Chapter 10: Mass Communication Tools

Chapter 11: Real-time Communication

Chapter 12: Entertainment and Education

Part V: The Impact of the Internet

Chapter 13: The Internet’s Impact on Traditional Media

Chapter 14: The Internet and the Law

Chapter 15: Keeping Pace with Innovations

Glossary

References and Readings

Index

INTERNET EFFECTIVELY:

A BEGINNER’S GUIDE TO THE WORLD WIDE WEB

~ Expanded Table of Contents ~

Part I: Welcome to the Internet!

Chapter 1: Let’s Get Online, Already!

º Chapter Objectives

What Do People Do Online?

Connecting to the Internet

What Does Internet Service Include?

Dial-up Services

Traditional Dial-up Services

Broadband Services

Textbox 1.1: How Communications Satellites and Satellite Internet

Access Works

Wi-Fi

Textbox 1.2: How a Wireless Home Network Works

ISP’s for Travelers

Connecting to Work

Local Area Networks

Intranets

Virtual Private Networks

Acceptable Use Policies and Privacy Policies

Hand-Held and Other Devices

Internet Software

URL’s

Web Browser Basics

Temporary Files (Cache)

Clearing the Cache

Missing Page Errors

Bookmarks and Favorites

History

Clearing the Browser History

Browser Options and Features

Setting the Home Page

Advertisements on the Web

Email Clients

Security Risks

Virus

Trojan Horse

Worm

Adware

Spyware

Browser Hijacker

Web Bug

Mini Distributed Denial of Service Attacks (mDDoS)

Security Measures

Providing Credit Card and Other Sensitive Information

Downloading Software

Commercial Software

Shareware

Freeware

Open Source

What Happens When You Connect?

IP Addresses

Domain Name System

Troubleshooting

º Summary

º Review Questions and Hands-on Exercises

Chapter 2: The Development of the Internet

º Chapter Objectives

Welcome to the Internet

Development of the Internet: From the 1940’s to the Present

Text Box 2.1: Nuclear Threats and the Space Age

Hiroshima and Nagasaki

Sputnik I, ARPA, Explorer I, and EMP’s

RAND Engineers Envision a “Galactic Network”

Text Box 2.2: Packets and Protocols

The Birth of Communication Protocols

NPL Net and Packets

ARPANET

A Reliable Protocol in NCP

Communications Tools

The Personalization of E-mail

TCP/IP and Inter-networking

Text Box 2.3: The TCP/IP Stack

Request for Comments (RFC) Documents

ARPANET Goes Public

U.S. National Science Foundation to the Rescue

Internet 2

Internet History Timeline

Internet Development Around the World

Canada

Mexico

Europe

Convergence of Efforts in the U.S.

Domain Names

The World Wide Web

Who Is In Charge Of The Internet?

º Summary

º Review Questions and Hands-on Exercises

Part II: Utilizing the World Wide Web

Chapter 3: Finding Resources on the World Wide Web

º Chapter Objectives

Advanced Browsing Plug-in Features

Text Box 3.1: Plug-ins and Features

What’s Available on the Web?

Online Research Tools

Search Engines

Directory Outlines

Bibliographic Databases

Site-specific Search Engines and Site-maps

Subject-Specific Search Engines and Directory Outlines

Metasearch Engines

Topic Rings

Frequently Asked Question Pages

Expert Inquiries

General Reference

Reference.com

Dictionary.com

Encyclopedias

Maps and driving instructions

World facts

Searching for Jobs

Searching for People

Finding an Email Address

Searching for mailing addresses

Finding personal information

Reverse telephone number lookup

Searching Strategies

Initiating a Search

Refining A Search

Boolean Operators and Wildcard Characters

Understanding Evaluation Criteria

Accuracy

Authority

Audience and Objectivity

Purpose

Current Information

Depth of Coverage

Citing Internet Resources

Text Box 3.2: Citing and Referencing Web Materials

Finding Software

Open Source Licensing

Shareware and Freeware

File compression

º Summary

º Review Questions and Hands-on Exercises

Chapter 4: E-mail

º Chapter Objectives

Brief History of Email

Getting an Email Account

Email Basics

Using Webmail

Setting Up An Email Client for POP or IMAP

Mail Setup in Outlook Express

Textbox 4.1 – Setting up Mail in Eudora for Windows or Macintosh

Sending a Message

Binary Files and MIME

File Attachments

Sending to Multiple Recipients

Smileys and other Emoticons

Netiquette

Return Receipts

Importance Indicator

Address Book Feature

Creating a Contact in Microsoft Outlook Express

Creating an Address Book Entry in Eudora

Receiving, Reading and Managing Email

Receiving and Setting Automatic Receive Settings in Outlook Express

Receiving and Setting Automatic Receive Settings in Eudora

Bounced Mail

Email Header Information

Replying to an Email Message

Reply All, Forward and Redirect

Deleting Email Messages

Managing Email Using Folders

Managing Email Using Outlook Express

Managing Email Using Eudora

Managing Email Using Webmail

Additional Email Features

SPAM

Spam Blockers

Email Trackers

Web Bugs

To E-mail, or Not to E-mail?

Email and Personal Information Security

Viruses and Worms

Hoaxes and Chain Letters

Phishing

Encrypting Email

º Summary

º Review Questions and Hands-on Exercises

Chapter 5: Doing Business on the Web

º Chapter Objectives

E-business and E-commerce

E-commerce

E-business

EDI

Classifications of E-Commerce

Business-to-Business (B2B)

Business-to-Consumer (B2C)

Business-to-Business-to-Consumer (B2B2C)

Consumer-to-Business (C2B)

Consumer-to-Consumer (C2C)

Mobile Commerce (M-Commerce)

E-Commerce Business Models

Online Direct Marketing

Product and Service Customization

Consumer Online Auctions

Electronic Tendering

Find the Best Price

Affiliate Marketing

Viral Marketing

Group Purchasing

B2B Electronic Marketplaces, Exchanges and Auctions

Supply Chain Management

EDI and XML

E-Commerce Options for the Consumer

Business and Consumer Research

Online Shopping

Online Banking

Online Stock Trading

Putting a Small Business Online

Selecting and Buying a Domain Name

Determining the Goals for Your Web Presence

Marketing

Retail and Online Services

Information Delivery

Customer Support

Developing and Promoting Your Web Site

Other Considerations

º Summary

º Review Questions and Hands-on Exercises

Part III: Designing Information for the World Wide Web

Chapter 6: An Introduction to HTML

Definition and Evolution of HTML

What is HTML?

The Evolution of HTML and Web Browsers

HTML Innovations

Creating Web Pages with HTML

Basic Web Page Structure

Heading Tags

Formatting Tags

Tag Attributes

Font Tag <font>

Font Color

Font Face

Align Attribute

Hypertext Links

Page Properties

Images

Image Alignment

Image as a Link

Lists

Comment Tag

Browser Specific Issues

Optimizing for Search Engines

Don’t

Uploading Your Website to a Web Server (FTP)

º Summary

º Review Questions and Hands-on Exercises

Chapter 7: An Introduction to CSS, XHTML, and Advanced Web Development Concepts

Cascading Style Sheets

Style Rules

Using Multiple Selectors

Style Classes

Deprecated Tags

Javascript

Java Applets

XML and XHTML

XML

XHTML

Backward and Forward Compatibility

XHTML Rules

XHTML Validation

Database Driven Web Applications

º Summary

º Review Questions and Hands-on Exercises

Chapter 8: HTML Editors

Text Editors

Programming Editors

CoffeeCup HTML Editor

Adding a Hyperlink

Basic Formatting Tags

Inserting an Image

Using Tables

Adding a Remote Hyperlink

WYSIWYG Editors

Word Processing Applications

Netscape Composer

Basic Formatting

Using a Table for Layout

Table and Cell Alignment

Hyperlinks

Macromedia Dreamweaver

Basic Formatting

Adding an Image

Adding a Table

Remote and Local Hyperlinks in Dreamweaver

Microsoft FrontPage

º Summary

º Review Questions and Hands-on Exercises

Chapter 9: Images and Multimedia on the World Wide Web

Basic Design Principles: CRAP

Contrast

Repetition

Alignment

Proximity

Image File Types

Images or Graphics

Raster and Vector Graphics

Graphics Formats

.bmp

.gif

.jpeg

.png

.tiff

Creating Rollover Images using Macromedia Fireworks

Creating Buttons

Adding Rollover Images Using Dreamweaver

Creating a Transparent Image

Copying Part of an Image

Techniques for Working with Larger Images

Interlaced Images

Sliced Images

Animation

Animated GIF’s

Javascript Animation

Java Applets

Flash and Shockwave Animation

Audio and Video

Downloading

Streaming

Audio

.wav

.aiff

.midi

.mp3

.ram

.au or .snd

Internet Radio

Video

.avi

.asf

.mov

.rm or .ra

Adding Sound to a Web Page

How to Run a Successful Webinar

Other Media

Word Processing and Spreadsheet Documents

Portable Document Format (PDF’s) Files

Other RSS and Atom Feed Readers

º Summary

º Review Questions and Hands-on Exercises

Chapter 11: Real-time Communication

Chapter Objectives

Instant Messaging

AOL IM

AIM Features

Blocking

Private chat rooms

Sending files

On security and sending files

Audio chat

Text Box 11.1: Microphones, Speakers, Headsets, and Webcams

Videoconferencing

MSN Messenger

Application Sharing

Whiteboarding

YAHOO! Messenger

ICQ

TRILLIAN (consolidate chats)

Text Box 11.2: Voice over Internet Protocol (VoIP)

Effective Chatting

Brief History of Text Chat

Chat Etiquette and Culture

Text Box 11.3: Common Abbreviations

Effective Videoconferencing

A Brief History of Videoconferencing

Videoconferencing Etiquette

Optimizing the Setting

Optimizing the Conversation

IM in the Workplace

º Summary

º Review Questions and Hands-on Exercises

Chapter 12: Online Entertainment and Education

Gaming

History of Video Gaming

History of Computer Gaming

Gaming Today

Types of Games

How Games are Played on the Internet

Gambling

Casinos

Sports Betting

Casual Gambling

Tips for Choosing an Online Gambling Site

Gambling as an Addiction

Distance Education

Distance Education Defined

Distance Education Delivery Tools

Popular Web Courseware Tools

Compressed Interactive Video Networks

Telemedicine and Remote Surgery

º Summary

º Review Questions and Hands-on Exercises

Part V: The Impact of the Internet

Chapter 13: The Internet’s Impact on Traditional Media

Trends in New Media

Depiction as Satan or Savior

Commercialization

Concentration

Media Interaction

Books

Online Sales

Electronic Books

Death of the Book?

Newspapers & Magazines

Supplementing or Circumventing?

Extending the Local

Targeting Interests

Radio, Video & Recordings

Streaming Media

Custom CD’s and Mp3’s

Film

Microcinema

Higher Hype

Television

Blurring the Lines

Lazy Interactivity

Faster News or Bigger Rumors

Peer-to-Peer Networking (P2P)

What is Peer-to-Peer Networking?

How Does P2P Work?

How Do I Use A P2P Network?

Using the Warez P2P Client

Social Issues with P2P Networking

º Summary

º Review Questions and Hands-on Exercises

Chapter 14: The Internet and the Law

Intellectual Property Law

What Is Copyright Law?

Text Box 14.1: P2P File-sharing of Copyrighted Materials and

U.S. Law

Complications of the Internet

The Teach Act of 2001

Trademark Law

What is Trademark Law

Complications of the Internet

Text Box 14.2: Classic Domain Name Disputes

Patent Law

What Is Patent Law?

Complications of the Internet

First Amendment Issues

What Is Free Speech Law?

Unpopular, Controversial, and Offensive Communications

Cyberstalking

SPAM

Hate Speech and Hate Literature

Text Box 14.3: A Critique of the U.S. Patriot Act

Indecent and Obscene Communications

Text Box 14.4: So, What Is Obscene, Really?

The Communications Decency Act

Reno vs. ACLU

Child Online Protection Act

Controversies over Filtering Devices

Filtering Device Problems

Children’s Internet Protection Act

Tort Liability

What Is Tort Law?

The Importance of Malice

A Lighter Burden of Proof for Civil Action

Privacy Law

The Four Privacy Torts

Public Disclosure of Embarrassing Private Facts

Intrusion

False Light

Commercial Appropriation

The Electronic Communications Privacy Act

Text Box 14.4: EFF’s Top 12 Ways to Protect Your Privacy

Online

Defamation, Libel and Slander

Libel and Slander

Defamation

New York Times vs. Sullivan

º Summary

º Review Questions and Hands-on Exercises

Chapter 15: Keeping Pace with Innovations

Adopting a Medium

Phase One: Elites

Phase Two: Popularization

Phase Three: Specialization

The Role of Change Agents in the Diffusion of Innovations

Decentralizing our World

Decentralizing Government

Finding Government Information Online

Gate-keeping

By-passing the Traditional Media

Decentralizing Education

Self-instruction

Decentralizing the Institution and the Classroom

The Rise of the Virtual University

Decentralizing the Children

Decentralizing the Economy

The Virtual Office

Decentralizing the Community

Decentralizing the Individual

Logical Diversity and Desensitization

Social Isolation

Lifestyle Impacts

Resources: Keeping Pace with the Internet

Mailing Lists, Discussion Groups, and Online Journals

Internet Scout Report

News Alerts

Bookmark Web Sites

Magazines

Books

º Summary

º Review Questions and Hands-on Exercises

Internet / World Wide Web (Computer Science)
Web Programming and Design: Numerous Mark-up / Scripting Language (Computer Science)
Web Design: Aesthetic / Layout Principles (Computer Science)

Tyrone L. Adams, Ph.D.

Tyrone L. Adams teaches human communication theory and new communication technologies in the Department of Communication at The University of Louisiana at Lafayette. Dr. Adams holds a B.A. in Communication Studies from The University of Florida (1990) and an M.S. (1992) and Ph.D. (1995) in Communication from The Florida State University. Dr. Adams is the recipient of the 2000 Southern States Communication Association Outreach Award; the University of Louisiana's 1999 Excellence in Communication Education Award; and, the 1998 Outstanding Contributions to New Communication Technologies Award presented by the American Communication Association. He is the Founding Editor of the American Communication Journal, the communication discipline’s premiere online multimedia journal [http://www.acjournal.org/]. As well, he is the co-author of over 25 journal articles, book chapters, book reviews, editorials, and product bench-marking test reviews. Professor Adams and his wife Brenda have one son named Alexander and one daughter named Cecilia.

Sharon Scollard, B.Sc.

Sharon Scollard has been teaching at Mohawk College of Applied Arts and Technology in Hamilton, Ontario, Canada since 1989. She earned a B.Sc. in Mathematical Science and Computer Science from the University of Toronto (1985) and is currently completing a Master of Arts in Education through the University of Phoenix (2005), specializing in Curriculum and Technology. She teaches adult learners and full-time students and teaches a wide variety of courses including computer literacy, software engineering, and Web applications development courses. Professor Scollard has extensive experience in course and program development, pioneered the first adult education Internet courses at her college, and has developed many computing hands-on courses suitable for self-paced learning, distance education, and instructor lead lab and tutorial classes. When she’s not absorbed in the latest technology craze, she often enjoys time with her children Angela, Robyn, and Andrew.

Norman Clark, Ph.D.

Norman Clark’s interest in computers started the Christmas he got a Commodore VIC-20 instead of the compound bow he wanted. Since then, Dr. Clark has gone through numerous computers, and earned a B.A. (1990) and M.A. (1992) in Speech Communication from The University of North Dakota, and a Ph.D. (1998) in Communication Studies from The University of Iowa. He has written several publications on subjects ranging from classical rhetoric to campus portals, and done extensive research on computer-mediated communication pedagogy. Currently teaching a wide range of courses at Appalachian State University, including Internet Communication, Dr. Clark is periodically pulled away from the Internet and reminded of the real world by his wife, Dr. Heather Clark, and their two daughters, Kehvon and Ashlyn.

CourseCompass
Adams & Scollard
©2006 | Addison-Wesley | On-line Supplement | Instock
ISBN-10: 0321349466 | ISBN-13: 9780321349460
Online purchase price: $18.00URL: http://www.coursecompass.com
Availability: Now! | Student Access Type: Access Code Required
Request Content Take a Tour

Companion Website
Adams & Scollard
©2006 | Addison-Wesley | On-line Supplement | Instock
ISBN-10: 0321349458 | ISBN-13: 9780321349453

Online Powerpoint Figures
Adams & Scollard
©2006 | Addison-Wesley | On-line Supplement; 0 pp | Instock
ISBN-10: 0321349474 | ISBN-13: 9780321349477
View Downloadable Files

Online Solutions Manual
Adams & Scollard
©2006 | Addison-Wesley | On-line Supplement | Instock
ISBN-10: 0321349482 | ISBN-13: 9780321349484
View Downloadable Files

Online Test Bank
Adams & Scollard
©2006 | Addison-Wesley | On-line Supplement | Instock
ISBN-10: 0321349490 | ISBN-13: 9780321349491
View Downloadable Files

Powerpoint Lecture Slides
Adams & Scollard
©2006 | Addison-Wesley | Electronic Supplement | Instock
ISBN-10: 0321382382 | ISBN-13: 9780321382382
View Downloadable Files

Blackboard--Open Access
Adams & Scollard
©2006 | Addison-Wesley | On-line Supplement | Instock
ISBN-10: 032134944X | ISBN-13: 9780321349446

Companion Website
Adams & Scollard
©2006 | Addison-Wesley | On-line Supplement | Instock
ISBN-10: 0321349458 | ISBN-13: 9780321349453

WebCt--Open Access
Adams & Scollard
©2006 | Addison-Wesley | On-line Supplement | Instock
ISBN-10: 0321349504 | ISBN-13: 9780321349507

Companion Website
Adams & Scollard
©2006 | Addison-Wesley | On-line Supplement | Instock
ISBN-10: 0321349458 | ISBN-13: 9780321349453

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.