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Addison-Wesley / Prentice Hall

Computer Science

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Software Development Edge, The: Essays on Managing Successful Projects
Joe Marasco

ISBN-10: 0321321316
ISBN-13:  9780321321312

Publisher:  Addison-Wesley Professional
Copyright:  2005
Format:  Paper; 336 pp
Published:  04/13/2005
Status: Instock



Over the course of a legendary career, Joe Marasco earned a reputation as the

"go to" software project manager: the one to call when you were facing a

brutally tough, "make or break" project. Marasco reflected on his experiences

in a remarkable series of "Franklin's Kite" essays for The Rational Edge,

Rational and IBM's online software development magazine. Now, Marasco

collects and updates those poignant essays, bringing his unique insights (and

humor) to everything from modeling to scheduling, team dynamics to

compensation. The result: a new classic that deserves a place alongside Fred

Brooks' The Mythical Man-Month in the library of every developer and

software manager.

A software project management classic for the twenty-first century: in-the-trenches wisdom from legendary project leader Joe Marasco.

° Helps readers ship products they're proud of, on time and under budget, with real customer value

° Based on the authors' tremendously popular Franklin's Kite columns in IBM/Rational's popular e-zine: Teh Rational Edge

° Pre-publication promotion at IBM's Rational Software Development Conference (May 2005, Las Vegas)

About the Author.

Foreword.

Preface.

I. GENERAL MANAGEMENT.

1. Beginning at the Beginning.

    The Importance of Good Software.

    Hard Rocks in the Swamp.

    Audience.

    The Iterative Problem-Solving Clock.

    Recap.

2. Computational Roots.

    The Precipitator.

    The Answer.

    How This Program Worked.

    Why Was This Generation of Engineers Special?

    Computation.

    Getting to Know the Numbers by Their First Names.

    So How About Those Computers?

    Our Computational Heritage.

    Recap.

3. Mountaineering.

    On Climbing Big Mountains.

    Common Causes of Failure.

    Ingredients for Success.

    The Human Factor.

    Recap.

4. Managing.

    Managing Teams.

    Recap.

II. SOFTWARE DIFFERENCES.

5. The Most Important Thing.

    Iterative Development.

    Roscoe Leroy.

    Going Over the Waterfall.

    The Other Extreme.

    Roscoe’s First Picture.

    Roscoe’s Second Picture.

    Wait a Minute!.

    Keeping the Vectors Short.

    The Application to Software Development.

    Applied Learning and Short-Vector Direction.

    Risk Targeting.

    Have You Heard This One Before?

    More on Applied Learning.

    Business Implications.

    The Staffing Effect.

    Just Plain Horse (shoe) Sense.

    Recap.

6. Modeling.

    How to Explain the UML.

    What Is the UML, and Why Is It Important?

    A Second, Less Trivial Example.

    The Third Example.

    And Now for the Relevance to Software…

    Raising the Level of Abstraction.

    Recap.

7. Coding.

    How Managers Can Learn a New Programming Language.

    The Problem, Better Defined.

    What Should the Standard Problem Contain?

    The Animal Game.

    Does the Animal Game Fit the Criteria?

    Does It Pass the “So What?” Test?

    It’s Your Game.

    Recap.

8. Getting It Out the Door.

    If You Build It, They Will Come.

    In the Beginning, There Was the Sandbox.

    Why Should the Product Build Be Hard, Anyway?

    What About Iterative Development?

    Recap.

III. THE PROJECT-MANAGEMENT VIEW.

9. Trade-Offs.

    The Project Pyramid.

    Five, Not Four.

    Enter the Pyramid.

    The Altitude Variable.

    The Pyramid’s Volume Is Constant.

    A Statistical Interlude.

    Right Idea, Wrong Distribution.

    Implications for Real Projects.

    What Does It Take to Get to a Coin Flip?

    More Confidence.

    Important Caveats.

    It’s All About Risk.

    Recap.

10. Estimating.

    What If We Used Common Sense?

    Chocolate Versus Vanilla.

    Roscoe Explains.

    Roscoe Goes Deeper.

    Roscoe’s Calendar.

    Roscoe Computes.

    Roscoe Gets into Software.

    Roscoe Reports In.

    Guess We Did Something Right.

    Roscoe Sums It Up .

    Roscoe Picks a Bone.

    Guess We Did Something Right, Part Two.

    Roscoe Admitted to Software Project Manager Fraternity.

    Recap.

11. Scheduling.

    Roscoe Poses the Problem: How Late Are You Gonna Be?

    Joe Makes a Slight Comeback.

    Roscoe Returns.

    Roscoe’s Rogue’s Gallery.

    Roscoe’s Graph.

    One Last Objection.

    Roscoe’s Parting Shot.

    Recap.

12. Rhythm.

    A Physicist Looks at Project Progress.

    Reality Intrudes.

    What About Iterative Development?

    One Last Graph.

    Recap.

IV. THE HUMAN ELEMENT.

13. Politics.

    Context.

    Definition.

    Three Scenarios.

    Politics Is Inevitable, But…

    When Things Get Political.

    The Engineering Mapping.

    High-Trust Environments.

    Other Variants of Bad Politics.

    Recap.

14. Negotiating.

    Communication Is Everything.

    Roscoe Explains His Theory.

    Are We Done Yet?

    Recap.

15. Signing Up.

    Roscoe Gets His Nose Bloodied…

    …And Immediately Cuts to the Chase.

    Vesuvius Erupts.

    How They Do It in Texas.

    The Relevance to Software.

    The Dog Ate My Homework.

    Spec Wars?

    The Three Most Common Excuses.

    And Another Thing…

    Thrust, Parry, and Riposte.

    Large Project Chicken.

    The End of Software Development as We Know It?

    Elaboration Versus Construction.

    Tough Love.

    Recap.

16. Compensation.

    Going for the Flow.

    Flow and Software Development Performance.

    Applying the Flow Model to Compensation.

    Money Isn’t Always the Answer.

    Recap.

V. THINKING LATERALLY.

17. History Lesson.

    Don’t Let the King Be Your Architect.

    Things Aren’t Always as They Seem.

    Checking the Design.

    Knowing What You Don’t Know.

    Continuity of Leadership.

    In a Hurry, As Usual.

    Focusing on the Wrong Features.

    When the Design Is Bad…

    The Relevance of Testing.

    Prototype Versus Product.

    The Inquest.

    Recap.

18. Bad Analogies.

    Houston, We Have a Problem.

    Fig Newtons.

    Everything’s Relative.

    Quantum Nonsense.

    Heat Death.

    Other Examples.

    Good Science.

    Recap.

19. The Refresh Problem.

    Refreshing Embedded Software.

    The Current Situation.

    The Software Upgrade Game.

    A Modest Proposal.

    Software Upgrades, Revisited.

    Some Nice Things Come for Free.

    Why This Will Work.

    Refinement.

    What About Software Piracy?

    Until the Sun Takes Over.

    Recap.

20. Not So Random Numbers.

    Roscoe Sets the Stage.

    Simulating the Batter.

    First Steps.

    Second Steps.

    Generating More Probabilities.

    Of Course, We’ve Already Left the World of Baseball.

    Reality Is Ugly.

    Monday’s Solution.

    Lessons Learned.

    Recap.

VI. ADVANCED TOPICS.

21. Crisis.

    The Five Days of the Fish.

    The Fish Market.

    Day 1: Unaware.

    Day 2: Avoiding the Issue.

    Day 3: Enter “The Fixer”.

    Day 4: The Turning Point.

    Day 5: Two Critical Paths.

    Moral of the Story.

    Recap.

22. Growth.

    Growth Issues.

    The Naïve Model.

    Consequences of the Model.

    An Illustrative Example.

    Non-Linearity.

    Call to Action.

    Conclusions.

    Nomograph.

    Spreadsheet.

    Recap.

23. Culture.

    What Is a Culture?

    Strong and Weak Cultures.

    Defining Corporate Values.

    And the Applicability to Software Is…

    Building a Strong Culture.

    When You’re Looking for a Job…

    The Bottom Line.

    Recap.

24. Putting It All Together.

    Schlepper.

    Macher.

    Mensch.

    More on Mensches.

    Population Distribution.

    Some Final Thoughts on the Model.

    Recap.

Acknowledgments.

Index.

View a Sample Chapter PDF:/samplechapter/0321321316.pdf

Joe Marasco is a retired senior vice-president and business-unit manager for Rational Software, now one of the five brands of the IBM Corporation. He held numerous positions of responsibility in product development, marketing, and the field sales organization, overseeing initiatives for the Rational Apex product and Visual Modeler for Microsoft Visual Studio. In 1998, he served as Senior VP of Operations. He retired from Rational in 2003. He holds a bachelor's degree in chemical engineering from The Cooper Union, a Ph.D. in physics from the University of Geneva, Switzerland, and an M.S.A. from the University of California, Irvine Graduate School of Management. When not writing, he barbecues and plays golf; his ribs are much tastier than his scores.


© Copyright Pearson Education. All rights reserved.

"This set of articles captures decades of in-the trenches experience across a broad spectrum of software topics. Joe Marasco has the scars and the smarts to articulate patterns of success that can satisfy a broad audience. He uses mathematics, physics, common sense, and storytelling along with a no-candy-coating style to provide unique perspectives on significant problems in delivering software results as a business. Whether you are a computer science theoretician, a frustrated software project manager, a successful businessman, or a skeptical programmer, you will learn a lot from this compilation."
Walker Royce, Vice President, IBM Software Services-Rational, and author of Software Project Management (Addison-Wesley)

"Joe Marasco's readable essays on managing successful projects show that software development managers—no different from all managers—must embrace the fundamentals of management if they are to succeed: working through people and process to be decisive, dealing with politics, keeping on schedule, and, yes, shipping a well-developed product. Marasco uses plain English to explain many integrated skills, ranging from estimating the time it will take to really do things, to negotiating effectively, even to eloquently describing three distinct phases of our personal development. He frequently uses a 'can we talk?' conversation with a fictional colleague, Roscoe Leroy, in a Socratic dialogue to illustrate the two sides to a point in many areas (reminiscent of Galileo's writings to explain his then-heretical views); in this case, Marasco's advice will help technology professionals escape the clutches of pervasive Dilbertian incompetence, and enable readers to be more effective in our ever-changing world."
Carl Selinger, author of Stuff You Don't Learn in Engineering School: Skills for Success in the Real World (Wiley-IEEE Press), and contributing editor of IEEE Spectrum magazine

The new software management classic: in-the-trenches wisdom from legendary project leader Joe Marasco

Over the course of a distinguished career, Joe Marasco earned a reputation as the go-to software project manager: the one to call when you were facing a brutally tough, make-or-break project. Marasco reflected on his experiences in a remarkable series of "Franklin's Kite" essays for The Rational Edge, Rational and IBM's online software development magazine. Now, Marasco collects and updates those essays, bringing his unique insights (and humor) to everything from modeling to scheduling, team dynamics to compensation. The result: a new classic that deserves a place alongside Frederick Brooks' The Mythical Man-Month in the library of every developer and software manager. If you want to ship products you're proud of... ship on time and on budget... deliver real customer value... you simply must read The Software Development Edge.

Highlights include

  • How software projects resemble other projects—and how they're different

  • The iterative problem-solving clock: ending the day with real solutions

  • The realities of scheduling: How late are you going to be?

  • Trade-offs, estimating, project rhythm, and getting products out the door

  • Understanding what you're seeing, hearing, and feeling as a software manager

  • The human element: politics, negotiation, compensation, culture, and growth

  • Avoiding crises before they happen... and mitigating them when they do

  • Thinking laterally: original ideas in software project management


© Copyright Pearson Education. All rights reserved.

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