Economics

• Balanced Coverage of Both Traditional and Modern Theories: Basic core theory is covered thoroughly in the first half of the book, and a fully up-to-date, authoritative treatment of modern theories–such as industrial organization theories, game theory, transaction cost theory, information theory and contract theory–is included in the second half.
• Real-World Examples and Applications: Hundreds of examples and applications use real people, real companies, and real data to illustrate basic microeconomic theory. Providing valuable practical perspective, abundant examples and applications showcase the versatility of modern microeconomics.
• Solved Problems: Several Solved Problems in each chapter provide students with a step-by-step model for working out both qualitative and quantitative problems. Students get the opportunity to practice the method modeled in a series of related exercises at the end of the chapter.
• Cross-chapter Analyses: This feature is a crucial link between core theories covered in separate chapters, and gives students hands-on practice designed to sharpen their analytical and quantitative skills.
• What-if Policy Analysis: The book uses economic models to probe the likely outcomes of changes in public policies such as taxes, subsidies, barriers to entry, price floors and ceilings, quotas and tariffs, zoning, laws limiting diversification, pollution controls, licensing laws, and laws governing pensions.
• MyEconLab: An enhanced version of MyEconLab, the online homework and tutorial resource, is tightly integrated with this Fourth Edition. A prompt in the text directs student online for interactive Solved Problems, and an additional 60 audio-enhanced Solved Problems model the step-by-step approach to solving end-of-chapter. Groundbreaking graphing technology grades the graphs students draw and individualized Study Plans help students focus their study time while linking them to additional learning resources. Students who purchase a new copy of Microeconomics receive access to MyEconLab at no additional cost.

• Fresh Content for the Fourth Edition:
  • Shifts in both Demand and Supply Curves: New material and a new Application in Chapter 2 show what happens to equilibrium prices and quantities if both supply and demand curves shift.
  • Long-Run Market Supply Curve with Trade: Chapter 8 illustrates why the import supply curve is horizontal for small countries using a real-world cotton example.
  • Behavioral Economics: Two new sections discuss major issues in behavioral economics. Chapter 11 examines the role of bandwagon effects on monopoly pricing over time, while Chapter 16 discusses the importance of time varying discounting in explaining procrastination and in avoiding environmental disasters.
  • Auctions: Chapter 14 features a new section on bidders’ strategies in auctions.  In addition, two new Applications discuss eBay auctions.
  • New Examples: Recent events, like the monopoly pricing of the iPod^® and analysis of the Harry Potter and the Prisoner of Azkaban™ DVD to exemplify price discrimination, illustrate core microeconomic concepts.
• Hundreds of New Problems and Questions:
  • Exercises: This Fourth Edition boasts over 50% more exercises over the previous one, bringing the total number to 617–averaging over 32 per chapter.  Of these, 39% are based on recent newspaper articles, Applications in the chapter, and other real-world issues and events.
  • Verbal Answers Using Slides: Each chapter now includes three audio-enabled PowerPoint^® slides authored by James Dearden of Lehigh University. With these visual, verbal aids students hear Dearden talk through the solution at the same time they watch him draw out the answer on screen. A large number of these exercises are based on real-world events, many torn from right from the headlines, and an even larger majority of them are multipart exercises. This innovative learning tool is available online at www.myeconlab.com/perloff.
• Additional Learning Tools:
  • Margin Notes: Major phrases are defined in both the text and highlighted in the margin.  These notes clearly link concepts to Applications, Solved Problems, and other material with end-of-chapter exercises.
  • End-of-Chapter Exercise Signals: New signposts help students navigate end-of-chapter problems.  An asterisk (*) indicates an answer is available at the end of the book.  An A means it is explicitly linked to an Application, a Solved Problem, or some other material within the chapter. Exercises with a C may require the use of calculus to solve.  A W prompts students to get on the Web for audio-enable PowerPoint answers at www.myeconlab.com/perloff.
• New Applications:
  • Over 75% New or Updated: The Fourth Edition is replete with current applications from the flu vaccine shortage to the effect of the movie Sideways on the demand for wine.
  • Extension of Applications: Nearly half of the 66 Solved Problems in the Fourth Edition are linked to adjacent applications. Five Cross-Chapter Analyses combine Applications with Solved Problems, and look at topics like outsourcing and the World Trade Organization.
• Up-to-the-minute Data: The Fourth Edition is infused with new real-world data such as a recent study of whether it pays to go to college, fresh estimates of production and cost functions, and a new table on actual measures of consumer surplus.
• MyEconLab: An enhanced version of MyEconLab, the online homework and tutorial resource, is tightly integrated with this Fourth Edition. A prompt in the text directs student online for interactive Solved Problems, and an additional 60 audio-enhanced Solved Problems model the step-by-step approach to solving end-of-chapter. Groundbreaking graphing technology grades the graphs students draw and individualized Study Plans help students focus their study time while linking them to additional learning resources. Students who purchase a new copy of Microeconomics receive access to MyEconLab is available at no additional cost.

1. Introduction.

I. SUPPLY AND DEMAND.

2. Supply and Demand.

3. Applying the Supply-and-Demand Model.
II. CONSUMER THEORY.

4. Consumer Choice.

5. Applying Consumer Theory.
III. THEORY OF THE FIRM.

6. Firms and Production.

7. Costs.
IV. PERFECT COMPETITION.

8. Competitive Firms and Markets.

9. Applying the Competitive Model.

10. General Equilibrium and Economic Welfare.
V. MARKET POWER AND MARKET STRUCTURE.

11. Monopoly.

12. Pricing.

13. Oligopoly and Monopolistic Competition.

14. Strategy.
VI. FACTOR MARKETS.

15. Factor Markets and Vertical Integration.

16. Interest Rates, Investments, and Capital Markets.
VII. UNCERTAINTY, MISSING MARKETS, AND LIMITED INFORMATION.

17. Uncertainty.

18. Externalities, Commons, and Public Goods.

19. Asymmetric Information.

20. Contracts and Moral Hazards.

Intermediate Microeconomics (Algebra Based)  (Economics)
Managerial Economics  (Economics)

• 
  Microeconomics plus MyEconLab plus eBook 1-semester Student Access Kit, 5/E
  Perloff
  ©2009 | Prentice Hall | Cloth Package; 800 pp | Instock
  ISBN-10: 0321531191 | ISBN-13: 9780321531193
  Suggested retail price: $180.00  Net price: $135.00  (What's this?)Brief Description

  

  Students need to learn two skills in this course: they need to master the requisite micro theory, and at the same time develop their problem-solving skills. Microeconomics has become a market leader because Perloff presents theory in the context of real, data-driven examples, and then develops intuition through his hallmark Solved Problems. Students gain a practical perspective, seeing how models connect to real-world decisions being made in today’s firms and policy debates.
  
  The Fifth Edition reflects critical developments in the field, including a new chapter on game theory (Chapter 14), expanded coverage of behavioral economics, and the latest data and applications.
  
  It is easy to encourage students to practice working problems with MyEconLab, the online homework and tutorial system. New to the Fifth Edition, MyEconLab now includes exercises and Solved Problems pulled right from the book, as well as Economics Videos featuring ABC News. For more information visit MyEconLab and Economics Videos.
  
  For a calculus-based microeconomics course, consider Perloff’s new text, Microeconomics: Theory and Applications with Calculus.
  

MyEconLab Course for Microeconomics, 4/E
Perloff
©2007 | Prentice Hall | Website | Instock
ISBN-10: 0321486307 | ISBN-13: 9780321486301
Online purchase price: $70.00

MyEconLab Homework for Microeconomics, 4/E
Perloff
©2007 | Prentice Hall | Website | Instock
ISBN-10: 0321455185 | ISBN-13: 9780321455185
Online purchase price: $45.00

MyEconLab in CourseCompass Course for Microeconomics, 4/E
Perloff
©2007 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0321374533 | ISBN-13: 9780321374530
Online purchase price: $70.00URL:  http://www.myeconlab.com
Availability: Retired | Student Access Type: Access Code Required
Request Content       Take a Tour

MyEconLab in CourseCompass Homework for Microeconomics, 4/E
Perloff
©2007 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0321456777 | ISBN-13: 9780321456779
Online purchase price: $45.00

Availability: Now! | Student Access Type: Access Code Required
Request Content       Take a Tour

Companion Website, 4/E
Perloff
©2007 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0321374541 | ISBN-13: 9780321374547
This online resource is available at no cost.

Companion Website, 4/E
Perloff
©2007 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0321374541 | ISBN-13: 9780321374547
This online resource is available at no cost.

MyEconLab Course for Microeconomics, 4/E
Perloff
©2007 | Prentice Hall | Website | Instock
ISBN-10: 0321486307 | ISBN-13: 9780321486301
Online purchase price: $70.00

MyEconLab Homework for Microeconomics, 4/E
Perloff
©2007 | Prentice Hall | Website | Instock
ISBN-10: 0321455185 | ISBN-13: 9780321455185
Online purchase price: $45.00

MyEconLab in CourseCompass Course for Microeconomics, 4/E
Perloff
©2007 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0321374533 | ISBN-13: 9780321374530
Online purchase price: $70.00URL:  http://www.myeconlab.com
Availability: Retired | Student Access Type: Access Code Required
Request Content       Take a Tour

MyEconLab in CourseCompass Homework for Microeconomics, 4/E
Perloff
©2007 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0321456777 | ISBN-13: 9780321456779
Online purchase price: $45.00

Availability: Now! | Student Access Type: Access Code Required
Request Content       Take a Tour

Online Computerized Test Bank, 4/E
Perloff
©2007 | Prentice Hall | Electronic Supplement | Instock
ISBN-10: 0321374525 | ISBN-13: 9780321374523
    View Downloadable Files

Online Instructor's Manual, 4/E
Perloff
©2007 | Prentice Hall | Electronic Supplement; 0 pp | Instock
ISBN-10: 0321374584 | ISBN-13: 9780321374585
    View Downloadable Files

Online PowerPoint Presentation, 4/E
Perloff
©2007 | Prentice Hall | Electronic Supplement | Instock
ISBN-10: 0321374495 | ISBN-13: 9780321374493
    View Downloadable Files

Online Test Bank, 4/E
Perloff
©2007 | Prentice Hall | Electronic Supplement | Instock
ISBN-10: 0321374517 | ISBN-13: 9780321374516
    View Downloadable Files

Online Transparency Masters w/ Student Worksheets, 4/E
Perloff
©2007 | Prentice Hall | Electronic Supplement | Instock
ISBN-10: 032137455X | ISBN-13: 9780321374554
    View Downloadable Files

eThemes of the Times Answers for Microeconomics, 4/E
Addison-Wesley
©2007 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0321485521 | ISBN-13: 9780321485526
    View Downloadable Files

Companion Website, 4/E
Perloff
©2007 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0321374541 | ISBN-13: 9780321374547
This online resource is available at no cost.

MyEconLab Course for Microeconomics, 4/E
Perloff
©2007 | Prentice Hall | Website | Instock
ISBN-10: 0321486307 | ISBN-13: 9780321486301
Online purchase price: $70.00

MyEconLab Homework for Microeconomics, 4/E
Perloff
©2007 | Prentice Hall | Website | Instock
ISBN-10: 0321455185 | ISBN-13: 9780321455185
Online purchase price: $45.00

MyEconLab in CourseCompass Course for Microeconomics, 4/E
Perloff
©2007 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0321374533 | ISBN-13: 9780321374530
Online purchase price: $70.00URL:  http://www.myeconlab.com

MyEconLab in CourseCompass Homework for Microeconomics, 4/E
Perloff
©2007 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0321456777 | ISBN-13: 9780321456779
Online purchase price: $45.00

For Intermediate Microeconomics (Algebra Based)

Prentice Hall Guide to Economist.com
Economist.com
©2002 | Prentice Hall | Paper | Instock
ISBN-10: 0130668346 | ISBN-13: 9780130668349
Suggested retail price: $20.00Net price: $15.00  (What's this?)

MyEconLab Course for Microeconomics, 4/E
Perloff
©2007 | Prentice Hall | Website | Instock
ISBN-10: 0321486307 | ISBN-13: 9780321486301
Online purchase price: $70.00

MyEconLab Homework for Microeconomics, 4/E
Perloff
©2007 | Prentice Hall | Website | Instock
ISBN-10: 0321455185 | ISBN-13: 9780321455185
Online purchase price: $45.00

MyEconLab in CourseCompass Course for Microeconomics, 4/E
Perloff
©2007 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0321374533 | ISBN-13: 9780321374530
Online purchase price: $70.00URL:  http://www.myeconlab.com
Availability: Retired | Student Access Type: Access Code Required
Request Content       Take a Tour

MyEconLab in CourseCompass Homework for Microeconomics, 4/E
Perloff
©2007 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0321456777 | ISBN-13: 9780321456779
Online purchase price: $45.00

Availability: Now! | Student Access Type: Access Code Required
Request Content       Take a Tour

Companion Website, 4/E
Perloff
©2007 | Prentice Hall | On-line Supplement | Instock
ISBN-10: 0321374541 | ISBN-13: 9780321374547
This online resource is available at no cost.

Give your students a choice! PearsonChoices products are designed to give your students more value and flexibility by letting them choose from a variety of text and media formats to best match their learning style and their budget.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, see the Packages Tab.

• 
  Microeconomics, CourseSmart eTextbook, 4/E
  Perloff
  ©2007 | Prentice Hall | Electronic Book; 800 pp | Instock
  ISBN-10: 0321483898 | ISBN-13: 9780321483898
  Online purchase price: $86.60Brief Description

  

  CourseSmart Textbooks Online is an exciting new choice for students looking to save money. As an alternative to purchasing the print textbook, students can subscribe to the same content online and save up to 50% off the suggested list price of the print text. With a CourseSmart etextbook, students can search the text, make notes online, print out reading assignments that incorporate lecture notes, and bookmark important passages for later review. For more information, or to subscribe to the CourseSmart eTextbook, visit www.coursesmart.com.

   

• 
  eBook for Microeconomics, 4/E
  Perloff
  ©2007 | Prentice Hall | On-line Supplement | Instock
  ISBN-10: 0321455177 | ISBN-13: 9780321455178
  Online purchase price: $35.00
  Brief Description

  

  The integrated eText in MyEconLab allows students access to their textbook on any computer. The eText comes with a variety of helpful learning aids.
  
  The eText is not sold separately; it is an additional purchase for users who have already purchased access to the basic MyEconLab course.

This title is a member of the The MyEconLab Series Series, which also contains the titles below . You can also visit the MyEconLab Series Series page.

• 
  Economics, 3/E
  Hubbard & O'Brien
  ©2010 | Prentice Hall | Cloth; 1176 pp | Instock
  ISBN-10: 013602176X | ISBN-13: 9780136021766
  Suggested retail price: $194.00  Buy from myPearsonStoreNet price: $145.50  (What's this?)Brief Description

  

  For the two-semester Principles of Economics courses at 4-year & 2-year colleges and universities.

   

  Still Keeping it Real and More Accessible Than Ever!

  Hubbard & O'Brien keeps it real in the third edition with updated examples, data, and end-of-chapter problems, providing the most up-to-date discussion on the recession/financial crisis and the monetary and fiscal policy response.

   

  Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples.

  The #1 question students of economics ask themselves is:  "Why am I here, and will I ever use this?"  Hubbard/O'Brien answer this question by demonstrating that real businesses use economics to make real decisions daily.  This is motivating to all students, whether they are business majors or not.  All students can relate to businesses they encounter in their everyday lives.  Whether they open an art studio, do social work, trade on Wall Street, work for the government, or bartend at the local pub, students will benefit from understanding the economic forces behind their work.

• 
  Economics of Money, Banking and Financial Markets plus MyEconLab in CourseCompass plus eBook Student Access Kit, Alternate Edition, The
  Mishkin
  ©2007 | Prentice Hall | Cloth Package | Out of Stock
  ISBN-10: 0321456475 | ISBN-13: 9780321456472
  Suggested retail price: $180.00  Net price: $135.00  (What's this?)Brief Description

  

  If your course begins before 8/1/06, you can use Mishkin's Seventh Edition Update by clicking here. Starting in August 2006, the Alternate Edition will be available, and will come packaged with an access kit for the new easy-to-use format of MyEconLab, which requires no set-up by the professor and offers students book-specific practice, online homework, access to the eBook, and learning resources. (For that ISBN, click here.) Professors who wish to use advanced course management should order the ISBN above to receive the book packaged with MyEconLab in CourseCompass.
  
  

  Economics of Money, Banking, and Financial Markets heralded a dramatic shift in the teaching of the money and banking course in its first edition, and today it is still setting the standard. By applying an analytical framework to the patient, stepped-out development of models, Frederic Mishkin draws students into a deeper understanding of modern monetary theory, banking, and policy. His landmark combination of common sense applications with current, real-world events provides authoritative, comprehensive coverage in an informal tone students appreciate. Mishkin’s previous post as Executive Vice President and Director of Research at the Federal Reserve Bank of New York lends an insiders-view that helps to demystify this key institution for students.
  
  

  This Alternate Edition of The Economics of Money, Banking, and Financial Markets is the ideal choice for courses with limited emphasis on monetary theory—due to a prerequisite course in intermediate macroeconomics or a business school focus.

• 
  Economics of Money, Banking and Financial Markets plus MyEconLab in CourseCompass plus eBook Student Access Kit, The, 8/E
  Mishkin
  ©2007 | Prentice Hall | Cloth Package | Instock
  ISBN-10: 0321451236 | ISBN-13: 9780321451231
  Suggested retail price: $180.00  Buy from myPearsonStoreNet price: $135.00  (What's this?)Brief Description

  

  If your course begins before 8/1/06, click here. Starting in August 2006, this text will come packaged with an access kit for the new easy-to-use format of MyEconLab, which requires no set-up by the professor and offers students book-specific practice, online homework, access to the eBook, and learning resources. (For that ISBN, click here.) Professors who wish to use advanced course management should order the ISBN above to receive the book packaged with MyEconLab in CourseCompass.
  
  

  Economics of Money, Banking, and Financial Markets heralded a dramatic shift in the teaching of the money and banking course in its first edition, and today it is still setting the standard. By applying an analytical framework to the patient, stepped-out development of models, Frederic Mishkin draws students into a deeper understanding of modern monetary theory, banking, and policy. His landmark combination of common sense applications with current, real-world events provides authoritative, comprehensive coverage in an informal tone students appreciate. Mishkin’s previous post as Executive Vice President and Director of Research at the Federal Reserve Bank of New York lends an insiders-view that helps to demystify this key institution for students.

• 
  Economics of Money, Banking and Financial Markets plus MyEconLab plus eBook 1-semester Student Access Kit, Alternate Edition, The
  Mishkin
  ©2007 | Prentice Hall | Cloth Package | Instock
  ISBN-10: 0321427807 | ISBN-13: 9780321427809
  Suggested retail price: $173.33  Buy from myPearsonStoreNet price: $130.00  (What's this?)Brief Description

  

  Economics of Money, Banking, and Financial Markets heralded a dramatic shift in the teaching of the money and banking course in its first edition, and today it is still setting the standard. By applying an analytical framework to the patient, stepped-out development of models, Frederic Mishkin draws students into a deeper understanding of modern monetary theory, banking, and policy. His landmark combination of common sense applications with current, real-world events provides authoritative, comprehensive coverage in an informal tone students appreciate. Mishkin’s previous post as Executive Vice President and Director of Research at the Federal Reserve Bank of New York lends an insiders-view that helps to demystify this key institution for students.
  
  

  This Alternate Edition of The Economics of Money, Banking, and Financial Markets is the ideal choice for courses with limited emphasis on monetary theory—due to a prerequisite course in intermediate macroeconomics or a business school focus.

   

  This text comes packaged with an access kit for the new easy-to-use format of MyEconLab, which requires no set-up by the professor. With this, students can access practice problems for each chapter in the book, graphing questions, learning resources, and live tutoring. Professors who plan to use advanced course management online should order the book with MyEconLab in CourseCompass. View ‘Alternate Versions’ of this book on the web catalog page, or contact your local representative for details.

• 
  Economics of Money, Banking and Financial Markets plus MyEconLab plus eBook 1-semester Student Access Kit, The, 8/E
  Mishkin
  ©2007 | Prentice Hall | Cloth Package | Instock
  ISBN-10: 0321415051 | ISBN-13: 9780321415059
  Suggested retail price: $173.33  Buy from myPearsonStoreNet price: $130.00  (What's this?)Brief Description

  

  The Economics of Money, Banking, and Financial Markets heralded a dramatic shift in the teaching of the money and banking course in its first edition, and today it is still setting the standard. By applying an analytical framework to the patient, stepped-out development of models, Frederic Mishkin draws students into a deeper understanding of modern monetary theory, banking, and policy. His landmark combination of common sense applications with current, real-world events provides authoritative, comprehensive coverage in an informal tone students appreciate. Mishkin’s previous post as Executive Vice President and Director of Research at the Federal Reserve Bank of New York lends an insiders-view that helps to demystify this key institution for students.

   

  This text comes packaged with an access kit for the new easy-to-use format of MyEconLab, which requires no set-up by the professor. With this, students can access practice problems for each chapter in the book, graphing questions, learning resources, and live tutoring. Professors who plan to use advanced course management online should order the book with MyEconLab in CourseCompass. View ‘Alternate Versions’ of this book on the web catalog page, or contact your Pearson representative for details.

• 
  Economics plus MyEconLab in CourseCompass plus eBook Student Access Kit, 8/E
  Parkin
  ©2008 | Prentice Hall | Cloth Package | Instock
  ISBN-10: 0321487052 | ISBN-13: 9780321487056
  Suggested retail price: $200.67  Buy from myPearsonStoreNet price: $150.50  (What's this?)Brief Description

  

  The leading economists today started out as students taking the Principles course. Parkin writes in a way that reaches out to all students, encouraging them to think like economists from the first week of class. Economics provides a serious, analytical approach to the discipline by introducing the main ideas and then developing those ideas with the latest research, policy, and data. The result is that students learn to apply economics the way real economists do, by evaluating the decisions in their personal, academic, and professional lives.
  
  The Eighth Edition takes a new approach to modern macroeconomic theory with an earlier integration of international topics that gives an accurate picture of how theory is used to guide and evaluate macroeconomic policy. The microeconomics chapters include the latest research, and incorporate a unifying theme related to the tension between self- and social-interest.
  
  Starting in this edition, MyEconLab now includes all of Parkin’s end-of-chapter problems so that assignments can be automatically graded online. MyEconLab in CourseCompass™ provides additional optional customization and communication tools. Instructors who teach distance-learning courses or very large lecture sections find the CourseCompass™ format useful because they can upload course documents and assignments, customize the order of chapters, and use communication features such as Digital Dropbox and Discussion Board.
  
  View a demo of MyEconLab. For more information about MyEconLab in CourseCompass™, or to request an Instructor Access Code, visit MyEconLab.
  

• 
  Economics plus MyEconLab in CourseCompass plus eBook Student Access Kit
  Leeds, von Allmen & Schiming
  ©2006 | Prentice Hall | Cloth Package | Instock
  ISBN-10: 032145653X | ISBN-13: 9780321456533
  Suggested retail price: $200.67  Buy from myPearsonStoreNet price: $150.50  (What's this?)Brief Description

  

  If your course begins before 8/1/06, click here. Starting in August 2006, this text will come packaged with an access kit for the new easy-to-use format of MyEconLab, which requires no set-up by the professor and offers students book-specific practice, online homework, access to the eBook, and learning resources. (For that ISBN, click here.) Professors who wish to use advanced course management should order the ISBN above to receive the book packaged with MyEconLab in CourseCompass.

   

  Economics offers a novel approach to the principles of economics course based on three pedagogical principles:

  • Ongoing assessment is an essential component of the learning process;
  • Students understand concepts better when they are presented in the context of engaging stories;
  • Students remember more when they connect concepts to what they see or read in the news and what they experience in their every day life.

  Quality assessment permeates every component of Economics, the first textbook to offer a class-tested test bank. MyEconLab’s innovative online homework and tutorial system, with its innovative computer-grade graphing exercises, is tightly linked to the text.

• 
  Economics plus MyEconLab plus eBook 2-semester Student Access Kit, 8/E
  Parkin
  ©2008 | Prentice Hall | Cloth Package; 888 pp | Instock
  ISBN-10: 0321423003 | ISBN-13: 9780321423009
  Suggested retail price: $200.67  Buy from myPearsonStoreNet price: $150.50  (What's this?)Brief Description

  

  The leading economists today started out as students taking the Principles course. Parkin writes in a way that reaches out to all students, encouraging them to think like economists from the first week of class. Economics provides a serious, analytical approach to the discipline by introducing the main ideas and then developing those ideas with the latest research, policy, and data. The result is that students learn to apply economics the way real economists do, by evaluating the decisions in their personal, academic, and professional lives.
  
  The Eighth Edition takes a new approach to modern macroeconomic theory with an earlier integration of international topics that gives an accurate picture of how theory is used to guide and evaluate macroeconomic policy. The microeconomics chapters include the latest research, and incorporate a unifying theme related to the tension between self- and social-interest.
  
  Starting in this edition, MyEconLab now includes all of Parkin’s end-of-chapter problems so that assignments can be automatically graded online.
  

• 
  Economics Today plus MyEconLab in CourseCompass plus eBook Student Access Kit, 14/E
  Miller
  ©2008 | Prentice Hall | Cloth Package; 924 pp | Instock
  ISBN-10: 0321481321 | ISBN-13: 9780321481320
  Suggested retail price: $200.67  Net price: $150.50  (What's this?)Brief Description

  

  Students learn best when they see a concept applied in the context of examples they understand. That is why Economics Today is so successful in classrooms where students hail from a wide variety of majors, backgrounds, and ages. An abundance of relentlessly current, news-worthy examples motivate every chapter and reflect the interests of today’s diverse student population. In this new edition, Miller has responded to the way students use their textbook as a study tool by incorporating new pedagogy to help students study effectively and by giving them more opportunities to practice.
  
  MyEconLab now includes a subset of Miller’s end-of-chapter problems so that assignments can be automatically graded online. MyEconLab in CourseCompass™ provides additional optional customization and communication tools. Instructors who teach distance-learning courses or very large lecture sections find the CourseCompass™ format useful because they can upload course documents and assignments, customize the order of chapters, and use communication features such as Digital Dropbox and Discussion Board.
  
  View a demo of MyEconLab. For more information about MyEconLab in CourseCompass™, or to request an Instructor Access Code, visit MyEconLab.
  

• 
  Economics Today plus MyEconLab plus eBook 2-semester Student Access Kit, 14/E
  Miller
  ©2008 | Prentice Hall | Cloth Package; 924 pp | Instock
  ISBN-10: 0321422341 | ISBN-13: 9780321422347
  Suggested retail price: $198.67  Net price: $149.00  (What's this?)Brief Description

  

  Students learn best when they see a concept applied in the context of examples they understand. That is why Economics Today is so successful in classrooms where students hail from a wide variety of majors, backgrounds, and ages. An abundance of relentlessly current, news-worthy examples motivate every chapter and reflect the interests of today’s diverse student population. In this new edition, Miller has responded to the way students use their textbook as a study tool by incorporating new pedagogy to help students study effectively and by giving them more opportunities to practice. 

• 
  Economics Today: The Macro View plus MyEconLab in CourseCompass plus eBook Student Access Kit, 14/E
  Miller
  ©2008 | Prentice Hall | Paper Package | Instock
  ISBN-10: 0321483022 | ISBN-13: 9780321483027
  Suggested retail price: $154.33  Buy from myPearsonStoreNet price: $115.75  (What's this?)Brief Description

  

  Students learn best when they see a concept applied in the context of examples they understand. That is why Economics Today: The Macro View is so successful in classrooms where students hail from a wide variety of majors, backgrounds, and ages. An abundance of relentlessly current, news-worthy examples motivate every chapter and reflect the interests of today’s diverse student population. In this new edition, Miller has responded to the way students use their textbook as a study tool by incorporating new pedagogy to help students study effectively and by giving them more opportunities to practice.
  
  MyEconLab now includes a subset of Miller’s end-of-chapter problems so that assignments can be automatically graded online. MyEconLab in CourseCompass™ provides additional optional customization and communication tools. Instructors who teach distance-learning courses or very large lecture sections find the CourseCompass™ format useful because they can upload course documents and assignments, customize the order of chapters, and use communication features such as Digital Dropbox and Discussion Board.
  
  View a demo of MyEconLab. For more information about MyEconLab in CourseCompass™, or to request an Instructor Access Code, visit MyEconLab.
  

• 
  Economics Today: The Macro View plus MyEconLab plus eBook 1-semester Student Access Kit, 14/E
  Miller
  ©2008 | Prentice Hall | Paper Package; 604 pp | Instock
  ISBN-10: 0321421442 | ISBN-13: 9780321421449
  Suggested retail price: $154.33  Net price: $115.75  (What's this?)Brief Description

  

  Students learn best when they see a concept applied in the context of examples they understand. That is why Economics Today: The Macro View is so successful in classrooms where students hail from a wide variety of majors, backgrounds, and ages. An abundance of relentlessly current, news-worthy examples motivate every chapter and reflect the interests of today’s diverse student population. In this new edition, Miller has responded to the way students use their textbook as a study tool by incorporating new pedagogy to help students study effectively and by giving them more opportunities to practice. 

• 
  Economics Today: The Micro View plus MyEconLab in CourseCompass plus eBook Student Access Kit, 14/E
  Miller
  ©2008 | Prentice Hall | Paper Package; 604 pp | Instock
  ISBN-10: 0321484223 | ISBN-13: 9780321484222
  Suggested retail price: $154.33  Buy from myPearsonStoreNet price: $115.75  (What's this?)Brief Description

  

  Students learn best when they see a concept applied in the context of examples they understand. That is why Economics Today: The Micro View is so successful in classrooms where students hail from a wide variety of majors, backgrounds, and ages. An abundance of relentlessly current, news-worthy examples motivate every chapter and reflect the interests of today’s diverse student population. In this new edition, Miller has responded to the way students use their textbook as a study tool by incorporating new pedagogy to help students study effectively and by giving them more opportunities to practice.
  
  MyEconLab now includes a subset of Miller’s end-of-chapter problems so that assignments can be automatically graded online. MyEconLab in CourseCompass™ provides additional optional customization and communication tools. Instructors who teach distance-learning courses or very large lecture sections find the CourseCompass™ format useful because they can upload course documents and assignments, customize the order of chapters, and use communication features such as Digital Dropbox and Discussion Board.
  
  View a demo of MyEconLab. For more information about MyEconLab in CourseCompass™, or to request an Instructor Access Code, visit MyEconLab.
  

• 
  Economics Today: The Micro View plus MyEconLab in CourseCompass plus eBook Student Access Kit, 13/E
  Miller
  ©2007 | Prentice Hall | Paper Package | Instock
  ISBN-10: 0321450922 | ISBN-13: 9780321450920
  Suggested retail price: $139.33  Net price: $104.50  (What's this?)Brief Description

  

  If your course begins before 8/1/06, click here. Starting in August 2006, this text will come packaged with an access kit for the new easy-to-use format of MyEconLab, which requires no set-up by the professor and offers students book-specific practice, online homework, access to the eBook, and learning resources. (For that ISBN, click here.) Professors who wish to use advanced course management should order the ISBN above to receive the book packaged with MyEconLab in CourseCompass.
  
  

  Roger Miller believes that students learn best when they are motivated, and that motivation comes when they connect an idea to their day-to-day lives. That is why every chapter of Economics Today is packed with thought-provoking applications that give immediate, common-sense reinforcement to economic concepts. From international to local, corporate to consumer, policy to personal, these examples spark lively discussion both in and out of the classroom. The result is that students gain a natural understanding of economic theory and analysis, and they learn to use economic reasoning in their everyday decisions.

• 
  Economics Today: The Micro View plus MyEconLab plus eBook 1-semester Student Access Kit, 14/E
  Miller
  ©2008 | Prentice Hall | Paper Package; 604 pp | Instock
  ISBN-10: 0321425065 | ISBN-13: 9780321425065
  Suggested retail price: $154.33  Buy from myPearsonStoreNet price: $115.75  (What's this?)Brief Description

  

  Students learn best when they see a concept applied in the context of examples they understand. That is why Economics Today: The Micro View is so successful in classrooms where students hail from a wide variety of majors, backgrounds, and ages. An abundance of relentlessly current, news-worthy examples motivate every chapter and reflect the interests of today’s diverse student population. In this new edition, Miller has responded to the way students use their textbook as a study tool by incorporating new pedagogy to help students study effectively and by giving them more opportunities to practice. 

• 
  Economics, Updated Edition, 2/E
  Hubbard & O'Brien
  ©2009 | Prentice Hall | Cloth; 1168 pp | Instock
  ISBN-10: 0136092055 | ISBN-13: 9780136092056
  Suggested retail price: $194.00  Buy from myPearsonStoreNet price: $145.50  (What's this?)Brief Description

  

  For the two-semester Principles of Economics courses at 4-year & 2-year colleges and universities.
  
  

  Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples.   

   

  The updated edition offers insights into the exciting economic topics that are in the news and affecting all of us today—like the election, the housing market, the impact of the current oil situation, current challenges to airlines, debates over trade policy, and consequences of the “amazing shrinking dollar.”
  

• 
  Economics: Principles, Applications, and Tools, 5/E
  O'Sullivan, Sheffrin & Perez
  ©2007 | Prentice Hall | Paper; 768 pp | Instock
  ISBN-10: 013223565X | ISBN-13: 9780132235655
  Suggested retail price: $194.00  Buy from myPearsonStoreNet price: $145.50  (What's this?)Brief Description

  

  O’Sullivan/Sheffrin/Perez 5e uses questions to drive student interest, then applications to illustrate concepts, and then tools to practice economic concepts.

   

  Students come into their first Economics course thinking they will better understand the economy around them; the choices our government, international governments, businesses, and individuals make.  Unfortunately, many don’t get answers to those questions when they complete the course.

   

  O/S/P uses chapter opening questions, applications that explain and tie to those questions throughout the chapter, and chapter ending tools to help students actively internalize economics.

• 
  Economics: Private Markets and Public Choice plus MyEconLab plus eBook 2-semester Student Access Kit, 7/E
  Ekelund, Ressler & Tollison
  ©2006 | Prentice Hall | Cloth Package; 797 pp | Instock
  ISBN-10: 032145779X | ISBN-13: 9780321457790
  Suggested retail price: $198.67  Buy from myPearsonStoreNet price: $149.00  (What's this?)Brief Description

  

  This text comes packaged with an access kit for the new easy-to-use format of MyEconLab, which requires no set-up by the professor. With this, students can access practice problems for each chapter in the book, graphing questions, learning resources, and live tutoring. Professors who plan to use advanced course management online should order the book with MyEconLab in CourseCompass. View ‘Alternate Versions’ of this book on the web catalog page, or contact your local representative for details.
  
  

  Maximizing happiness means more than maximizing wealth, and yet many students assume economists only care about "the bottom line." Economics: Private Markets and Public Choice emphasizes that economics is, at its base, about our society's well-being and our individual happiness in all forms, not just profit. The authors teach students to apply economic concepts not only to key policy decisions like taxes, inflation, and free trade, but also to personal decisions such as household finance, marriage, and career choices.
  
  

  The Seventh Edition is enhanced by MyEconLab, the online homework system featuring automatically graded graphing problems and proven tutorial tools. Access to MyEconLab comes with every new textbook at no additional cost to the student.

• 
  Essential Foundations of Economics, 5/E
  Bade & Parkin
  ©2011 | Prentice Hall | Cloth; 624 pp | Instock
  ISBN-10: 013800823X | ISBN-13: 9780138008239
  Suggested retail price: $147.67  Buy from myPearsonStoreNet price: $110.75  (What's this?)Brief Description

  

  A practice-oriented learning system that breaks the traditional textbook mold.
  
  To help the student focus on the most important concepts—and effectively practice application of those concepts—Essential Foundations of Economics is structured around a Checklist/Checkpoint system. The result is a patient, confidence-building textbook that prepares the student to use economics in their everyday life, regardless of what their future career will be.
  
  The fifth edition contains well-targeted content adjustments that offer more examples, dynamic chapter openers, and applications containing compelling content and real-world issues.
  

• 
  Essentials of Economics, 2/E
  Hubbard & O'Brien
  ©2009 | Prentice Hall | Paper; 720 pp | Instock
  ISBN-10: 0136086233 | ISBN-13: 9780136086239
  Suggested retail price: $147.67  Net price: $110.75  (What's this?)Brief Description

  

  For Survey of Economics courses at 4-year & 2-year colleges and universities
  
  Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples.  
  
  

• 
  Essentials of Economics
  Hubbard & O'Brien
  ©2007 | Prentice Hall | Paper; 656 pp | Instock
  ISBN-10: 0132309246 | ISBN-13: 9780132309240
  Suggested retail price: $147.67  Net price: $110.75  (What's this?)Brief Description

  

  Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples.   

  The #1 question students of economics ask themselves is: "Why am I here, and will I ever use this"?  Hubbard & O'Brien answer this question by demonstrating that real businesses use economics to make real decisions daily.  This is motivating to all students, whether they are business majors or not.  All students can relate to businesses they encounter in their everyday lives.   Whether they open an art studio, do social work, trade on Wall Street, work for the government, or bartend at the local pub, students will benefit from understanding the economic forces behind their work. 

• 
  Foundations of Economics plus MyEconLab plus eBook 2-semester Student Access Kit, 3/E
  Bade & Parkin
  ©2007 | Prentice Hall | Cloth Package | Instock
  ISBN-10: 0321397886 | ISBN-13: 9780321397881
  Suggested retail price: $198.67  Net price: $149.00  (What's this?)Brief Description

  

  Research shows the best way to learn is to put concepts to work with repeated practice. For this reason, frequent, quality practice is the cornerstone of the tightly-knit Foundations of Economics learning system, building student success in economics by doing economics.
  
  

  First, student attention is focused on what to study through a Checklist of clearly defined core concepts in each chapter. Section by section, Checkpoints demonstrate how to study by stepping through a Practice Problem and then engaging students with a parallel Exercise. In addition, the Third Edition addresses why we study economics through a new feature, Reality Check. With Foundations of Economics, students are taught to view economics as a skill to be honed rather than a collection of topics to be memorized.

   

  This text comes packaged with an access kit for the new easy-to-use format of MyEconLab, which requires no set-up by the professor. With this, students can access practice problems for each chapter in the book, graphing questions, learning resources, and live tutoring. Professors who plan to use advanced course management online should order the book with MyEconLab in CourseCompass. View ‘Alternate Versions’ of this book on the web catalog page, or contact your local representative for details.

• 
  Foundations of Macroeconomics, 5/E
  Bade & Parkin
  ©2011 | Prentice Hall | Cloth; 576 pp | Instock
  ISBN-10: 0136125832 | ISBN-13: 9780136125839
  Suggested retail price: $147.67  Buy from myPearsonStoreNet price: $110.75  (What's this?)Brief Description

  

  Economics is a subject you learn by doing. Foundations of Macroeconomics breaks the mold of a traditional text and becomes a practice-oriented learning system. Each chapter uses a Checklist to focus students’ attention on the most important key concepts. A discrete section introduces each of these core concepts and is immediately followed by a Checkpoint, a full page of practice that applies the concept. The result is a patient, confidence-building approach that prepares students to use economics in their lives, regardless of what their future career will be.
  
  Many instructors turn to online assessment in MyEconLab as a way to encourage practice without needing to grade homework by hand. Bade and Parkin have written online versions of their Checkpoints and end-of-chapter problems in MyEconLab so that there is complete synchronicity between the content online and in the text.

• 
  Foundations of Microeconomics, 5/E
  Bade & Parkin
  ©2011 | Prentice Hall | Cloth; 576 pp | Instock
  ISBN-10: 0136123139 | ISBN-13: 9780136123132
  Suggested retail price: $147.67  Buy from myPearsonStoreNet price: $110.75  (What's this?)Brief Description

  

  Economics is a subject you learn by doing. Foundations of Microeconomics breaks the mold of a traditional text and becomes a practice-oriented learning system. Each chapter uses a Checklist to focus students’ attention on the most important key concepts. A discrete section introduces each of these core concepts and is immediately followed by a Checkpoint, a full page of practice that applies the concept. The result is a patient, confidence-building approach that prepares students to use economics in their lives, regardless of what their future career will be.
  
  Many instructors turn to online assessment in MyEconLab as a way to encourage practice without needing to grade homework by hand. Bade and Parkin have written online versions of their Checkpoints and end-of-chapter problems in MyEconLab so that there is complete synchronicity between the content online and in the text.

• 
  Macroeconomics, 7/E
  Abel, Bernanke & Croushore
  ©2011 | Prentice Hall | Cloth; 672 pp | Instock
  ISBN-10: 0136114520 | ISBN-13: 9780136114529
  Suggested retail price: $173.33  Buy from myPearsonStoreNet price: $130.00  (What's this?)Brief Description

  

  Abel, Bernanke, and Croushore present macroeconomic theory in a way that prepares students to analyze real macroeconomic data used by policy makers and researchers. With a balanced treatment of both classical and Keynesian economics, the comprehensive coverage makes it easy for instructors to align chapters to fit their own syllabi.
  
  Students in this course often struggle to see how the macroeconomic models compare to one another, and fit into the big picture. This text uses a unified approach based on a single economics model that provides students with a clear understanding of macroeconomics and its classical and Keynesian assumptions.
  
  

• 
  Macroeconomics, 2/E
  Hubbard & O'Brien
  ©2008 | Prentice Hall | Paper; 704 pp | Instock
  ISBN-10: 0132356694 | ISBN-13: 9780132356695
  Suggested retail price: $147.67  Net price: $110.75  (What's this?)Brief Description

  

  Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples.   

   

  The #1 question students of economics ask themselves is: "Why am I here, and will I ever use this"?  Hubbard & O'Brien answer this question by demonstrating that real businesses use economics to make real decisions daily.  This is motivating to all students, whether they are business majors or not.  All students can relate to businesses they encounter in their everyday lives.   Whether they open an art studio, do social work, trade on Wall Street, work for the government, or bartend at the local pub, students will benefit from understanding the economic forces behind their work.

• 
  Macroeconomics, 3/E
  Hubbard & O'Brien
  ©2010 | Prentice Hall | Paper; 720 pp | Instock
  ISBN-10: 0136021824 | ISBN-13: 9780136021827
  Suggested retail price: $147.67  Buy from myPearsonStoreNet price: $110.75  (What's this?)Brief Description

  

  For the one-semester Principles of Macroeconomics courses at 4-year & 2-year colleges and universities.

   

  Still Keeping it Real and More Accessible Than Ever!

  Hubbard & O'Brien keeps it real in the third edition with updated examples, data, and end-of-chapter problems, providing the most up-to-date discussion on the recession/financial crisis and the monetary and fiscal policy response.

   

  Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples.

  The #1 question students of economics ask themselves is:  "Why am I here, and will I ever use this?"  Hubbard/O'Brien answer this question by demonstrating that real businesses use economics to make real decisions daily.  This is motivating to all students, whether they are business majors or not.  All students can relate to businesses they encounter in their everyday lives.  Whether they open an art studio, do social work, trade on Wall Street, work for the government, or bartend at the local pub, students will benefit from understanding the economic forces behind their work.

• 
  Macroeconomics plus MyEconLab in CourseCompass plus eText Student Access Kit, 8/E
  Parkin
  ©2008 | Prentice Hall | Cloth | Instock
  ISBN-10: 0321468864 | ISBN-13: 9780321468864
  Suggested retail price: $146.07  Buy from myPearsonStoreNet price: $109.55  (What's this?)Brief Description

  

  The leading economists today started out as students taking the Principles course. Parkin writes in a way that reaches out to all students, encouraging them to think like economists from the first week of class. Macroeconomics provides a serious, analytical approach to the discipline by introducing the main ideas and then developing those ideas with the latest research, policy, and data. The result is that students learn to apply economics the way real economists do, by evaluating the decisions in their personal, academic, and professional lives.
  
  The Eighth Edition takes a new approach to modern macroeconomic theory with an earlier integration of international topics that gives an accurate picture of how theory is used to guide and evaluate macroeconomic policy. The microeconomics chapters include the latest research, and incorporate a unifying theme related to the tension between self- and social-interest.
  
  Starting in this edition, MyEconLab now includes all of Parkin’s end-of-chapter problems so that assignments can be automatically graded online. MyEconLab in CourseCompass™ provides additional optional customization and communication tools. Instructors who teach distance-learning courses or very large lecture sections find the CourseCompass™ format useful because they can upload course documents and assignments, customize the order of chapters, and use communication features such as Digital Dropbox and Discussion Board.
  
  View a demo of MyEconLab. For more information about MyEconLab in CourseCompass™, or to request an Instructor Access Code, visit MyEconLab.

• 
  Macroeconomics, Updated Edition, 2/E
  Hubbard & O'Brien
  ©2009 | Prentice Hall | Paper; 720 pp | Instock
  ISBN-10: 013609208X | ISBN-13: 9780136092087
  Suggested retail price: $147.67  Buy from myPearsonStoreNet price: $110.75  (What's this?)Brief Description

  

  For the one semester Principles of Macroeconomics courses at 4-year & 2-year colleges and universities.
  
  

  Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples.   

  
  

  The updated edition offers insights into the exciting economic topics that are in the news and affecting all of us today—like the election, the housing market, the impact of the current oil situation, current challenges to airlines, debates over trade policy, and consequences of the “amazing shrinking dollar.”

  
  

  
  

• 
  Macroeconomics: Principles, Applications, and Tools, 5/E
  O'Sullivan, Sheffrin & Perez
  ©2007 | Prentice Hall | Cloth; 448 pp | Instock
  ISBN-10: 013232928X | ISBN-13: 9780132329286
  Suggested retail price: $147.67  Buy from myPearsonStoreNet price: $110.75  (What's this?)Brief Description

  

  O’Sullivan/Sheffrin/Perez 5e uses questions to drive student interest, then applications to illustrate concepts, and then tools to practice economic concepts.

   

  Students come into their first Economics course thinking they will better understand the economy around them; the choices our government, international governments, businesses, and individuals make.  Unfortunately, many don’t get answers to those questions when they complete the course.

   

  O/S/P uses chapter opening questions, applications that explain and tie to those questions throughout the chapter, and chapter ending tools to help students actively internalize economics.

• 
  Macroeconomics: Private Markets and Public Choice plus MyEconLab in CourseCompass plus eBook Student Access Kit, 7/E
  Ekelund, Ressler & Tollison
  ©2006 | Prentice Hall | Paper Package | Out of Stock
  ISBN-10: 0321456416 | ISBN-13: 9780321456410
  Suggested retail price: $146.07  Net price: $109.55  (What's this?)Brief Description

  

  If your course begins before 8/1/06, click here. Starting in August 2006, this text will come packaged with an access kit for the new easy-to-use format of MyEconLab, which requires no set-up by the professor and offers students book-specific practice, online homework, access to the eBook, and learning resources. (For that ISBN, click here.) Professors who wish to use advanced course management should order the ISBN above to receive the book packaged with MyEconLab in CourseCompass.

  
  

  Macroeconomics: Private Markets and Public Choice emphasizes that economics is, at its base, about our society's well-being and our individual happiness in all forms, not just profit. The authors teach students to apply economic concepts not only to key policy decisions like taxes, inflation, and free trade, but also to personal decisions such as household finance, marriage, and career choices.

  The Seventh Edition is enhanced by MyEconLab, the online homework system featuring automatically graded graphing problems and proven tutorial tools. Access to MyEconLab comes with every new textbook at no additional cost to the student.

• 
  Macroeconomics: Private Markets and Public Choice plus MyEconLab plus eBook 1-semester Student Access Kit, 7/E
  Ekelund, Ressler & Tollison
  ©2006 | Prentice Hall | Paper Package; 498 pp | Instock
  ISBN-10: 0321459687 | ISBN-13: 9780321459688
  Suggested retail price: $154.33  Buy from myPearsonStoreNet price: $115.75  (What's this?)Brief Description

  

  This text comes packaged with an access kit for the new easy-to-use format of MyEconLab, which requires no set-up by the professor. With this, students can access practice problems for each chapter in the book, graphing questions, learning resources, and live tutoring. Professors who plan to use advanced course management online should order the book with MyEconLab in CourseCompass. View ‘Alternate Versions’ of this book on the web catalog page, or contact your local representative for details.
  
  

  Macroeconomics: Private Markets and Public Choice emphasizes that economics is, at its base, about our society's well-being and our individual happiness in all forms, not just profit. The authors teach students to apply economic concepts not only to key policy decisions like taxes, inflation, and free trade, but also to personal decisions such as household finance, marriage, and career choices.
  
  

  The Seventh Edition is enhanced by MyEconLab, the online homework system featuring automatically graded graphing problems and proven tutorial tools. Access to MyEconLab comes with every new textbook at no additional cost to the student.

• 
  Microeconomics, 7/E
  Pindyck & Rubinfeld
  ©2009 | Prentice Hall | Cloth; 768 pp | Instock
  ISBN-10: 0132080230 | ISBN-13: 9780132080231
  Suggested retail price: $173.33  Buy from myPearsonStoreNet price: $130.00  (What's this?)Brief Description

  

  For undergraduate and graduate economics majors who are enrolled in an Intermediate Microeconomics course.

   

  A book that provides a treatment of microeconomic theory that stresses the relevance and application to managerial and public policy decision making.

• 
  Microeconomics, 2/E
  Hubbard & O'Brien
  ©2008 | Prentice Hall | Paper; 704 pp | Instock
  ISBN-10: 0138132771 | ISBN-13: 9780138132774
  Suggested retail price: $147.67  Buy from myPearsonStoreNet price: $110.75  (What's this?)Brief Description

  

  Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples.   

   

  The #1 question students of economics ask themselves is: "Why am I here, and will I ever use this"?  Hubbard & O'Brien answer this question by demonstrating that real businesses use economics to make real decisions daily.  This is motivating to all students, whether they are business majors or not.  All students can relate to businesses they encounter in their everyday lives.   Whether they open an art studio, do social work, trade on Wall Street, work for the government, or bartend at the local pub, students will benefit from understanding the economic forces behind their work.

• 
  Microeconomics, 3/E
  Hubbard & O'Brien
  ©2010 | Prentice Hall | Paper; 720 pp | Instock
  ISBN-10: 0136021972 | ISBN-13: 9780136021971
  Suggested retail price: $147.67  Buy from myPearsonStoreNet price: $110.75  (What's this?)Brief Description

  

  For the one-semester Principles of Microeconomics courses at 4-year & 2-year colleges and universities.

   

  Still Keeping it Real and More Accessible Than Ever!

  Hubbard & O'Brien keeps it real in the third edition with updated examples, data, and end-of-chapter problems, providing the most up-to-date discussion on the recession/financial crisis and the monetary and fiscal policy response.

   

  Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples.

  The #1 question students of economics ask themselves is:  "Why am I here, and will I ever use this?"  Hubbard/O'Brien answer this question by demonstrating that real businesses use economics to make real decisions daily.  This is motivating to all students, whether they are business majors or not.  All students can relate to businesses they encounter in their everyday lives.  Whether they open an art studio, do social work, trade on Wall Street, work for the government, or bartend at the local pub, students will benefit from understanding the economic forces behind their work.

• 
  Microeconomics plus MyEconLab in CourseCompass plus eBook Student Access Kit
  Leeds, von Allmen & Schiming
  ©2007 | Prentice Hall | Paper Package | Out of Stock
  ISBN-10: 0321451279 | ISBN-13: 9780321451279
  Suggested retail price: $154.33  Net price: $115.75  (What's this?)Brief Description

  

  If your course begins before 8/1/06, click here. Starting in August 2006, this text will come packaged with an access kit for the new easy-to-use format of MyEconLab,which requires no set-up by the professor and offers students book-specific practice, online homework, access to the eBook, and learning resources. (For that ISBN, click here.) Professors who wish to use advanced course management should order the ISBN above to receive the book packaged with MyEconLab in CourseCompass.
  
  

  Microeconomics offers a novel approach to the principles of economics course based on three pedagogical principles:

  • Ongoing assessment is an essential component of the learning process;
  • Students understand concepts better when they are presented in the context of engaging stories;
  • Students remember more when they connect concepts to what they see or read in the news and what they experience in their every day life.

  Quality assessment permeates every component of Microeconomics, the first textbook to offer a class-tested test bank. MyEconLab’s innovative online homework and tutorial system, with its innovative computer-grade graphing exercises, is tightly linked to the text.

• 
  Microeconomics plus MyEconLab in CourseCompass plus eText Student Access Kit, 8/E
  Parkin
  ©2008 | Prentice Hall | Paper Package | Instock
  ISBN-10: 032149122X | ISBN-13: 9780321491220
  Suggested retail price: $154.33  Buy from myPearsonStoreNet price: $115.75  (What's this?)Brief Description

  

  The leading economists today started out as students taking the Principles course. Parkin writes in a way that reaches out to all students, encouraging them to think like economists from the first week of class. Microeconomics provides a serious, analytical approach to the discipline by introducing the main ideas and then developing those ideas with the latest research, policy, and data. The result is that students learn to apply economics the way real economists do, by evaluating the decisions in their personal, academic, and professional lives.
  
  The Eighth Edition takes a new approach to modern macroeconomic theory with an earlier integration of international topics that gives an accurate picture of how theory is used to guide and evaluate macroeconomic policy. The microeconomics chapters include the latest research, and incorporate a unifying theme related to the tension between self- and social-interest.
  
  Starting in this edition, MyEconLab now includes all of Parkin’s end-of-chapter problems so that assignments can be automatically graded online. MyEconLab in CourseCompass™ provides additional optional customization and communication tools. Instructors who teach distance-learning courses or very large lecture sections find the CourseCompass™ format useful because they can upload course documents and assignments, customize the order of chapters, and use communication features such as Digital Dropbox and Discussion Board.
  
  View a demo of MyEconLab. For more information about MyEconLab in CourseCompass™, or to request an Instructor Access Code, visit MyEconLab.

• 
  Microeconomics with MyEconLab plus eBook 1-semester Student Access Kit, 8/E
  Parkin
  ©2008 | Prentice Hall | Paper Package; 552 pp | Instock
  ISBN-10: 0321416600 | ISBN-13: 9780321416605
  Suggested retail price: $154.33  Buy from myPearsonStoreNet price: $115.75  (What's this?)Brief Description

  

  The leading economists today started out as students taking the Principles course. Parkin writes in a way that reaches out to all students, encouraging them to think like economists from the first week of class. Microeconomics provides a serious, analytical approach to the discipline by introducing the main ideas and then developing those ideas with the latest research, policy, and data. The result is that students learn to apply economics the way real economists do, by evaluating the decisions in their personal, academic, and professional lives.
  
  The Eighth Edition takes a new approach to modern macroeconomic theory with an earlier integration of international topics that gives an accurate picture of how theory is used to guide and evaluate macroeconomic policy. The microeconomics chapters include the latest research, and incorporate a unifying theme related to the tension between self- and social-interest.
  
  Starting in this edition, MyEconLab now includes all of Parkin’s end-of-chapter problems so that assignments can be automatically graded online.

• 
  Microeconomics: Principles, Applications, and Tools, 5/E
  O'Sullivan, Sheffrin & Perez
  ©2007 | Prentice Hall | Cloth; 480 pp | Instock
  ISBN-10: 0131572830 | ISBN-13: 9780131572836
  Suggested retail price: $147.67  Buy from myPearsonStoreNet price: $110.75  (What's this?)Brief Description

  

  O’Sullivan/Sheffrin/Perez 5e uses questions to drive student interest, then applications to illustrate concepts, and then tools to practice economic concepts.

   

  Students come into their first Economics course thinking they will better understand the economy around them; the choices our government, international governments, businesses, and individuals make.  Unfortunately, many don’t get answers to those questions when they complete the course.

   

  O/S/P uses chapter opening questions, applications that explain and tie to those questions throughout the chapter, and chapter ending tools to help students actively internalize economics.

• 
  Microeconomics: Private Markets and Public Choice plus MyEconLab in CourseCompass plus eBook Student Access Kit, 7/E
  Ekelund, Ressler & Tollison
  ©2006 | Prentice Hall | Paper Package | Instock
  ISBN-10: 0321454685 | ISBN-13: 9780321454683
  Suggested retail price: $154.33  Buy from myPearsonStoreNet price: $115.75  (What's this?)Brief Description

  

  If your course begins before 8/1/06, click here. Starting in August 2006, this text will come packaged with an access kit for the new easy-to-use format of MyEconLab, which requires no set-up by the professor and offers students book-specific practice, online homework, access to the eBook, and learning resources. (For that ISBN, click here.) Professors who wish to use advanced course management should order the ISBN above to receive the book packaged with MyEconLab in CourseCompass.
  
  

  Microeconomics: Private Markets and Public Choice emphasizes that economics is, at its base, about our society's well-being and our individual happiness in all forms, not just profit. The authors teach students to apply economic concepts not only to key policy decisions like taxes, inflation, and free trade, but also to personal decisions such as household finance, marriage, and career choices.
  
  

  The Seventh Edition is enhanced by MyEconLab, the online homework system featuring automatically graded graphing problems and proven tutorial tools. Access to MyEconLab comes with every new textbook at no additional cost to the student.

• 
  Microeconomics: Private Markets and Public Choice plus MyEconLab plus eBook 1-semester Student Access Kit, 7/E
  Ekelund, Ressler & Tollison
  ©2006 | Prentice Hall | Paper Package; 512 pp | Instock
  ISBN-10: 0321451139 | ISBN-13: 9780321451132
  Suggested retail price: $154.33  Buy from myPearsonStoreNet price: $115.75  (What's this?)Brief Description

  

  This text comes packaged with an access kit for the new easy-to-use format of MyEconLab, which requires no set-up by the professor. With this, students can access practice problems for each chapter in the book, graphing questions, learning resources, and live tutoring. Professors who plan to use advanced course management online should order the book with MyEconLab in CourseCompass. View ‘Alternate Versions’ of this book on the web catalog page, or contact your local representative for details.
  
  

  Microeconomics: Private Markets and Public Choice emphasizes that economics is, at its base, about our society's well-being and our individual happiness in all forms, not just profit. The authors teach students to apply economic concepts not only to key policy decisions like taxes, inflation, and free trade, but also to personal decisions such as household finance, marriage, and career choices.
  
  

  The Seventh Edition is enhanced by MyEconLab, the online homework system featuring automatically graded graphing problems and proven tutorial tools. Access to MyEconLab comes with every new textbook at no additional cost to the student.

• 
  Principles of Macroeconomics, 8/E
  Case & Fair
  ©2007 | Prentice Hall | Paper; 560 pp | Instock
  ISBN-10: 0132226456 | ISBN-13: 9780132226455
  Suggested retail price: $147.67  Buy from myPearsonStoreNet price: $110.75  (What's this?)Brief Description

  

  Target Market: for the 1 semester principles of macroeconomics course.

   

  One of the all time best-sellers, this text is widely used because of its careful, streamlined, and intuitive chapter organization.

   

  The Keynesian Cross is an integral part of this text.  Case & Fair believe strongly, that a text should use the Keynesian Cross carefully and systematically, to build up to the AD/AS model.  One of the great benefits of this approach, is that students won't mistakenly apply what they learned about simple demand and supply to aggregate demand & supply.  (A detailed summary of this approach can be found on the page directly following the inside front cover).

   

• 
  Principles of Money, Banking, and Financial Markets plus MyEconLab Student Access Kit, 11/E
  Ritter, Silber & Udell
  ©2004 | Prentice Hall | Cloth Bound with PIN | Instock
  ISBN-10: 0321205251 | ISBN-13: 9780321205254
  Suggested retail price: $180.00  Net price: $135.00  (What's this?)Brief Description

  

  This classic textbook incorporates the most current research and data while taking stock of sweeping changes in the international financial landscape produced by financial innovation, deregulation, and geopolitical considerations. Well-known for its casual, conversational style, this text makes sophisticated concepts accessible.

• 
  Survey of Economics: Principles, Applications, and Tools, 4/E
  O'Sullivan, Sheffrin & Perez
  ©2010 | Prentice Hall | Paper; 456 pp | Instock
  ISBN-10: 0136093809 | ISBN-13: 9780136093800
  Suggested retail price: $147.67  Buy from myPearsonStoreNet price: $110.75  (What's this?)Brief Description

  

  For one semester Principles of Economics courses.
  
  Questions that drive interest, applications that illustrate concepts, and the tools to test and solidify comprehension.
   
  Students come into their first Economics course thinking they will gain a better understanding of the economy around them. Unfortunately, they often leave with many unanswered questions. To ensure students actively internalize economics, O'Sullivan/Sheffrin/Perez use chapter-opening questions to spark interest on important economic concepts, applications that vividly illustrate those concepts, and chapter-ending tools that test and solidify understanding.
  
  

This package contains:
•   Perloff, Microeconomics, 4/E (2007)
•   Addison-Wesley, MyEconLab with E-Book 1-semester Student Access Kit (valuepack item only) (2007)

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.