Computer Science

This product accompanies:
Felke-Morris,  Web Development and Design Foundations with XHTML, 4/E

 

• Coverage of Internet concepts, XHTML, basic web design and development, Web site promotion and e-commerce overview.
• Hands-on activities—in-chapter exercises, end-of-chapter  exercises, and the development of four different web sites as case study exercises.

• Additional Web developer reference material is contained in the book’s appendix, including an XHTML Reference, CSS Property Reference, Comparison of HTML and XHTML, an introduction to file transfer, and an overview of the Section 508 Standards.

• Supporting materials are available at www.aw.com/felke, including a Macromedia® Dreamweaver 8 tutorial, Hands-On Practice starter files, Hands-On Practice solutions, and Case Study starter files. A complimentary access code for this resource is offered with a new copy of this text, and subscriptions may also be purchased online.

  Focus on ethical issues as related to web development.
• Advanced technical topics are covered such as configuring web media, JavaScript, DHTML, Java applets, and Flash on web pages.
• Pedagogical features include accessibility tips and hints, frequently asked questions, in-chapter checkpoints for student self-assessment.

• A Companion Website at http://webdevfoundations.net provides a Color Chart, Macromedia^® Flash 8 tutorial, and a page for each chapter with links and updates.

• A World Organization of Webmasters (WOW) recommended learning resource for the WOW Certified Web Designer Associate (CWDSA) certification Exam. For more information visit http://www.webprofessionals.org/education/resources/self_study/s2.html.

• All new design that is more accessible for beginning students

 

• New chapter and expanded coverage of Javascript

 

• Additional reference material inlcuded in each chapter

 

• Up-to-date coverage of technologies presented

Chapter 1 Introduction to the Internet and World Wide Web
1.1 The Evolution of the Internet
1.2 The Internet, Intranets, and Extranets

The Evolution of the World Wide Web

1.3 Internet Standards and Coordination
1.4 Web Standards and the World Wide Web

Consortium
Accessibility and the Web
Ethical Use of Information on the Web

1.5 Network Overview
1.6 The Client/Server Model
1.7 Internet Protocols

File Transfer Protocol (FTP)
E-mail Protocols
Hypertext Transfer Protocol (HTTP)
Transmission Control Protocol/Internet Protocol (TCP/IP)

1.8 URLs and Domain Names

URLs
Domain Names

1.9 Markup Languages

Standard Generalized Markup Language (SGML)
Hypertext Markup Language (HTML)
Extensible Markup Language (XML)
Extensible Hypertext Markup Language (XHTML)

1.10 Internet and Web Trends
Chapter 1 Review
Summary
Key Terms
Review Questions
Hands-On Exercise
Web Research

Chapter 2 XHTML Basics
2.1 What Is HTML?
2.2 Why XHTML and Not HTML?
2.3 Document Type Definition
2.4 Your First Web Page
2.5 XHTML—Body and Text Basics

The Body Tag
The Heading Tag
Accessibility and Headings
The Paragraph Tag
The Line Break Tag

2.6 XHTML—List Basics

Definition Lists
Ordered Lists
Unordered Lists

2.7 XHTML—More Block-Level Tags

Preformatted Text
Indenting Text

2.8 XHTML—Text Formatting

The <font> Tag
Logical Style Tags
Physical Style Tags
Special XHTML Characters

2.9 XHTML Validation
Chapter 2 Review
Summary
Key Terms
Review Questions
Apply Your Knowledge
Hands-On Exercises
Web Site Case Study
Web Research

Chapter 3 XHTML Links and Tables
3.1 XHTML—Hyperlinks

The Anchor Tag
Absolute and Relative Links
Accessibility and Links
More on Relative Linking
Relative Link Examples
Opening a Link in a New Browser Window
Internal Links
E-mail Links

3.2 Using Tables on Web Pages

Overview of an XHTML Table
XHTML Table Headings
XHTML Table Captions
XHTML Table Attributes
Applying Attributes to Rows and Cells
Accessibility and Tables

3.3 XHTML—Formatting a Web Page with a Table

Accessibility and Layout Tables
More Sample Page Layout Tables
Flexible and Fixed Table Widths
Nested Tables

Chapter 3 Review
Summary
Key Terms
Review Questions
Apply Your Knowledge
Hands-On Exercises
Web Site Case Study: Adding Links, Using Tables
Web Research

Chapter 4 XHTML Color and Visual Elements
4.1 Using Color on Web Pages

Web Color Palette
Color and the Body Tag
Accessibility and Color

4.2 Horizontal Rules

Horizontal Rule Attributes

4.3 Types of Graphics

GIF Images
JPEG Images
PNG Images

4.4 Using Graphics

The ImageTag
Accessibility and Images
Page Backgrounds
Image Links

4.5 XHTML Images and More

The <nobr> Tag
Using a Table to Format Images
Image Maps
Thumbnail Images
Advanced Techniques: Image Slicing

4.6 Sources and Guidelines for Graphics

Sources of Graphics
Guidelines for Using Images
Web Accessibility

Chapter 4 Review
Summary
Key Terms
Review Questions
Apply Your Knowledge
Hands-On Exercises
Web Site Case Study: Using Graphics
Web Research

Chapter 5 XHTML Frames
5.1 Overview of Frames

Advantages of Using Frames
Disadvantages of Using Frames
Accessibility and Frames

5.2 XHTML—Using Frames

Your First Frameset
The <frameset> Tag
The <frame /> Tag
The <noframes> Tag
The Target Attribute
The <base /> Tag

5.3 Inline Frames
5.4 Frames, Links, and Ethics
Chapter 5 Review
Summary
Key Terms
Review Questions
Apply Your Knowledge
Hands-On Exercises
Web Site Case Study: Using Frames
Web Research

Chapter 6 XHTML Forms
6.1 Overview of Forms
6.2 XHTML—Using Forms

The <form> Tag
Basic Form Elements

6.3 Form Enhancements

The <label> Tag
The <fieldset> and <legend> Tags
The tabindex Attribute
The accesskey Attribute
Accessibility and Forms
Image Buttons and <button> Tag

6.4 CGI Server-Side Processing

Steps in Utilizing CGI
Using CGI
Privacy and Forms
CGI Resources
Other Technologies Used for Server-Side Processing

Chapter 6 Review
Summary
Key Terms
Review Questions
Apply Your Knowledge
Hands-On Exercises
Web Site Case Study: Adding a Form
Web Research

Chapter 7 Web Site Design
7.1 Web Site Organization

Hierarchical Organization
Linear Organization
Random Organization

7.2 Web Site Navigation—Best Practices

Ease of Navigation
Navigation Bars
Short Pages
Table of Contents
Site Map and Site Search Features

7.3 Design Principles

Repetition: Repeat Visual Elements throughout Design
Contrast: Add Visual Excitement and Draw Attention
Proximity: Group-Related Items
Alignment: Align Elements to Create Visual Unity

7.4 Web Page Design—Best Practices

Load Time
Perceived Load Time
Above the Fold
Web Page “Real Estate”
Horizontal Scrolling
Adequate White Space
Target Audience
Browser-Friendly
Screen Resolution
Page Layout

7.5 Page Layout Design Techniques

Ice Design
Jello Design
Liquid Design

7.6 Text Design—Best Practices
7.7 Graphic Design—Best Practices
7.8 Design to Provide Accessibility
7.9 Best Practices Checklist
Chapter 7 Review
Summary
Key Terms
Review Questions
Hands-On Exercises
Web Site Case Study: Focus on Web Design
Web Research

Chapter 8 Web Site Development
8.1 Successful Large-Scale Project Development

Project Manager
Information Architect
Marketing Representative
Copywriter and Editor
Content Manager
Graphic Designer
Database Administrator
Network Administrator
Web Developer
Project Staffing Criteria

8.2 The Development Process

Conceptualization
Analysis
Design
Production
Testing
Launch
Maintenance
Evaluation

8.3 Web Hosting

Types of Web Host Providers
Hosting Needs

8.4 Choosing a Virtual Host
Chapter 8 Review
Summary
Key Terms
Review Questions
Hands-On Exercises
Web Site Case Study: Design Phase
Web Project
Web Research

Chapter 9 Cascading Style Sheets Introduction
9.1 Overview of Cascading Style Sheets

Advantages of Cascading Style Sheets
Types of Cascading Style Sheets
Introduction to CSS Syntax

9.2 Using Inline Styles
9.3 Using Embedded Style Sheets
9.4 Using External Style Sheets
9.5 The “Cascade”
9.6 CSS Pseudo-Classes and Links
9.7 CSS and Fonts
9.8 CSS Strategies
Chapter 9 Review
Summary
Key Terms
Review Questions
Apply Your Knowledge
Hands-On Exercises
Web Site Case Study: Implementing CSS
Web Research

Chapter 10 Cascading Style Sheets—Page Layout
10.1 CSS Page Layout Overview

Advantages of Using CSS for Page Layout
Disadvantages of Using CSS for Page Layout

10.2 The Box Model
10.3 CSS Positioning Properties

Relative and Absolute Positioning
The float Property
The display Property
The z-index Property

10.4 Two-Column Page Layout
10.5 Navigation Layout Using Lists
10.6 Three-Column Page Layout
10.7 Using CSS to Style a Form
10.8 CSS Styling for Print
10.9 CSS Debugging Tips
10.10 CSS Page Layout Resources
Chapter 10 Review
Summary
Key Terms
Review Questions
Apply Your Knowledge
Hands-On Exercises
Web Site Case Study: Implementing CSS Page Layout
Web Research

Chapter 11 Web Media and Interactivity
11.1 Helper Applications and Plug-Ins
11.2 Audio File Types

Obtaining Audio Files

11.3 Using Sound on a Web Page

The <embed> Tag
The <object> Tag
Background Sounds

11.4 Video File Types

Obtaining Video Files

11.5 Using Video on a Web Page

The <embed> Tag
The <object> Tag
Internet Explorer Only Options

11.6 Browser Compatibility and Accessibility
11.7 Streaming Media
11.8 Introduction to RealNetworks Streaming Media

Authoring
Distribution
Playback

11.9 Copyright Issues and Media Files
11.10 Adobe Macromedia Flash

Common Uses of Flash
Web Design and Flash
Adding a Flash Animation to a Web Page
Flash Resources

11.11 Java

Common Uses of Java Applets
Adding a Java Applet to a Web Page
Free Java Applet Resources

11.12 JavaScript

Common Uses of JavaScript
Free JavaScript Resources

11.13 Dynamic HTML (DHTML)

Common Uses of DHTML
Sources of Free DHTML

11.14 Ajax—An Advanced Web Technology

Common Uses of Ajax
Ajax Resources

11.15 Accessibility and Multimedia/Interactivity
Chapter 11 Review
Summary
Key Terms
Review Questions
Apply Your Knowledge
Hands-On Exercises
Web Site Case Study: Adding Media and Interactivity
Web Research

Chapter 12 E-Commerce Overview
12.1 What Is E-Commerce?

Advantages of E-Commerce
Risks of E-Commerce

12.2 E-Commerce Business Models
12.3 Electronic Data Interchange (EDI)
12.4 E-Commerce Statistics
12.5 E-Commerce Issues
12.6 E-Commerce Security

Encryption
Integrity
Secure Sockets Layer (SSL)
Digital Certificate
SSL and Digital Certificates

12.7 Order and Payment Processing

Cash Model
Check Model
Credit Model
Smart Card

12.8 E-Commerce Storefront Solutions

Instant Online Storefront
Off-the-Shelf Shopping Cart Software
Custom-Built Solution
Semi-Custom-Built Solutions on a Budget

Chapter 12 Review
Summary
Key Terms
Review Questions
Hands-On Exercises
Web Site Case Study: Adding a Catalog Page for an Online Store
Web Research

Chapter 13 Promotion for Web Developers
13.1 Search Engines and Search Indexes Overview
13.2 Popular Search Engines and Search Indexes
13.3 Components of a Search Engine

Robot
Database
Search Form

13.4 Designing Your Pages for Promotion

Keywords
Description
Meta Tags

13.5 Listing in a Search Engine and Search Index

Preferential Placement

13.6 Monitoring Search Engine and Search

Index Listings

13.7 Link Popularity
13.8 Other Site Promotion Activities

Affiliate Programs
Banner Ads
Banner Exchange
Reciprocal Link Agreements
Newsletters
“Sticky” Site Features
Personal Recommendations
Blogs and RSS Feeds
Web Rings
Newsgroup and Listserv Postings
Traditional Media Ads and Existing Marketing Materials

Chapter 13 Review
Summary
Key Terms
Review Questions
Hands-On Exercises
Web Site Case Study: Meta Tags to Promote Web Sites
Web Research

Chapter 14 A Brief Look at JavaScript
14.1 Overview of JavaScript
14.2 The Development of JavaScript
14.3 Popular Uses for JavaScript

Alert Message
Popup Windows
Browser Sniffing
Jump Menus
Mouse Movement Techniques

14.4 Adding JavaScript to a Web Page

The <script> Tag
JavaScript Statement Block Template

14.5 Document Object Model Overview
14.6 Events and Event Handlers
14.7 Variables

Writing a Variable to a Web Page
Collecting Variable Values Using a Prompt

14.8 Introduction to Programming

Concepts
Arithmetic Operators
Decision Making
Functions

14.9 Form Handling
14.10 Accessibility and JavaScript
14.11 JavaScript Resources
Chapter 14 Review
Summary
Key Terms
Review Questions
Apply Your Knowledge
Hands-On Exercises
Web Site Case Study: Adding JavaScript
Web Research

Web Developer’s Handbook Appendixes
A. XHTML Reference
B. Special Characters
C. CSS Property Reference
D. Comparison of HTML and XHTML
E. Tutorial: Using FTP to Publish to the Web
F. Section 508 Standards

Answers
Index

HTML  (Computer Science)
Internet / World Wide Web  (Computer Science)
Web Programming and Design: Numerous Mark-up / Scripting Language  (Computer Science)
Web Design: Aesthetic / Layout Principles  (Computer Science)

• 
  Web Development and Design Foundations with XHTML, 4/E
  Felke-Morris
  ©2009 | Addison-Wesley | Paper; 672 pp | Instock
  ISBN-10: 0321530195 | ISBN-13: 9780321530196
  Suggested retail price: $89.00  Buy from myPearsonStoreNet price: $66.75  (What's this?)Brief Description

  

  Using Hands-On Practice exercises and Web Site Case Studies to motivate readers, Web Development and Design Foundations with XHTML includes all the necessary lessons to guide students in developing highly effective Web sites. A well-rounded balance of hard skills (such as XHTML, CSS, and JavaScript^™) and soft skills (such as accessibility, ethics, e-commerce, and Web site promotion strategies) presents everything beginning Web developers need to know.
  
  In the Fourth Edition, cascading style sheets—now the standard in Web design—are introduced earlier in the text and are then integrated throughout. Ethics and accessibility issues receive increased coverage, and a new Design Activities supplement offers hands-on design projects to supplement those presented in the text.
  

Author Recognition Terry Felke-Morris, author of Web Development & Design Foundations with XHTML and associate professor at William Rainey Harper College, received the 2006 Blackboard Greenhouse Community of Practice Award for use of Internet technology in the academic environment. This award recognizes Felke-Morris' technologically rich and pedagogically sound online course E-Commerce Development, which introduces foundation concepts in e-Commerce and provides students with practice as they create their own e-Commerce stores. For the complete release, please visit the Blackboard Academic Bulletin.

Terry Morris is an Associate Professor at William Rainey Harper College, where she helped to develop the Web Developer certificate and degree programs. She holds a Master of Science degree in Information Systems and various certifications, including Microsoft Certified Professional, and Master CIW Designer.  Terry has over 15 years of industry experience.

Companion Website for Web Development and Design Foundations With XHTML, 3/E
Felke-Morris
©2007 | Addison-Wesley | Website | Instock
ISBN-10: 0321440919 | ISBN-13: 9780321440914
Online purchase price: $18.00

Blackboard for Web Development and Design Foundations with XHTML, 3/E
Felke-Morris
©2008 | Addison-Wesley | On-line Supplement | Instock
ISBN-10: 032153137X | ISBN-13: 9780321531377
This online resource is available at no cost.

Blackboard Test Item Files for Web Development and Design Foundations with XHTML, 3/E
Felke-Morris
©2008 | Addison-Wesley | On-line Supplement | Instock
ISBN-10: 032152831X | ISBN-13: 9780321528315
This online resource is available at no cost.     View Downloadable Files

Blackboard for Web Development and Design Foundations with XHTML, 3/E
Felke-Morris
©2008 | Addison-Wesley | On-line Supplement | Instock
ISBN-10: 032153137X | ISBN-13: 9780321531377
This online resource is available at no cost.

Companion Website for Web Development and Design Foundations With XHTML, 3/E
Felke-Morris
©2007 | Addison-Wesley | Website | Instock
ISBN-10: 0321440919 | ISBN-13: 9780321440914
Online purchase price: $18.00

PowerPoint Slides and Dreamweaver Tutorials for Web Development and Design Foundations with XHTML, 3/E
Felke-Morris
©2007 | Addison-Wesley | On-line Supplement | Instock
ISBN-10: 0321445937 | ISBN-13: 9780321445933
This online resource is available at no cost.     View Downloadable Files

Solutions and Sample Syllabi for Web Development and Design Foundations With XHTML, 3/E
Felke-Morris
©2007 | Addison-Wesley | On-line Supplement | Instock
ISBN-10: 0321440900 | ISBN-13: 9780321440907
This online resource is available at no cost.     View Downloadable Files

Student Files for Web Development and Design Foundations With XHTML, 3/E
Felke-Morris
©2007 | Addison-Wesley | On-line Supplement | Instock
ISBN-10: 0321443152 | ISBN-13: 9780321443151
This online resource is available at no cost.     View Downloadable Files

Testbank for Web Development and Design Foundations With XHTML, 3/E
Felke-Morris
©2007 | Addison-Wesley | On-line Supplement | Instock
ISBN-10: 0321444221 | ISBN-13: 9780321444226
This online resource is available at no cost.     View Downloadable Files

Blackboard for Web Development and Design Foundations with XHTML, 3/E
Felke-Morris
©2008 | Addison-Wesley | On-line Supplement | Instock
ISBN-10: 032153137X | ISBN-13: 9780321531377
This online resource is available at no cost.

CS Support-Student Support Material
Addison-Wesley
©2008 | Addison-Wesley | On-line Supplement | Instock
ISBN-10: 0321446852 | ISBN-13: 9780321446855
This online resource is available at no cost at http://www.aw.com/cssupport.

Companion Website for Web Development and Design Foundations With XHTML, 3/E
Felke-Morris
©2007 | Addison-Wesley | Website | Instock
ISBN-10: 0321440919 | ISBN-13: 9780321440914
Online purchase price: $18.00

Companion Website for Web Development and Design Foundations With XHTML, 3/E
Felke-Morris
©2007 | Addison-Wesley | Website | Instock
ISBN-10: 0321440919 | ISBN-13: 9780321440914
Online purchase price: $18.00

Blackboard for Web Development and Design Foundations with XHTML, 3/E
Felke-Morris
©2008 | Addison-Wesley | On-line Supplement | Instock
ISBN-10: 032153137X | ISBN-13: 9780321531377
This online resource is available at no cost.

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