|

Addison-Wesley / Prentice Hall

Computer Science

My Instructor Resource Center :  Log in or request access

Art Theory for Web Design
Jennifer GolbeckGeorge Washington University

ISBN-10: 1576761428
ISBN-13:  9781576761427

Publisher:  Addison-Wesley
Copyright:  2005
Format:  Paper; 64 pp
Published:  06/28/2005
Status: Instock


Suggested retail price: $16.00
Buy from myPearsonStore



A basic understanding of both color theory and graphic design theory is beneficial to all Web designers. This book provides a concise introduction to the key principles of color and design theory for Web students.

Chapter 1: Color Foundations for Art Theory   

- Understand the RGB color system  

- Learn to describe colors with 256 values in decimal and hexadecimal  

- Introduce the color name system  

- Understand the use of web-safe colors  

- Learn how color is created in HTML and Cascading Style Sheets

Chapter 2: Color Theory  

- Describe the basic principles and terminology of color mixing.  

- Introduce color schemas and understand the aesthetics of color composition.  

- Learn how to apply the doctrines of color theory to web design

Chapter 3: Graphic Design Theory  

- Learn the basic elements and principles of design.  

- Understand how these design formalisms are combined to produce different effects.  

- See how these design examples are used in artwork and web pages.  

- Practice implementing this artistic design into web page design.

Appendix A: HTML Color Reference

Appendix B: Artworks

Interwrite Personal Response System
EduCue, Addison-Wesley & Benjamin Cummings
©2004 | Addison-Wesley | Electronic Supplement | Instock
ISBN-10: 0321267354 | ISBN-13: 9780321267351


Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.