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Program Evaluation
M. E. Gredler, University of South Carolina

ISBN-10: 0023462469
ISBN-13: 9780023462467

Publisher: Merrill
Copyright: 1996
Format: Cloth; 374 pp
Published: 09/25/1995

Suggested retail price: $100.00
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Appropriate for upper-level college courses in education that focus on program evaluation. It may also be used by education professionals and decision-makers who are responsible for implementing new programs and innovations in education.

The text presents a practical, real-world framework for education program evaluation that addresses current methods, important decisions, planning tasks, and ethical issues that face the evaluator.

  • presents the major steps of planning and conducting an evaluation sequentially through the text.
  • provides practical, research-based information and clearly stated guidelines for the entire process.
  • presents an entire chapter containing the latest information on qualitative inquiry and its applications to evaluation.
  • includes comprehensive individual chapters on performance and portfolio assessment.
  • provides practical, hands-on steps for data collection methods, e.g., group input methods and assessing affective characteristics.
  • includes examples from actual evaluations that add relevance to the topics discussed in the text.

(NOTE: Each chapter concludes with summary, chapter questions and references.)

I. INTRODUCTION TO EVALUATION.

1. Overview.

The birth of program evaluation. Evaluation catapults into national prominence. Evaluation searches for direction. Defining program evaluation.

2. The Evaluation Reality.

Early Beliefs. Implementation issues. Measurement outcomes. Design issues. Nature of decision making. Overview of the text.

3. Utilitarian Perspectives.

The provus discrepancy model. The CIPP perspective. Stake's countenance model. Scriven's goal-free perspective.

4. Intuitionist/Pluralist Perspectives.

The judicial and adversary models. Eisner's educational connoisseurship and criticism perspective. Stake's responsive evaluation perspective. Illuminative evaluation.

II. TOOLS FOR EVALUATION.

5. Methods for Obtaining Group Input.

The focus group interview. The nominal group technique. The delphi technique. The opinion survey.

6. Indicators of Academic Achievement.

The birth of norm-referenced measurement. The emergence of criterion-referenced measurement. Norm-referenced assessment. Criterion- referenced assessment. Other data sources.

7. Alternative Methods of Assessment: Performance Assessment.

General characteristics of alternative assessment. Overview. Examples. Issues in designing and using performance assessments. Potential roles in program evaluation.

8. Alternative Methods of Assessment: Portfolio Assessment.

Types of portfolios. Summary. Issues in portfolio assessment.

9. Assessing Affective Characteristics.

Categories of affective characteristics. Measurement of interests and attitudes. Other methods of determining attitudes and interests. Assessing values and belief systems.

10. Qualitative Methods of Inquiry.

The nature of qualitative inquiry. Participant observation. Nonparticipant observation. Interviews and other methods. Data quality control. Qualitative methods in evaluation.

III. DEVELOPMENT OF THE EVALUATION PLAN AND IMPLEMENTATION OF THE EVALUATION.

11. Negotiation of the Evaluation Contract.

Preliminary tasks. Types of contracts. Context of the evaluation. Conduct of the evaluation. Technical specifications. Guidelines for contract negotiations.

12. Development of the Program Definition.

The functions of a program definition. Components of a program definition. Role of the evaluator. Guidelines for developing a program definition.

13. Developing the Evaluation Framework.

Developing the evaluation questions. Selecting the design and methods. Developing a management plan. Guidelines for development of an evaluation framework.

14. Documentation of Program Implementation.

Factors influencing implementation. Selecting an evaluation perspective. Allocation of Resources. Guidelines for documentation of program implementation.

15. Data Analysis and Interpretation.

Qualitative data analysis. Quantitative data analysis. Guidelines for conducting data analysis.

16. Communication of Evaluation Events.

Dissemination in evaluation. Development of effective communications.

17. Ethical Issues in Evaluation.

Obligations to participants in social science research. Potential conflicts of obligation and interest.

Subject Index.

Name Index.

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