Business

For courses in Business Communications, Business English/Writing, Managerial Communications, and Secretarial/Administrative Communications.

This clear, concise, student-centered text strives to deliver vital communication skills that future professionals need to be successful in both their careers and personal lives. It offers students the opportunity to involve themselves in the subject matter in a creative, self-directed fashion, thus enhancing the learning process.

• NEW - More tips and guidelines on technology—Voice mail, audio conferencing, fax machines, networks, netiquette, e-mail.

  • Provide students with the most current guidelines for appropriate communication. Ex.___

• NEW - Virtual teaming chapter.

  • Supplies guidelines for communicating in a “virtual” environment. Ex.___

• NEW - Expanded communication media.

  • Introduces students to the communication process, miscommunication and intercultural differences in communication. Ex.___

• NEW - Completely revised and updated—Reflects changes in technology and the Internet.

  • Provides students with the most current information available. Ex.___

• NEW - Expanded coverage of written techniques—Passive writing, proofreading tips, international writing.

  • Provides students with currently accepted guidelines for written communication. Ex.___

• NEW - On-line career information.

  • Shows students how to conduct an on-line job search and provides websites for career searches. Ex.___

• NEW - Updated technology and ethical issues—Privacy, accuracy, ownership, accessibility.

  • Introduces students to ethical issues involving technology. Ex.___

• NEW - More exercises and application options.

  • Provides students with more opportunities to practice and assess their skills. Ex.___

• NEW - Learning objectives—For each chapter.

  • Focus students' attention to key concepts and material. Ex.___

• Students' CD-ROM.

  • Gives students the materials they need to complete the course.

• Hands-on activities.

  • Involves students in learning process so they can apply the principles learned. Ex.___

• Business writing skills.

  • Encourages students to apply competency in a work-like situation. Ex.___

• Verbal and presentation skills.

  • Provides students with a foundation on which to build and improve skills. Ex.___

• Easy-to-read format, Assignment Options, cartoons and checklists.

  • Involves students in the learning process by combining learning, analysis, practice and applications. Ex.___

• Checklist of common errors—Classifed by the 7 C's.

  • Familiarizes students with common errors in an easy-access appendix. Ex.___

• More tips and guidelines on technology—Voice mail, audio conferencing, fax machines, networks, netiquette, e-mail.

  • Provide students with the most current guidelines for appropriate communication. Ex.___

• Virtual teaming chapter.

  • Supplies guidelines for communicating in a “virtual” environment. Ex.___

• Expanded communication media.

  • Introduces students to the communication process, miscommunication and intercultural differences in communication. Ex.___

• Completely revised and updated—Reflects changes in technology and the Internet.

  • Provides students with the most current information available. Ex.___

• Expanded coverage of written techniques—Passive writing, proofreading tips, international writing.

  • Provides students with currently accepted guidelines for written communication. Ex.___

• On-line career information.

  • Shows students how to conduct an on-line job search and provides websites for career searches. Ex.___

• Updated technology and ethical issues—Privacy, accuracy, ownership, accessibility.

  • Introduces students to ethical issues involving technology. Ex.___

• More exercises and application options.

  • Provides students with more opportunities to practice and assess their skills. Ex.___

• Learning objectives—For each chapter.

  • Focus students' attention to key concepts and material. Ex.___

 1. Experiencing Communication.


 2. Writing for the Business World.


 3. Making Business Letters Look Attractive.


 4. Learning to Write Directly.


 5. Learning to Deliver Bad News.


 6. Writing Persuasively.


 7. Writing Memos and Short Reports.


 8. Writing Formal Reports.


 9. Learning the Three P's of Oral Presentations: Preparation, Practice, and Presentation.


10. Communicating through a New Kind of Team.


11. Leading and Recording Meetings.


12. Using Technology to Communicate.


13. Searching for Your Career.


14. Composing Cover Letters and Resumes.


15. Preparing For and Surviving the Interview.


16. Understanding the Challenge of Ethical Communication.


Appendix A: Checklist of Common Problems that Occur!


Appendix B: Strategies for Effective Business Writing.


Index.

Business Communication - Oral and Written (Business Communications)
Business Communication [CAREER TITLES] (Business Communications)
Business Correspondence (Business Communications)

For courses in Business Communications, Business English/Writing, Managerial Communications, and Workplace Communications.

 

Description

Structured in short, easy-to-read chapters, Improving Business Communication Skills, 4^th Edition discusses written, oral and interpersonal communication and its importance to one’s personal and professional success.  Building on the author’s experience as an educator and business consultant, the text shows how technology has impacted communication and why technology is making business communication skills more important than ever. Students will learn how to write directly, indirectly, or persuasively both on paper and online, and will learn an easy method for preparing oral presentations.  Coverage of technology, etiquette, and international concerns, as well as new exercises and assignment material, help students acquire the tools and techniques they need to communicate effectively in today’s business environment.  

• Improving Business Communication Skills, 4/E
  Roebuck
  © 2006 | Prentice Hall | Paper; 480 pages | Instock
  ISBN-10: 0131184598 | ISBN-13: 9780131184596
  Brief Description | Buy from myPearsonStore
  

View a Sample Chapter PDF:

• Mastering Business Communication: Perils of Pauline Version 1.1
  Active Learning Technologies
  © 2002 | Prentice Hall | CD-ROM Only | Instock
  ISBN-10: 0130096512 | ISBN-13: 9780130096517
  Buy from myPearsonStore
  
  

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, contact your Pearson Higher Education representative for pricing and ordering information.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.