Technology Strategies for the Hospitality Industry
Peter Nyheim, The Pennsylvania State University
Francis M. McFadden, Drexel University
Daniel J. Connolly, University of Denver

ISBN-10: 0130305049
ISBN-13: 9780130305046

Publisher: Prentice Hall
Copyright: 2005
Format: Paper; 384 pp
Published: 02/27/2004

Suggested retail price: $66.67
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For undergraduate/graduate-level courses in Hospitality Information Systems, and Fundamentals of Hospitality Systems.

Cutting edge in perspective, this is the first text to view Hospitality Information Systems as a source for business growth as well as a cost center. Exceptionally practical in approach, it explores current industry uses, and features case studies, industry interviews, and an interactive web page. Students learn how to develop new business strategies and tools, including database marketing, redefining the product mix, and working within the new developmental structure of service sector organizations.

  • Competitive advantages of Hospitality Information Systems–Views hospitality information systems as a dynamic link to increased business partnerships and improved guest satisfaction (GSI), as well as a cost-center expense needing to be managed.

    • Focuses students on information systems as a revenue source and a management tool.

  • Information technology components–From desktop computers, to networks and data exchange, to E-Commerce.

    • Grounds students in fundamentals.

  • The applications of E-commerce–Including business to business and business to consumer.

    • Challenges students to use the internet to explore opportunities in e-commerce from a marketing/advertising standpoint.

  • Comprehensive chapters in Hospitality Information System applications–Makes use of real interfaces used in today's hotels and restaurants, including the Property Management System (PMS), the Global Distribution System, the Point of Sale System (POS), the Restaurant Management System (RMS), Catering Management software, Back Office and Enterprise systems, databases, Customer Relationship Management (CRM), and the Executive Information Systems.

    • Gives instructors the ability to use real-world cases models.

  • Technology planning and investment.

    • Equips students to make educated decisions concerning the purchase and implementation of technology.

  • Glossary of terms.

    • Reinforces concepts learned throughout the text.

  • Technology directory–And listing of professional organizations supporting technology growth in the field of hospitality.

    • Provides students with a key technology resource.



Preface.

I. FOUNDATIONS.

 1. Why Information Technology?

 2. Using Hospitality Information Technology for Competitive Advantage.

 3. Computing Essentials.

 4. Networks and Security.

II. HOSPITALITY INFORMATION SYSTEMS APPLICATIONS AND STRATEGY.

 5. E-Business and E-Commerce Systems.

 6. Restaurant Management Systems and Associated Technologies.

 7. PMS and Interfaces.

 8. GDS/CRS.

 9. Databases and Managerial Support Systems.

10. The Power of Information.

11. Strategic Hospitality Technology Investment.

Glossary.

Index.

Industry Reference Web Pages.

Appendices (HITIS, Yield Management/CRM, RFP)

Peter D. Nyheim is an instructor of technology in Drexel University's Department of Hospitality Management.

Francis M. McFadden is an associate professor in Drexel University's Department of Hospitality Management.

Daniel J. Connolly is an assistant professor in Hotel, Restaurant, and Tourism Management, and Information Technology and Electronic Commerce at the University of Denver.

Real-World Application

Through corporate involvement and detailed presentation, Technology Strategies for the Hospitality Industry is a partnership book between industry and academia, which provides the reader with a current and thorough text on the hospitality industry's technical side, in an easy-to-follow format.

Core Concepts and Industry Specifics

This eleven-chapter text is divided into two parts. Part one provides the future manager with a rock-solid foundation of technical themes from hardware and software, to networks and security. Part two details departmental-specific applications such as restaurant management systems and global distribution systems, as well as strategies for business intelligence and system procurement decisions.

View a Sample Chapter PDF:

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