Fashion & Interior Design

For courses in interior design, fashion design, product design, graphic design, architecture, landscape design, hospitality/restaurant design programs, educational facilities design, healthcare design.

Exceptionally broad, deep, and authoritative in coverage, this integrated exploration of color and light incorporates not only the basics of color harmony and usage, but also information on the vast and often hidden ways in which color affects our everyday lives—culturally, psychologically, and physiologically. Based on well-controlled, scientific studies (which dispel the misinformation about color that has become commonplace), it spans a wide range of design areas and focuses on an understanding of the concepts of color and its application to all aspects of life including, health, aesthetics, interiors, architecture, fashion, graphics, etc.

• NEW - Updated coverage—In the areas of color and health, and new color technologies.

  • Takes students and instructorsto the cutting edge of the field.

• NEW - Approximately 160 new color images— Selected for their relationship to design and related specifically to each chapter, i.e., fashion, interiors, healthcare, landscape, architecture, psychology, etc.

  • Further enhances and explains the topic of color.

• NEW - In-text tutorials and Workbook—At the back of the text, rather than separate items.

  • Provides a convenient tool for experiential learning.

• Integrated presentation—Integrates coverage of color and its effects on human physiology, psychology and sociological/cultural values.

  • Shows students how color affects, for example, our health, spending habits, perceived image, communication, weight, sex lives, and consumer brand preferences.

• Research based—Draws on 15 years of color research and 25 years of professional color experience, citing well-controlled scientific studies.

  • Separates color myth from color fact and provides new insights into the effects of color. Ensures both student and instructorconfidence in the accuracy of content.

• An experiential Aligned Learning Method (ALM) approach—Throughout, first presents the material to be learned, then provides assignments that reinforce the information that has been presented, then tests only on that information.

  • Enables students to progress at their own pace, learning and retaining the knowledge over extensive periods of time, if not for life.

• Designed for a diverse audience—Applicable to all design disciplines, e.g., interior design, fashion design, graphic design, hospitality design, architecture, landscape design, educational facilities design, healthcare design, product design, environmental design, lighting design.

  • Provides students with a thorough understanding of color and its effects, which can then be applied across disciplines and throughout the rest of a person's life.

• Written in self-contained segments—Each chapter discusses a different aspect of color or a specific application area such as interiors, fashion, architecture, health, etc.

  • Instructors can select sequencing as desired.

• Single-chapter coverage of the “nuts and bolts” of color/light—Ch. 2.

  • Allows instructors to select all or part of this information and to pace it as desired.

• Many detailed, field-tested assignments that cross over into many fields—e.g., interiors, fashion, graphics, healthcare, architecture, environment and landscape, hospitality, etc. Assignments and tests are specifically linked to individual chapters.

  • Gives student hands-on experience in both learning about and applying color.

• Pre- and post-tests, and many curriculum-based tests.

  • Enables instructors to track student progress.

• Updated coverage—In the areas of color and health, and new color technologies.

  • Takes students and instructorsto the cutting edge of the field.

• Approximately 160 new color images— Selected for their relationship to design and related specifically to each chapter, i.e., fashion, interiors, healthcare, landscape, architecture, psychology, etc.

  • Further enhances and explains the topic of color.

• In-text tutorials and Workbook—At the back of the text, rather than separate items.

  • Provides a convenient tool for experiential learning.

 1. The Color Connection.


 2. Color: Pigment and Light.


 3. Color Myths and Biases.


 4. Color and Health.


 5. Color and Psychology.


 6. Color in Interiors.


 7. Color in Architecture and Landscape Design.


 8. Color in Advertising and Marketing.


 9. Color in Fashion and Textile Design.


10. Color in Culture and Society.


11. Color Order Systems.


12. Color: Pushing the Envelope.


Index.


Workbook.

Introduction to Fashion (Fashion)
Color Theory and Design for Graphic Arts and Design [RELATED TITLES] (Computer Graphics / Arts)
Introduction to Interior Design (Interior Design)
Color Theory for Fashion and Interior Design (Interior Design)

Dr. Kenneth R. Fehrman earned his doctoral degree from the University of San Francisco, specializing in color and its effects. He is a professor of Interior Design at San Francisco State University and has been a color consultant and interior designer for the past twenty-five years. He has also taught graphic design, environmental design, textiles and aesthetics. Dr. Fehrman is a member of the International Interior Design Association (IIDA), the Interior Design Educators Council (IDEC) and the Inter-Society-Color Council (ISCC).

Cherie Fehrman is an interior designer, color consultant, and writer. She has been Dr. Fehrman's color research assistant for many years. She has taught color and design courses at San Francisco State University, the Rudolph Schaeffer School of Design, and the Western Design Institute. She is a member of the Inter-Society Color Council (ISCC) and the Authors Guild. She is also founding President of STOLA—Saluki Tree of Life Alliance, Inc., a national nonprofit hound rescue and welfare group.

The Fehrmans founded PRISM (Photochromatic Research Institute for Science and Marketing) in 1990 to disseminate accurate information about color/light. Separately and together, they have written seven books and several hundred articles. Currently, they continue their color research in the area of color/light therapy and give seminars on the effects of color/light. They have been successful in reversing paralysis in one of their own dogs using color/light therapy and have also extended quality of life in cases of kidney failure in several other dogs using color/light therapy. They are now pursuing this avenue further with veterinarians and are beginning work on their next book.

This integrated exploration of color and light incorporates not only the basics of color harmony and usage, but also information on the vast and often hidden ways in which color affects our everyday lives—culturally, psychologically, and physiologically. This book spans a wide range of design areas and focuses on an understanding of the concepts of color and its applications to all aspects of life, including health, aesthetics, interiors, architecture, fashion, graphics, and more. Research based, this book is organized by an aligned learning method that presents core content, provides reinforcement assignments, and then tests only on that information.

This second edition adds 200 new color images selected for their relationship to design. Also, the back of the book now includes a comprehensive set of tutorials and a workbook designed for experiential learning.

Color: The Secret influence is an authoritative textbook for all students who want to experience the world of color.

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Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, contact your Pearson Higher Education representative for pricing and ordering information.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.