Prentice Hall

Business



Business Communication with Writing Improvement Exercises, 6/E
Phyllis Davis Hemphill, M.S., Emeritus, Rio Hondo College
Donald W. McCormick, Ph.D., University of Redlands
Robert Hemphill, B.S., California State Polytech, President, Webstop.com, Inc.

ISBN-10: 0130400211
ISBN-13: 9780130400215

Publisher: Prentice Hall
Copyright: 2001
Format: Paper; 407 pp
Published: 08/30/2000

Suggested retail price: $93.40
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For one-semester, lower-level undergraduate courses in Business Communication, Written Business Communication, Applied Writing, and Business Writing.

Practical, well-organized, and readable, this highly successful text explains the basics of business communication and then gives students practice in applying them — in many “real-world” forms of communication. It employs writing exercises to emphasize the workplace skills needed to communicate credibly, and compose letters, memorandums, reports, proposals, employment communications and oral presentations.

  • NEW - Added chapter on state-of-the art technology challenges—Includes email; fax; voice mail; new computer software programs; and the World Wide Web.

    • Provides students with up-to-the-minute coverage on the latest information technologies that help them to understand why they need more than just computer literacy. Ex.___

  • NEW - Unique chapter on computers, the Internet, and telecommunications.

    • Presents students with clear definitions and an Internet timeline covering 1958-1999. Ex.___

  • NEW - Coverage of recently recognized computer-related health problems.

    • Helps students learn to prevent eyestrain, Carpal Tunnel Syndrome, and back pain. Ex.___

  • NEW - A guide to planning communications.

    • Teaches students how and when to be concise, in addition to communicating effectively. Ex.___

  • NEW - More examples—e.g., letters; forms; emails; and web pages.

    • Gives students a strong visual presentation that enhances learning and includes diagrams, pictures, and drawings. Ex.___

  • Three basic qualities for effective communications—Attractive appearance; good will tone; and a clear, complete and concise message.

    • Introduces students to fundamental principles that can be applied to various types of letters, memos, and reports. Ex.___

  • Writing improvement exercises—Based on needs found in student and professional writing.

    • Allows students to see improvement through an abundance of hands-on practice and related quick references. Ex.___

  • Self-assessment checklists.

    • Enables students to use a guide when writing messages — such as emails and sales letters — and check their work for class. Ex.___

  • Valuable tips on finding and keeping a job—Features information on promotion and resignation.

    • Prepares students for the interview process, as well as writing resumes and application letters. Ex.___

  • An understandable and entertaining writing style.

    • Encourages students to improve their writing through the use of humorous and lively anecdotes that also help illustrate ideas. Ex.___

  • A basic theory of communication—Relates to major themes throughout the text.

    • Shows students the benefits of studying business communication, and familiarizes them with the role of ethics in business communication and with communication technologies. Ex.___

  • Added chapter on state-of-the art technology challenges—Includes email; fax; voice mail; new computer software programs; and the World Wide Web.

    • Provides students with up-to-the-minute coverage on the latest information technologies that help them to understand why they need more than just computer literacy. Ex.___

  • Unique chapter on computers, the Internet, and telecommunications.

    • Presents students with clear definitions and an Internet timeline covering 1958-1999. Ex.___

  • Coverage of recently recognized computer-related health problems.

    • Helps students learn to prevent eyestrain, Carpal Tunnel Syndrome, and back pain. Ex.___

  • A guide to planning communications.

    • Teaches students how and when to be concise, in addition to communicating effectively. Ex.___

  • More examples—e.g., letters; forms; emails; and web pages.

    • Gives students a strong visual presentation that enhances learning and includes diagrams, pictures, and drawings. Ex.___

I. INTRODUCTION.

 1. You and Business Communication.

II. THE THREE BASIC QUALITIES OF EFFECTIVE BUSINESS COMMUNICATIONS: ATTRACTIVE APPEARANCE, GOOD WILL TONE, CLEAR COMPLETE, CONCISE TONE.`

 2. Qualities of an Effective Business Communication: Attractive Appearance.

 3. Qualities of an Effective Business Communication: Good Will Tone.

 4. Qualities of an Effective Business Communication: Clear and Complete Message.

III. APPLYING THE THREE BASIC QUALITIES OF EFFECTIVE BUSINESS COMMUNICATIONS.

 5. The Routine Information, “Yes” or Good News Communication: News Releases.

 6. The Negative Communication: The “No” Message.

 7. Sales Letters and Persuasive Claims and Requests.

 8. Credit and Collections.

 9. Courtesy Messages You Don't Have to Send, But Should.

10. Oral Communications.

IV. BUSINESS COMMUNICATION IN THE WIRED WORLD.

11. The Internet and Other Communication Technologies.

12. Healthy Computing: Preventing Eyestrain, Carpal (Wrist) Tunnel Syndrome, Back Pain.

V. EMPLOYMENT.

13. Employment Guides: Finding a Job, Holding a Job, Earning Promotions, Changing Jobs.

14. Employment Resumés and Application Letters: Miscellaneous Employment Communications.

15. Planning the Business Report or the Term Paper.

16. Writing a Business Report or a Term Paper: Writing a Business Contract Proposal.

Appendix A: Spelling Rules and Spelling Lists.

Appendix B: Punctuation.

Index.

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