Prentice Hall

Student Success & Career Development



Diversity Consciousness: Opening Our Minds to People, Cultures, and Opportunities, 2/E
Richard D. Bucher

ISBN-10: 013049111X
ISBN-13: 9780130491114

Publisher: Prentice Hall
Copyright: 2004
Format: Paper; 258 pp
Published: 04/10/2003

Suggested retail price: $32.33
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For courses in Success/Orientation, Race and Ethnic Relations, Cultural Diversity in the Workplace (Business Management), Interpersonal Human Relations, Sociology, and Allied Health/Human Services; also for teacher-training education courses, and staff/professional development workshops.

This empowering study on human diversity helps students develop the ability to understand, respect, and value diversity—and demonstrates how opening one's mind to the views of other peoples and cultures is central for a quality education and successful career. Personalizing the learning experience by integrating a variety of real-life student experiences and perspectives, it discusses topics in a style that promotes self-reflection and dialogue that is inclusive and not condescending. Complete with self-reflective journal questions, case studies, and interactive exercises, it discusses diversity and workplace issues—such as teamwork, conflict management, leadership, racism, prejudice, and communication; and zeroes in on the relationship between an employee's success and his/her ability to develop flexible thinking to positively and effectively deal with a variety of diversity issues.

  • NEW - Chapter-end running case studies—Follows three individuals throughout the book.
    • Requires students to asses each specific case, and familiarizes them with complex issues and situations involving diversity.

  • NEW - Expanded content throughout—Covers diversity education; globalization; cross-cultural leadership; the Internet; and U.S. population trends and their implications.
    • Provides students and instructors with detailed coverage of many new topics, and of the subject as a whole.

  • NEW - Updated data throughout—Includes the latest statistical data from Census 2000, and integration of the events of 9/11.
    • Helps students explore a wide range of emerging issues and underscores the growing importance and relevance of diversity consciousness.

  • NEW - Diversity Links.
    • Supplies students with a number of excellent Web sites, and short descriptions of the information available.

  • NEW - Instructor's manual.
    • Provides instructor with tools for a rich classroom experience.

  • Includes a foreword by Franklin Raines—CEO of Fannie Mae, and the first African-American to head a Fortune 50 Company.
  • Grounded in research—Moves beyond anecdotal evidence by citing many research studies derived from real companies and real people.
    • Highlights the positive impact of education/training in the area of diversity, i.e., how their exposure to diversity issues is more apt to make them culturally sensitive and more creative and productive on the job.

  • Focus on personal growth and empowerment as a life-long process.
    • Shows students how developing diversity consciousness is an ongoing process of educating oneself, requiring a great deal of self-reflection, evaluation, patience and commitment.

  • Student perspectives—Infuses each chapter with genuine anecdotes from a diverse population of students who share their everyday struggles, stories, and achievements.
    • Provides perspectives from a wide variety of educational, social, and ethnic backgrounds, providing insight and letting the student learn from the experiences of their peers.

  • Real-world applications—now and in the future—Explores the relevance of communication, teamwork, conflict management, and flexible thinking in the workplace.
    • Helps students understand the connections between “diversity skills” and the world of work, and their increasing relevance to creativity, productivity, and profit.

  • Journal questions—Integrated throughout each chapter, these thought-provoking questions encourage students to write and record entries in their own personal journal.
    • Reinforces students' learning, provides them with a record of their thoughts, promotes self-reflection and encourages group discussions.

  • Engaging end-of-chapter exercises—Includes Internet exercises.
    • Gives students an interactive opportunity to utilize different learning styles, and helps them synthesize and build upon their newly acquired knowledge.

  • Wide audience appeal—Provides a rich, in-depth and realistic approach to diversity that all students will relate to, regardless of their background, and explores traditional and emerging diversity issues.
    • Treats students in a friendly, direct, and non-condescending manner.

  • Chapter-end running case studies–Follows three individuals throughout the book.
    • Requires students to asses each specific case, and familiarizes them with complex issues and situations involving diversity.

  • Expanded content throughout–Covers diversity education; globalization; cross-cultural leadership; the Internet; and U.S. population trends and their implications.
    • Provides students and instructors with detailed coverage of many new topics, and of the subject as a whole.

  • Updated data throughout–Includes the latest statistical data from Census 2000, and integration of the events of 9/11.
    • Helps students explore a wide range of emerging issues and underscores the growing importance and relevance of diversity consciousness.

  • Diversity Links.
    • Supplies students with a number of excellent Web sites, and short descriptions of the information available.

  • Instructor's manual.
    • Provides instructor with tools for a rich classroom experience.

  • New website http://www.diversityconsciousness.com  Provides instructors and students with additional current resources on diversity.



1. Diversity—An Overview.


2. Diversity Consciousness and Success.


3. Personal and Social Barriers to Success.


4. Developing Diversity Consciousness.


5. Communicating in a Diverse World.


6. Teamwork.


7. Conclusion.


Diversity Links.


Bibliography.


Suggested Readings.


Index.


"Although well researched and emprically grounded, Diversity Consciousness is not targeted towards academicians; rather, it is student-oriented...Bucher's case studies, an addition from the first edition, are a pedagogical gold mine."--- Teaching Sociology, Matthew Oware, DePauw University

 

"A wealth of scenarios, exercises, and practical information in the book illustrates the importance of diversity in achieving equity, intercultural understanding and cooperative success." – Teaching Tolerance magazine




"Diversity Consciousness is clearly well researched. Rich Bucher has written it in a thoughtful manner so the reader can not only grasp the range and depth of a wide range of diversity concepts, but can also apply critical skills to address diversity issues we experience in everyday life." – Gary Izumo, educator and author




"College students must know and understand diversity in order to value it and to develop a diversity consciousness which allows them to negotiate their way through personal, college, and workplace communities. I believe students will respond well to this text book overall ...they will especially appreciate the students' voices represented in the text." – Kathleen C. York, Community College of Denver




"Richard Bucher's work makes a major contribution to a clearer understanding of how and why diversity is crucial to the basic prosperity and future survival of our country." – Franklin D. Raines, Chairman and CEO of Fannie Mae


Dr. Richard Bucher is a Professor of Sociology at Baltimore City Community College (BCCC). He has been nationally recognized for his teaching excellence and teaches a variety of courses, including Introductory Sociology, Cultural Diversity in the Workplace, and Race and Ethnic Relations. The Carnegie Foundation for the Advancement of Teaching and the Council for the Advancement and Support of Education honored him as the 2000 Maryland Professor of the Year. The National Institute far Staff and Organization Development also honored him for teaching excellence. He served as the first Director of BCCC's Institute for Intercultural Understanding (IIU). Under his leadership, the IIU gained national recognition as an innovative diversity education program. Dr. Bucher received his Ph.D. in Sociology from Howard University, with a concentration in race and ethnic relations. We encourage you to visit his website at http://www.diversityconsciousness.com

View a Sample Chapter PDF:

  • Instructor's Manual, 2/E
    Bucher
    © 2004 | Prentice Hall | Paper; 52 pages | Instock
    ISBN-10: 0130491128 | ISBN-13: 9780130491121


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