Culinary, Hospitality, Travel & Tourism

For undergraduate/graduate intermediate and advanced courses in Travel and Tourism, Tourism Development, Business Travel Management, and overviews on the History of Travel and Tourism.

A useful and pragmatic approach to understanding how to market travel products and destinations, Leisure Travel enables students to understand the needs of different types of travelers based on their personality profiles. The book offers a unique historic perspective, based on the author's more than 35 years of experience as a consultant and researcher to industry leaders, along with case examples of how to increase tourism and grow the leisure travel market.

• Primary focus of the book is on marketing.

  • Teaches students how to market travel more effectively.

• Easily understood, comprehensive overview—Provides successful case examples of repositioning and rebranding destinations and travel products from around the world.

  • Offers students a conceptual framework to understand how different travel products and destinations appeal to different personality types.

• Up-to-date review of Dr. Plog's psychographic concepts—Supported by actual case examples and research evidence, the text includes often overlooked but important rules for effective travel marketing.

  • Helps students and instructors understand how destinations rise and fall in popularity and how to target and market effectively for tourism growth.

• Unique historic perspective—Based on 35+ years of the author's involvement in the travel industry, the text traces the growth and development of leisure travel into the world's largest industry.

  • Illustrates for students the history of leisure travel from a pasttime of the rich to everyone's entitlement.

• A view of the future of leisure travel—Provides perspective on the changing dynamics that will impact travel in the future, and how this will impact travel suppliers.

  • Offers students an approach to ensure a better future for travel.

I. PERSPECTIVES ON LEISURE TRAVEL.

II. THE PSYCHOGRAPHICS OF TRAVEL.

III. MARKETING LEISURE TRAVEL.

IV. BUILDING A FUTURE FOR LEISURE TRAVEL.

Introduction to Travel and Tourism (Travel & Tourism)
Business Travel Management (Travel & Tourism)
Travel/Tourism Sales and Marketing (Travel & Tourism)

Stanley C. Plog. The career of Stanley C. Plog spans the worlds of academia, professional consulting, and business development. He founded Plog Research, Inc. and was its Chairman and CEO. The company serves a broad segment of the travel industry throughout the world, including airlines, hotel chains, destinations, cruise lines, rental car companies, and travel media. At UCLA, he was first the academic director of the Training Program in Social Psychiatry and formed the Urban Observatory, a social problems study center.

The popular press has labeled him "Dr. Destination" for his ability to turn around destinations and resort areas that face declining revenues. His accomplishments include helping rejuvenate troubled airlines, cruise lines, hotel groups, and other travel-related companies. He frequently speaks at major travel conferences worldwide, and is a regular contributor to ASTA Agency Management, Travel Weekly, and other trade publications. Dr. Plog is also an editor for the Journal of Travel Research and the Cornell Hotel and Restaurant Administration Quarterly. He has written two other books on travel (Leisure Travel: Making it a Growth Market ...Again!, and Vacation Places Rated). Currently, he operates as an independent consultant, continues to assist his previous company (now owned by NFO Worldwide), services an online research company (Equation Research), and provides guidance to destinations and travel suppliers.

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Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, contact your Pearson Higher Education representative for pricing and ordering information.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.