Hospitality Management Strategies
Ronald A. Nykiel, Ph.D., CHA, CHE, University of Houston

ISBN-10: 0130618764
ISBN-13: 9780130618764

Publisher: Prentice Hall
Copyright: 2005
Format: Cloth; 496 pp
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Appropriate for graduate and upper-level courses in Hospitality Management, Strategy, and Business Development.

This comprehensive up-to-date guide to current managerial strategies in the hospitality industry provides an applied, in-depth understanding of how the industry develops, grows, and operates. Covering all the management strategy disciplines such as business development, finance, human resources, and marketing—this book features real life hospitality industry case examples, management strategy tools, extensive glossary, personal insights, and leadership examples. This text provides a global perspective, written by an educator with over 30 years management experience in the hospitality industry.

  • Coverage of macro trends— such as labor availability, new technologies, economic ups and downs, terrorism, security, and globalization.

    • Presents an “applied/real world” focus on current trends which have substantial impact on management strategies.

  • Learning objectives following the Certified Hospitality Educator principles—introduce each chapter.

    • Provides students with an outline of key components they are about to cover.

  • Case examples—directly linked to chapter concepts/key content—exemplify the strategy application.

    • Stimulates discussions and conveys key terms for major managerial strategies.

  • Key terms and words—defined at the end of each chapter— as well as in the glossary.

    • Allows students and instructors a quick reference of key definitions as well as reinforcing them.

  • Discussion questions at the end of each chapter.

    • Provides stimulus to probe further into key topics as well as discuss future trends and directions.

  • Chapter summations at the end of each chapter.

    • Recaps key points and reinforces the learning of key concepts and terms.

  • Highlight boxes for link to business ethics and technology.

    • Helps point out applications, considerations, developments, and potential future directions related to each chapter topic.

  • Comprehensive glossary.

    • Provides students with clear definitions of the many acronyms and industry related terms.

A. UNDERSTANDING STRATEGY, FORCES, SELECTION AND POSITIONING.

 1. Hospitality Management Strategies In Perspective.

 2. External and Internal Driving Forces.

 3. Strategy Selection and Positioning.

B. THE GROWTH STRATEGIES OF DEVELOPMENT, FINANCIAL OPTIONS, AND BRAND STRATEGY.

 4. Business Development Strategies.

 5. Financial Strategy Options.

 6. Brand Strategy and Management.

C. THE REVENUE DEVELOPMENT STRATEGIES OF MARKETING, SALES, AND CUSTOMER RETENTION.

 7. Marketing Strategies.

 8. Sales Strategies.

 9. Customer Service and Quality Strategies.

D. THE FUNCTIONAL MANAGERIAL STRATEGIES OF HUMAN RESOURCES, TECHNOLOGY AND PURCHASING.

10. Human Resource Management Strategies.

11. Technology Applications and Management.

12. Purchasing Concepts.

E. THE DEFENSIVE (BUSINESS PRESERVATION) STRATEGIES OF RISK MANAGEMENT, CRISIS MANAGEMENT AND COMMUNICATIONS.

13. Risk Management.

14. Crisis Management.

15. Communications.

F. THE IMPLEMENTATION STRATEGIES OF STRATEGIC PLANNING, ORGANIZATIONAL AND OPERATIONAL CONCEPTS, AND LEADERSHIP.

16. The Strategic Planning Process.

17. Organizational and Operational Concepts.

18. Leadership Profiles.

Glossary.

Notes.

Bibliography.

Index.

An indispensable guide to understanding successful management
strategies in the hospitality industry!

Dr. Nykiel brings 30 years of hospitality industry experience that provides an understanding of managerial strategies and how they are successfully applied in the hospitality industry. This author provides an easy-to-read and extremely practical text. Students and experienced managers alike will find within this textbook a wealth of knowledge, which provides a strong foundation for managerial strategies and decision-making support.

Features
  • Covers all management strategy disciplines such as brand strategy, business development, finance, human resources, leadership, marketing, technology, and more
  • Multiple case examples for each management discipline delineated Management strategy tools and applications
  • Leadership examples and techniques
  • Numerous easy-to-scan strategy exhibits
  • Ethics and technology implication highlights in each chapter
  • Extensive glossary and discussion questions
  • Real-life examples and personal insights based on the author's own experiences

View a Sample Chapter PDF:

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