Prentice Hall

Student Success & Career Development



Building Your Network Through Communication (NetEffect Series)
Arthur H. Bell, Ph.D., University of San Francisco
Dayle M. Smith, Ph.D., University of San Francisco

ISBN-10: 0130917591
ISBN-13: 9780130917591

Publisher: Prentice Hall
Copyright: 2004
Format: Paper; 176 pp
Published: 11/26/2003

Suggested retail price: $21.99
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For courses in Intro to Business, Team Building, and Job Search Skills.

This “full service” guide to networking provides explanation and training in the communication and intercultural tools necessary to build a domestic and international web of professional contacts. It contains practical techniques and strategies for network relations, and in-depth discussions on gender communication, intercultural communication, nonverbal aspects of networking, and special challenges for women in business. An easy-to-administer evaluation enables students to determine their communication profiles for use in building networks.

  • A practical orientation.
    • Shows students that effectively building supportive networks will enable their members to find jobs, ideas, encouragement, consolation, and occasional inspiration.

  • Explanation of the “how to” behind the “why” of networking.
    • Teaches students how to communicate with diverse audiences in building, expanding, and enhancing one's professional network.

  • Focus on communication.
    • Emphasizes that the communication between and among people is an important basis for the initiation and maintenance of networking.

  • Your Turn exercises—Keyed to chapter highlights.
    • Gives students a chance to record their own opinions, questions, experiences, and insights.

  • “Insight” call-outs throughout.
    • Highlights the main points in each chapter and makes it easy for students to reference them.

  • Up-to-date content in a readable format.
    • Presents students with current information in a clear and persuasive writing style.

  • Chapter goals.
    • Supplies students with action-oriented statements that enlighten them as to what each chapter will achieve.

  • Chapter-end summaries.
    • Reinforces the main themes in each chapter, and gives students opportunity to review their understanding of them before moving on.

  • Recommended Reading section—Lists the authors' suggestions for the latest and best additional reading on networking.
    • Encourages students to further their study of the subject.



 1. What is Networking and Who Needs It?


 2. Expanding and Enhancing Your Network.


 3. Discovering Your Communication Tendencies for Networking.


 4. Understanding Communication Relationships for Networking.


 5. Listening for Networking and Communication.


 6. Nonverbal Communication for Networking.


 7. Gender Communication for Networking.


 8. Understanding Other Cultures and Your Own for Networking Success.


 9. Writing and Speaking for an International Network.


10. Networking and Career Realities for Women.


Recommended Reading.

This is a full-service guide to networking which shows practical ways to build and enhance your web of professional contacts. Special attention is given to communication techniques and strategies for network relations, including an in-depth discussion of:

  • Gender communication
  • Nonverbal communication
  • Intercultural communication
  • Unique networking challenges for women in business

View a Sample Chapter PDF:

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