Prentice Hall

Business



Guide to Electronic Communication

ISBN-10: 0130933481
ISBN-13: 9780130933485

Publisher: Prentice Hall
Copyright: 2002
Format: Paper; 118 pp
Published: 06/21/2001

Suggested retail price: $28.00
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Can be used in any course in which students use the Internet. For undergraduate Business Communication courses, upper-division undergraduate courses or graduate-level or in Information Management, Communication, or Management, or MBA module courses.

  • Can be used in any course in which students use the Internet.
  • Concise and easy to read.
  • Full of clear, practical useable tools and techniques.
  • Up-to-date, cutting-edge concepts.
  • Great reference guide to keep of both students' and professionals' desks.



1. Trends in Electronic Communication.

E-Communication Trends. Effects of e-Communication.



2. Electronic Tools for Conducting Research.

Conducting Electronic Searches. Using Electronic Databases. Using Other Electronic Sources.



3. Electronic Tools for Written Communication.

Traditional Writing. Email. Faxes. Electronic Discussion Forums. Multimedia Business Cards.



4. Designing Web Pages.

Set Your Website Strategy. Plan and Design the Site. Manage Your Website.



5. Electronic Tools for Oral Communication.

Computer-Designed Presentation Aids. Electronic Conferencing (Video and EMS). Telephones.



6. Electronic Tools for Job Searches.

How to Design an Electronic Résumé. How to Use the Web in Your Job Search.



E-Glossary.


Bibliography.


Index.

This concise, practical book is for you if you want to be more effective is using technology to communicate with other people. You will learn how to . . .

  • Use advanced internet search techniques to find the information you need
  • Take advantage of the features on your computer to write more efficiently and effectively
  • Write and deliver successful email messages
  • Create computer-projected visuals to enhance your presentations
  • Design effective, audience-centered web sites
  • Find a new jab using a computer-scannable resume and online job boards
  • Understand current trends in electronic communication and how they will affect you
  • Decipher some of the confusing words used to describe electronic terms
Like all books in the Prentice Hall Guides to Advanced Business Communication series, this book is . . .
  • Brief: summarizes key ideas only
  • Practical: offers clear, straightforward tools you can use
  • Reader-friendly: provides easy-to-skim format
Reviews of the core concept book for the series, Guide to Managerial Communication by Mary Munter

—Listed by the Wall Street Journal as one of the five business "books you shouldn't miss."
—"Really a gem." Former managing editor, Harvard Business Review
—"Short, compact, practical, and readable ...I liked it immensely." Journal of Business Communication

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This title is a member of the Guide to Series in Business Communication, which also contains the titles below . You can also visit the Guide to Series in Business Communication page.

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