Providing Quality Service: What Every Hospitality Service Provider Needs to Know
William B. Martin, Ph.D., The Collins School of Hospitality Management, California State Polytechnic University

ISBN-10: 0130967459
ISBN-13: 9780130967459

Publisher: Prentice Hall
Copyright: 2003
Format: Paper; 167 pp
Published: 06/03/2002

Suggested retail price: $47.00
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For courses in hospitality service.

Confronting the challenge of delivering quality service, this complete guide to success for existing or potential hospitality service providers outlines a comprehensive quality customer service action plan for the full spectrum of service provider roles. The text provides principles, methods, and skills, as well as application interaction exercises to help hospitality operations providers achieve their quality service goals.

  • Comprehensive and practical content.
    • Provides students with all the basics of how to deliver quality customer service in the many areas of hospitality.

  • 32 application interaction exercises—From winning with the customer and managing time to body language basics and the difficult guest.
    • Enables students to apply their learning to the real world of hospitality.

  • Quality Service “Hall of Fame” and “Hall of Shame”.
    • Provides students with real-life cases which illustrate chapter concepts.

  • Study guides conclude each chapter—Including key concepts, key terms and study/discussion questions.
    • Provides students with a structured review of material.

  • Self assessment tools.
    • Provides students with tests for assessing their knowledge and skill.

I. CUSTOMER SERVICE FUNDAMENTALS—PROVIDING HOSPITALITY AT ITS BEST.

 1. Winning with the Customer.

 2. The Nature of Customer Service.

 3. The Two Types of Customers.

 4. Defining “Quality” in Quality Service.

II. THE SYSTEM SIDE OF SERVICE—PROVIDING THAT PROCEDURAL TOUCH.

 5. Timing Is Everything.

 6. Getting in the Flow.

 7. An-tic-i-pa-tion.

 8. Communicate, Communicate, Communicate.

 9. Feedback—Food for Success.

10. To Be or Not to Be Accommodating?

III. THE HUMAN SIDE OF SERVICE—PROVIDING THAT PERSONAL TOUCH.

11. The Four Basic Customer Service Needs.

12. It's All about Attitude.

13. Words That Sting—Words That Soothe.

14. The Joy of Surprises—Providing the Unexpected.

15. Lending a Helping Hand.

16. Selling That Sells.

17. The Challenge of Gracious Problem Solving.

18. The Challenge of the Difficult Guest.

IV. SELF-ASSESSMENT—WHAT HAVE YOU LEARNED?

Test Your Knowledge—A True-False Test.

Test Your Skill—The Service Provider Self-Assessment Scale.

Additional Readings.

Index.

True-False Answers.

Providing Quality Service: What Every Hospitality Service Provider Needs to Know is the definitive resource for all hospitality service providers. In a reader-friendly style and format, it serves as a complete customer service guide for existing or potential service providers in food service, lodging, clubs, theme parks, or travel-related businesses.

Whatever the position, whatever the nature of the operation, if it's hospitality and the position requires interaction with guests in any way, this book outlines a comprehensive, quality customer service action plan for that position that generates success.

Its thirty-two application exercises and numerous examples in every chapter make its contents easily adaptable to the specific needs of any hospitality learning and training environment.

This book covers the full spectrum of quality service as seen through the eyes of the customer. It outlines customers' expectations for procedural as well as personal quality service. It clarifies what quality service is and how to provide it, including:

  • How to win with the customer
  • How to exhibit and maintain a positive attitude
  • How to "WOW" the guest
  • How to effectively handle customer complaints and difficult guests

View a Sample Chapter PDF:

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