Prentice Hall

Business



Crafting Multimedia Text: Websites and Presentations (NetEffect)
Barbara Moran, San Francisco State University and San Mateo Community College District

ISBN-10: 0130990027
ISBN-13: 9780130990020

Publisher: Prentice Hall
Copyright: 2005
Format: Paper; 256 pp
Published: 07/12/2004

Suggested retail price: $23.00
Buy from myPearsonStore

 

An excellent resource for those in Journalism, Business, Education, Multimedia writing, Communications, and Web design.

 

This unique, exciting book introduces “new media writing” strategies and techniques. Understand how to write and how to display content for websites, slide shows, and other visual presentations. Differentiate between viewers (who see words projected on a computer or projector screen) and readers (who read words on paper).

 

  • Flexible presentation—Adaptable to the classroom or to individual use.

    • Gives students a compact yet information-packed text. Enables instructors to use this as convenient supplement to their regular, more traditional texts for their courses in business communications, language arts, journalism, education, or web design.

  • A hands-on, activities-based book.

    • Provides students with opportunity and guidance to actually create high-quality content for a website or a slide show.

  • Professional but not intimidating—Does not require prior knowledge of html, programming, coding, or web design to use this book.

    • Provides students who have good solid word processing skills with a book about a style of writing for a new communications medium that is here to stay.

  • An outline of viewer's physical stressors—Suggests ways to ease the burden for viewers.

    • Helps students and instructors explore the differences between paper-based readers and screen-based viewers.

  • A study of legal issues—Looks at the oft-confusing current state of legal protections for electronic copy.

    • Shows students that the habit of copying and pasting content without attribution can amount to plagiarism. It also begins the process of helping them plan actual content for their own websites or slide presentations.

  • An exploration of grammar, spelling, punctuation, writing styles, composition, contrast, consistency, spacing and layout, hierarchy, and how to display text in a multimedia context.

    • Shows students how much text is too much, what works and what doesn't, and how to use special effects to their best advantage.

  • A PowerPoint overview of the entire subject of multimedia writing—Can either be used by instructors to show to a class or be viewed by a student in a CD-drive. The PowerPoint is entitled “Crafting Multimedia Text: Websites and Presentations.”

    • Acclimates students and instructors to this new subject area.

  • Accompanying CD-ROM—Includes two step-by-step guides—one for preparing website content and one for preparing slide show content; as well as the most up-to-date websites and other resources that pertain to multimedia writing.

    • Offers students and instructors the opportunity to read the first seven chapters, do the initial preparation exercises, then go to the CD-Rom and create actual content.

  • Excellent pedagogy—Includes Review, Key Terms, Chapter Questions, “Now You Try,” and “Explorations” in each chapter.

    • Helps students retain information by providing coverage of key points; as well as provides opportunities to practice the concepts they have learned in class. Challenges students to begin building ideas for content using their own interests and creativity.

  • Comprehensive Appendix—Contains an extensive look at the most popular software programs for multimedia, provides a complete glossary of terms, and gives an additional reading list of books and journals that are helpful to multimedia writers.

    • Provides students with an excellent resource for the future.



 1. What is Multimedia Writing?


 2. Why Are Words Important?


 3. Traditional Writing vs. Multimedia Writing.


 4. Creating Your Content.


 5. Make Your Words Work.


 6. Writing With Style.


 7. Words As Graphic Elements.


 8. Formatting Text in a Multimedia Environment.


 9. Special Considerations for Websites.


10. Special Considerations for Visual Presentations.


Appendix.


Great (Writer-Friendly) Software for Websites and Presentations.


Finding Help Along the Way.


Glossary.


Chapter Answers.

"Many books discuss the larger issues of design, proposals, script writing, and interactive narrative elements. What has been missing is (this, 1 a book that discusses the place, power, and purpose of words in multimedia applications and that discusses the nuts and bolts of word choice, style, tone, editing, ' visual hierarchy, and font selection, size, style, and color. The book's many references to films, television shows, scientists, filmmakers, television writers, actors, information architects, and human factors experts makes it interesting, relevant, and fun." — Diane Chute

Barbara Moran spent 20 years in "mainstream news" (as editor of a city magazine and a weekly newspaper, on-air radio news reporter, and staff writer for San Diego Union and Atlanta Constitution). In 1989, she left traditional media to become part of the new Web-based media. She worked for two search engines as an online editor, and she has freelanced extensively online. She wrote The Internet Directory for Kids & Parents (IDG Books) and contributed a chapter on multimedia writing to English for Careers: Business, Professional, and Technical by Leila Smith (Prentice Hall). Founder/ editor of her own K-12 educational Website (www.specialspecies.com), Ms. Moran serves as a communications consultant and teaches Internet-, computer-, and communications-related subjects at the college level (at San Francisco State University and San Mateo Community College District). She has her B.A. in telecommunications from Kent State University and her master's in instructional technology from the School of Education at San Francisco State University. To contact her consulting service, email msbmoran@yahoo.com.

Here is an excellent resource for those in Journalism, Business, Education, Multimedia writing, Communications, and Web design.

 

     This unique, exciting book introduces “new media writing” strategies and techniques. Understand how to write and how to display content for websites, slide shows, and other visual presentations. Differentiate between viewers (who see words projected on a computer or projector screen) and readers (who read words on paper).

Introduction

      Within the last ten years, the practice of presenting written information on a screen rather than on paper has grown dramatically.  The essence of multimedia communications is its interactivity and the fact that you write in “layers” rather than a linear, traditional way. For those who may be “Trekkies,” I compare it to Mr. Spock’s three-dimensional chess game, which he liked to play on Star Trek. Unlike traditional chess, which is played on a flat, linear, one-dimensional surface, his Tri-D Chess is a three dimensional form of chess that requires its users to consider plays on a multi-dimensional platform. Not only must they consider the linear move in front of them, but they must also ponder the impact of those moves on separate, clear boards located above and below the main board.

 

     Each piece impacts a number of levels. Players have to remain aware of how every piece on every level interrelates. This reminds me of the challenge of multimedia writing. Not only must you ponder the linear story you must write on the main level, but also you must consider upper levels and lower levels accessible by hyperlinks or mouse clicks. You have to think about how each word connects to words on screens not yet visible. It is a form of three-dimensional writing that we are only beginning to comprehend, much less master.

 

     Each piece of information impacts a number of levels. Writers have to remain aware of how every level interrelates. The computer screen — through the development of websites and presentation software such as MS PowerPoint — is now used interchangeably with paper as an output device for information.

  • ·        What types of information are more suited for output to the computer screen vs. paper?
  • ·        How does reading information on paper compare with viewing written information on a computer screen (or projector screen)?
  • ·        Should information be presented in the same way for paper as for the computer screen?
  • ·        Are currently accepted multimedia emphasis techniques (such as moving text) enhancements or distractions?

 

     Research into these areas is new, but certain conventions have emerged. This book will examine the current state-of-the-art implementation of multimedia writing. It will show differences between viewers (those who see information projected on a screen) and readers (those who read information on paper). -  Barbara Moran

 

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    From a top-notch professional speaker who has taught thousands of corporate personnel, military officers, and college students how to speak effectively, comes a text that's interesting, engaging, and filled with exercises and examples. Chapters on using humor, visual support, and presentational skills and strategies set this book apart from any other on the market.

  • 0131128337Speaking Effectively: Achieving Excellence in Presentations (NetEffect Series)
    Kline
    © 2004 | Prentice Hall | Paper; 208 pages | Instock
    ISBN-10: 0131128337 | ISBN-13: 9780131128330
    URL: http://www.prenhall.com/neteffect
    Brief Description | Buy from myPearsonStore

    • For courses in Stress Management and Interpersonal Skills.

    The creators of a state-of-the-art stress management center combine their decades of clinical psychology experience to present a complete and concise volume on stress management in the workplace. Their approach incorporates a reader-friendly style with proven exercises and techniques designed to teach students how to maximize effectiveness and to prepare them to deal with stress.

  • 0136347274Stress Mastery: The Art of Coping Gracefully (NetEffect Series)
    Abascal, Brucato & Brucato
    © 2001 | Prentice Hall | Paper; 224 pages | Instock
    ISBN-10: 0136347274 | ISBN-13: 9780136347279
    URL: http://www.prenhall.com/neteffect
    Brief Description | Buy from myPearsonStore

    • Continuing the Elwood Chapman tradition, author Cliff Goodwin brings you The Supervisor’s Survival Kit, 10th Edition. Updated throughout, this edition focuses on the essential techniques and skills needed to be an effective supervisor. This text discusses how to make the transition to management, achieve productivity through people, build an effective team, and conduct essential supervisory tasks such as staffing, delegating, motivating and appraising employees. It offers a unique approach–fostering supervisory skills through the use of role plays, case studies, games and exercises–and will help readers gain confidence in their leadership and supervisory roles.

  • 0131183877Supervisor's Survival Kit [Neteffect Series], 10/E
    Goodwin & Chapman
    © 2006 | Prentice Hall | Paper; 336 pages | Instock
    ISBN-10: 0131183877 | ISBN-13: 9780131183872
    Brief Description | Buy from myPearsonStore

    • For courses in Technical Customer Service, Marketing, and Sales.

    Addressing the use of current technology in building customer loyalty such as call centers, web pages, and customer relationship management (CRM), this easily readable text explains how technology can enhance customer loyalty by exceeding expectations in small but significant ways.  Techno-savvy readers will find this text provides a concise review of the mechanics and a liberal dose of application ideas.  For those who are less familiar with technology, the material will teach basics needed to develop and sustain customer loyalty.

  • 0130989908Technology and Customer Service: Profitable Relationship Building (NetEffect Series)
    Timm & Jones
    © 2005 | Prentice Hall | Paper; 208 pages | Instock
    ISBN-10: 0130989908 | ISBN-13: 9780130989901
    URL: http://www.prenhall.com/neteffect
    Brief Description | Buy from myPearsonStore

    • For courses in Introduction to Importing and Exporting and Export Management.

    This is the first text to provide an all-encompassing introduction to the full range of important trade related subjects. Focusing on the basic mechanics of how international trade is actually done, it gathers into a single volume the hows and whys of each step in the process of importing or exporting a product—e.g., shipping, finance, law, trading blocs, insurance, etc.

  • 0136717446Tour of International Trade, A (NetEffect Series)
    Neipert
    © 2000 | Prentice Hall | Paper; 202 pages | Instock
    ISBN-10: 0136717446 | ISBN-13: 9780136717447
    URL: http://www.prehall.com/neteffect
    Brief Description | Buy from myPearsonStore

    • For courses in Business English and Business Writing.

    This text improves students' communication skills by helping them understand and use English terms appropriately. It relies on principles of language development for effective learning, and approaches the process from various directions—context, analysis, comparisons, and memory devices. Students will benefit from this presentation and accumulation of adult learning experience—and by thinking, comparing, using, and remembering.

  • 013060710XVocabulary Basics for Business (NetEffect Series)
    Cox
    © 2003 | Prentice Hall | Paper; 320 pages | Instock
    ISBN-10: 013060710X | ISBN-13: 9780130607102
    URL: http://www.prenhall.com/neteffect
    Brief Description | Buy from myPearsonStore

    • For undergraduate-level courses in Human Relations, Supervisory Practices, Principles of Management, Communications, and Career and Self Explorations.

    Helping students become aware of the strong impact that one's attitude has on every aspect of life, this highly regarded primer in the field of business human relations empowers readers of all backgrounds to play their human-relations roles with greater understanding and sensitivity. Fully updated and fresh with new material, it teaches readers that people who balance their technical skills with human-relations competencies find greater on-the-job happiness, contribute more to the productivity of organizations, and, in general, have more successful careers and satisfying lives.

  • 0131183885Your Attitude is Showing: A Primer on Human Relations [NetEffect Series], 11/E
    O'Neil & Chapman
    © 2006 | Prentice Hall | Paper; 320 pages | Instock
    ISBN-10: 0131183885 | ISBN-13: 9780131183889
    Brief Description | Buy from myPearsonStore

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