Prentice Hall

Business



Business Forecasting and Student CD Package, 8/E
John E. Hanke, Eastern Washington University, Emeritus
Dean W. Wichern, Texas A&M University

ISBN-10: 0131073850
ISBN-13: 9780131073852

Publisher: Prentice Hall
Copyright: 2005
Format: Paper Bound w/CD-ROM; 608 pp
Published: 01/06/2004

Suggested retail price: $129.00
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For undergraduate- or graduate-level courses in Business Forecasting, found in Decision Science or Economic departments.

The goal is to present basic statistical techniques that are useful for preparing individual business forecasts and long-range plans. Written in a simple, straightforward style and making extensive use of practical business examples, the new edition includes numerous new problems, examples, data sets, and cases providing students with the necessary link between theoretical concepts and their real-world applications.


  • NEW - Enhanced clarity of writing—Revised to improve understanding.

    • Enables students to learn more effectively.

  • NEW - Additional emphasis on the most recent theoretical developments and empirical findings.

    • Provides students with the most current and up-to-date text available.

  • NEW - Seven new cases—Brings the number of cases to 53, along with new problems and data sets.

    • Enables students to see the connection between theory and real-world practice.

  • NEW - Incorporation of the newest version of Minitab (Minitab 14), Excel 2000, and Crystal Ball's CB Predictor (an Excel add-in)—Integrates output from Excel and Minitab into the chapters.

    • Emphasizes for students the need to interpret output, and optional sections at the end of each chapter provide additional instruction in the use of these software packages.

  • NEW - Reorganized material and expanded discussions—Includes moving the material on growth curves to an earlier chapter and expands on the Delphi Method.

    • Enables students to utilize a text that is clearly written, well-organized, and comprehensive.

  • NEW - Accompanying CD-ROM—Includes data files,a student version of CB Predictor, and solutions to odd-numbered exercises.

    • Provides students with an exciting technological tool that enhances learning and understanding.

  • Coverage of all appropriate techniques—Includes extensive discussions of managerial aspects of forecasting.

    • Allows students to have a text that is error-free.

  • Modeling.

    • Illustrates for students the need to select the proper forecasting models.

  • Comprehensive Appendices—Include: Derivations; Data for Case Study 7.1; Tables; and Data Sets and Databases.

    • Gives students a text that is a valuable future reference guide.

  • Enhanced clarity of writing—Revised to improve understanding.

    • Enables students to learn more effectively.

  • Additional emphasis on the most recent theoretical developments and empirical findings.

    • Provides students with the most current and up-to-date text available.

  • Seven new cases—Brings the number of cases to 53, along with new problems and data sets.

    • Enables students to see the connection between theory and real-world practice.

  • Incorporation of the newest version of Minitab (Minitab 14), Excel 2000, and Crystal Ball's CB Predictor (an Excel add-in)—Integrates output from Excel and Minitab into the chapters.

    • Emphasizes for students the need to interpret output, and optional sections at the end of each chapter provide additional instruction in the use of these software packages.

  • Reorganized material and expanded discussions—Includes moving the material on growth curves to an earlier chapter and expands on the Delphi Method.

    • Enables students to utilize a text that is clearly written, well-organized, and comprehensive.

  • Accompanying CD-ROM—Includes data files,a student version of CB Predictor, and solutions to odd-numbered exercises.

    • Provides students with an exciting technological tool that enhances learning and understanding.



 1. Introduction to Forecasting.


 2. A Review of Basic Statistical Concepts.


 3. Exploring Data Patterns and Choosing a Forecasting Technique.


 4. Moving Averages and Smoothing Methods.


 5. Time Series and Their Components.


 6. Simple Linear Regression.


 7. Multiple Regression Analysis.


 8. Regression with Time Series Data.


 9. The Box-Jenkins (ARIMA) Methodology.


10. Judgmental Forecasting and Forecast Adjustments.


11. Managing the Forecasting Process.


Appendix A: Derivations.


Appendix B: Data for Case Study 7.1.


Appendix C: Tables.


Appendix D: Data Sets and Databases.


Index.

    For undergraduate and graduate courses in Business Forecasting.

     

    Written in a simple, straightforward style, Business Forecasting 9/e presents basic statistical techniques using practical business examples to teach students how to predict long-term forecasts.

  • 0132301202Business Forecasting, 9/E
    Hanke & Wichern
    © 2009 | Prentice Hall | Cloth; 576 pages | Instock
    ISBN-10: 0132301202 | ISBN-13: 9780132301206
    Brief Description | Buy from myPearsonStore

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