Culinary, Hospitality, Travel & Tourism

For courses in meeting, event, exposition and convention planning and management.

The expansive growth of the meeting, exposition, event and convention (MEEC) industry within the hospitality industry, communities and college curricula, demands this current, comprehensive introduction to the various segments of the MEEC industry. This broad overview takes advantage of the expertise of many active industry experts. It is the most up-to-date text available and covers a wider range of MEEC topics than any other book on the market.

• Overview of the MEEC industry—Industry experts used a Delphi Method to select topics addressed.

  • Provides students with a comprehensive volume in which each chapter covers a different aspect of the MEEC industry.

• Objectives and chapter outlines begin each chapter.

  • Enables students to know exactly what to expect from the chapter and what material it will cover.

• Multiple vignettes relate to each chapter topic.

  • Provides students with real-life scenarios that break up the text and provide interest.

• Chapter summary, key words and review questions conclude each chapter.

  • Provides students with helpful reviews and discussions of chapter topics that reinforce the material presented.

• Full-length case study of a convention—Including all the planning and follow-up that is required.

  • Allows students to see how all the topics covered fit together in a real world setting.

• Contributions by industry experts.

  • Provides students with the benefits of the experience of practitioners with industry know-how.

 1. Introduction to the Meetings, Expositions, Events, and Conventions Industry.


 2. Planning, Organizing, Directing, and Control in MECC.


 3. Meeting, Exhibition, Event, and Convention Sponsors.


 4. Meeting and Convention Venues.


 5. Exhibitions.


 6. Special Events Management.


 7. Food and Beverage.


 8. Destination Management Companies.


 9. Service Contractors.


10. Program Planning.


11. Convention and Visitors Bureaus.


12. Legal Issues in the Meetings, Exhibitions, Events, and Conventions Industry.


13. Directing the Future of Convention and Meeting Technology


14. International Issues in MEEC.


15. Putting It All Together.

Events and Convention Management (Travel & Tourism)

For courses in Meeting, Event, Exposition and Convention Planning and Management.

 

The Meetings, Expositions, Events, and Conventions industry continues to grow and garner increasing attention from the hospitality industry, communities, and college faculty. With a broad view of the industry, this book moves beyond just one segment to include all aspects related to the MEEC industry. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field. (Using the Delphi method, even the text’s topics were selected based on industry input.) Now in its second edition, this revision features a three-part format, revised material on technology, and coverage of growing industry trends.

 

• Meetings, Expositions, Events & Conventions, 2/E
  Fenich & Fenich
  © 2008 | Prentice Hall | Cloth; 544 pages | Instock
  ISBN-10: 0132340577 | ISBN-13: 9780132340571
  Brief Description | Buy from myPearsonStore
  

George G. Fenich, Ph.D. was a practitioner in the hospitality industry before joining academe in 1985. He is a Professor in the Lester E. Kabacoff School of Hotel, Restaurant, and Tourism Administration at the University of New Orleans. His doctoral dissertation entitled "The Dollars and Sense of Convention Centers" is one of the seminal works on the subject. Dr. Fenich has written over 25 articles in academic journals and has made almost 75 presentations at national conventions, including those of the Professional Convention Management Association, the International Association of Convention and Visitor Bureaus, and the Association for Convention Operations Management.

Meetings, Expositions, Events, and Conventions (MEEC) is one of the fastest growing segments of the United States economy, and embraces multiple aspects of the hospitality and tourism industry. Communities are increasingly trying to attract conventions and special events, and are spending huge sums of money to build convention centers, stadiums, and arenas. No city is considered "world class" without them. Thus, there is a tremendous need for this book. A panel of industry experts determined the topics covered in this book, such as venues, sponsors, organizers, exhibitions, special events, food R beverage, program planning, convention and visitor bureaus, legal issues, technology, and international issues. This book provides a thorough understanding of the MEEC industry. As such, it is a "must read" for anyone thinking of becoming involved in MEEC, or even those with a passing interest in the subject.

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Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, contact your Pearson Higher Education representative for pricing and ordering information.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students contact your Pearson Higher Education representative.