Prentice Hall

Business



English for Careers: Business, Professional, and Technical, 9/E
Leila R. Smith, Emeritus, Los Angeles Harbor College

ISBN-10: 0131183869
ISBN-13: 9780131183865

Publisher: Prentice Hall
Copyright: 2006
Format: Paper; 448 pp
Published: 03/03/2005

Suggested retail price: $108.80
Buy from myPearsonStore

For courses in Business English, Business Communication, or English.

 

Designed to keep pace with changing student populations, current workplace needs, and the emerging 21st century culture, this text offers a lively, accessible, and user-friendly alternative for the many students (including those with poor English skills) who dread the thought of barebones traditional grammar and communication instruction and its overkill of rules. Personalized by warmth, light humor, and inspiration, it focuses on the “real-world” English skills needed to get a good job, hold the job, and advance in a career–i.e., how to write and speak Standard English for careers and to avoid noticeable errors. It features a reading level that assures readability for nearly any student, and uses unique presentation techniques (e.g., Read-Recap-Replay segments and adult-level “on-the-job” information embedded in skill exercises) that make principles easier to learn and remember than in similar texts.

NEW—Famous quotations–Each chapter begins with a famous person’s quote relevant to the chapter material.

~Promotes class discussion possibilities and ideas for writing assignments.

NEW—Chapter reorganization–Vocabulary improvement is before grammar rules, parts of speech, etc.

~Begins with what would probably interest students most, providing a good experience on which to build.

NEW–Updated “International Workplace” boxes–At the end of each chapter.

~Promotes discussions from foreign students and prepares students for a global workplace.

NEW—Dictionary recommendation–Microsoft Encarta College Dictionary.

~Recommends students use “The First Dictionary for the Internet Age.”

 

NEW—Updated Student Prep Book.

~This 100+ page text provides students with additional practice in the form of quizzes and proofreading exercises and can be packaged with English for Careers, 9e for no additional cost.

 

NEW–Version for Chinese-speaking students.

~Includes explanations in Chinese for business English instruction.

 

A focus on real-world English skills that contribute to good workplace communication—Emphasizes principles that reflect the oral and written communication of today's Standard English, as used by well-informed people.

~Shows students that good workplace language skills may deviate in some ways from good literary language skills, but that they are also based on a standard set of principles.

A friendly, conversational style, with light humor.

~Makes sure that students are drawn into the text rather than being intimidated or overwhelmed by it.

Proofreading for Careers assignments—Letters, memos, or reports with errors dealing with a chapter's topic, those of preceding chapters, and just plain typos. The proofreading exercises are also included on the accompanying CD so that they can be corrected onscreen.

~Gives students hands-on practice in applying newly learned skills and reinforces skills learned earlier.

Segment on Banishing Bias from Business English —Deals with using inclusive language instead of language that stereotypes people or occupations.

~Keeps students aware of the diversity around them.

Attractive chapter titles and other humorous features—Amuse and arouse curiosity.

~Contributes to learning by making the class work fun.

A unique Read-Recap-Replay learning system—In each chapter, students read a small amount, practice it in a Recap or Replay, receive immediate feedback by checking answers in back of book, and then move on to another set of Read-Recap-Replay segments.

~Frequent hands-on interaction with the text improves students' concentration, retention, and carryover to on-the-job applications. Recaps simplify the instructors' job by providing questions and discussion they might otherwise have to devise

Workplace ethics, etiquette, human relation, technology, and the global marketplace—All subjects that are still essential for students are included and updated within sample sentences, practice exercises, memo and letter contents and formats, proofreading exercises, and the like.

~Students absorb a wide range of the latest information and vocabulary and acquire desirable workplace attitudes while improving their English skills.

Special highlight boxes—e.g., Word to the Wise; Word Power; Writing for Your Career; Memo from the Wordsmith; Jargon for the Workplace; The Global Marketplace.

~Reinforces critical issues

Accompanying CD—Included with student text as well as with the Annotated Instructor's Edition. Contains additional practice for each chapter.

~Gives students immediate reinforcement with a multimedia study guide.

Famous quotations–Each chapter begins with a famous person’s quote relevant to the chapter material.

~Promotes class discussion possibilities and ideas for writing assignments.

 

Chapter reorganization–Vocabulary improvement is before grammar rules, parts of speech, etc.

~Begins with what would probably interest students most, providing a good experience on which to build.

 

Updated “International Workplace” boxes–At the end of each chapter.

~Promotes discussions from foreign students and prepares students for a global workplace.

Dictionary recommendation–Microsoft Encarta College Dictionary.

~Recommends students use “The First Dictionary for the Internet Age.”

Version for Chinese-speaking students.

~Includes explanations in Chinese for business English instruction.

 1. Word Power.

 2. Weather or Knot.

 3. Ain't is in the Dictionary.

 4. Grammar for Grownups.

 5. Apples, Tigers and Swahili.

 6. Be Kind to Substitutes.

 7. Looking for the Action.

 8. Words that Describe.

 9. The Taming of the Apostrophe.

10. Secret Life of a Sentence Revealed.

11. The Pauses that Refresh.

12. Punctuation Potpourri.

13. Getting Your Act Together.

14. Take Your Show on the Road.

Appendixes:
A:  Pop Quizzes
B:  Spelling & Vocabulary for Careers
C:  Final Rehearsal
D:  Mini Reference Manual
E:  Recap & Replay Answers

 

 

Give your students a choice! PearsonChoices products are designed to give your students more value and flexibility by letting them choose from a variety of text and media formats to best match their learning style and their budget.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, see the Packages tab.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, browse our available packages below, or contact your Pearson Higher Education representative to create your own package.



Copyright ©2008 Pearson Education. All rights reserved. Legal Notice | Privacy Policy | Permissions