Business

For courses in Business Communications, Business English/Writing, Managerial Communications, and Workplace Communications.

Structured in short, easy-to-read chapters, Improving Business Communication Skills, 4^th Edition discusses written, oral and interpersonal communication and its importance to one’s personal and professional success.  Building on the author’s experience as an educator and business consultant, the text shows how technology has impacted communication and why technology is making business communication skills more important than ever. Students will learn how to write directly, indirectly, or persuasively both on paper and online, and will learn an easy method for preparing oral presentations.  Coverage of technology, etiquette, and international concerns, as well as new exercises and assignment material, help students acquire the tools and techniques they need to communicate effectively in today’s business environment.  

A rationale for developing communication skills—Early in the text.

• Demonstrates how technology has impacted communication and explains why effective oral, written and interpersonal communication skills are more essential than ever.  

A chapter on ethical communication—Now chapter 15.

• Encourages students to consider the importance of ethical communication in today’s business environment. 

Exercises and Assignment options—Appear at the end of every chapter and on the Student CD-ROM.

• Provide real-world applications and ask students to practice communicating with business leaders in their community. 

Checklists—Appears in every chapter.

• Allows students to plan and review their work before submitting if for evaluation.

Packaging Options:  Package the text with The New American Webster Handy College Dictionary AND Roget's College Thesaurus at no additional charge.

NEW Topics!  Updated coverage appears in every chapter. 

• causes of miscommunication (ch. 1)
• writing for the web (ch. 3, ch. 4)
• effective and ineffective e-mails (ch. 5 and ch. 6)
• international letters (ch. 7)
• writing white papers and business plans (ch. 8)
• virtual teams (ch. 10)
• tough interviewing situations; including the ‘lunch interview’ (ch. 14). 

NEW –Chapter Organization—streamlined to 15 chapters.

• Combines the two previous chapters on memos, e-mails and short reports into one chapter, and emphasizes the importance of writing throughout. 

NEW – Technology, etiquette and international issues—appear in every chapter.

• Prepare students to communicate more effectively by discussing topics such as international audiences, technology’s impact on communication techniques, e-mail etiquette and more! 

NEW – Marginal Quotes or Side Bars—have been added in every chapter.

• Pique students’ interest and highlight important points. 

NEW – Student CD-ROM—is packaged with every copy of the text.

• Contains all text exercises and assignment options in one convenient location. 

NEW – Support Materials—have been developedfor the instructor.

• Include an Annotated Instructor’s Edition, an updated test bank and updated PowerPoint slides.

 1. Experiencing Communication in Today’s Technology Enabled World

 2. Writing for the Business World on Paper and Electronically

 3. Learning to Write Directly on Paper and Electronically

 4. Learning to Deliver Bad News on Paper and Electronically

 5. Writing Persuasively on Paper and in Electronic Formats

 6. Writing Memos, E-Mails and Short Reports 

 7. Making Business Letters and Documents Look Attractive on Paper and on the Computer Screen 

 8. Writing Formal Reports, Business Plans, and White Papers

 9. Learning the Three P's of Oral Presentations: Preparation, Practice, and Presentation.

10. Using Technology to Communicate within Virtual Teams

11. Communicating in Meetings and by Telephone

12. Searching for Your Career

13. Composing Cover Letters and Resumes.

14. Preparing For and Surviving the Interview.

15. Understanding the Challenge of Ethical Communication.

Appendix A: Checklist of Common Problems that Occur!
Appendix B: Websites

Appendix C: Checklists
Index.

Business Communication - Oral and Written (Business Communications)
Business Communication [CAREER TITLES] (Business Communications)
Business Communication - Written (Business Communications)

For courses in Business Communications, Business English/Writing, Managerial Communications, and Secretarial/Administrative Communications.

This clear, concise, student-centered text strives to deliver vital communication skills that future professionals need to be successful in both their careers and personal lives. It offers students the opportunity to involve themselves in the subject matter in a creative, self-directed fashion, thus enhancing the learning process.

• Improving Business Communication Skills, 3/E
  Roebuck
  © 2001 | Prentice Hall | Paper Bound with Disk; 400 pages | Instock
  ISBN-10: 0130155942 | ISBN-13: 9780130155948
  Brief Description
  

View a Sample Chapter PDF:

• Mastering Business Communication: Perils of Pauline Version 1.1
  Active Learning Technologies
  © 2002 | Prentice Hall | CD-ROM Only | Instock
  ISBN-10: 0130096512 | ISBN-13: 9780130096517
  Buy from myPearsonStore
  
  

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, contact your Pearson Higher Education representative for pricing and ordering information.

Pearson Higher Education offers special pricing when you choose to package your text with other student resources. If you're interested in creating a cost-saving package for your students, browse our available packages below, or contact your Pearson Higher Education representative to create your own package.

• Package ISBN-10: 0131736337 | ISBN-13: 9780131736337
  ©2006 | Instock | Suggested retail price: $71.00 | Buy from myPearsonStore
  This package contains:
• Improving Business Communication Skills, 4/E
  Roebuck | ©2006 | Prentice Hall | Paper; 480 pages
  
• New Handy College Dictionary, The, 3/E
  Penguin | ©2000 | Prentice Hall | Paper
  
• Roget's College Thesaurus in Dictionary Form, The New American, Revised and Enlarged Edition, 1/E
  Roget | ©2002 | Longman | Paper